What Farumhus does

Farumhus A/S (CVR 28504462) is a privately held, founder-owned Danish bakery and confectionery chain founded in 1996 by master baker Peter Jørgensen. The company operates 17 physical retail shops across North Zealand (Nordsjælland) and Copenhagen, all supplied by three centralized production bakeries staffed by 15 bakers and 15 confectioners (with additional retail staff in stores, total headcount reported as 101–250). Its product portfolio centers on traditionally crafted bread (including the award-winning Søndersøbrød and a signature cold-retarded grovbolle marketed as the "world's best"), confectionery cakes, Gateau Marcel French chocolate tarts, freshly made sandwiches, and organic coffee served in every store.

The business runs a hybrid direct-to-consumer and B2B model. Consumers buy in-store or pre-order via the company-owned webshop (webshop-farumhus.dk), with reservations required by 18:00 the day before pickup. Corporate clients use a dedicated B2B portal (Firmaaftale) and a separate company-delivery platform (Firmalevering at farumhus.firmabestilling.dk) for recurring bread, cake and sandwich supply. A separate konditori (confectionery) service handles phone-ordered custom celebration cakes, and surplus end-of-day inventory is monetized through the Too Good To Go marketplace with twice-weekly donations to the Danish Red Cross (Røde Kors). Distribution is entirely domestic on the island of Sjælland, with no international footprint.

Name

Farumhus

Legal name

FARUMHUS A/S

Website

https://farumhus.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Farumhus A/S is a Danish founder-owned bakery and confectionery chain operating 17 retail shops across North Zealand and Copenhagen, supplied by three production bakeries and selling traditionally crafted bread, cakes, sandwiches and coffee via in-store, webshop, and B2B channels.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Confectionery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Artisan bakery products
• Fresh bread retail
• Confectionery cakes
• Bakery cafe chain
• Corporate bakery supply

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail sales of bread, cakes and coffee: Core revenue stream from sale of freshly baked bread, specialty cakes, sandwiches, and organic coffee across 17 retail stores on Zealand (Sjælland). Daily in-store sales plus 'eat-in' café sales.
2. Online pre-orders via webshop: Customers reserve breads and cakes in advance via webshop-farumhus.dk, with orders accepted until 18:00 the day before pickup at chosen store. Drives inventory management and reduces food waste while securing demand for popular items.
3. B2B / corporate agreements (Firmaaftale): Recurring business accounts via dedicated B2B portal at webshop-farumhus.dk/b2b, plus a separate 'Firmalevering' (company delivery) platform at farumhus.firmabestilling.dk, supplying companies with bread, cakes, and sandwich orders.
4. Special-order cakes for life events: Custom and classic layer cakes for birthdays, christenings, confirmations, graduations, weddings and other occasions. Orders handled directly by the confectionery (konditori) by phone, with bespoke decoration and sizing.
5. Surplus-bread sales via Too Good To Go: End-of-day surplus bread and cakes are sold to consumers through the Too Good To Go marketplace, monetizing inventory that would otherwise go unsold.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Farumhus is a traditional Danish bakery and confectionery that produces and sells freshly baked bread, specialty cakes, sandwiches, and organic coffee. The company operates 17 retail stores across North Zealand and Copenhagen, supplied by three production bakeries employing 15 bakers and 15 confectioners. Customers can purchase in-store, pre-order via a consumer webshop for next-day pickup, or place recurring corporate orders through a dedicated B2B portal and a separate company-delivery platform.

Product overview

Farumhus A/S is a Danish traditional bakery business (bageri) operating a single core retail brand across three production bakeries and 17 physical shops on North Zealand and in Copenhagen. Its product offering is centred on the Farumhus Webshop for consumer pre-orders (webshop-farumhus.dk) and the B2B Firmaaftale business-customer portal, both of which feed into in-store pickup at the 17 Farumhus retail shops. Around this core, the business layers the Konditori / custom celebration-cake service, a pre-orderable catering line of sandwiches, kagemænd and kagekoner, a separate Firmalevering company-delivery portal, and a surplus-bread food-waste programme run in partnership with Too Good To Go and Røde Kors. Together these form one unified brand-and-channel architecture rather than a multi-product software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Farumhus Webshop (Online Pre-Order) Consumer-facing webshop at webshop-farumhus.dk that allows private customers to reserve bread and cakes for in-store pickup at their chosen Farumhus store. Orders must be placed before 18:00 the day before pickup; morning bread is ready at store opening and tarts from 09:00.
• Farumhus B2B Firmaaftale (Business Order Portal) Dedicated B2B ordering portal at webshop-farumhus.dk/b2b that allows corporate clients to register company accounts and place recurring orders of bread, cakes, sandwiches and other baked goods for company delivery.
• Farumhus Retail Bakeries (17 shops on Zealand and Copenhagen) Network of 17 Farumhus bakery and café shops across North Zealand and Copenhagen where customers can buy freshly baked bread, cakes, sandwiches, organic coffee and confectionery to eat in or take away. Stores include locations in Farum, Herlev, Ballerup, Lynge, Bistrup, and central Copenhagen.
• Konditori / Custom Celebration Cakes Confectionery service offering classic layer cakes and custom-designed celebration cakes for birthdays, christenings, confirmations, student parties, weddings and other special events. Customers contact the konditori directly by phone (28 40 75 02) for guidance, customization to occasion and guest count, and ordering.
• Firmalevering (Company Delivery Portal) Standalone company-delivery ordering portal hosted at farumhus.firmabestilling.dk that complements the B2B Firmaaftale portal, enabling direct firm orders for bread and bakery goods with scheduled delivery.
• Sandwiches, Kagemænd and Kagekoner Pre-Order Pre-orderable catering line including freshly made sandwiches, kagemænd and kagekoner (traditional Danish layered cream cakes), ordered directly through the Farumhus webshop for in-store pickup.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Too Good To GocoreChannel Partner/ Reseller/ DistributorFarumhus sells leftover bread and cakes at end of day through Too Good To Go as part of its anti-food-waste program. The marketplace handles end-consumer fulfillment while Farumhus supplies the surplus inventory from its 17 stores. The relationship is described as ongoing ('sælger vi det i samarbejde med Too Good To Go').
• Røde Kors (Danish Red Cross)minorOthersFarumhus donates bread to Røde Kors twice weekly as part of its anti-food-waste program. This is a philanthropic/donation relationship rather than a commercial partnership; Røde Kors is a recipient of surplus bread, not a paying customer.
• Firmalevering (farumhus.firmabestilling.dk)coreStrategic or Co-development PartnerFarumhus operates a separate 'Firmalevering' (company-delivery) platform at farumhus.firmabestilling.dk for B2B orders, distinct from its standard webshop and B2B Firmaaftale portal. The system is co-branded and integrated into the Farumhus corporate site.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Espresso House: Espresso House is a Swedish-origin coffee-pastry chain that has expanded into Denmark, offering coffee, pastries, and light meals at high-street locations. Comparable as a Scandinavian cafe-bakery competitor with overlapping customer occasions (coffee + pastry), but anchored in Sweden rather than Denmark.

Direct peers

• Emmerys: Emmerys is a Danish bakery-cafe chain owned by Lantmännen, with multiple retail locations across Denmark. Comparable to Farumhus on bakery-cafe retail model, Scandinavian footprint, and bread-and-pastry product range; differs as it is owned by a larger Swedish agricultural group.
• Brødrene Price: Brødrene Price is a Danish bakery-restaurant group operating sit-down cafes and bakeries in Copenhagen and Aarhus. Comparable to Farumhus on artisan baking and cafe operations, though more weighted toward full-service restaurant format.
• Meyers Bageri: Meyers is a Danish artisan food brand (founded by Clas Meyer) operating bakery-cafe locations in Copenhagen and other Danish cities, focusing on organic ingredients and craft baking. Directly comparable to Farumhus on product mix (artisan bread, cakes, cafe), Danish geography, and premium ingredient positioning.
• Lagkagehuset: Lagkagehuset is a Danish bakery-pastry chain operating a network of retail stores on Sjælland and across Denmark. It is the most direct comparable to Farumhus in terms of retail bakery model, urban/suburban store footprint, signature breads and celebration cakes, and cafe-style eat-in offerings.
• Il Fornaio: Il Fornaio is a Danish bakery-cafe chain offering Italian-influenced breads, pastries, and savory items at multiple retail locations. Directly comparable to Farumhus on bakery-cafe retail format, fresh-bake daily model, and Danish geography.

Emerging players

• Joe & The Juice: Joe & The Juice is a Danish-founded global chain offering juices, coffee, sandwiches, and pastries in urban retail locations. Comparable to Farumhus on Danish origin, urban retail cafe format, and cafe-sandwich adjacency, though its core category is juice/coffee rather than baked goods.

Broad incumbents

• Salling Group (Bilka / Føtex / Netto): Salling Group owns Bilka hypermarkets, Føtex supermarkets, and Netto discount stores in Denmark, all with in-store bakeries. Represents the broad-incumbent competitive threat: mass-scale fresh-bread production at lower price points that competes for the daily bread purchase Farumhus targets.
• Coop Danmark: Coop Danmark operates the largest grocery retail network in Denmark (Kvickly, SuperBrugsen, Dagli'Brugsen, Irma, Fakta) with in-store bakeries producing fresh bread and cakes. Comparable to Farumhus as a Danish fresh-baked-goods competitor with much broader footprint, lower price positioning, and industrial-scale production.
• Netto (Denmark): Netto is a Danish hard-discount grocery chain with in-store bakeries producing fresh bread daily at very low prices. It is the dominant price-point competitor for Farumhus's daily bread segment, especially for cost-conscious Sjælland consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farumhus
• Instagraminstagram.com/farumhus_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farumhus