Spotibo

What Spotibo does

Spotibo is a Slovak-based SaaS company that provides on-page and technical SEO auditing and monitoring software for websites of up to enterprise scale. Its core product is a web crawler that simulates Google, Bing, and other search engine bots, performing pixel-based analysis of title tags and meta descriptions, JavaScript rendering, redirect chain auditing, hreflang validation, canonization checks, image ALT analysis, and Core Web Vitals monitoring using Google data. The platform integrates with Google Analytics 4 and Google Search Console to surface SEO-attributed revenue, and is complemented by a suite of free utility tools (robots.txt tester, robots.txt monitoring, on-page SEO alerts, SERP preview, meta description checker, SEO value checker) that serve as top-of-funnel acquisition.

The company monetizes through a freemium-to-subscription model. A free tier permits analysis of up to 500 web pages without requiring sign-up, while paid subscription plans offer extended crawling capacity and monitoring features billed monthly or annually in advance through FastSpring. Distribution is primarily self-serve product-led growth via the web application, supplemented by a content marketing engine (blog, guides, case studies) that targets digital marketers, SEO professionals, web developers, and website owners. Notable enterprise customers include ZOOT, Billdu, LiveAgent, Boataround, Stiebel Eltron, Petit Press, VVdiamonds, and Craftholsters.

Spotibo s.r.o. is headquartered in Malacky, Slovakia, was founded around 2016-2017, raised a €240,000 seed round in 2017 (investor undisclosed), and operates with a four-person core team led by founder and CEO Jan Januska. The company has not raised institutional follow-on capital and has pursued a capital-light, PLG-led growth strategy since inception.

Name

Spotibo

Legal name

Spotibo s.r.o.

Website

https://spotibo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Spotibo is a Slovak SaaS company providing on-page and technical SEO auditing and monitoring via a freemium web crawler that serves digital marketers, SEO professionals, web developers, and website owners, with a four-person team operating since 2017.

Ownership category

akta.pro rank

Product category

SEO Software

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• SEO audit software
• Technical SEO monitoring
• On-page SEO checker
• Website crawler tool
• Search engine optimization analytics

Headquarters

HQ city

Malacky

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription plans billed in advance. Auto-renewal at end of each billing cycle unless cancelled.
2. Freemium Tier: Free tier allows analysis of up to 500 web pages. Used as acquisition funnel for paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Spotibo provides an on-page and technical SEO audit and monitoring SaaS that crawls entire websites to detect duplicate content, error pages, redirect chains, indexing problems, and on-page ranking-factor issues. Its crawler mimics Google, Bing and other search engine bots including JavaScript rendering, validates Core Web Vitals via Google data, and runs hreflang and canonical checks. The platform is offered via a free tier covering up to 500 web pages plus paid monthly or annual subscriptions billed through FastSpring.

Product overview

Spotibo is a unified SEO platform consisting of a core SEO Analyzer tool with related free utility tools. The core Spotibo SEO Analyzer crawls websites to detect technical and on-page SEO issues including duplicate content, error pages, redirect chains, missing metadata, indexing problems, and Core Web Vitals. This core platform integrates with Google Analytics and Google Search Console for additional reporting features. The product suite includes companion free tools: Robots.txt Tester and Monitoring, On-page SEO Alerts, SERP Preview Tool, Meta Description Length Checker, and SEO Value Checker—all designed to work together for comprehensive website SEO analysis and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Spotibo SEO Analyzer On-page and technical SEO checker and monitoring tool that crawls websites to identify duplicate content, error pages, redirect chains, broken links, indexing issues, and on-page ranking-factor problems. Includes JavaScript rendering, Core Web Vitals integration via Google, hreflang and canonical validation, and image ALT analysis. Offers free analysis of up to 500 web pages and paid subscriptions with extended limits.
• Robots.txt Tester Free SEO tool for testing robots.txt file directives and verifying which pages search engines can access, available on the Spotibo marketing site.
• Robots.txt Monitoring Free monitoring service delivered through the Spotibo web app that tracks changes to robots.txt files and alerts users to modifications.
• On-page SEO Alerts Free monitoring service in the Spotibo web app that tracks on-page SEO changes and alerts users to issues as they occur.
• SERP Preview Tool Free tool on the Spotibo site for previewing how web pages appear in search engine results pages (SERPs) across Google, Bing, and Yahoo.
• Meta Description Length Checker Free checker that validates meta description length based on pixel width for proper display in Google SERPs (120–158 characters, up to 920 pixels on desktop; 120 characters, 680 pixels on mobile).
• SEO Value Checker Free tool that connects to Google Analytics and Google Search Console via read-only access to calculate SEO Monthly Revenue, Equivalent Monthly PPC Budget, and PPC Budget by SEO Conversions based on organic traffic and ecommerce data.

Quantifiable outcome

• Helped ZOOT e-commerce increase sales from organic search by €1,500,000 annually
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Semrush: Semrush's Site Audit tool offers similar technical SEO crawling, Core Web Vitals, and on-page checks as Spotibo, wrapped in a much broader marketing platform. It is the dominant mid-market incumbent in the space.
• Ahrefs: Ahrefs is a leading all-in-one SEO platform whose Site Audit feature competes head-on with Spotibo's analyzer, but bundled with much larger keyword, backlink, and content toolsets and a global brand.
• Serpstat: Serpstat is a growth-oriented SEO platform that includes site auditing alongside keyword, backlink, and competitor research, competing for similar SMB and mid-market budgets as Spotibo.
• Moz Pro: Moz Pro bundles site crawl, keyword research, and link analysis into a long-established SEO platform. Its site crawl feature competes with Spotibo for SMB and agency technical SEO workflows.

Direct peers

• Oncrawl: Oncrawl provides technical SEO audits with log-file analysis and SEO data pipelines, serving the same e-commerce and enterprise SEO buyer that Spotibo targets for site migration and ongoing technical monitoring.
• Lumar (formerly DeepCrawl): Lumar is an enterprise technical SEO and website health platform offering deep crawling, JavaScript rendering, and integrations with GA/Search Console. It is a direct peer in the technical SEO audit category, positioned slightly upmarket.
• Ryte: Ryte is a website optimization and technical SEO platform, originally from Germany, focused on site health, content, and compliance monitoring. It competes with Spotibo for European e-commerce and enterprise customers.
• Sitebulb: Sitebulb is a dedicated technical SEO audit platform that crawls sites, prioritizes issues, and visualizes site architecture. It targets the same SEO professional and in-house marketer buyer as Spotibo with overlapping audit and reporting features.
• ContentKing: ContentKing offers real-time SEO auditing and change monitoring, directly overlapping with Spotibo's on-page SEO alerts and monitoring features for marketers who need continuous visibility into site issues.
• Screaming Frog SEO Spider: Screaming Frog's flagship desktop crawler is the canonical technical SEO auditing tool, with similar site-crawling, redirect, canonical, and meta-tag analysis. It is the closest direct substitute for Spotibo's core analyzer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spotibo_tool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spotibo