Lakeside Medical
Lakeside Medical is an independently operated, single-site family medical practice in Springfield Lakes, Queensland, delivering private-billing primary healthcare across general practice, women's and children's health, chronic disease, skin cancer, and travel medicine to local residential patients via six GPs.
- Company typePrivate
- Founded-
- HeadquartersSpringfield, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lakeside Medical does
Lakeside Medical is an independently operated, single-site family medical practice located at 31 Springfield Lakes Blvd, Springfield Lakes, Queensland, Australia. The practice delivers comprehensive primary healthcare to the local residential catchment, with a 6-day operating week (Mon–Fri 8am–6pm, Sat 8am–12pm) and a staff of approximately 14–18 FTE including six GPs (Dr Fran Bradshaw, Dr Man-Ying Kung, Dr Linh Luu, Dr Anna Zietal, Dr Cecily Ramm, and Dr Bob Shirlaw), registered and enrolled nurses, and receptionists under Practice Manager Lisa. Clinical scope spans antenatal care, child and adolescent health, women's health (including IUD/Implanon procedures), men's health, chronic disease management (asthma, diabetes), skin cancer screening and excision, travel medicine including Yellow Fever vaccination, WorkCover consultations, COVID-19 services, and the Closing the Gap Indigenous health program.
The technology stack is conventional primary-care infrastructure: an electronic medical record with My Health Record integration, Electronic Transfer of Prescriptions (eTP) capability, online Medicare rebate claiming with 24–48 hour settlement, SMS-based appointment reminders and recalls, and the HotDoc online booking platform. No proprietary technology, AI, or differentiated data assets are disclosed.
The revenue model is predominantly private billing, with standard consultations priced at A$90 weekday and A$100 Saturday, long consultations at A$140 weekday and A$150 Saturday, and out-of-pocket costs after Medicare rebate of approximately A$45–A$63 per visit. Bulk billing is narrowly restricted to children under 16, DVA Gold card holders, aged/senior pension card holders, and the after-hours home doctor service accessed via 13 SICK (13 74 25). Go-to-market is direct-to-consumer, relying on community reputation, word-of-mouth referrals, the practice website, HotDoc self-serve booking, and phone reception for new-patient registration. The practice is owner-operated with no disclosed parent company, funding rounds, or external institutional ownership.
Lakeside Medical firmographics
Firmographics- Name
- Lakeside Medical
- Legal name
- Lakeside Medical
- Website
- https://lakesidemedical.net.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lakeside Medical is an independently operated, single-site family medical practice in Springfield Lakes, Queensland, delivering private-billing primary healthcare across general practice, women's and children's health, chronic disease, skin cancer, and travel medicine to local residential patients via six GPs.
- Ownership category
- akta.pro rank
Lakeside Medical industry classification
Industry- Product category
- Primary Healthcare Services / General Practice
- NAICS
- Offices of Physicians (62111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Public/County Primary Care Clinics (HLAFAGAI)
Keywords
Where Lakeside Medical is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lakeside Medical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Medical Consultations: Primary revenue stream from private billing consultations. Patients pay out-of-pocket fees at time of service, with Medicare rebates available for eligible patients. Standard consultations up to 15 minutes and long consultations for complex issues ranging from $90-$150 depending on day and complexity.
- Medicare Rebates: Patients claim Medicare rebates for consultations. Practice offers online claiming through Medicare, with rebates typically deposited within 24-48 hours. Rebates range from $45.05 for standard to $87.15 for long consultations.
- Bulk Billing (Limited): Selective bulk billing offered to specific concession groups: school-aged children 15 years and under, Senior Aged Pension Card Holders, and DVA Gold card holders. Bulk billing also available for after-hours home doctor service consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard (simple) consultation - Weekday |
| Subscription | Pay-as-you-go | Long (complex) consultation - Weekday |
| Subscription | Pay-as-you-go | Standard (simple) consultation - Saturday |
| Subscription | Pay-as-you-go | Long (complex) consultation - Saturday |
| Subscription | Pay-as-you-go | Bulk Billing (Concession Groups) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Lakeside Medical product offering
Product offeringCore offering
Lakeside Medical is a privately operated family medical practice in Springfield Lakes, Queensland, delivering primary healthcare services through in-clinic consultations, telehealth, carpark appointments, and an after-hours bulk-billed home doctor service. The practice provides a comprehensive suite of services including general medical care, antenatal and women's health, men's health, child health and immunisations, chronic disease management (asthma, diabetes), skin cancer screening and excisions, travel medicine (including Yellow Fever vaccination), WorkCover consultations, COVID-19 services, and the Closing the Gap Indigenous health program. Patients pay private fees at the time of consultation and claim Medicare rebates online.
Product overview
Lakeside Medical is a family medical practice offering a comprehensive range of primary healthcare services. The practice operates as a private billing clinic open 6 days a week, providing General Medical Services (Men's, Women's, and Children's Health, immunisations), Skin Cancer Medicine, Travel Medicine including Yellow Fever vaccination, Women's Health (antenatal, birth control, IUDs), Chronic Disease Management (Asthma, Diabetes), WorkCover services, COVID-19 services, the Closing the Gap Indigenous health program, and bulk-billed After Hours Home Doctor visits. All doctors are Fellows of the Royal Australian College of General Practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- General Medical Services
Companies that use Lakeside Medical
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Lakeside Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Lakeside Medical partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HotDoccoreHotDoc is an online medical appointment booking platform. Lakeside Medical uses HotDoc to allow patients to book appointments online. The partnership enables 24/7 appointment access for patients and integrates with the practice's website with prominent 'Book Appointment' links.
- Home Doctor Service (13 SICK)coreAfter-hours home visiting doctor service operating under the 13 74 25 number. Lakeside Medical promotes this service for out-of-hours healthcare needs. Services are bulk-billed for patients requiring care outside regular clinic hours.
- MedicarecoreAustralian government health insurance system. Lakeside Medical processes Medicare rebates for patient consultations, offers online claiming directly to Medicare, and can submit claims on behalf of patients for rebate payment within 24-48 hours.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lakeside Medical competitors and assessment
Company assessmentBroad incumbents
- Healius: ASX-listed healthcare operator (formerly Primary Health Care) running a large GP clinic network plus pathology and diagnostic imaging. Broader incumbent — overlapping GP service but materially larger portfolio and corporate infrastructure.
- Sonic Healthcare: ASX-listed diagnostics and GP operator (parent of IPN). Provides primary care as part of a much wider pathology, radiology, and hospital portfolio — broader incumbent category rather than direct GP clinic competitor.
Direct peers
- IPN Medical Centres: Operates a national network of GP clinics across Australia, including sites in South-East Queensland growth corridors. Closest direct peer — same private-billing/mixed-billing GP model, similar service mix, but at corporate scale with greater geographic diversification.
- Ochre Health: Australian GP and rural generalist operator running multi-doctor clinics. Comparable in operational model (multi-GP, mixed billing, RACGP-credentialed doctors), though with greater rural/regional exposure.
- SmartClinics: Brisbane-headquartered GP and allied health clinic group operating multiple South-East Queensland sites. Direct competitor in the same geography and patient demographic, with similar private-billing and chronic disease management offerings.
- Family Doctor: National network of family-focused GP clinics in Australia. Same family healthcare positioning, similar bulk-billing-for-concessions model, and comparable scope of services (antenatal, paediatrics, immunisations).
- Myhealth Medical Centre: Australian corporate GP chain with clinics in Queensland. Comparable as a multi-site, mixed-billing general practice operator targeting similar family-oriented patient segments, with a stronger digital booking footprint.
Others
- Healthdirect Australia: Australian government-funded health information and triage service. Adjacent rather than competitive — enables after-hours triage that funnels patients to GP clinics like Lakeside and integrates with their booking systems.
- National Home Doctor Service (13 SICK): Australia's largest after-hours home doctor service and Lakeside's explicit after-hours partner. Not a direct GP clinic competitor but the ecosystem counterpart whose bulk-billed home visit offering Lakeside promotes to its patients.
Emerging players
- Doctors on Demand: Australian telehealth GP platform offering video/phone consultations. Emerging competitor addressing the same patient need (primary care access) via a digital channel — competing most directly for Lakeside's telehealth/carpark appointment segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lakeside Medical social profiles
Digital presenceLakeside Medical compliance and trust
Trust signalCompliance1 record
Lakeside Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lakeside Medical leadership team
Management profileNumber of profiles
Profiles13 records
Lakeside Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lakeside Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lakeside Medical
What does Lakeside Medical do?
Lakeside Medical is a privately operated family medical practice in Springfield Lakes, Queensland, delivering primary healthcare services through in-clinic consultations, telehealth, carpark appointments, and an after-hours bulk-billed home doctor service. The practice provides a comprehensive suite of services including general medical care, antenatal and women's health, men's health, child health and immunisations, chronic disease management (asthma, diabetes), skin cancer screening and excisions, travel medicine (including Yellow Fever vaccination), WorkCover consultations, COVID-19 services, and the Closing the Gap Indigenous health program. Patients pay private fees at the time of consultation and claim Medicare rebates online.
Is Lakeside Medical a public or private company?
Lakeside Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lakeside Medical founded?
Lakeside Medical was founded in -1. It employs 11 to 50 people.
Where is Lakeside Medical based?
Lakeside Medical is headquartered in Springfield, Australia, in the Oceania region.
How does Lakeside Medical make money?
Three revenue lines are on record. Private Medical Consultations are the primary driver. The others are medicare Rebates and bulk Billing (Limited).
Who are Lakeside Medical's main competitors?
Broad incumbents on record are Healius and Sonic Healthcare. Direct peers are IPN Medical Centres, Ochre Health, SmartClinics, Family Doctor and Myhealth Medical Centre. Others are Healthdirect Australia and National Home Doctor Service (13 SICK). Doctors on Demand is listed as an emerging player.
Does Lakeside Medical have an API?
No public API is recorded for Lakeside Medical.
What industry is Lakeside Medical in?
Lakeside Medical's product category is Primary Healthcare Services / General Practice. Its primary akta.pro industry code is HLAFAGAI, Public/County Primary Care Clinics. Its NAICS code is 62111 and its SIC code is 8011.