SpVgg Upper Franconia Bayreuth

What SpVgg Upper Franconia Bayreuth does

SpVgg Oberfranken Bayreuth von 1921 e.V. is a registered German football club (eingetragener Verein) founded in 1921 and headquartered in Bayreuth, Upper Franconia, Bavaria. The club's first team competes in the Regionalliga Bayern, the fourth tier of German football, with home matches played at the Hans-Walter-Wild-Stadion (approximately 25,000 capacity). The organization operates a multi-tier football portfolio: the senior 1. Mannschaft, a U23 reserve team, and a Nachwuchsleistungszentrum (NLZ) youth academy whose U17 squad competes in the DFB-Nachwuchsliga at the national top level. There is no proprietary technology platform; the club's underlying technology is standard football-club operations plus a third-party ticketing integration (Reservix) and a content production layer (podcast, digital matchday magazine 'Manne').

The club generates revenue across seven streams: matchday ticket sales (Reservix and on-site box office), corporate sponsorship (regional partners including Wedlich as Gold sponsor, Maxit, Gebrüder Weiss, Capelli Sport, Bayreuther Brauhaus), annual membership subscriptions, merchandise through the Tribuenenkult (TKShop) online store, hospitality and business seating, media rights from a Bayerischer Rundfunk (BR) livestream partnership, and crowdfunding. The corporate structure features a wholly-owned operating subsidiary, SpVgg Spielbetrieb GmbH, handling professional match operations, alongside the Stiftung SpVgg 1921 club foundation and the Team Bananenflanke inclusive football program. The club's go-to-market is community-led, relying on fan engagement, season-ticket campaigns, regional sponsorships, and active social media (Instagram, Facebook, TikTok, YouTube) plus the 'Der Oldschdod Talk' podcast. The customer base comprises local fans in Upper Franconia, paid members, regional corporate sponsors, and youth players and families in the NLZ. The club has announced a transition from a partly professional to amateur-basis operating model starting the 2026/27 season while maintaining sporting ambitions, accompanied by leadership turnover at the Geschäftsführer level and an active February 2025 crowdfunding campaign to safeguard financial sustainability.

Name

SpVgg Upper Franconia Bayreuth

Legal name

SpVgg Oberfranken Bayreuth von 1921 e.V.

Website

https://spvgg-bayreuth.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

SpVgg Oberfranken Bayreuth is a 1921-founded German football club (e.V.) competing in Regionalliga Bayern from the Hans-Walter-Wild-Stadion, serving local fans, members, regional sponsors, and youth players via matchday, sponsorship, membership, and youth-development operations.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Regional football league
• Youth football academy
• Football matchday services
• Sports club management

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Hans-Walter-Wild-Stadion, including single-match tickets and season tickets (Dauerkarten). Revenue from advance ticket sales via Reservix platform and stadium box office.
2. Sponsorship: Partnership agreements with regional and national sponsors including Maxit, Gebrüder Weiss, Capelli Sport, Bayreuther Brauhaus, and Wedlich. Sponsorship tiers including gold partner status.
3. Membership: Annual membership fees from club members. Active membership recruitment through website and fan engagement.
4. Merchandise: Club merchandise sold through Tribuenenkult online shop (TKShop).
5. Hospitality: Hospitality packages and premium seating for home matches, including business seating options.
6. Crowdfunding: Crowdfunding campaigns to support club finances, including 'Gemeinsam Tradition bewahren und Zukunft gestalten' initiative.
7. Media Rights: Revenue from BR (Bayerischer Rundfunk) livestream partnerships for Regionalliga Bayern matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SpVgg Bayreuth is a traditional football club that fields a first team competing in Regionalliga Bayern, a U23 reserve team, and a youth academy (NLZ Nachwuchsleistungszentrum). The club operates matchday experiences at Hans-Walter-Wild-Stadion, sells tickets and season tickets via Reservix, distributes merchandise through the Tribuenenkult online shop, and offers hospitality and sponsorship packages. Community programs include the Stiftung SpVgg 1921 foundation and Team Bananenflanke inclusion football.

Product overview

SpVgg Bayreuth is a German football club based in Bayreuth, Upper Franconia, offering a multi-tiered football product portfolio. The core offering is the 1. Mannschaft (first team) competing in Regionalliga Bayern, supplemented by the U23 reserve team and the NLZ (Nachwuchsleistungszentrum) youth academy for talent development. The club operates the Hans-Walter-Wild-Stadion as its home venue and provides matchday services including ticketing through Reservix. Digital offerings include the 'Der Oldschdod Talk' podcast and 'Manne' digital matchday magazine. Community initiatives include the Stiftung SpVgg 1921 foundation and Team Bananenflanke inclusion football program.

Differentiator

Problem solved

Functional benefit

Products and services

• 1. Mannschaft (First Team) — Regionalliga Bayern Matchday Experience Live professional football matches at Hans-Walter-Wild-Stadion for fans and supporters in Upper Franconia. The first team competes in Regionalliga Bayern (4th tier of German football) for the 2025/26 season.
• Season Tickets (Dauerkarten) for Regionalliga Bayern Annual subscription tickets granting holders access to all home matches of the Regionalliga Bayern season. Sold via Reservix online platform and during physical office hours at the Geschäftsstelle.
• Single Match Tickets Individual match tickets for home games, sold via the Reservix platform and at the stadium box office, with promotional rates for selected games.
• Club Membership (Vereinsmitgliedschaft) Annual paid membership providing voting rights at general meetings, access to member-exclusive content, and Oldschdod Talk podcast engagement.
• Sponsorship Packages Partnership agreements with regional and national sponsors including gold-tier visibility, logo placement on website and matchday materials, and brand exposure to local audiences.
• Hospitality Packages Premium seating and hospitality packages for corporate customers and sponsors at home matches, including business seating options.
• Club Merchandise (Tribuenenkult / TKShop) Official club merchandise and fan items sold through the Tribuenenkult online shop for fans and supporters.
• U23 Reserve Team Reserve senior team providing a competitive bridge between the NLZ youth academy and the first team, with its own league schedule and coaching staff.
• NLZ (Nachwuchsleistungszentrum) Youth Development Program Youth development center for talent identification and training of young footballers (U17 and below), with the U17 team competing in the top national DFB-Nachwuchsliga.
• Der Oldschdod Talk Podcast Official club podcast featuring interviews and behind-the-scenes content with players, coaches, and notable guests; offered to fans for engagement.
• Team Bananenflanke (Inclusion Football) Inclusive football program supporting players with disabilities at the club, recognized with the 2025 Sepp-Herberger-Urkunde in the Handicap Football category.
• BR Livestream Media Rights (Regionalliga Bayern) Livestream coverage of Regionalliga Bayern matches distributed via BR24 and BR livestream platforms, generating media rights revenue.

Quantifiable outcome

• U17 team competing in DFB-Nachwuchsliga (Germany's top youth football league)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• mohr.coreGTM or Marketing Partner · 7 August 2025Media partner accompanying club brand communications until 2026. Supports marketing and brand presence.
• ReservixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for online ticket sales, season tickets, and advance ticket distribution. Online portal at tickets-spvggbayreuth.reservix.de handles all digital ticket sales.
• MaxitminorGTM or Marketing PartnerRegional sponsor with logo displayed on club website. Building materials company from the region.
• Gebrüder WeissminorGTM or Marketing PartnerLogistics and transport company sponsor with logo displayed on club website.
• Capelli SportminorGTM or Marketing PartnerSportswear and equipment sponsor providing club apparel.
• Bayreuther BrauhausminorGTM or Marketing PartnerLocal brewery sponsor, connecting with regional beer culture and hospitality.
• WedlichcoreGTM or Marketing PartnerGold-level sponsor (Business Partner Gold) with prominent logo placement on website.
• Team BananenflankecoreStrategic or Co-development PartnerIntegration football program 'Team Bananenflanke' based at the club, promoting inclusion and participation in football for all.
• Stiftung SpVgg 1921coreStrategic or Co-development PartnerClub foundation established to support the club's social mission, youth development, and long-term sustainability.
• Bayerischer Rundfunk (BR)coreGTM or Marketing PartnerBroadcast partner providing livestream coverage of Regionalliga Bayern matches on BR24 and BR livestream platforms.
• Altstadt-KultminorGTM or Marketing PartnerLocal fan culture initiative linked to club supporter community.
• FC Ingolstadt 04minorStrategic or Co-development PartnerLoan partnership: Davide-Danilo Sekulovic loaned from FC Ingolstadt 04 to SpVgg Bayreuth for the 2025/26 season.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FC Ingolstadt 04: Bavarian professional football club with player loan relationship to SpVgg Bayreuth (Davide-Danilo Sekulovic). Operates a similar regional football business with player development and sponsorship focus.
• 1. FC Nürnberg II: Reserve team of Bundesliga-club 1. FC Nürnberg, also referenced as a Bayreuth rival. Competes in Regionalliga Bayern with a different resource base (parent club backing) but the same on-field product and regional audience overlap.
• FC Bayern München II: Reserve team of FC Bayern Munich competing in Regionalliga Bayern. Direct on-field competitor with vastly greater resources, illustrating the spectrum of business models present in the same league and regional ecosystem.
• FC Schweinfurt 05: Lower-tier Bavarian football club competing in Regionalliga Bayern, frequently cited as a SpVgg Bayreuth rival. Operates the same 4th-tier professional model with membership, ticketing, sponsorship, and youth development, making it the most direct structural comparable.
• SpVgg Greuther Fürth: Professional Franconian football club from the Fürth region. Although operating at a higher tier, the club shares the same Franconian identity, geographic region, and supporter base logic that SpVgg Bayreuth leverages.
• Würzburger Kickers: Traditional Bavarian football club also referenced as a Bayreuth rival, with similar 4th-tier ambitions and a comparable mix of membership, ticketing, and sponsorship revenues. Both clubs navigate the lower professional tiers of German football with regional identity at the core.
• FC Carl Zeiss Jena: Traditional German football club competing in lower professional tiers with a comparable mix of membership, ticket, and sponsor revenue. Scheduled as a SpVgg Bayreuth pre-season opponent, indicating similar competitive positioning.
• DJK Ammerthal: Bavarian amateur football club scheduled as a SpVgg Bayreuth pre-season friendly, operating at a similar community-driven level in the regional football pyramid.

Regional players

• SpVgg SV Weiden: Upper Palatinate football club in Regionalliga Bayern with similar regional identity-driven model and comparable sponsorship and membership structure to SpVgg Bayreuth.

Broad incumbents

• FC Augsburg: Top-tier Bavarian football club with overlapping regional catchment and an established NLZ. Provides a benchmark for how a Bavarian club can scale the football business model SpVgg Bayreuth aspires to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dieOldschdod
• Facebookfacebook.com/SpVggOberfrankenBayreuth
• Instagraminstagram.com/spvggbayreuth
• TikToktiktok.com/@spvgg.bayreuth.1921
• Xx.com/spvggbayreuth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpVgg Upper Franconia Bayreuth