Boston Yoga School

What Boston Yoga School does

Boston Yoga School is a privately-held, founder-owned yoga education business established in Boston, Massachusetts and operating globally online. The company delivers live virtual yoga classes, an on-demand replay library, a 200-hour yoga teacher training program, specialized workshops (Anatomy of Yoga, Secular Spirituality, The Art of Adjustments, Effective Communication in Teaching), and ongoing teacher mentorship. A separate 'Hire Ame' channel monetizes the founder Ame Wren's speaking engagements, retreats, and guest-teaching appearances at studios and event organizers. The school is led end-to-end by founder and director Ame Wren, who holds an MA in Gender and Cultural Studies, is a doctoral student of American Religion at the University of Virginia, is a part-time professor at James Madison University, and has delivered a TEDx talk.

The business runs primarily on a direct-to-consumer subscription model (Ame Wren Yoga Online) hosted on the Union.site platform, layered with professional services revenue from teacher training, workshops, and mentorship. There is no proprietary technology beyond the third-party Union.site scheduling and replay infrastructure and a Squarespace-hosted marketing site. Pricing is not publicly disclosed and prospective students must register through Union.site to obtain rates. Customer acquisition is driven by the founder's personal brand, the KULA email newsletter community, organic social, and partnerships with studios; there is no evidence of paid acquisition at scale.

There are no external investors, no funding rounds, no disclosed headcount, and no subsidiaries. The school is registered as 'Boston Yoga School by Ame Wren' and operates as a small founder-led lifestyle/scale business with global reach but a Boston identity. Revenue mix is diversified across recurring subscriptions, training cohorts, workshops, and B2B speaking/retreat fees, but is materially dependent on the founder's continued personal availability and brand equity.

Name

Boston Yoga School

Legal name

Boston Yoga School

Website

https://bostonyogaschool.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Boston Yoga School is a Boston-based, founder-owned online yoga education business offering live virtual classes, on-demand replays, 200-hour teacher training, and specialized workshops to individual students and yoga studios worldwide through the Union.site platform.

Ownership category

akta.pro rank

Product category

Yoga Education and Wellness Services

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Yoga teacher training
• Online yoga classes
• Yoga workshops
• Yoga continuing education
• Yoga mentorship programs

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Yoga Teacher Training: 200-hour yoga teacher training programs that train students to become certified yoga instructors. Revenue generated through program fees paid by teacher trainees.
2. Live and On-Demand Classes: Virtual community classes and replay library accessible via subscription or class-based model. Students pay for access to live sessions or recorded content.
3. Workshops and Mentorship: Individual workshops, mentorship programs, and specialized courses including Anatomy of Yoga, Secular Spirituality, The Art of Adjustments, and Effective Communication in Teaching.
4. Speaking and Retreat Engagements: Ame Wren is available for hire for speaking engagements, retreats, and guest teaching at studios, generating fees for her personal appearances and instruction.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Boston Yoga School sells access to live online yoga classes and an on-demand replay library through its 'Ame Wren Yoga Online' subscription, alongside a 200-hour yoga teacher training program, mentorship, and specialized workshops (Anatomy of Yoga, Secular Spirituality, The Art of Adjustments, Effective Communication in Teaching). Deliveries are hosted virtually on the Union.site platform, with direct bookings available for workshops, retreats, and speaking engagements via the Hire Ame page.

Product overview

Boston Yoga School offers a unified online yoga platform centered around 'Ame Wren Yoga Online,' which provides unlimited access to live and on-demand yoga classes via their replay library. The school supplements its consumer-facing classes with professional development offerings including a 200hr Yoga Teacher Training program and specialized workshops (Anatomy of Yoga, Secular Spirituality, The Art of Adjustments, Effective Communication in Teaching) plus Yoga Teacher Mentorship. The KULA serves as the community and newsletter sub-brand. All offerings are delivered virtually through Union.site platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ame Wren Yoga Online A subscription-based offering that gives individual students unlimited access to live online yoga classes and an on-demand replay library, enabling practice from anywhere on a flexible schedule.
• On-Demand Replay Library A library of pre-recorded yoga classes available for students to access on-demand at their convenience, supporting flexible practice outside scheduled live sessions.
• Live Online Classes Scheduled live virtual yoga classes led by instructors in real time, with replays available for later viewing through the replay library.
• 200-Hour Yoga Teacher Training A comprehensive yoga teacher training program covering yoga history, anatomy, teaching methodology, inclusivity, and practical instruction, leading to a 200-hour instructor certification for aspiring teachers.
• Hire Ame (Workshops, Retreats, and Speaking Engagements) A booking service through the Hire Ame page that lets yoga studios, retreat organizers, and event producers hire Ame Wren for virtual or in-person guest teaching, workshops, retreats, and speaking engagements.
• Anatomy of Yoga Workshop A specialized workshop focusing on the anatomical aspects of yoga practice and teaching, designed for current and aspiring yoga teachers.
• Secular Spirituality Workshop A workshop exploring the spiritual dimensions of yoga in a secular, accessible context, aimed at teachers and serious practitioners.
• The Art of Adjustments Workshop A practical workshop teaching hands-on adjustment techniques for yoga teachers working with students in class.
• Effective Communication in Teaching Workshop A workshop developing verbal and non-verbal communication skills for yoga teachers to improve classroom effectiveness.
• Yoga Teacher Mentorship An ongoing mentorship service supporting yoga teachers in developing their teaching skills and career growth following certification.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alo Moves: Online yoga and wellness platform from Alo Yoga offering classes, programs, and teacher content. Comparable online yoga instruction with broader brand resources and marketing scale.
• Gaia: Streaming platform offering yoga, meditation, and conscious-living content including teacher-led classes and series. Comparable subscription content library but with broader spiritual/wellness scope.
• Peloton: Connected fitness platform offering yoga classes alongside cycling, strength, and other modalities. Overlaps in digital yoga subscription content but as part of broader fitness ecosystem with much larger scale.
• CorePower Yoga: National yoga studio chain with 200hr teacher training programs and growing digital offerings. Comparable YTT programs and yoga instruction, but operates physical studios at scale.

Direct peers

• Yoga with Adriene: Online yoga instruction platform led by Adriene Mishler offering free and subscription yoga content. Directly comparable as a personal-brand-driven digital yoga school with D2C classes and a large subscriber base.
• Down Dog: App-based yoga, HIIT, and barre instruction platform with procedurally generated classes. Comparable online subscription yoga service targeting similar consumer segments via mobile-first delivery.
• Glo: Subscription online yoga, meditation, and pilates platform with live and on-demand classes plus teacher training content. Closely aligned subscription class format and consumer target.
• Asana Rebel: Subscription yoga and fitness app combining yoga-inspired workouts. Comparable D2C online yoga subscription targeting similar busy-adult consumer segments.
• Sarah Beth Yoga: Online yoga platform led by Sarah Beth offering classes, teacher training, and courses. Comparable founder-led online yoga school with YTT programs and digital content libraries.

Emerging players

• Jason Crandell Yoga: Online yoga platform led by Jason Crandell offering methodology courses, workshops, and digital classes. Comparable teacher-led digital yoga instruction focused on technique and teacher training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bostonyogaskool
• LinkedInlinkedin.com/company/bostonyogaschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Yoga School