What Tamer Communication does

Tamer Comunicação is a privately held, full-service communication consultancy headquartered in São Paulo, Brazil, founded in 1993 by Sérgio Tamer. The firm delivers integrated strategic communication services to mid-to-large enterprise B2B clients across healthcare, education, sustainability, finance, technology, services, and beauty, with a disclosed roster of 60+ companies including Itaú, Sodexo, Ituran, and Fundação Grupo Boticário. Its core service portfolio spans Press & Public Relations, Digital Marketing, Internal Communication, ESG Communication, Rebranding, Spokesperson Training, Crisis Management, and Event Management, supplemented by newer offerings including Data-Driven Press Advisory (built on Google Trends, Trending Topics, and TikTok for Business analytics) and GEO (Generative Engine Optimization) for AI-driven search visibility.

The business operates as a traditional professional services consultancy rather than a software platform, with no proprietary technology stack, no API, and no SDK offering. Engagement is delivered through quote-based, multi-year retainer and project contracts developed after a diagnostic assessment of client needs; pricing is not publicly disclosed. The go-to-market motion is consultative, sales-led, and enterprise-oriented: clients are engaged directly through personalized proposals supported by account management, with lead capture via the firm's website contact form and thought-leadership content published through its blog and LinkedIn presence.

Growth signals since 2022 include a full visual identity and website restructuring, expansion of the digital practice into B2B-focused solutions with a proprietary influencer methodology, introduction of data-driven and GEO service lines, and experimental event formats such as Brazil's first metaverse press conference for Ituran. The firm reports an eight-year average client retention, three decades of accumulated journalist relationships, and was named in 2021 by the Communique-se Portal as one of the three most respected communication agencies in Brazil. Revenue, headcount specifics, and ownership beyond the founder are not publicly disclosed, and there is no evidence of external investment, M&A activity, or a parent company structure.

Name

Tamer Communication

Legal name

Tamer Comunicação

Website

https://tamer.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamer Comunicação is a privately held São Paulo-based communication consultancy founded in 1993 that delivers integrated press relations, digital marketing, ESG, internal communication, rebranding, and training services to enterprise B2B clients across multiple industries in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Consulting Services: Professional consulting services including press relations, digital marketing, internal communication, ESG communication, rebranding, and spokesperson training. Delivered through retainer and project-based engagements with B2B clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tamer Comunicação is a full-service communication consultancy that delivers integrated strategic communication services to B2B clients across Brazil, including press and public relations, digital marketing, internal communication, ESG communication, rebranding, spokesperson/media training, and event management. Services are delivered through retainer and project-based engagements, with each proposal preceded by a diagnostic assessment of the client's needs. The firm has operated for over 30 years and serves more than 60 enterprise clients across sectors such as healthcare, education, sustainability, finance, technology, services, and beauty.

Product overview

Tamer Comunicação is a full-service communication consultancy offering an integrated portfolio of services centered on strategic communication, reputation management, and brand building. The core offerings include Press & Public Relations (Imprensa & Relações Públicas), Digital Marketing, Internal Communication, ESG Communication, Training (including media training), and Rebranding services. These are complemented by specialized offerings such as Data-Driven Press Advisory, Strategic Benchmarking, Content Curation, GEO optimization, and Event Management. The agency serves over 60 clients across diverse sectors including health, education, sustainability, finance, technology, and beauty. The company operates as a traditional consultancy model rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Imprensa & Relações Públicas (Press & Public Relations) Construction of press agendas, journalist relationship management, and strategic press advisory to build reputation and media presence. Targeted at enterprise clients across industries.
• Marketing Digital (Digital Marketing) Digital campaigns, performance marketing, and content strategy designed to amplify online presence and achieve measurable business results for B2B clients.
• Treinamento (Spokesperson & Media Training) Capacity building for spokespeople, teams, and internal communication programs, including media training and communication skills development for executives and corporate teams.
• Comunicação Interna (Internal Communication) Internal engagement and alignment strategies focused on organizational culture and performance, supporting employee alignment and engagement programs.
• ESG Communication Sustainability and governance communication supporting transparency, trust, and ESG reporting aligned with frameworks such as GRI, TCFD, and SASB.
• Rebranding Brand repositioning with strategy, visual identity development, and integrated communication planning for organizations undergoing brand transformation.
• Digital B2B Solutions Focused B2B digital solutions including social media management, content strategy, and B2B influencer programs for executive reputation building.
• Eventos (Press Conferences & Events) Press conference organization and event management, including innovative formats such as the first metaverse press conference in Brazil delivered for client Ituran.
• Gerenciamento de Crises (Crisis Communication Management) Crisis communication service including risk monitoring, narrative alignment, and reputation protection in high-exposure situations.

Quantifiable outcome

• Average client retention of 8 years, demonstrating consistent satisfaction and value delivery
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Câmara Britânica de Comércio e Indústria no Brasil (Britcham)coreStrategic or Co-development Partner · 1 January 2022Social media management partnership with bilingual communication strategy. Tamer managed Britcham's LinkedIn presence achieving 32% follower growth over 12 months with audience communication in two languages.
• ProChilecoreStrategic or Co-development Partner · 1 January 2022International event management for olive oil tasting event with digital influencers. Generated nearly 2 million follower visibility with 42 spontaneous stories published during event.
• Fundação Grupo BoticáriocoreStrategic or Co-development Partner · 1 January 2022Created 'news agency' coverage for UN Ocean Conference producing 10 bulletins with exclusive content and images, 1 online meeting between experts and journalists, and contact list of 60+ press professionals. Achieved 160 publications, 86 in strategic vehicles, R$ 5 million valuation, 65 million people reached.
• Ituran BrasilflagshipStrategic or Co-development Partner · 1 January 2022Organized first metaverse press conference in Brazil for Ituran's annual press conference. Journalists were credentialed and could navigate virtual room with data panels. Expanded coverage beyond specialized media to IT and communication segments with 100+ articles published.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• In Press Porter Novelli: Major Brazilian PR agency affiliated with the Porter Novelli global network. Comparable to Tamer in offering integrated corporate communications, press relations, and digital services to enterprise clients in Brazil.
• CDN Comunicação: Brazilian communication consultancy offering public relations, digital marketing, and corporate communications. Directly comparable to Tamer as a domestic full-service PR firm serving mid-to-large enterprises in Brazil.
• Approach Comunicação: Brazilian communication consultancy offering PR, digital marketing, and corporate communications. A direct competitor to Tamer in the Brazilian enterprise PR market with similar service portfolio and client profile.
• FSB Comunicação: One of the largest independent Brazilian PR and communication consultancies, headquartered in São Paulo. Directly comparable to Tamer as a full-service B2B communication agency serving enterprise clients across multiple verticals in Brazil.
• GPCom: Brazilian public relations and communications agency serving corporate clients across multiple sectors. Comparable to Tamer in offering integrated PR, digital, and corporate communication services to Brazilian enterprises.

Broad incumbents

• Edelman Brasil: Brazilian operations of global PR giant Edelman. Comparable to Tamer as a competitor for enterprise PR accounts in Brazil, though operating as a broad incumbent with global resources and a wider portfolio of services.
• Ketchum Brasil: Brazilian operations of global PR firm Ketchum. Competes with Tamer for Brazilian enterprise PR and corporate communications work, with broader international capabilities and a wider service portfolio.
• Weber Shandwick Brasil: Brazilian operations of Weber Shandwick, a global communications network. Competes with Tamer for enterprise PR and corporate communications work in Brazil, with multi-market capabilities beyond Tamer's domestic focus.
• FleishmanHillard Brasil: Brazilian operations of global PR firm FleishmanHillard. Competes with Tamer for Brazilian enterprise PR mandates, with broader international capabilities and a wider service portfolio including public affairs and healthcare communications.
• Hill+Knowlton Brasil: Brazilian operations of global PR firm Hill+Knowlton. Comparable to Tamer as a competitor for enterprise and corporate PR mandates in Brazil, with broader global capabilities and a wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tamer-comunica%c3%a7%c3%a3o
• Facebookfacebook.com/tamercomunicacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamer Communication