Imobiliaria Cardinali

Name

Imobiliaria Cardinali

Legal name

Imobiliária Cardinali S/A

Website

https://cardinali.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property sales
• Rental management
• Residential properties
• Property administration

Headquarters

HQ city

São Carlos

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property transactions. The company earns fees on successful property sales between buyers and sellers.
2. Property Rental Services: Revenue from rental property transactions, including residential and commercial leasing services. The company facilitates both tenant placement and lease management.
3. Property Administration: Property management services including tenant management, maintenance coordination, and rent collection for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Imobiliária Cardinali is a traditional real estate brokerage that facilitates the sale, rental, and administration of residential and commercial properties across interior São Paulo state. The company intermediates transactions between buyers, sellers, tenants, and landlords through eight physical branches, a website with property listings, mobile applications, and a KSI client management portal, while also providing property valuation services and rental management for property owners.

Product overview

Imobiliaria Cardinali operates as a traditional real estate brokerage offering a comprehensive property platform for buying, selling, and renting residential and commercial properties. The core offering includes the Cardinali Website Platform for property search and transactions, supplemented by a mobile application for iOS and Android. Additional services include the KSI Client Portal for account management, the Cardinali XPRESS express service branch, and a property valuation tool. The company serves the São Paulo interior region with eight branch locations across São Carlos, Araraquara, Ibaté, Campinas, Itirapina, and Ribeirão Preto, offering approximately 13,149 available properties.

Differentiator

Problem solved

Functional benefit

Brands

• Cardinali XPRESS: Express branch/division of Cardinali providing expedited real estate services

Products and services

• Cardinali Website Platform Digital property listing platform providing search, listings, and transaction capabilities for buying, selling, and renting residential and commercial properties across São Carlos, Araraquara, Ibaté, Itirapina, Campinas, and Ribeirão Preto.
• Cardinali Mobile Application Native iOS and Android mobile application providing property search, favorites management, and brokerage contact functionality for buyers, sellers, and renters on mobile devices.
• KSI Client Portal Secure online client portal providing account access, property favorites, document access, and transaction tracking for existing clients of Imobiliária Cardinali.
• Cardinali XPRESS Express service branch/division offering expedited property transaction and inquiry services for time-sensitive customer needs.
• Property Valuation Tool Free online property valuation simulator enabling owners to estimate property values based on market data for properties in Cardinali's service areas.
• Property Administration Services Full-service property administration for owners including tenant management, maintenance coordination, rent collection, and ongoing property oversight across residential and commercial assets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Loft: Brazilian PropTech using data and tech to streamline residential buying/selling. Targets the same São Paulo transaction flow as Cardinali with a differentiated digital product experience.
• QuintoAndar: Brazil's largest PropTech platform for rentals and sales. Competes with Cardinali for São Paulo-state residential demand but operates purely digitally, bypassing the local branch model Cardinali relies on.

Broad incumbents

• Imovel Web: Brazilian property classifieds portal with broad listing coverage. Competes with Cardinali's website for organic search-driven property discovery across São Paulo state.
• Viva Real: Leading Brazilian property portal focused on upscale residential and commercial listings. Directly competes with Cardinali's premium São Carlos inventory and broader Campinas/Ribeirão Preto listings.
• MRV Engenharia: Brazil's largest residential developer with extensive São Paulo state presence, including São Carlos region. Overlaps with Cardinali on buyer pipeline for new residential launches.
• Cyrela: Major Brazilian real estate developer active in São Paulo state, including Campinas. Comparable to Cardinali as a major counterparty for new-launch inventory in the same geographies.
• ZAP Imóveis: Major Brazilian real estate listing portal owned by Grupo OLX. Overlaps with Cardinali's listing/discovery layer across São Paulo state and serves as a channel competitor for buyer attention.

Direct peers

• Coelho da Fonseca: Traditional São Paulo-based real estate brokerage with focus on residential sales. Comparable to Cardinali in customer segment (residential buyers/sellers) and traditional brokerage model.
• Auxiliadora Predial: Traditional Brazilian real estate network with broad regional branch coverage. Comparable to Cardinali as a multi-city brokerage operator targeting residential and commercial customers across multiple states.
• Lopes: Long-established Brazilian real estate brokerage franchise network. Most directly comparable to Cardinali on traditional full-service brokerage model, multi-city branch presence, and residential/commercial mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imobiliaria Cardinali