Kent Sports Trust

What Kent Sports Trust does

Kent Sports Trust is a UK-registered charitable organization operating in Kent, England, that delivers community-based sports and physical activity programs to participants of all ages, abilities, and backgrounds. Its core product portfolio spans football, golf, cycling, running, swimming, and tennis, delivered through structured programs, leagues, tournaments, marathons, fun runs, and open-water swim challenges. Programming is distributed directly to participants at community venues across Kent — including Riverside Park, Eastfield Sports Ground, Countryside Trails, Green Valley Golf Club, Lakeside Tennis Courts, Blue Lake, Southfield Cricket Ground, and Central Sports Complex — supplemented by an online informational website with category content on sports health, bike races, and general sports topics. There is no proprietary technology platform; the organization relies on its website, volunteer networks, and grassroots community outreach as its primary channels.

The business model combines three revenue streams: (1) event participation fees from ticketed or fee-based registrations for community sports events and programs; (2) corporate sponsorship and partnership funding from commercial brands — most prominently Goatham's as title sponsor of the flagship Goatham's Great Kent Cycle Ride, and betting-sector sponsors 888Starz, 1xbet, and Mostbet — in exchange for brand visibility and association; and (3) donations and charitable fundraising, including funds directed to nominated beneficiaries such as Help for Heroes. The go-to-market motion is community-led, reaching participants through events, word-of-mouth, a 200+ volunteer base, and high-profile Foundation ambassadors (Olympic champion Dame Kelly Holmes DBE MBE and former England cricketer Geraint Jones MBE). Customer segments are entirely consumer / community-based with no enterprise customer concentration, and stated scale metrics are 650+ participants, 120+ completed events, and 40+ active programs.

Name

Kent Sports Trust

Legal name

Kent Sports Trust

Website

https://kentsportstrust.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kent Sports Trust is a UK charitable organization operating in Kent that runs inclusive community sports programs and events across football, golf, cycling, running, swimming, and tennis, serving participants of all ages and abilities through event fees, sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community sports programs
• Charitable sports trust
• Amateur sports events
• Grassroots sports funding
• Volunteer sports activities

Headquarters

HQ city

Rochester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event participation fees: Revenue is generated through participant registration fees for community sports events and programs, including charity fun runs, football leagues, cycling marathons, golf days, tennis tournaments, open water swims, and cricket matches. Registration deadlines and participant categories indicate ticketed or fee-based participation.
2. Sponsorship and partnership funding: The organization receives sponsorship and partnership funding from corporate sponsors (e.g., 888Starz, 1xbet, Mostbet, Goatham's) who support events and programs. These commercial partnerships provide financial support in exchange for brand visibility and association with community sports events.
3. Donations and charitable support: The trust raises funds through charitable donations and fundraising events, such as the Charity Fun Run for local initiatives, with donations also directed to nominated charities like Help for Heroes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kent Sports Trust is a registered charity that organizes and delivers community-based sports and physical activity programs across Kent, UK. It offers programming in football, golf, cycling, running, swimming, and tennis, serving participants of all ages and abilities through events and local initiatives.

Product overview

Kent Sports Trust is a community-focused sports and fitness organization offering a unified portfolio of sports programs and events. The core offerings include Football Programs, Golf Programs, Cycling Events, Running Clubs and Marathons, Swimming Programs, and Tennis Clinics and Matches. Additionally, the organization provides Events Hosting Services for tournaments and community challenges. The organization also produces Educational Sports Content through blog articles on health sports topics. These products and services work together to fulfill the organization's mission of inspiring individuals of all ages to lead healthier, more active lives through inclusive sports and fitness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Sports Programs Multi-sport programs covering football, golf, cycling, running, swimming, and tennis for community participants of all ages and abilities in Kent, UK.
• Community Sports Events Organized sports events delivered across Kent for amateur participants, supported by volunteers and sponsors.

Quantifiable outcome

• 650+ participants engaged in programs and events
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, minor, flagship and core.

• 888Starz AppmajorGTM or Marketing Partner · 1 January 2024888Starz App is described as one of the official sponsors of Kent Sports Trust, bringing excitement and betting features to associated venues (Players Bar & Grill). As a sponsor, 888Starz provides financial support and brand visibility in exchange for association with the trust's sports events and community programs.
• 1xbetminorGTM or Marketing Partner · 1 January 20241xbet appears as a logo partner on the Kent Sports Trust website, indicating a sponsorship or partnership relationship. The nature of the partnership is primarily branding and marketing support in exchange for association with the trust's community sports activities.
• MostbetminorGTM or Marketing Partner · 1 January 2024Mostbet appears as a logo partner on the Kent Sports Trust website, indicating a sponsorship or marketing partnership. The partnership provides brand visibility for Mostbet in connection with the trust's sports and community events.
• Goatham'sflagshipStrategic or Co-development Partner · 1 January 2017Goatham's is the title sponsor of Goatham's Great Kent Cycle Ride, the trust's flagship annual cycling event. This is a multi-day cycling sportive covering over 200 miles across Kent. Goatham's has partnered with the trust for multiple years (2017, 2018), making it one of the most significant and sustained partnerships for the organization.
• Help for HeroescoreStrategic or Co-development Partner · 1 January 2017Help for Heroes is the nominated charity beneficiary of the Goatham's Great Kent Cycle Ride event. The trust raises funds for this military charity through its flagship cycling event, creating a meaningful social impact partnership that aligns community sports with charitable fundraising.
• Dame Kelly Holmes DBE MBEcoreStrategic or Co-development Partner · 1 January 2017Dame Kelly Holmes, Olympic champion and double gold medalist, serves as a Kent Sports Trust Foundation ambassador. She actively promotes and endorses trust events, lending her profile and credibility to the organization's mission of inspiring health and fitness in the community.
• Geraint Jones MBEcoreStrategic or Co-development Partner · 1 January 2017Geraint Jones MBE, former England cricketer, serves as a Kent Sports Trust Foundation ambassador. He supports and promotes trust events and programs, providing credibility and community engagement particularly around cricket and broader sports activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• StreetGames: UK charity using sport to transform the lives of young people in disadvantaged communities. Comparable volunteer-driven, community-based multi-sport model serving similar demographics and inclusive mission.
• Access Sport: UK charity focused on increasing access to community sport for disadvantaged young people. Directly comparable as a community sports charity running inclusive multi-sport programs and events across local communities.
• Greenhouse Sports: UK charity using sport to engage young people and improve life outcomes. Comparable multi-sport community delivery model with similar mission of inclusive sports access for underserved groups.
• Sport in Mind: UK charity using sport and physical activity to improve mental health. Comparable community-based, multi-sport delivery model with overlapping volunteer-driven operations and wellbeing-focused mission.
• Laureus Sport for Good: Global sports charity foundation using sport to address social issues. Comparable mission and structure as a charity using sport for community impact, with high-profile ambassador model similar to Dame Kelly Holmes and Geraint Jones MBE.
• Active Kent: County-level Active Partnership operating in Kent. Directly comparable as a regional community sport body running inclusive programs and events across Kent, often overlapping in target participants and venues.

Broad incumbents

• The Prince's Trust: Large UK youth charity supporting disadvantaged young people through programs including sport. Comparable as a high-profile charity using sport for community impact, but operates at much larger national scale.
• Sport England: National body distributing public and lottery funding for community sport in England. Comparable mission of expanding sport participation, but operates at national scale with funding rather than direct program delivery.
• Youth Sport Trust: UK children's charity focused on PE and sport. Comparable as a multi-sport community-focused charity but operates at national scale with broader educational and policy remit.
• Comic Relief / Sport Relief: Major UK charity that runs Sport Relief as a mass-participation sport fundraising campaign. Comparable use of sport events for charitable fundraising, but operates at national scale with significantly broader fundraising infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KentSportsTrust
• Facebookfacebook.com/KentSportsTrust
• LinkedInlinkedin.com/company/kent-sports-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kent Sports Trust