Sartell Soccer Association

What Sartell Soccer Association does

Sartell Soccer Association (EIN 81-1583380) is a 501(c)(3) non-profit youth soccer organization headquartered in Sartell, Minnesota, serving families in Central Minnesota. The organization operates a dual-track program: a Recreation Program for Pre-K through 4th grade players offered in both summer and fall seasons at Pine Meadow Primary School and Pinecone Central Park, and a Travel Program for U9-U19 players that competes in Minnesota Youth Soccer Association (MYSA) Division 1, 2, and 3 leagues across summer and fall seasons, including winter training and tournament participation. The Travel Program offers tiered competitive placement (Division II/III, plus Mini Academy, plus Division I / Academy options) with annual registration fees ranging from $415 to $775 per player.

Supporting offerings include a contracted goalkeeper training program led by Tommy Schmidt (The Goalie Guy, College of St. Benedict NCAA D3 Goalkeeper Coach) with separate U9-U12 and U13+ session tiers, an optional Tryout Prep Camp for younger players ahead of travel tryouts, and a uniform and fan wear program via Soccer.com. Revenue is generated primarily through tiered registration fees, with secondary streams from goalkeeper training sessions, sponsorship packages (Community $500, Championship $1,000, Premier $3,500 per year) via Betterworld and Hudl-branded streaming, Little Caesars fundraising partnerships, and direct donations.

Operationally, Sartell Soccer Association runs on a PlayMetrics club management platform (transitioned from Sports Connect in June 2025) integrated with its website and mobile app for registration, payment processing, scheduling, messaging, and attendance tracking. Programming is delivered by two paid staff (Director of Coaching & Player Development Roy Snyder, Recreation Coordinator Bailey Hawley), a 14-member volunteer Board of Directors elected annually, and a broader base of volunteer head coaches, assistant coaches, and team managers across both programs. Facility access is provided through partnerships with the City of Sartell Parks Department, Pine Meadow Primary School, and Sartell Middle School.

Name

Sartell Soccer Association

Legal name

Sartell Soccer Association

Website

https://sartellsoccer.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sartell Soccer Association is a 501(c)(3) non-profit youth soccer organization in Sartell, Minnesota, offering recreational soccer for Pre-K through 4th grade players and competitive travel soccer for U9-U19 players in MYSA leagues, supported by paid staff, a volunteer board, and community facility partnerships.

Ownership category

akta.pro rank

Product category

Youth Soccer Programs

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth soccer programs
• Competitive travel soccer
• Recreation soccer leagues
• Soccer player development
• Goalkeeper training

Headquarters

HQ city

Sartell

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Registration Fees - Travel Program: Tiered registration fees based on age group and division level for competitive travel soccer. Covers MYSA league fees, tournament fees, coach stipends, referee payments, field rentals, winter training, registration systems, coach resources, and Hudl cameras.
2. Registration Fees - Recreation Program: Seasonal recreation soccer registration for Pre-K through 4th grade. Summer Rec $103.20 includes t-shirt; Fall Rec $100 plus processing fees includes t-shirt.
3. Goalkeeper Training Sessions: Professional goalkeeper training led by Tommy Schmidt (The Goalie Guy). U13+ sessions $100 for 10 sessions; U9-U12 sessions $50 for 5 sessions.
4. Uniform Sales: Travel players required to purchase uniform kits (two jerseys, shorts, socks) approximately $160 intended for two years. Fan wear store available year-round for supporter apparel.
5. Fundraising Programs: Little Caesars pizza and bread kit fundraising. Participants earn $4 per item sold plus $2 per item goes to SSA. Provides offset for soccer expenses.
6. Sponsorships and Donations: Sponsorship packages at Community ($500/year), Championship ($1,000/year), and Premier ($3,500/year) tiers. Donations through Betterworld platform for facility improvements and community programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sartell Soccer Association is a 501(c)(3) non-profit youth soccer organization that runs two core programs: a Recreation Program for Pre-K through 4th grade players focused on introductory skill development in a supportive environment, and a Travel Program for U9 to U19 players providing competitive team play in MYSA leagues (Division 1-3) with winter training, league games, and tournament competition. Supporting offerings include professional goalkeeper training, tryout prep camps, uniform sales, sponsorship packages, and donations.

Product overview

Sartell Soccer Association offers a dual-program youth soccer structure centered around Recreation (Pre-K through 4th grade) and Travel (U9 to U19) programs. The Recreation Program provides entry-level skill development in a supportive environment through Summer and Fall seasons at Pine Meadow Primary School and Pinecone Central Park. The Travel Program delivers competitive team play across MYSA Division 1-3 leagues with winter training, 8-10 league games, and 2-3 tournaments per season. Supporting offerings include Goalkeeper Training with professional coach Tommy Schmidt, Tryout Prep Camps, uniform/fan wear stores through Soccer.com, and sponsorship/donation platforms via Betterworld. The organization transitioned to PlayMetrics in June 2025 as its unified club management system for registrations, scheduling, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation Program Entry-level soccer program for Pre-K through 4th grade players focused on skill development and fun in a supportive environment, offered as Summer Rec (Tuesday evenings at Pine Meadow Primary School) and Fall Rec (at Pinecone Central Park) programs.
• Travel Program Competitive soccer program for players ages U9 to U19 running in Summer and Fall seasons, including winter training, 8-10 league games, 2-3 tournaments per season, and MYSA Division 1-3 league competition.
• Goalkeeper Training Spring/summer goalkeeper training led by professional coach Tommy Schmidt (The Goalie Guy), with separate U9-U12 and U13+ sessions at Sartell Middle School soccer fields.
• Tryout Prep Camp Pre-tryout conditioning camp for U9-U12 players held before travel soccer tryouts, led by SSA coaches to build confidence and provide additional ball contact practice.
• Sponsorship Packages Three-tiered sponsorship program for local businesses: Community Sponsor ($500/year), Championship Sponsor ($1,000/year with Hudl live stream branding), and Premier Sponsor ($3,500/year with uniform branding, email promotion, and splash ads on 2,500+ streams).
• Donation Platform Donation and fundraising platform through Betterworld for supporting SSA programs, Pinecone Park improvements, and AED installation projects.
• Uniform and Fan Wear Store Required uniform kits for travel players (two jerseys, shorts, socks) approximately $160 for two-year use, plus optional fan wear store for supporters to purchase SSA-branded merchandise.
• Little Caesars Fundraising Program

Quantifiable outcome

• Travel program participation in MYSA Division 1, 2, and 3 leagues with tournament opportunities
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered secondary, core and minor.

• Little Caesars FundraisingsecondaryGTM or Marketing Partner · 15 July 2025Pizza and bread kit fundraising program. Participants earn $4 per item sold plus $2 per item donated to SSA. Kits ship via FedEx directly to buyers. Raises funds to offset family soccer expenses.
• PlayMetricscoreTechnology or Integration · 18 June 2025Club management system transition from Sports Connect. Provides mobile-friendly app for player schedules, streamlined registration and payment processing, centralized messaging, event calendars, and attendance tracking. Fully integrated with SSA website.
• BetterworldcoreGTM or Marketing PartnerFundraising platform partnership for secure, user-friendly donations and contributions to support youth soccer programs. Streamlines organization's fundraising efforts for donors and supporters.
• Minnesota Youth Soccer Association (MYSA)coreStrategic or Co-development PartnerOfficial league affiliation providing league fees, tournament sanctioning, insurance coverage, background check requirements, and compliance standards for competitive travel soccer. MYSA provides Division 1, 2, and 3 league structures.
• The Goalie Guy (Tommy Schmidt)secondaryStrategic or Co-development PartnerProfessional goalkeeper training provider. Tommy Schmidt is Level 1 & 2 Goalkeeping certified through United Soccer Coaches, current Goalkeeper Coach for College of St. Benedict NCAA D3 soccer team. Has trained goalkeepers who reached MYSA state championships.
• College of St. BenedictminorStrategic or Co-development PartnerNCAA Division 3 college where SSA goalkeeper trainer Tommy Schmidt serves as Goalkeeper Coach. Connection provides professional credibility for training program.
• Local Businesses and Youth Sports Associations (AED Partnership)minorStrategic or Co-development PartnerPartnership for AED installation at Pinecone Central Park. Collaborative effort to improve emergency preparedness and player/family safety at soccer facilities.
• HudlsecondaryTechnology or IntegrationVideo platform and live streaming for U13 and older travel teams. Hudl cameras capture games; live streaming available for sponsor branding integration.
• City of Sartell / Parks DepartmentcoreStrategic or Co-development PartnerFacility partnerships providing access to Pinecone Central Park, Pine Meadow Primary School fields, and Sartell Middle School soccer fields for programs and training.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tonka United Soccer Club: Established Minnesota youth soccer club serving the Minnetonka/Western suburbs. Comparable as a community-based competitive travel soccer organization fielding teams in MYSA leagues across multiple age groups with similar rec-to-travel pipeline structure.
• Sauk Rapids-Rice Youth Soccer Association: Neighboring Central Minnesota youth soccer club serving the Sauk Rapids-Rice school district area. Directly comparable as a community-based non-profit offering both recreational and competitive travel programs for local youth players in a similar geographic and demographic setting.
• Blaine Youth Soccer Association: Minnesota youth soccer club serving Blaine and nearby northern suburbs. Comparable as a community non-profit offering both recreational and competitive MYSA travel programs for youth players across multiple age groups.
• Burnsville Soccer Club: Minnesota-based youth soccer club serving Burnsville and surrounding southern suburbs. Comparable non-profit operating recreation-to-travel pipelines with MYSA league participation and similar volunteer-driven governance model.
• Edina Soccer Club: Minnesota-based youth soccer club serving Edina and surrounding communities. Similar non-profit model offering recreation and competitive travel programs affiliated with MYSA, with comparable player development pathways and tournament participation.

Others

• US Youth Soccer: National governing body for youth soccer in the United States and parent organization to state associations like MYSA. Relevant as the broader ecosystem in which SSA operates, providing national tournament pathways and standards alignment.
• Minnesota Youth Soccer Association (MYSA): State governing body for youth soccer in Minnesota that administers the leagues SSA's travel teams compete in. Not a direct competitor but rather the umbrella organization providing league structure, insurance, and tournament sanctioning for clubs like SSA.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sartellsoccer
• LinkedInlinkedin.com/company/sartell-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sartell Soccer Association