What Gezapp does

Gezapp S.r.l. is an Italian augmented and virtual reality services company founded in 2016 and headquartered in Udine, Italy (Viale Tricesimo, 200). The company designs and delivers custom AR/VR experiences and mobile applications for enterprise brand owners, primarily in food & beverage, luxury packaging, home furnishing, fitness, and industrial automation. Its technology stack spans marker-based mobile AR (distributed via a consumer Gezapp app on iOS and Android), Kinect-/infrared-based body-tracking interactive systems for controller-free interaction, and a proprietary IN²REALITY immersive reality platform using cable-free beacon-based room-scale tracking with ±2cm precision and HD visors.

Gezapp operates a project-based B2B professional services model, with custom-quoted engagements covering creative concept ideation, communication strategy, UI/UX design, and technical implementation under what the company calls 'Visione Strategica Aumentata' (Augmented Strategic Vision). Pricing is not publicly disclosed, and revenue is generated through bespoke development fees rather than a recurring SaaS or platform model. Distribution combines direct enterprise sales (used for projects with Zanutta, Canali System, ASEM, Acqua Dolomia, San Crispino, Fantinel, Guala Luxury, Le Rocche Malatestiane) with self-serve consumer app distribution via global app stores and lead generation at industry trade shows (RiminiWellness, SPS IPC Drives Italia).

Gezapp is structured as an independent Italian private limited company (S.r.l., tax ID 02743280303) with no disclosed funding rounds, parent company, or institutional investors. It participated in the European INCluSilver project (2019) with Tecnoalimenti and NoFake, producing the ASA – AR Shopper Assistant mobile app for silver-age consumers, signaling a strategic extension into accessibility-driven AR. Operating activity is confirmed through 2018–2019, with no more recent operating disclosures available in the source data.

Name

Gezapp

Legal name

Gezapp S.r.l.

Website

https://gezapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Gezapp is an Italian AR/VR studio delivering custom augmented and immersive reality experiences—powered by its proprietary IN²REALITY beacon-tracking platform—to enterprise brand owners in food & beverage, fitness, luxury, and industrial sectors across Europe.

Ownership category

akta.pro rank

Product category

Augmented Reality & Immersive Reality Solutions

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Augmented reality solutions
• Virtual reality experiences
• AR mobile applications
• Immersive brand experiences
• Marker-based AR

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom AR/VR Solution Development: B2B engagements creating custom augmented reality and immersive reality experiences for brand marketing, product launches, trade show exhibitions, and retail environments. Projects include interactive brochures, augmented packaging, multimedia advertising, and virtual showrooms.
2. Mobile Application Development: Development of branded mobile applications with AR functionality for smartphones and tablets, often involving marker-based interactions and downloadable consumer apps.
3. Technology and Consulting Services: Provides technological and programming consulting along with creative concept ideation, communication strategy, UI/UX design, and functioning logic development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gezapp designs and delivers custom augmented reality and immersive reality solutions for B2B clients such as brand owners, marketers, and trade show exhibitors, alongside consumer-facing mobile applications that enable marker-based AR experiences. Its proprietary IN²REALITY system provides cable-free, room-scale tracking for VR/AR installations, while service offerings span creative concept ideation, communication strategy, UI/UX design, and functioning logic development for immersive brand experiences.

Product overview

Gezapp is an AR/VR company offering a mobile application for augmented reality experiences alongside the IN²REALITY immersive reality platform. The main Gezapp app enables AR experiences through marker scanning on smartphones and tablets. The IN²REALITY system provides wireless, immersive virtual/augmented reality experiences with free movement tracking using beacons (±2cm precision) and HD viewers (5.7" HD display, 8 core, 1.8 GHz). Additionally, the ASA (AR Shopper Assistant) app serves elderly users with accessible packaging information through AR and audio features. The company also offers service offerings including interactive brochures, augmented packaging, interactive showcases, and multimedia catalogues. Applications span marketing, retail, training, culture, and events across B2C and B2B sectors including food & beverage, luxury, fitness, and industrial automation.

Differentiator

Problem solved

Functional benefit

Brands

• IN²REALITY: An innovative augmented and virtual reality system that allows users to freely walk inside virtual or augmented spaces using beacon-based tracking technology (± 2cm precision) without cables.

Products and services

• Gezapp App Consumer-facing mobile application enabling augmented reality experiences through marker scanning on iOS and Android devices, allowing users to interact with brands via AR content.
• IN²REALITY Proprietary immersive reality system enabling virtual showroom experiences that allow users to walk freely within virtual or augmented spaces using wireless beacon-based tracking (±2cm precision) and HD visors (5.7-inch HD display, 8-core, 1.8 GHz).
• ASA – AR Shopper Assistant Mobile application developed under the European INCluSilver project to help users over 55 understand product packaging contents through augmented reality and audio reading capabilities.
• Custom AR/VR Solution Development Project-based B2B service delivering custom augmented reality and immersive reality experiences for brand marketing, product launches, trade show exhibitions, and retail environments, encompassing interactive brochures, augmented packaging, multimedia advertising, catalogues, and interactive showcases for enterprise clients in food & beverage, fitness, luxury goods, and industrial sectors.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TecnoalimenticoreStrategic or Co-development PartnerCollaboration partner in the European INCluSilver project. Tecnoalimenti worked with Gezapp and NoFake to create the ASA – AR Shopper Assistant mobile app dedicated to helping silver-age consumers understand product packaging content.
• NoFakecoreTechnology or IntegrationTechnology collaboration partner in the European INCluSilver project. NoFake collaborated with Gezapp and Tecnoalimenti to develop the AR Shopper Assistant application for accessible product information.
• INCluSilvercoreStrategic or Co-development PartnerEuropean research project focused on silver-age consumers. Gezapp participated by developing the AR Shopper Assistant (ASA) app to help users over 55 understand product packaging through augmented reality and audio features.
• TCREAminorOthersPartner organization with logo displayed on Gezapp website under 'Our Partners' section.
• AIPEMminorOthersPartner organization with logo displayed on Gezapp website under 'Our Partners' section.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zappar: UK-based AR platform with embedded creative agency services, comparable as a hybrid platform-and-services AR provider serving brand marketers with custom AR activations.
• INDE: UK-based AR/VR creative agency delivering immersive brand experiences for enterprise clients, comparable to Gezapp in custom AR/VR services for marketing and trade shows.
• 8th Wall: WebAR platform with creative services arm serving brand marketers, comparable to Gezapp as a hybrid platform/agency AR provider delivering immersive brand experiences.
• Rock Paper Reality: US-based AR/VR creative agency delivering custom immersive experiences for enterprise brands. Closely matches Gezapp's custom-project model and brand-marketing client profile.
• Aircards: UK-based AR creative agency serving brand marketers with custom WebAR and immersive campaigns. Directly comparable to Gezapp's B2B AR marketing services and project-based engagement model.
• Cameo IQ: AR marketing platform serving brand owners with tools and creative services, comparable to Gezapp's B2B AR marketing positioning across packaging, events, and digital campaigns.
• Blippar: UK-based AR platform and creative studio serving brand owners, comparable to Gezapp in offering custom AR experiences for marketing activations and packaging.

Regional players

• Bepart: Italy-based AR experience provider for events and brands. Comparable as a regional peer operating in the same Italian market with overlapping custom AR services for live activations.
• Alkemy: Italy-headquartered digital transformation company with AR/VR capabilities for brand marketing, comparable as a regional player with overlapping immersive services for enterprise clients.

Broad incumbents

• Deloitte Digital: Global digital consultancy with an AR/VR practice serving enterprise brands, comparable as a larger established player offering overlapping immersive marketing capabilities at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gezappar
• YouTubeyoutube.com/channel/UCl8fu3YzNHehaQQ_yEPZhOw
• Facebookfacebook.com/gezapp
• LinkedInlinkedin.com/company/gezapp-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gezapp