Ataraxia

What Ataraxia does

Ataraxia Promotion SAS is a French regional residential real estate developer (promoteur immobilier) founded in 1995 and headquartered in Nantes, operating as a 100% subsidiary of Crédit Mutuel Alliance Fédérale through Crédit Mutuel Immobilier. The company develops new-build apartments, individual and group houses, student residences, and serviced buildable land plots across Western France (Bretagne, Pays de la Loire) and Centre-Val de Loire, with physical agencies in Nantes, Rennes, Tours, and Orléans. Product portfolio spans studios to 5-room units priced from approximately €109,000 to €428,000, sold primarily under the VEFA (Vente en l'État Futur d'Achèvement) off-plan model. Active programs include So Study / So Study² (student housing in Orléans), Île Ô Bois Lann (BRS affordable timber-frame houses in Rennes), Hestia and ID'Halle (mixed-use developments in Tours), Horizon, Cour Medicis, L'Essor, La Bohème, Le Jardin d'Aimée (Loire-Atlantique), Sèvre Rive Droite (Nantes), Les Promenades d'Eugénie (Joué-lès-Tours), and Les Lumières (Vendôme).

The company offers three structured investment fiscal regimes — Jeanbrun (tax amortization), LLI (intermediate rental with 10% VAT and 20-year property tax credit), and LMNP (furnished rental amortization) — supported by an in-house partner ecosystem including AFEDIM Gestion (SCI administration) and ZenInvest (rental management). Its technology stack is non-AI and non-proprietary, consisting of a property search portal, three financial simulators (buying capacity, monthly payment, notary fees), a virtual tour and customization tool, an Espace Client portal, and a reserver.ataraxia.fr partner portal. Differentiation rests on 30+ years of regional presence, mutualist ownership signaling, RE2020 compliance, wood-construction expertise, and demonstrated circular-economy practices (90%+ waste valorization on ID'Halle, 97% on So Study), recognized by three Pyramides d'Argent 2025 regional awards.

Ataraxia makes money primarily through one-time VEFA property sales, supplemented by 5% HT (6% TTC) agency fees on commercial property transactions (paid by the seller) and land plot sales at developments such as Les Promenades d'Eugénie. The go-to-market combines four physical sales agencies, a website with online simulators and reservation tools, a referral program paying €500–€2,000 per converted lead, and leveraging Crédit Mutuel and CIC branch networks for customer acquisition. End customers are individual primary-residence buyers, individual real estate investors targeting the Jeanbrun/LLI/LMNP fiscal benefits, and student housing operators/individual LMNP investors in the Orléans student market. The company is private, funded through its parent group's balance sheet, and registered as a SAS with €20,032,121 in capital.

Name

Ataraxia

Legal name

Ataraxia Promotion SAS

Website

https://ataraxia.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ataraxia Promotion is a French regional residential real estate developer and 100% subsidiary of Crédit Mutuel Alliance Fédérale, building and selling new apartments, houses, student residences, and buildable land across Western and Central France through offices in Nantes, Rennes, Tours, and Orléans.

Ownership category

akta.pro rank

Headquarters

HQ city

Orvault

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Property Sales (VEFA): Primary revenue from selling new residential properties (apartments and houses) under the VEFA (Vente en l'Etat Futur d'Achèvement) model. Properties are sold before or during construction with delivery at completion. Revenue recognized at property handover.
2. Agency Fees (Honoraires): Agency fees of 5% HT (6% TTC) of the sale price for residential and commercial properties, charged to the seller (Mandant). For offices, fees split 50/50 between buyer and seller.
3. Land Sales (Terrains constructibles): Sale of building land plots in Joué-lès-Tours as part of 'Les Promenades d'Eugénie' development.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ataraxia is a French regional real estate developer that designs, constructs, and sells new-build residential properties (apartments, group houses, student residences) and buildable land plots across Western and Central France under the VEFA (Vente en l'État Futur d'Achèvement) off-plan sales model. The company also structures property investment solutions under French fiscal regimes (Jeanbrun, LMNP, LLI) for individual investors and provides complementary services for commercial real estate and landowners.

Product overview

Ataraxia is a regional real estate developer and subsidiary of Crédit Mutuel Immobilier, operating across Bretagne, Pays de la Loire, and Centre-Val de Loire in Western France. Its product portfolio centers on new-build residential apartments and group houses (studios through 5+ rooms), complemented by specialized investment programs, digital tools, and service platforms. Core residential products include named programs such as So Study / So Study² (student residences in Orléans), Horizon (Ancenis-Saint-Géréon), Cour Medicis (Vertou), Le Jardin d'Aimée (Saint Sébastien-sur-Loire), Hestia (Tours), La Bohème (Nantes), L'Essor (Les Sorinières), Ile Ô Bois Lann (Rennes), ID'Halle (Tours), Sèvre Rive Droite (Nantes), Les Lumières (Vendôme), and Les Promenades d'Eugénie (Joué-lès-Tours buildable land). Investment-specific products are organized around three fiscal regimes: Jeanbrun (tax amortization, successor to Pinel), LLI (Logement Locatif Intermédiaire — intermediate rental with VAT reduction and property tax credit), and LMNP (Location Meublée Non Professionnelle — furnished rental with amortization). Service enhancements include the Signature premium equipment package and the Parrainage referral program. Digital infrastructure consists of a Client Portal (Espace Client) for document access and project tracking, a Partner Portal (Espace Partenaires) for reservation management, three financial simulators (purchasing power, monthly payments, notary fees), and a Virtual Tour and Customization Tool for finish selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Ataraxia Residential Property Portfolio (Apartments & Houses)
• So Study 2 — Student Residence (Orléans)
• So Study — Student Residence (Orléans)
• Les Promenades d'Eugénie — Buildable Land (Joué-lès-Tours)
• Jeanbrun / Relance Logement Investment Program
• LLI — Logement Locatif Intermédiaire (Intermediate Rental Housing) Investment
• LMNP — Location Meublée Non Professionnelle (Furnished Rental) Investment
• Ile Ô Bois Lann — BRS Timber-Frame Houses (Rennes)
• ID'Halle — Tours
• La Bohème — Nantes
• Horizon (Jeanbrun) — Ancenis-Saint-Géréon
• Cour Medicis (Jeanbrun) — Vertou
• Le Jardin d'Aimée (Jeanbrun) — Saint Sébastien-sur-Loire
• Hestia — Tours
• L'Essor (Jeanbrun/LLI) — Les Sorinières
• Sèvre Rive Droite — Nantes
• Professional Real Estate Search (Immobilier d'Entreprise)
• Land Purchase Service (Vendre mon Terrain)

Quantifiable outcome

• Notary fees reduced to 2-3% vs 7-8% in older properties
• +3 more outcomes

Named customers1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AFEDIM GestioncoreImplementation/ SI/ Consulting PartnerAFEDIM Gestion (subsidiary of Crédit Mutuel Immobilier) provides complete SCI creation support including legal formalities, accounting management, fiscal declaration, and secure rental management through ZenInvest service. Partnership for LLI investment clients.
• Tri'n'CollectminorImplementation/ SI/ Consulting PartnerWaste management partner for construction projects. Manages rigorous waste sorting including plaster, inert materials, wood, plastic packaging. Achieved 97% valorization rate on So Study project (91% reused/recycled, 6% energy recovery).
• L'Heudé & AssociésminorStrategic or Co-development PartnerArchitecture firm responsible for So Study and So Study² projects in Orléans. Designed rehabilitation and new construction components.
• A2I (Joué-lès-Tours)minorStrategic or Co-development PartnerEngineering bureau responsible for Les Promenades d'Eugénie development permits and construction supervision.
• M. Tartarin (Joué-lès-Tours)minorStrategic or Co-development PartnerSurveyor (géomètre) responsible for land subdivision and development planning for Les Promenades d'Eugénie project.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Nexity: France's largest national residential developer serving individual buyers, investors, and institutional clients. Most relevant scaled direct peer for new residential, urban planning, and real estate services.
• Kaufman & Broad: Major French national residential developer with broad new-build apartment and single-family home programmes across regions, serving primary-residence buyers and fiscal-scheme investors in a manner closely overlapping Ataraxia's customer segments.
• Pichet: Bordeaux-based regional French residential developer with comparable size and multi-regional footprint, targeting first-time buyers and individual investors across similar price points and fiscal-investment schemes.
• Cif (Compagnie Immobilière de France): French regional developer with multi-regional residential portfolio targeting individual buyers and individual investors, positioned in the same middle-market segment as Ataraxia's programmes.
• OGIC: France-based regional residential developer with multi-regional operations and similar programme size, customer mix, and reliance on fiscal-investment schemes as Ataraxia.

Broad incumbents

• Bouygues Immobilier: Real-estate subsidiary of Bouygues group and one of France's largest national residential developers; offers broader geographic reach, larger financial resources, and a wider product mix than regional players like Ataraxia.
• Altarea: French listed real estate group combining residential development (Altarea Promotion / Cogedim) with commercial real estate, operating across France with broader scope than regional developers.
• Eiffage Immobilier: Real estate arm of Eiffage Construction, operating a national new-build residential portfolio across France with similar programme structure to Ataraxia but significantly greater scale.
• VINCI Immobilier: Real-estate subsidiary of VINCI group, the major French construction conglomerate, with national residential operations and substantially greater capital backing than Ataraxia.

Others

• Crédit Mutuel Immobilier: Direct parent of Ataraxia; sibling subsidiary ecosystem of Crédit Mutuel Alliance Fédérale housing complementary regional developer brands with related but largely non-overlapping geographic territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CM_Immo
• YouTubeyoutube-nocookie.com/embed/gT8JR8USMmU
• Facebookfacebook.com/AtaraxiaPromotion
• LinkedInlinkedin.com/showcase/ataraxia-promotion-immobili%C3%A8re

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ataraxia