Northstar Healthcare

What Northstar Healthcare does

Northstar Healthcare is a privately held, founder-led direct-to-consumer healthcare practice headquartered at 530 S Holmes Ave, Idaho Falls, Idaho, founded in spring 2004 by Laura Mason (MSN, RNFA, FNPC). It was the first independently owned and operated nurse practitioner clinic in Southeast Idaho and has operated continuously for over 20 years. The practice serves individual patients — men, women, and adolescents — across general health, Bioidentical Hormone Replacement Therapy (BHRT) via subcutaneous pellets, PRP-based sexual health and aesthetics procedures (O-Shot, P-Shot, Vampire Face Lift, Vampire Breast Lift, Vampire Wing Lift), skin care/aesthetics (Botox, laser treatments, facial fillers), and adjunctive wellness products (IV infusions under the Vita brand, CBD products under the Releaf brand, and Vitaminerals supplements).

The practice's technology layer is intentionally lightweight: a HIPAA-compliant telemedicine platform branded NEXUS (launched 2020) running on the third-party Simple Practice app for scheduling and virtual visits, plus integration with Mike's Pharmacy and MedQuest for prescription fulfillment and home delivery, and Access Medical for concierge laboratory services that enable remote bloodwork coordination. BHRT pellets are compounded at one of two FDA-licensed outsourcing pharmacies in the United States, and the practice is a licensed provider of trademarked Vampire procedures under Dr. Charles Runels' certification program. There is no proprietary software, no API offering, and no mobile application beyond the Simple Practice integration.

Commercially, Northstar operates on a cash-pay, out-of-pocket professional services model. Revenue is generated from in-person consultations, telemedicine visits, one-time procedures, and ancillary product sales (CBD, IV infusions, supplements). Nexus telemedicine appointments require pre-payment from the customer; insurance is not issued through Nexus. Distribution is direct (office visits plus NEXUS telemedicine) with channel support from pharmacy and laboratory partners; no evidence of institutional customers, payer contracts, or external investment exists. Marketing is primarily word-of-mouth referral and the company's website (northstarhc.com), consistent with a regional, reputation-driven practice rather than a scaled healthcare platform.

Name

Northstar Healthcare

Legal name

Northstar Healthcare

Website

https://northstarhc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Northstar Healthcare is a privately held, founder-led healthcare practice in Idaho Falls, Idaho, offering direct-to-consumer general health, bioidentical hormone replacement therapy, PRP-based sexual health procedures, and aesthetics services via in-person visits and its NEXUS telemedicine platform.

Ownership category

akta.pro rank

Product category

Specialty Healthcare Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Bioidentical hormone therapy
• PRP aesthetic procedures
• Telemedicine hormone care
• Family healthcare services
• IV infusion therapy

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Consultation Services: In-person and telemedicine consultations for general health, hormone therapy, sexual health, and aesthetics. Payments made in office, over phone, or online. Nexus appointments are paid directly by customer prior to appointment.
2. Medical Procedures: Revenue from PRP procedures (Vampire Face Lift, Vampire Breast Lift, O-Shot, P-Shot), bioidentical hormone pellet insertions, and other medical treatments. These are typically one-time procedures with associated follow-up.
3. Product Sales: Sale of CBD products (Farmer & Chemist, Koodegras brands), IV infusions (Vita Immune, Vita Charge, Vita Lean, Vita Lift, Vita Immunity), and Vitaminerals supplements. Products offered in-office with home delivery available through pharmacy partners.
4. Telemedicine Subscriptions: Virtual healthcare consultations through the NEXUS platform for ongoing hormone therapy management and remote patient monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Northstar Healthcare is a healthcare and aesthetics clinic providing general family medicine, Bioidentical Hormone Replacement Therapy (BHRT) via pellet implants, PRP-based sexual health and aesthetic procedures (Vampire Face Lift, O-Shot, P-Shot), skin care services, IV infusion vitamin therapy, and a CBD product line. Services are delivered in-person at its Idaho Falls clinic and remotely through the NEXUS telemedicine platform, with partner pharmacies enabling home delivery of medications.

Product overview

Northstar Healthcare is a multi-service healthcare and aesthetics clinic offering a coordinated portfolio of services. The core offerings include general health (family medicine), skin care (aesthetic treatments), hormone therapy (Bioidentical Hormone Replacement via pellets), and sexual health (PRP-based Vampire procedures). Supporting products include IV infusions (Vita product line), CBD products (Releaf brand featuring Farmer & Chemist and Koodegras), and telemedicine delivery through the Nexus platform. The practice positions itself as the first independently nurse practitioner-owned clinic in Southeast Idaho, with over 20 years of experience in hormone therapy.

Differentiator

Problem solved

Functional benefit

Brands

• NEXUS: Telemedicine platform offering online visits for hormone therapies, including consultation, local bloodwork options, and home delivery of plant-based bioidentical hormone replacement therapies.
• Releaf

Products and services

• NEXUS Telemedicine Platform Telemedicine platform enabling virtual appointments for hormone therapies and other healthcare consultations. Features HIPAA-compliant video conferencing, local lab work coordination, and prescription delivery through partner pharmacies.
• Bioidentical Hormone Therapy (BHRT) Hormone replacement therapy using bioidentical hormones derived from natural plant sources that match human hormones molecularly. Delivered via pellet implants to treat low estrogen and testosterone symptoms, with pellets compounded at one of two FDA-licensed outsourcing centers in the United States.
• Vampire Face Lift Non-surgical PRP-based facial rejuvenation procedure using the patient's own blood-derived growth factors to stimulate collagen production and tissue regeneration for a more youthful appearance.
• Vampire Breast Lift Non-surgical PRP procedure for breast revitalization using the patient's own blood-derived growth factors to improve skin texture, restore sensitivity, and achieve a more youthful appearance.
• Vampire Wing Lift PRP-based aesthetic procedure for vaginal rejuvenation using the patient's own blood-derived growth factors to restore and enhance tissue.
• O-Shot PRP procedure for women addressing urinary incontinence and sexual health issues including low libido, vaginal dryness, painful intercourse, and difficulty achieving orgasm.
• P-Shot PRP procedure (Priapus Shot) for men addressing erectile dysfunction and sexual health issues including decreased size, sensation loss, Peyronie's disease, and inability to achieve or maintain firmness.
• General Health Services Comprehensive family healthcare services including mental health, cholesterol management, high blood pressure treatment, insomnia, preventive care, thyroid management, and weight management for men, women, and adolescents.
• Skin Care Services Aesthetic skin care services including acne treatment, Botox, cryotherapy, cyst removal, facial fillers, laser treatments, lesion biopsy, minor suturing, mole removal, and rash treatment.
• IV Infusions (Vita Line) Vitamin and nutrient IV infusions delivered directly into the bloodstream. Product line includes Vita Immune, Vita Charge, Vita Lean, Vita Lift, and Vita Immunity formulations combining Magnesium, Vitamin C, and B Complex.
• Vitaminerals Products Pain relief and therapeutic vitamin and mineral products including Cryogel natural cooling pain relieving gel, Baldrian Plus Standardized Valerian Root extract, and Glenalgesic.
• Releaf CBD Products CBD product line featuring zero-THC, non-psychoactive cannabinoid products from brands Farmer & Chemist and Koodegras for natural healing and wellness support.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mike's PharmacycoreChannel Partner/ Reseller/ DistributorLocal pharmacy partnership in Idaho Falls for prescription fulfillment. Northstar works directly with Mike's Pharmacy to send prescriptions directly to patients, enabling medication delivery for remote patients using the NEXUS telemedicine platform.
• MedQuestcoreChannel Partner/ Reseller/ DistributorPharmacy partner for medication delivery services. Works with Northstar to deliver medications to patients regardless of location, supporting the telemedicine platform's remote patient base.
• Access MedicalcoreStrategic or Co-development PartnerConcierge laboratory partnership for bloodwork services. Access Medical enables Northstar to provide comprehensive hormone therapy services to remote patients through the NEXUS platform by facilitating local blood draw options.
• Dr. Charles Runels (Provider Group)coreTechnology or IntegrationLaura Mason trained under Dr. Charles Runels, creator of O-Shot, P-Shot, and Vampire procedures. Only members of Dr. Runels' provider group have been trained by him and are qualified to perform these procedures. This partnership provides Northstar with exclusive licensed procedures in Idaho Falls.
• FDA-Licensed Compounding PharmaciescoreTechnology or IntegrationBioidentical hormones are compounded at one of two pharmacies in the United States that are licensed FDA outsourcing centers. These pharmacies are held to strict standards for producing the pellets used in BHRT treatments.
• Farmer & ChemistminorChannel Partner/ Reseller/ DistributorCBD product brand available in Northstar Healthcare office. Farmer & Chemist creates high-quality CBD products run by pharmacists and scientists, providing more pure, concentrated formulas for patients.
• KoodegrasminorChannel Partner/ Reseller/ DistributorCBD product brand based in Salt Lake City, Utah, started in 2015. Products are proprietary formulated, 3rd-party lab tested (0.0% THC), and designed to help restore balance and vitality. Available in Northstar Healthcare office.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Pellecome: BHRT pellet therapy provider with a network of certified practitioners offering natural hormone replacement. Comparable service model and certification-driven delivery structure.
• Evernow: Telemedicine platform focused on perimenopause and menopause hormone therapy for women. Comparable to Northstar's BHRT and women's health offering in the virtual care channel.
• Marek Health: Men's health telemedicine provider offering hormone optimization, peptide therapy, and sexual health treatments. Comparable to Northstar's male hormone and P-Shot service lines via telehealth.
• Defy Medical: Telemedicine-based hormone therapy, sexual health, and wellness clinic operating across the U.S. with direct-to-consumer cash-pay model. Closest comparable to Northstar's NEXUS telemedicine service line.
• BodyLogicMD: National network of physician-owned practices specializing in bioidentical hormone replacement therapy, integrative wellness, and aesthetics. Closest direct analog to Northstar's BHRT-led multi-service model.
• BioTE Medical: Leading provider of bioidentical hormone pellet therapy through a certified provider network across the U.S. Directly comparable BHRT service offering, certification-driven model, and clinic-network distribution.
• SottoPelle: Pioneer of subcutaneous hormone pellet therapy with a network of trained providers offering BHRT for men and women. Closely aligned with Northstar's BHRT pellet specialization and certified-provider structure.
• Hone Health: Direct-to-consumer men's hormone optimization telemedicine platform offering at-home testing and physician-supervised treatment. Comparable to Northstar's NEXUS for male hormone patients.

Broad incumbents

• Roman (Ro): Multi-condition telehealth platform with men's health, hormone optimization, and weight loss offerings. Overlaps Northstar's telemedicine service lines while operating at materially greater scale.
• Hims & Hers Health: Large-scale direct-to-consumer telehealth platform offering men's and women's health, hormone therapy, sexual health, and primary care. Overlaps with Northstar's NEXUS offerings at much greater scale and marketing reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northstarhc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northstar Healthcare