Reactflow
Reactflow is a Malaysia-based SaaS platform that provides session recordings, dynamic heatmaps, funnel analytics, and JavaScript error tracking to SMB websites, digital agencies, and product teams via a self-serve, CDN-distributed JavaScript tracking script.
- Company typePrivate
- Founded2019
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reactflow does
Reactflow (legal entity: REACT FLOW MARKETING 002968269-P) is a privately held, Malaysia-incorporated SaaS company headquartered in Kuala Lumpur that operates a conversion-optimization and web-analytics platform targeted at SMB websites, digital agencies, and product teams. The platform is delivered via a CDN-distributed JavaScript tracking script and bundles session recordings, dynamic heatmaps, funnel analytics, JavaScript error tracking (including a Deep JavaScript Error Tracker for stack traces, network errors, 4xx/5xx, and 404 detection behind login walls), feedback widgets, console logs, and page-load speed monitoring. Differentiators include layout-matching masking technology that hides keystrokes and text without distorting page templates, GDPR-compliant privacy-by-default capture, and platform coverage that extends to Shadow DOM and SPA frameworks.
The company monetizes through a three-tier subscription model: a free tier (auto-provided to organizations with at least one active paid plan), a Pro plan at $19.99/month (5,000 daily pageviews), and a Business plan starting at $69.99/month (20,000 daily pageviews) that scales up to $1,689.99/month at 2 million pageviews per day, with custom enterprise pricing above that. Annual billing carries a 15% discount, and a 30-day money-back guarantee applies. Go-to-market is product-led growth via a self-serve website signup (no credit card required), supplemented by native listings on the WordPress plugin directory, the Shopify App Store, and Google Tag Manager, with inside-sales handling Business-tier upsells and enterprise inquiries.
The company was founded in 2018 (publicly launched May 2019), runs on a lean team of 1-10 employees, and discloses no institutional funding, no acquisitions, and no leadership changes. Infrastructure runs on AWS, with ElasticEmail and SendGrid handling transactional email and Hitsteps used internally for the company's own analytics. The firm is bootstrapped, with named customers spanning Malaysian micro-businesses (WebMedic, Veneru, Idaman Suri, LXF Fishing, Socar) and global mid-sized firms (Flexiroam, CoinGecko, Document360), and was recognized by FinancesOnline with Premium Tools and Rising Star awards in June 2019.
Reactflow firmographics
Firmographics- Name
- Reactflow
- Legal name
- REACT FLOW MARKETING 002968269-P
- Website
- https://reactflow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reactflow is a Malaysia-based SaaS platform that provides session recordings, dynamic heatmaps, funnel analytics, and JavaScript error tracking to SMB websites, digital agencies, and product teams via a self-serve, CDN-distributed JavaScript tracking script.
- Ownership category
- akta.pro rank
Reactflow industry classification
Industry- Product category
- Web Analytics / Conversion Optimization
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Reactflow is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Reactflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Free (limited), Pro ($19.99/month), and Business ($69.99+/month). Business plans scale by daily pageview volume. 15% discount for annual billing. Free plan automatically provided to organizations with at least one active paid plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Automatically provided to paid organizations |
| Subscription | Annual | Pro Plan - For startups to keep growing |
| Subscription | Annual | Business Plan - For businesses of any size |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reactflow product offering
Product offeringCore offering
Reactflow provides a web-based conversion optimization platform that records visitor activity as video-like session replays and combines them with dynamic heatmaps, funnel analytics, JavaScript/network/404 error tracking, feedback widgets, and page-load-speed monitoring. Customers install a one-line JavaScript tracking snippet (or a WordPress plugin, Shopify app, or Google Tag Manager integration) to capture clicks, hovers, scrolls, form inputs, console logs, and errors. The offering is sold on a tiered subscription basis (Free, Pro at $19.99/month, Business at $69.99+/month) targeting marketers, UX designers, developers, and product managers at SMB and mid-market businesses worldwide.
Product overview
Reactflow is a unified web analytics and conversion optimization platform that combines session recordings, dynamic heatmaps, funnel analytics, bug tracking, and feedback collection into a single integrated product. The core is a CDN-distributed tracking script that records visitor activity and transmits data for playback and analysis. The platform offers four pricing tiers: Free (automatically provided to organizations with paid plans), Pro ($19.99/month for 5k daily pageviews), Business (starting at $69.99/month for 20k daily pageviews), and supplementary plans for higher traffic volumes. All plans include unlimited team members, with differences in recording capacity, storage duration (30-360 days), and advanced error tracking features.
Differentiator
Problem solved
Functional benefit
Products and services
- Reactflow Platform Unified web analytics and conversion optimization SaaS platform combining session replay, heatmaps, funnel analytics, error tracking, and feedback collection, targeted at SMB and mid-market businesses and their marketing, UX, development, and product teams.
- Session Recordings Records visitor activity (clicks, hovers, scrolls, form inputs, console logs, page-load timings) on customer websites and replays them as video-like session replays for marketers, designers, and developers.
- Dynamic Heatmaps Aggregates and visualizes where visitors click, hover, and scroll on website elements to identify which areas receive attention and which go unused.
- Funnel Analytics Drag-and-drop funnel builder that monitors visitor drop-offs and conversion rates at each step of a defined path toward becoming a customer.
- Bug & Error Tracking Extracts JavaScript stack traces, network errors, 404s, and console messages from recordings and correlates them to the user action that caused them, supporting bug reproduction and front-end debugging for developers and QA.
- Deep JavaScript Error Tracker Agent that installs on top of the browser's JavaScript executor to catch every type of JavaScript error (including promises, networks, timeouts, intervals) with full stack traces.
- Feedback Widgets Survey, poll, and feedback collection widgets (with screenshot capture for issue reporting) that let site visitors provide direct input to inform product and UX decisions.
Quantifiable outcome
- Reactflow helps increase conversion rates for clients
Companies that use Reactflow
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Reactflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Reactflow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web ServicescoreAWS is used as infrastructure provider for storing, holding, and providing services. Reactflow stores data with highest security on AWS infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Reactflow competitors and assessment
Company assessmentDirect peers
- Smartlook: Session replay and heatmap product with mobile app support, funnel analytics, and event-based tracking. Overlaps with Reactflow on web session replay, heatmaps, and funnels, with a similar SMB-to-mid-market SaaS subscription model.
- Crazy Egg: Long-established heatmap, scrollmap, and session recording tool for SMBs and marketers. Overlaps directly with Reactflow's Dynamic Heatmaps and Session Recordings products and targets the same conversion-optimization buyer.
- Microsoft Clarity: Free, Microsoft-backed session replay and heatmap product that competes directly on the same core surface as Reactflow. Its free pricing exerts significant downward pressure on Reactflow's freemium model and is a credible substitute for price-sensitive SMB users.
- PostHog: Open-source product analytics platform offering session replay, heatmaps, funnels, error tracking, and feature flags in a unified suite. Its open-source core, generous free tier, and broad feature set directly compete with Reactflow on multiple product lines including session replay.
- Hotjar: The most direct competitor in session replay, heatmaps, and conversion funnels. A Reactflow customer testimonial explicitly references switching from Hotjar, confirming head-to-head competitive positioning on the same product surface for the same SMB and mid-market buyers.
- FullStory: Direct competitor offering session replay, heatmaps, funnels, and developer-friendly error tracking aimed at mid-market and enterprise. The product overlap, target buyer, and subscription pricing model are closely aligned with Reactflow's Business plan positioning.
- LogRocket: Session replay platform with deep JavaScript error tracking, console logs, and Redux/state inspection — overlapping significantly with Reactflow's Deep JS Error Tracker and product surface. Targets engineering teams at SMB through enterprise with subscription SaaS pricing.
Broad incumbents
- Mixpanel: Established product analytics platform with broader scope than Reactflow, including event-based analytics, cohorts, and A/B testing. While not a session-replay-first product, it competes for the same product manager and marketer persona and budget for understanding user behavior.
- Amplitude: Enterprise product analytics incumbent with session replay features and deep funnel analysis. Competes with Reactflow for the same product manager persona and offers a broader analytics portfolio, but at significantly higher price points aimed at larger customers.
- Pendo: Product experience platform combining in-app analytics, session replay, NPS, and product adoption. Overlaps with Reactflow on session replay and funnels but operates as a broader platform aimed at mid-market and enterprise product teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Reactflow social profiles
Digital presenceReactflow compliance and trust
Trust signalCompliance1 record
Reactflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reactflow leadership team
Management profileNumber of profiles
Reactflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reactflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reactflow
What does Reactflow do?
Reactflow provides a web-based conversion optimization platform that records visitor activity as video-like session replays and combines them with dynamic heatmaps, funnel analytics, JavaScript/network/404 error tracking, feedback widgets, and page-load-speed monitoring. Customers install a one-line JavaScript tracking snippet (or a WordPress plugin, Shopify app, or Google Tag Manager integration) to capture clicks, hovers, scrolls, form inputs, console logs, and errors. The offering is sold on a tiered subscription basis (Free, Pro at $19.99/month, Business at $69.99+/month) targeting marketers, UX designers, developers, and product managers at SMB and mid-market businesses worldwide.
Is Reactflow a public or private company?
Reactflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reactflow founded?
Reactflow was founded in 2019. It employs 1 to 10 people.
Where is Reactflow based?
Reactflow is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Reactflow make money?
One revenue line is on record: subscription Plans.
Who are Reactflow's main competitors?
Direct peers on record are Smartlook, Crazy Egg, Microsoft Clarity, PostHog, Hotjar, FullStory and LogRocket. Broad incumbents are Mixpanel, Amplitude and Pendo.
Does Reactflow have an API?
No public API is recorded for Reactflow.
What industry is Reactflow in?
Reactflow's product category is Web Analytics / Conversion Optimization. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.