Name

Citycubes

Legal name

CityCubes BV

Website

https://citycubes.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Pop-up marketing
• Event production services
• Trade show booths

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing and Event Services: CityCubes generates revenue by providing end-to-end experiential marketing services to brands and agencies, including concept development, design, production, and on-site management of brand activations, pop-ups, events, and festivals. Revenue is project-based, with pricing typically quoted per engagement (50% deposit required per general terms, with balance due upon delivery).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

CityCubes is an independent experiential marketing agency that designs, produces, and manages brand activations, pop-up installations, corporate and festival events, trade show booths, and branded interiors for consumer brands, retailers, corporations, and public institutions. The company delivers end-to-end project execution from concept and design through fabrication to on-site management. It also operates owned experiential IP concepts including the Smile Safari pop-up museum, Story Studio immersive venue, and the Bisou Awards influencer ceremony.

Product overview

Citycubes is an independent, award-winning Experiential Marketing Agency established in 2014. The company offers a unified portfolio of experiential marketing services centered around brand activation and event marketing. Core services include Brand Activations (connecting brands with consumers through real-life interactions), Pop-ups (temporary retail spaces), Events & Brand Sponsorships, Booths & Interiors, and Expos. The company has also developed owned brands including Smile Safari (Instagrammable pop-up museum), Story Studio (immersive storytelling venue at Antwerp Meir), and Bisou Awards (influencer recognition ceremony). Through its innovation pipeline, Citycubes created Disinfect (mobile sanitization solutions now operating globally as Disinfect Group). The services are delivered as a integrated offering rather than modular software products, combining creativity, production, and on-site execution.

Differentiator

Problem solved

Functional benefit

Brands

• Disinfect: Safe entry solutions featuring disinfectant tunnels, container units, and mobile misting units developed during COVID-19 pandemic. Expanded to Disinfect Group with international operations in Belgium, UK, Austria, USA, and Pacific region.
• Bisou Awards
• Smile Safari
• Story Studio

Products and services

• Brand Activations CityCubes connects brands with consumers through real-life interactions, creating offline touchpoints that attract and immerse consumers, turning them into brand ambassadors. Targeted at consumer brands, retailers, FMCG companies, and agencies.
• Pop-Ups Design and execution of temporary retail spaces and brand experiences in high-traffic locations for product launches, seasonal campaigns, and brand awareness activities. Targeted at consumer brands and retailers seeking physical presence.
• Events & Brand Sponsorships End-to-end event marketing services including festival activations, corporate events, product launches, and branded entertainment experiences. Targeted at consumer brands, festival organizers, and enterprises.
• Booths, Tools & Interiors Design and construction of exhibition booths, trade show displays, and branded interior environments for conferences, trade shows, and retail spaces. Targeted at corporate clients and brands attending trade shows.
• Expos Trade show and exposition presence management including booth design, setup, and on-site activation support. Targeted at brands and organizations participating in expos.
• Smile Safari Instagrammable and TikTok-friendly pop-up museum featuring optical illusions, themed rooms, and interactive installations. Operated in Brussels, Antwerp, and Lille. Targets consumer audiences directly and brands seeking turnkey experiential IP. Attracted over 100,000 visitors across editions.
• Story Studio Immersive storytelling venue in the heart of Antwerp's Meir shopping district featuring 5 immersive rooms with high-tech projection, a Smile Safari photo zone, and immersive shows. Operated in partnership with Studio 100. Attracted over 20,000 visitors. Targets consumer audiences.
• Bisou Awards Annual awards ceremony celebrating Belgium's most impactful influencers and brands, co-created by CityCubes and Hurae. Features the Influencer of the Year award and an influencer certificate initiative. Second edition in 2025 had 700+ attendees. Targets influencers, brands, and media industry.
• Disinfect Global line of mobile disinfection units and sanitization solutions including standalone indoor units, container units, and mobile misting units for safe entry at events, retail, and public spaces. Originally developed by CityCubes and subsequently spun off as Disinfect Group with international operations in Belgium, UK, USA, Singapore, Australia, Austria, and New Zealand.

Quantifiable outcome

• Smile Safari 2nd Edition attracted over 100,000 visitors in one year
• +21 more outcomes

Named customers43 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

53 partnerships are on record, tiered core, major and minor.

• HuraecoreStrategic or Co-development PartnerCityCubes and Hurae co-developed Smile Safari, Belgium's first Instagram pop-up museum, spanning multiple editions in Brussels (Tour & Taxis, Anspach Shopping Center), Lille (Westfield Euralille), and Antwerp (Wijnegem Shopping Center). The two companies also co-created the Bisou Awards, Belgium's annual influencer awards show. The partnership is described as a long-term strategic collaboration for experiential IP development.
• Studio 100coreStrategic or Co-development PartnerCityCubes and Studio 100 co-created Story Studio, a 2,000 m² immersive experience venue on Antwerp's Meir, hosting multiple immersive stories including Bestemming Atlantis and Maya De Bij. They also collaborated on Flandrien 2021 award ceremony. The partnership focuses on developing immersive entertainment experiences combining Studio 100's IP with CityCubes' event production capabilities.
• Flemish GovernmentmajorStrategic or Co-development PartnerThe Flemish Government commissioned CityCubes to develop the FTI Express (2023), a fully branded train traveling from Ghent to Antwerp for a press announcement, and the FTI Slotfestival 2024 at Sportpaleis Antwerp (34,550 visitors). These are high-profile institutional activations promoting Flemish technology and innovation.
• TomorrowlandcoreGTM or Marketing PartnerCityCubes has been a long-standing activation partner for Tomorrowland, executing the Tomorrowland Boutique pop-up shop (2017), Lidl Tomorrowland Supermarket, Carrefour Tomorrowland Dreamville store (ongoing since 2022), Budweiser Tomorrowland activations, Soul Water Tomorrowland activations, and Coca-Cola Coke Teen Experience. The partnership spans multiple years and brands at the world's largest electronic dance music festival.
• BBDO BelgiummajorStrategic or Co-development PartnerCityCubes collaborated with BBDO Belgium on multiple award-winning campaigns including Lidl Straffe Kost (Golden BEA 2019) and the Zalando Pop-Up Store. BBDO acts as the creative agency while CityCubes handles production and execution.
• Disinfect Group (dnata/Emirates Group)majorStrategic or Co-development PartnerCityCubes developed the Disinfect product line (COVID-safe entry solutions including misting tunnels and mobile disinfection units). Through partnerships including dnata (part of the Emirates Group), Disinfect expanded globally with operations in Belgium, UK, USA, Singapore, Australia, Austria, and New Zealand. CityCubes spun off Disinfect as a separate entity while maintaining a connection.
• dnata (Emirates Group)minorGTM or Marketing PartnerDnata, part of the Emirates Group, partnered with CityCubes' Disinfect division to expand COVID-safe entry solutions into the aviation sector. Dnata's role is focused on distributing Disinfect products within the aviation and travel industry.
• DreamlandmajorGTM or Marketing PartnerCityCubes and Dreamland collaborated on a coronaproof Saint Nicholas videocall activation (2020) making 13,547 video calls to children. The project was highly successful and generated significant media coverage for Dreamland.
• Unilever Food SolutionsmajorGTM or Marketing PartnerCityCubes works with UFS on multiple brand activations including The Vegetarian Butcher foodtruck (B2B tasting events) and Den Johnny character-driven campaign for Knorr pepper sauce. The partnership involves concept creation, production, and activation for Unilever's food brands.
• MINI CoopercoreGTM or Marketing PartnerCityCubes is a regular activation partner for MINI Cooper Belgium, executing the Big Love Boat (2024, Silver BEA), MINI Fan & Track Day at Circuit Zolder (6,000 guests, 2025), MINI Zoute Grand Prix, MINI city activations (2026), and Samsung Galaxy AI Gameshow (750 specialists).
• Samsung BelgiumcoreGTM or Marketing PartnerCityCubes has partnered with Samsung Belgium on numerous activations since 2016, including Galaxy S7 & S8 launch parties (first Belgian pop-up store in Wijnegem Shopping Center), Galaxy training experiences, Galaxy AI gameshow (2026), and Samsung Unpacked 2026 events across three Benelux locations.
• HP BelgiumcoreGTM or Marketing PartnerCityCubes is a long-standing HP Belgium partner, executing The Office of the Future roadshow (10 cities, 2019), HP Nexus networking evening at the Atomium (100 guests), HP AI Discovery Experience, and HP training experiences for Galaxy device launches. The partnership spans multiple years and campaign types.
• Lidl BelgiumcoreGTM or Marketing PartnerCityCubes is a repeat activation partner for Lidl Belgium across a wide range of campaigns: Straffe Kost pop-up restaurant (Golden BEA 2019), Tomorrowland Supermarket (Silver BEA 2018), Enge Pompoenschuur (Halloween), Versboeket (BOA Silver 2021), 25-year celebration (14,000 employees), cycling activations, and mystery croissant activations. The relationship spans over 7 years of ongoing campaigns.
• Carrefour BelgiummajorGTM or Marketing PartnerCityCubes has partnered with Carrefour on Scanmania campaigns (2023-2024) and the Tomorrowland Dreamville store activation (ongoing since 2022). The partnership focuses on creating memorable in-store and festival experiences that drive consumer engagement.
• Costa CoffeemajorGTM or Marketing PartnerCityCubes partnered with Costa Coffee for their first Belgian store opening in Liège-Guillemins railway station (2024, 500+ visitors), and provides ongoing festival stand activations across Belgian festivals (Graspop, Dour, Rock Werchter) with a Costa Coffee branded booth generating 100,000+ social media views.
• Jim BeamminorGTM or Marketing PartnerCityCubes operates a branded Jim Beam booth at Graspop Metal Meeting, serving 25,000 drinks over the festival weekend. The activation introduces Jim Beam bourbon to festivalgoers in a high-visibility setting.
• Nationale LoterijmajorGTM or Marketing PartnerCityCubes has been a long-life activation partner for Nationale Loterij at Belgian festivals (Graspop, Dour, Pukkelpop, Couleur Café, Rock Werchter) since 2022, creating distinctive festival stands that increase brand visibility. Also partnered on Roep met ons mee fan engagement campaign (2026).
• Bank Van BredaminorGTM or Marketing PartnerCityCubes provides brand activation and event services for Bank Van Breda as part of its portfolio of financial institution clients.
• KBCminorGTM or Marketing PartnerCityCubes provides brand activation and event services for KBC as part of its portfolio of financial institution clients.
• NalumajorGTM or Marketing PartnerCityCubes is a recurring activation partner for Nalu at Couleur Café, designing and building a fully branded stage with botanical theming and silent disco. Also produced Nalu x Netsky Night 2026 at K1 Kanal Brussels (500+ attendees).
• BMW Financial Services and AlphabetmajorGTM or Marketing PartnerCityCubes designed and produced a two-day teambuilding event for BMW Financial Services and Alphabet at Oesterdam Resort, featuring a violin workshop, dinner, and exclusive BMW model reveal for 100 participants.
• Škoda BelgiumminorGTM or Marketing PartnerCityCubes produced an interactive cycling event booth for Škoda at Belgian cycling classics (Gent-Wevelgem, Dwars door Vlaanderen, Ronde van Vlaanderen) as part of the #WeLoveCycling campaign, engaging cycling fans with shuffleboard and reaction games.
• Grimbergen BreweryminorGTM or Marketing PartnerCityCubes organizes the annual Brouwfeest Grimbergen brewing contest and launch events, themed around weddings (2024 and 2025 editions), celebrating the crowning of the Grimbergen Cuvée homebrew winner.
• Huawei BelgiumminorGTM or Marketing PartnerCityCubes provides brand activation and event services for Huawei Belgium as part of its technology client portfolio.
• De StandaardmajorGTM or Marketing PartnerCityCubes has partnered with De Standaard on multiple projects: the first Belgian Podcastfestival (Golden BEA 2022), De Grote Shift climate debates across 5 cities (5,000+ attendees), and De Schrijfwijzen dictation final at the Royal Belgian Library (200 finalists).
• Het NieuwsbladmajorGTM or Marketing PartnerCityCubes partners with Het Nieuwsblad on the Flandrien Award Ceremony (with Studio 100) and Koerskaffee cycling village for the UCL Road World Championship 2021. The partnership leverages cycling as a connection point between the newspaper and its readers.
• VRTmajorGTM or Marketing PartnerCityCubes produced the Smile #LikeMe experience expo for VRT at Stadsfeestzaal Antwerp (2000 m², 30,000+ visitors), providing a coronaproof alternative to the cancelled #LikeMe concert during COVID-19.
• AlcobrandsmajorGTM or Marketing PartnerCityCubes works with Alcobrands on premium spirits activations: House of Suntory 100th anniversary immersive dinner (50 guests), and Bowmore x Aston Martin exclusive tasting event for 20 Belgian whiskey connoisseurs at KMSKA Antwerp.
• BudweiserminorGTM or Marketing PartnerCityCubes executed a Tomorrowland activation for Budweiser, making festivalgoers' dreams come true with VIP experiences across 3 festival weekends.
• Soul WaterminorGTM or Marketing PartnerCityCubes partnered with Soul Water to distribute ecological water from a branded cargo bike at Tomorrowland across 3 weekends, reaching 7,500 festival attendees.
• Pro League BelgiummajorGTM or Marketing PartnerCityCubes collaborated with Pro League Belgium on the Croky Cup at King Baudouin Stadium (1,000 visitors, VIP and fan villages) and the Pro League Awards 2024 at Silt Middelkerke (500 guests, awards ceremony).
• TorfsmajorGTM or Marketing PartnerCityCubes partnered with Torfs on the MoMu catwalk rebranding event (40 editors and influencers) and the Torfs Zomerhit summer village activation on the Blankenberge pier (7,789 participants).
• LightspeedmajorGTM or Marketing PartnerCityCubes designed stage design, branded flows, and a future-ready atmosphere for Lightspeed's Data Meets Hospitality event at Waagnatie Antwerp (550 people, Impact and Insight stages with awards ceremony).
• RabobankminorGTM or Marketing PartnerCityCubes executed a Dopper tap water activation for Rabobank in Antwerp, Brussels, and Liège, distributing more than 500 Dopper reusable water bottles to encourage tap water consumption.
• TriFinanceminorGTM or Marketing PartnerCityCubes set up the TriFinance Rescue Booth at 10 locations in Antwerp, Ghent, and Leuven over 3 days, reaching 650 students with exam gadgets during the exam period.
• PoppyminorGTM or Marketing PartnerCityCubes executed a mobility awareness activation for Poppy at two Antwerp festivals (Zuiderburen and Full Circle), generating over 500 new leads in 2.5 activation days.
• Universiteit AntwerpenmajorGTM or Marketing PartnerCityCubes and the University of Antwerp collaborated on a CERN particle physics light and sound installation in the Voetgangerstunnel (20,000 daily passersby), inspired by the Nobel Prize-winning Higgs Boson discovery.
• AP University of Applied SciencesminorGTM or Marketing PartnerCityCubes designed and built a modular, reusable exhibition booth for AP University of Applied Sciences for SID-IN education fairs across Flanders (2026-2029), aligned with AP's B Corp certification journey.
• SensoaminorGTM or Marketing PartnerCityCubes supported the launch of Sensoa's consent awareness campaign (geSprEKSshop) by transforming a Ghent night shop into a conversation shop with a Sensoa expert discussing consent with young people.
• ArvestamajorGTM or Marketing PartnerCityCubes was entrusted with Arvesta's full 125th anniversary year (2026), including a teaser film and rolling out activations, events, and communication across 140 locations in Belgium, the Netherlands, and Germany.
• JBCminorGTM or Marketing PartnerCityCubes created a Camille Circus-themed beach activation for JBC at Klein Strand in Ostend (55,000 visitors), translating the playful Camille collection into a colorful, Instagrammable summer experience.
• Deloitte BelgiumminorGTM or Marketing PartnerCityCubes provides brand activation and event services for Deloitte Belgium as part of its professional services and consulting client portfolio.
• Engie BelgiumminorGTM or Marketing PartnerCityCubes executed an UP package escape room activation on Antwerp's Meir for Engie Belgium, promoting green energy and smart home technology to thousands of visitors.
• Solucious (Colruyt Group)minorGTM or Marketing PartnerCityCubes operated Chefpoint fresh meal kiosks and a foodtruck for Solucious in the Ghent region, serving approximately 5,000 customers with freshly prepared meals.
• CM (Christelijke Mutualiteit)majorGTM or Marketing PartnerCityCubes organized CM's Restaurant Rekruté at Antwerp Central Station (180 guests, 8 hires resulting), where job candidates dined with CM employees. Also organized Rekruté on Tour at CM locations across Belgium.
• Toerisme VlaanderenmajorGTM or Marketing PartnerCityCubes provides brand activation and event services for Toerisme Vlaanderen (Flanders Tourism) as part of its government client portfolio.
• Stad AntwerpenmajorGTM or Marketing PartnerCityCubes works with the City of Antwerp on multiple activations including the Buurt in Bloei urban greening campaign (distributing 1,000 gnomes), Antwerp Pride boat, and various city events.
• Roeselare CityminorGTM or Marketing PartnerCityCubes collaborated with Roeselare city and various partners on the #VANRSL instawalk, a 4 km Instagram route with outdoor installations, wall paintings, and special showcases that attracted 10,000 visitors.
• Buzz AgencyminorStrategic or Co-development PartnerBuzz Agency co-created The Cubies video series with CityCubes, a behind-the-scenes employer branding content format featuring the CityCubes team.
• NestorminorGTM or Marketing PartnerNestor, a partner working with retired professionals, was involved in executing the Cilou in-store activation for Aveve, adding a meaningful human touch aligned with the brand's audience.
• DallasminorGTM or Marketing PartnerDallas collaborated with CityCubes on the Cilou in-store activation for Aveve, providing brand design and execution support.
• Wunderman ThompsonmajorStrategic or Co-development PartnerWunderman Thompson, Costa Coffee, and CityCubes collaborated on the first Costa Coffee store opening in Belgium at Liège-Guillemins railway station (500+ visitors, February 2024).
• ProphetsminorStrategic or Co-development PartnerProphets and CityCubes collaborated on Pickx by Proximus' Studio Sint activation at Plopsaland De Panne, enabling children to video call Studio 100 heroes (Mega Mindy, Samson & Marie, Nachtwacht) for Sinterklaas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@citycubes335
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• TikToktiktok.com/@citycubes?_t=8sLbouliDDs&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citycubes