What HYSTERESIS does

Hysteresis is a privately held Spanish winter sports equipment company founded in 2013 by three skiing enthusiasts between Barcelona and Madrid, operating under the DBA 'Hysteresis Optics' from a headquarters in Alcobendas, Spain. The company designs and sells magnetic interchangeable-lens ski and snowboard goggles (Freeride Magnet with spherical lenses, Illicit Magnet with cylindrical lenses, Revol Magnet with toric lenses, and Extreme Magnet in smaller sizes), complemented by a full helmet line (H-SHOCK variants with integrated visors, photochromic options, and Bluetooth), heated gloves with carbon fiber heating elements, back protectors, sunglasses, and lifestyle apparel. Its core technology is the proprietary Magnetlock system — high-intensity magnets enabling a 2-second lens swap, combined with UV400 protection, triple-layer anti-fog ventilation, contrast-enhancing coatings, and CE/EN/ANSI-certified safety across multiple jurisdictions.

Hysteresis monetizes primarily through direct-to-consumer e-commerce (a Shopify storefront supporting 30+ currencies and global shipping) and through a network of 100+ physical retail points-of-sale across Spain, Portugal, Andorra, France, and Switzerland, anchored by El Corte Inglés, Wala, Intersport, Olympia Esports, and Pic Negre. Pricing is mid-premium with goggles ranging from $58 (Rocket non-magnetic) to $128+ (magnetic models) and helmets from $54 to $186. A Custom Product Builder tool enables over 1000 frame-lens-strap combinations, generating incremental revenue per transaction through personalization. Customer segments span recreational ski/snowboard enthusiasts, junior skiers, and ski instructors/schools (60+ instructors, 20 schools), supported by a network of 100+ content creators for community-driven demand generation. The company is founder-led, has 1-10 employees, has not raised external funding, and operates as a European pioneer in high-power magnetic interchangeable lens technology.

Name

HYSTERESIS

Legal name

Hysteresis

Website

https://hysteresisoptics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hysteresis is a Spanish privately held winter sports equipment company that designs and sells magnetic interchangeable-lens ski goggles, helmets, heated gloves, and back protectors to ski and snowboard enthusiasts across Europe and global DTC channels.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Magnetic ski goggles
• Ski helmets
• Heated ski gloves
• Winter sports equipment
• Interchangeable lens goggles

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Product Sales: Direct-to-consumer sales of ski goggles, helmets, heated gloves, back protectors, accessories, and apparel through e-commerce and retail partners. Revenue generated through one-time product purchases with premium pricing for customization options.
2. Customization Services: Additional revenue from customizable products where customers can personalize frames, lenses, and straps. Photochromic lens upgrades and premium customization options add incremental revenue per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hysteresis designs, manufactures, and sells winter sports protective equipment — primarily ski/snowboard goggles built around its proprietary Magnetlock magnetic interchangeable-lens system, plus ski helmets, carbon-fiber heated gloves, back protectors, sunglasses, and apparel. The company sells direct-to-consumer through a global Shopify e-commerce store and through 100+ physical retail points across Europe (Spain, Andorra, France, Portugal, Switzerland), with key differentiators being magnetic 2-second lens swap technology, 1000+ product customization combinations, and CE/ANSI-certified safety.

Product overview

HYSTERESIS is a winter sports equipment company offering a portfolio of ski and snowboard products centered around magnetic interchangeable lens technology. The core product line includes four magnetic ski goggle models (Freeride Magnet with spherical lenses, Illicit Magnet with cylindrical lenses, Revol Magnet with toric lenses, and Extreme Magnet in smaller sizes) plus a non-magnetic Rocket model and Junior children's goggles. Complementing the goggle line is a full helmet collection (H-SHOCK, H-SHOCK Visor, H-SHOCK Premium, P-SHOCK Visor, COMBAT Visor, Bluetooth-enabled, and Junior variants), heated gloves with carbon fiber technology (up to 9 hours battery life), back protectors with GBA5 Flex technology, sunglasses, and vintage t-shirts. The company also offers replacement lenses, frames, and straps for all goggle models, and provides product customization services (Personaliza tu Freeride, Personaliza tu Illicit, Personaliza tu Revol) allowing customers to design unique products through a custom builder tool. The products are available across 100+ physical retail locations across Europe and direct-to-consumer online.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeride Magnet Ski Goggles Magnetic ski and snowboard goggles with spherical interchangeable lenses, including two lenses (Cat.3 Sunny and Cat.1 Low visibility). Features ultra-fast 2-second lens swap, anti-fog treatment, and UV400 protection. Medium unisex size. For alpine skiers and snowboarders.
• Illicit Magnet Ski Goggles Magnetic ski and snowboard goggles with cylindrical interchangeable lenses, including two lenses (Cat.3 Sunny and Cat.1 Low visibility). Features ultra-fast 2-second lens swap, anti-fog treatment, and UV400 protection. Large unisex size with aggressive minimalist design.
• Revol Magnet Ski Goggles Magnetic ski and snowboard goggles with toric interchangeable lenses combining spherical and cylindrical benefits. Includes two lenses (Cat.3 Sunny and Cat.1 Low visibility). Ultra-fast 2-second lens swap, anti-fog treatment, and UV400 protection. Large unisex size.
• Extreme Magnet Ski Goggles Ski goggles with magnetic interchangeable lenses in a smaller size designed specifically for women and children. Features spherical lens technology with 2-second lens swap and UV400 protection.
• Rocket Ski Goggles Non-magnetic ski goggles with cylindrical lenses at a budget-friendly entry price point. Includes anti-fog 3-layer foam, UV400 protection, and soft case. For skiers seeking essential protection without the magnetic lens system.
• Junior Ski Goggles Children's ski goggles designed for ages 3-6 years. Small size with spherical lens technology and magnetic interchangeable lens system.
• H-SHOCK Ski Helmet Standard ski helmet with adjustable ventilation and integrated airflow system. Available in multiple colors (Black, White, Fluor, Blue). For alpine skiers and snowboarders.
• H-SHOCK Visor Ski Helmet Ski helmet with integrated visor using In-Mold construction with outer cover. Features VLT Cat. 2-3 lens (Sunny/Cloudy), UV400 protection, washable hypoallergenic removable interior. Multiple visor color options.
• H-SHOCK Premium Ski Helmet Premium ski helmet with ABS In-Mold construction and outer cover for enhanced protection and comfort. Available in Green, Grey, and Wine colors.
• H-SHOCK Visor Fotochromático Ski Helmet Ski helmet with photochromic integrated visor that automatically adapts to light conditions. Black finish. Combines H-SHOCK helmet safety with self-adjusting visor technology.
• P-SHOCK Visor Ski Helmet Ski helmet with integrated visor in White or Silver color options. Compact design with visor protection for skiers seeking an alternative silhouette to H-SHOCK.
• COMBAT Visor Ski Helmet High-performance ski helmet with integrated visor. Part of the premium COMBAT line for skiers seeking top-tier protection and design.
• H-SHOCK Bluetooth Ski Helmet Ski helmet with integrated Bluetooth connectivity for music and communication while skiing. Built on H-SHOCK platform.
• H-SHOCK Junior Ski Helmet Children's ski helmet with standard H-SHOCK design. Size appropriate for younger skiers aged 3-12.
• Guantes Calefactables (Heated Ski Gloves) Heated ski and snowboard gloves with carbon fiber heating elements. Up to 9 hours battery life with 3 temperature levels, reaching up to 70°C. Waterproof Hydroscud membrane with leather palm inserts and touchscreen-compatible fingertips. Includes 2x 7.4V-2200mAh lithium batteries, dual charger, storage bag, and usage guide.
• Protector de Espalda (Ski Back Protector) Ski back protector with GBA5 Flex technology providing flexibility and hardness balance. Features ActiveDry breathable mesh and velcro waist strap adjustment. Suitable for skiers of all levels including children.
• Gafas de Sol (Sport Sunglasses) Sunglasses with mirror effect in 3 colors, UV400 protection, and anti-fog coating. Available in Red, Blue, and Grey. Complies with EN 1836-1997 and AS/NZS 1067:2003 standards.
• Camisetas Vintage (Vintage T-Shirts) 100% cotton vintage t-shirts with high grammage (220 g/m²). Short sleeve tubular design with elastane round neck. DTF digital print for high quality, wash-resistant designs. Available in 7 styles (Après ski, Ski Club, Furgoneta, Mono, Koala DJ, Pura Vida, Folie Douce), sizes S-XL.
• Personaliza tu Freeride Magnet (Customization Service) Customization service for Freeride Magnet goggles powered by the Custom Product Builder (CPB) platform. Allows customers to design unique goggles by selecting frame color, lens type, and strap in a 3-step process, generating one of 1000+ design combinations.
• Personaliza tu Illicit Magnet (Customization Service) Customization service for Illicit Magnet goggles through the personalization tool, allowing customers to design unique Illicit Magnet goggles with selected frame, lens, and strap options.
• Personaliza tu Revol Magnet (Customization Service) Customization service for Revol Magnet goggles allowing customers to design unique goggles by selecting lens color and strap in a 2-step process through the Custom Product Builder platform.

Quantifiable outcome

• 2-second lens change capability
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• El Corte IngléscoreChannel Partner/ Reseller/ DistributorMajor Spanish department store chain reselling Hysteresis products through 20+ locations across Spain and Portugal. First major retail partner enabling physical customer touchpoints.
• WalacoreChannel Partner/ Reseller/ DistributorSpanish sports retailer with 11 store locations across Catalonia and Spain. Key retail partner offering in-store fitting and purchase options.
• IntersportcoreChannel Partner/ Reseller/ DistributorInternational sports retail chain with Baqueira Store and Baqueira locations in Spain's ski resort regions. Provides mountain access retail presence.
• Olympia EsportscoreChannel Partner/ Reseller/ DistributorSpecialized ski retailer with multiple locations throughout Andorra including flagship stores and outlet locations in ski resorts.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Hysteresis online store, enabling global sales, multi-currency support, and secure payment processing.
• Ron BarcelóflagshipStrategic or Co-development PartnerCollaboration for Nevalia 2023 winter experience. Created limited edition helmet series with 250 units featuring Ron Barceló branding for VIP attendees.
• NevaliaflagshipStrategic or Co-development PartnerAnnual winter experience event organizer. Hysteresis x Nevalia collaboration combining safety, premium finishes, and personalized design with winter-themed stickers.
• 110% Ski (YouTube Channel)minorGTM or Marketing PartnerYouTube channel specializing in snow and mountain sports that features Hysteresis technology demonstrations and product reviews.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POC Sports: Swedish premium ski helmet and goggle brand competing in the same premium European segment as Hysteresis, with strong overlap in safety certification (EN 174), helmet+visor integration, and mountain-focused marketing. Comparable target customer (serious alpine skiers) and pricing tier.
• Sweet Protection: Norwegian premium ski helmet and goggle brand (Volta, Connor, Iris lines) competing in the same premium segment with comparable lens technology, customization, and European brand positioning. Comparable target customer and price points.
• Smith Optics: Smith Optics is the global benchmark in magnetic-lens ski goggles (I/O MAG, 4D MAG) and premium ski helmets, making it the most directly comparable peer to Hysteresis's Magnetlock-based goggle line. Both brands compete on lens-swappable technology, anti-fog systems, and integration with helmet families.
• Alpina Sports: German ski helmet and goggle specialist competing in the European alpine segment with comparable mid-range pricing, helmet/visor integration, and ski-school channel partnerships. Strong regional overlap with Hysteresis in DACH and Alpine markets.
• Anon (Burton): Anon Optics, Burton's goggle and helmet brand, competes directly with Hysteresis in magnetic lens goggles (M4, M2, M1 lines) and integrated helmet-visor systems. Strong presence in European and North American ski markets makes it a relevant comparable.
• Giro Sport Design: Giro is a leading US-based ski helmet and goggle manufacturer (Contact, Contour, Grid Spherical lines) competing directly with Hysteresis's H-SHOCK helmet and magnetic goggle families in the same retail channels and price points.
• Bollé Safety / Bollé Sports: Bollé is a French-headquartered heritage brand in ski goggles, helmets, and eye protection, offering magnetic-lens options comparable to Hysteresis. As a fellow European specialist with similar ski-goggle core, Bollé is a direct and very comparable competitor, particularly in the Alpine market Hysteresis serves.

Broad incumbents

• Salomon: Salomon is a broad incumbent in winter sports (skis, boots, bindings, goggles, helmets) with the Radium/Loupe goggle lines and MTN/Drift helmet families. Larger portfolio and deeper retailer penetration make Salomon a benchmark incumbent for Hysteresis's ecosystem expansion strategy.
• Oakley: Oakley is the dominant premium ski goggle and helmet brand globally with the Prizm lens technology and Flight Deck/Line Miner families. While broader than Hysteresis (sports sunglasses, motocross, tactical), Oakley competes head-on in ski goggles and represents the most aspirational incumbent benchmark.
• Scott Sports: Scott is a broader winter and cycling sports brand with the G1/Equalizer goggle lines and Split/Shield helmet families. While a broader incumbent than Hysteresis, Scott competes in the same premium ski goggle and helmet category with comparable product positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hysteresisofficial
• Instagraminstagram.com/hysteresisofficial
• Xx.com/behysteresis

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYSTERESIS