Sarah Beth Yoga Llc

What Sarah Beth Yoga Llc does

Sarah Beth Yoga LLC is a privately held, founder-owned digital yoga company founded in 2013 and domiciled in Highlands Ranch, Colorado. It operates a direct-to-consumer subscription platform called SarahBethYoga, delivered through a web portal and native apps on iOS, Android, Apple TV, Android TV, Amazon FireTV, and Roku with Chromecast and Airplay support. The underlying video infrastructure is provided by Uscreen, while e-commerce for physical merchandise is powered by Shopify.

The company's core offering is a membership providing unlimited access to more than 1,000 on-demand yoga videos (including 400+ exclusive to the app), a curated Daily Yoga Calendar, live classes, meditations, offline downloads, and a private in-app community. Pricing is structured at $39/month or $348/year, with a 30-day free trial as the primary conversion mechanism. The company monetizes through four streams: recurring subscriptions, physical merchandise (yoga mats, apparel, tote bags, stickers, caps via print-on-demand), digital products (MantraCards download at $10), and book sales ('Trauma Alchemy'). A portion of membership proceeds is donated to Operation Underground Railroad.

The go-to-market motion is product-led growth anchored by a 1M+ subscriber YouTube channel serving as the top of funnel, supplemented by Instagram and Facebook organic social, a blog, and free yoga challenges. App Store and Google Play ratings of 4.8 and 4.9 respectively, combined with global shipping and multi-currency pricing (USD, GBP, AUD, CAD, EUR), indicate an established consumer brand with a worldwide addressable market. The company is bootstrapped with no institutional funding or parent company.

Name

Sarah Beth Yoga Llc

Legal name

Sarah Beth Yoga LLC

Website

https://sarahbethyoga.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarah Beth Yoga LLC operates a direct-to-consumer online yoga membership platform with native apps across mobile and TV devices, serving individual yoga practitioners globally through subscription, merchandise, and digital products anchored by a 1M+ YouTube subscriber funnel.

Ownership category

akta.pro rank

Product category

Online Yoga Instruction

NAICS

Fitness and Recreational Sports Centers (713940), Software Publishers (5132)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Online yoga classes
• Yoga membership platform
• Video streaming yoga
• Yoga merchandise
• Wellness content

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Membership: Recurring monthly and annual subscription providing unlimited access to video library, daily calendar, private community, and exclusive content. Monthly at $39/month locked-in rate, annual at $348/year with significant discount. Auto-renews unless cancelled 24 hours before billing period.
2. Physical Merchandise: One-time sales of branded yoga products including mats, apparel (t-shirts, sweatshirts, tanks, caps), tote bags, and stickers. Products made to order via print-on-demand.
3. Digital Products: One-time purchase of digital downloads including the MantraCards digital product featuring 36 intention-setting mantra cards.
4. Book Sales: Sale of published book 'Trauma Alchemy: Transform Hardship, Stress, and Trauma into Your Best Life through Yoga' with bonus in-app content for purchasers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Sarah Beth Yoga operates a subscription-based online yoga membership platform delivering unlimited streaming access to over 1,000 yoga video classes, a daily curated yoga calendar, meditations, live sessions, and a private member community across iOS, Android, web, and TV apps. The company also sells branded physical merchandise (yoga mats, apparel, accessories) via Shopify, publishes the book "Trauma Alchemy," and offers digital downloads such as MantraCards.

Product overview

Sarah Beth Yoga LLC operates a single unified product: the SarahBethYoga membership platform and mobile/TV app, which provides on-demand yoga video content and community features. The company sells this subscription alongside a complementary line of physical merchandise (yoga mats, apparel, accessories) through its Shopify-powered e-commerce store, and publishes books and digital products. The core subscription (offered monthly at $39 or annually at $348 with a 30-day free trial) unlocks access to 1000+ video classes, a daily yoga calendar, exclusive meditations, a private community, downloadable offline videos, member discounts, and live yoga classes. Physical products include the Ocean MAT, Mantra Mat, and standard MAT (yoga mats with microfiber surfaces), plus apparel such as t-shirts, sweatshirts, tanks, and accessories including tote bags, stickers, and an organic baseball cap. The company also publishes the 'Trauma Alchemy' book with an accompanying 8-week trauma healing yoga calendar, and sells a MantraCards digital download of 36 intention-setting cards.

Differentiator

Problem solved

Functional benefit

Products and services

• SarahBethYoga Membership & App Subscription-based online yoga platform providing unlimited access to 1000+ yoga video classes, daily curated calendar, private community, exclusive meditations, live sessions, and downloadable offline content for individual yoga practitioners worldwide.
• Trauma Alchemy (Book) Published book offering a structured trauma-healing approach through yoga, paired with a bonus 8-Week Trauma Healing Yoga Calendar and 25% membership discount for purchasers. Targets individuals dealing with trauma, C-PTSD, stress, and anxiety.
• 8-Week Trauma Healing Yoga Calendar A structured trauma-healing yoga calendar paired with the Trauma Alchemy book, providing weekly aligned yoga practices and trauma grounding videos for book purchasers.
• SarahBethYoga MantraCards (Digital Download) Digital download of 36 intention-setting mantra cards featuring affirmations such as 'I am authentic' and 'I am resilient' with personal guidance from Sarah Beth. Delivered instantly to buyers.
• SarahBethYoga Yoga Mats (Ocean MAT, Mantra Mat, Standard MAT) Premium branded yoga mats featuring ocean-inspired watercolor and night sky mandala designs with microfiber suede top and rubber bottom. 3mm thick, 70" x 24", machine washable, designed to promote proper muscle engagement.
• SBY Yoga Apparel (T-Shirts, Sweatshirts, Tank Tops) Branded yoga and casual apparel including t-shirts, sweatshirts, and tank tops featuring motivational quotes, Sanskrit words, and SBY mandala designs. Cotton and tri-blend materials with OEKO-TEX certified low-impact dyes.
• SBY Yoga Accessories (Tote Bags, Stickers, Organic Baseball Cap) Branded yoga accessories including cotton canvas tote bags with SBY mandala designs, kiss-cut vinyl stickers with 3-year durability, and an organic cotton baseball cap with SBY flower embroidery (OCS & GRS certified).

Quantifiable outcome

• 1M+ YouTube subscribers and millions of yogis served worldwide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UscreencoreTechnology or IntegrationUscreen provides the video streaming platform and membership portal infrastructure for Sarah Beth Yoga's digital content distribution. Uscreen also assists with payment processing and order fulfillment for subscriptions and digital products.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the online store for physical merchandise sales including yoga mats, apparel, and accessories.
• Operation Underground RailroadminorOthersA portion of SarahBethYoga membership proceeds goes directly to Operation Underground Railroad, a nonprofit organization that forms rescue missions and aftercare programs to free victims of child trafficking worldwide.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glo: Subscription-based online yoga and meditation platform offering on-demand classes taught by multiple instructors across web, iOS, Android, Apple TV, and Chromecast. Closely comparable to SBY's subscription model and multi-platform streaming model, with a larger instructor bench.
• Alo Moves: Premium yoga, fitness, and mindfulness streaming subscription from Alo (operator of Alo Yoga retail). Overlaps directly on SBY's offering of on-demand yoga classes, meditations, and multi-device streaming.
• Fightmaster Yoga: Yoga teacher with a large YouTube channel and a paid online yoga membership/community. Direct peer because of the same creator-to-paid-subscription funnel structure in the at-home yoga category.
• Yoga With Adriene: YouTube-led yoga creator brand with 10M+ subscribers that has built a paid membership (Find What Feels Good) around the same YouTube-to-paid playbook SBY uses; same creator-driven, subscription-attached yoga content model.

Emerging players

• Down Dog App: Algorithmically generated yoga, HIIT, and meditation apps focused on personalization and procedural variety. Comparable as a direct competitor in the consumer yoga app category, though with a procedurally generated approach vs. SBY's filmed instructor library.
• Calm: Leading meditation, sleep, and wellness app. Overlaps with SBY's meditation and mindfulness features within the membership, though focused on meditation/sleep vs. yoga-led practice.
• Insight Timer: Free meditation and yoga app with the world's largest free library of these classes and a community/social layer. Comparable to SBY's combination of video content and a private community around practice.

Broad incumbents

• Beachbody (BODi): Long-running fitness and nutrition streaming subscription (BODi) offering on-demand workout programs, similar to SBY's content-subscription model on a much broader fitness scale including yoga programs.
• CorePower Yoga: Largest US yoga studio chain that has extended into digital offerings (CorePower Yoga On Demand). Comparable as a yoga brand reaching consumers through both physical and digital channels, although SBY is digital-only.
• Gaia: Subscription streaming service spanning yoga, meditation, and broader conscious living content. Overlaps with SBY on yoga and meditation video libraries, with a wider content scope including documentaries and spiritual topics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-0CzRZeML8zw4pFTVDq65Q
• Facebookfacebook.com/SarahBethYoga/?kuid=059b9d72-f2d4-46d2-a0b9-fe7e9e56cdc0&kref=vBFGYwUNT5rK
• Instagraminstagram.com/sarahbethyoga/?kuid=059b9d72-f2d4-46d2-a0b9-fe7e9e56cdc0&kref=vBFGYwUNT5rK
• LinkedInlinkedin.com/company/sarahbethyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarah Beth Yoga Llc