Soul Water
Soul Water is an Amsterdam-based social enterprise that packages natural mineral water in 100% recyclable aluminum cans and AluBottles, selling to conscious consumers, premium hospitality venues, festivals, and retailers across Europe, and operating The Soul Community non-profit foundation supporting environmental causes.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Soul Water does
Soul Water is an Amsterdam-headquartered social enterprise that packages natural mineral water in 100% recycled and recyclable aluminum containers. Founded in 2021 and operating with approximately 6 employees across two Dutch legal entities (Soul Water B.V. and Soul Water Digital B.V.), the company sources its water from local sources close to its distribution points, with French sourcing serving its European product line. Its product range comprises still and sparkling mineral water in three formats: 330ml aluminum cans (sold in 24-packs), 500ml aluminum cans (sold in 12-packs), and 500ml reusable aluminum bottles called AluBottles (sold in 12-packs), all featuring PFAS-free liners. Pricing is structured per unit, ranging from approximately €1.45 per 330ml can to €3.95 per 500ml Alubottle, with free EU shipping over €95 on its direct-to-consumer storefront.
The company operates a multi-channel go-to-market model that combines direct-to-consumer e-commerce, a B2B wholesale program targeting retailers and distributors, direct supply partnerships with hotels and venues, festival and event sponsorships, and listings on Amazon and at airport retail. Customer segments include premium hospitality (Soho House, Nobu Hotel, Mandarin Oriental, OceanDiva), health and food retail (Holland & Barrett, STACH, Bidfood), travel retail (WHSmith Airport NL), and conscious end consumers. Marketing relies on sustainability storytelling through Instagram, TikTok, LinkedIn, and the Let's Connect podcast, alongside event-driven cultural sponsorships across the European music and lifestyle circuit. The Soul Community, an affiliated non-profit foundation, works with NGOs including Ibiza Preservation, JustDiggit, Pride Amsterdam, and We Love Green to fund environmental and social initiatives. Soul Water has been recognized as a three-time Global Water Drinks Awards finalist and operates with offices in Amsterdam and Ibiza, with no disclosed institutional funding.
Soul Water firmographics
Firmographics- Name
- Soul Water
- Legal name
- Soul Water B.V.
- Website
- https://soul-water.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soul Water is an Amsterdam-based social enterprise that packages natural mineral water in 100% recyclable aluminum cans and AluBottles, selling to conscious consumers, premium hospitality venues, festivals, and retailers across Europe, and operating The Soul Community non-profit foundation supporting environmental causes.
- Ownership category
- akta.pro rank
Soul Water industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Soul Water is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Soul Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Direct Product Sales (B2C): Soul Water sells its natural mineral water products (still and sparkling) in aluminum cans and Alubottles directly to consumers through its e-commerce platform. Products are available in 330ml and 500ml formats with free shipping over €95 in the EU.
- Wholesale Distribution (B2B): Soul Water distributes products through wholesale agreements with retailers, hospitality operators, distributors, and event organizers. Orders are placed via written order with minimum quantities. Delivery is Ex Works from Netherlands, with payment terms of 14 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Still Water Bottle - 500ml - 12 pack at €45.95 |
| Unit Pricing | Pay-as-you-go | Still Water Can - 500ml - 12 pack at €29.99 |
| Unit Pricing | Pay-as-you-go | Still Water Can - 330ml - 24 pack at €34.95 |
| Unit Pricing | Pay-as-you-go | Sparkling Water Bottle - 500ml - 12 pack at €45.95 |
| Unit Pricing | Pay-as-you-go | Sparkling Water Can - 500ml - 12 pack at €29.99 |
| Unit Pricing | Pay-as-you-go | Sparkling Water Can - 330ml - 24 pack at €34.95 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Soul Water product offering
Product offeringCore offering
Soul Water produces and sells premium natural still and sparkling mineral water in six SKUs across 330ml cans, 500ml cans, and 500ml Alubottles (aluminum bottles), all packaged in 100% recycled, 100% recyclable aluminum with PFAS-free liners. The company sells directly to consumers through its e-commerce site and to businesses through a wholesale program serving hospitality operators, retailers, food service distributors, and festival/event organizers across Europe.
Product overview
Soul Water is a natural mineral water brand offering still and sparkling varieties packaged in 100% eternally recyclable aluminum containers. The product portfolio consists of two packaging formats: Alubottles (500ml aluminum bottles) and aluminum cans (available in 500ml and 330ml sizes), sold in packs of 12 or 24 units. Both still and sparkling water variants are available across all formats. All products feature natural mineral water sourced locally (from France for EU products), with the aluminum packaging designed for circular economy—made from recycled aluminum and infinitely recyclable without quality loss. Soul Water positions itself as a sustainable alternative to single-use plastic water bottles, emphasizing local production to minimize transportation emissions.
Differentiator
Problem solved
Functional benefit
Brands
- Alubottle: Premium 500ml aluminum bottle product line available in still and sparkling varieties.
- The Soul Community
Products and services
- Still Water Bottle (Alubottle) - 500ml - 12 pack Natural still mineral water packaged in 500ml eternally recyclable aluminum bottles (Alubottles), sold as a 12-pack for consumers seeking premium design, convenience, and sustainability.
- Sparkling Water Bottle (Alubottle) - 500ml - 12 pack Natural sparkling mineral water with gentle carbonation packaged in 500ml eternally recyclable aluminum bottles, sold as a 12-pack combining premium aesthetics with on-the-go sustainability.
- Still Water Can - 500ml - 12 pack Natural still mineral water in 500ml aluminum cans, 100% eternally recyclable, sold in 12-packs as a lightweight, durable, lower-impact alternative to single-use plastic bottled water.
- Sparkling Water Can - 500ml - 12 pack Natural sparkling mineral water with gentle carbonation in 500ml aluminum cans, 100% eternally recyclable, locally produced to minimise transportation emissions and sold in 12-packs.
- Still Water Can - 330ml - 24 pack Natural still mineral water in 330ml aluminum cans, 100% eternally recyclable, sold in 24-packs as a compact format ideal for vending machines, office hydration, and daily refreshment.
- Sparkling Water Can - 330ml - 24 pack Natural sparkling mineral water with gentle carbonation in 330ml aluminum cans, 100% eternally recyclable, sold in 24-packs suited to lunch breaks, travel, events, and daily refreshment with a smaller ecological footprint.
Quantifiable outcome
- Aluminum recycling saves 95% energy compared to producing new aluminum
- +2 more outcomes
Companies that use Soul Water
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Soul Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soul Water partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- The Soul CommunitycoreSoul Water's non-profit foundation that cooperates with social organizations (NGOs) worldwide to develop conscious solutions reducing environmental impact. Through strategic partnerships, the mission is to give back to nature and help people affected by climate change, poverty, and inequality. Partners include Pride Amsterdam, We Love Green (Paris), Paradise Worldwide, Ibiza Preservation, and JustDiggit.
- Soho HousecoreOfficial partner of Soho House, providing premium hydration solutions to members.
- OceanDivacoreOfficial partner providing sustainable hydration solutions for marine and hospitality environments.
- Nobu HotelcoreOfficial partner providing luxury hydration services at Nobu Hotel properties.
- Mandarin OrientalcoreOfficial partner providing premium sustainable water solutions for Mandarin Oriental guests.
- IMS IbizaflagshipHydration partner at International Music Summit, supporting the early Ibiza season event that brings together electronic music founders, artists, labels, and creatives to define the next season.
- Cercle FestivalflagshipSecond-year hydration partner at Cercle Festival in Paris, held at the National Air and Space Museum. 2026 edition features 44 artists across three stages.
- Oranjebitter FestivalcoreFestival partner during King's Day in Rotterdam, providing hydration in high-intensity festival environments with long hours and high energy.
- Blijdorp FestivalcoreFirst-time partner at Rotterdam's botanical festival celebrating rave culture in a unique natural setting with thousands of attendees.
- Ibiza Global FestivalflagshipValued sponsor for Ibiza Global Festival 2025, promoting conscious celebration combining cutting-edge music with sustainable hydration.
- Paradise WorldwidecorePartner at Rave The Planet 2025 in Berlin with DJ Monitor aboard a giant float. Event attracted 300,000+ ravers supporting peace, inclusion, and electronic music culture.
- Poke PerfectminorOfficial partner, healthy food concept aligning with conscious lifestyle positioning.
- SonaminorOfficial partner, wellness/lifestyle venue.
- No ArtminorOfficial partner, creative/artistic brand alignment.
- BidfoodcoreDutch food service distributor carrying Soul Water products for professional kitchen supply.
- Holland & BarrettcoreHealth and wellness retailer offering Soul Water products in Netherlands stores.
- JustDiggitcorePartner organization working on reforestation and environmental projects supported through The Soul Community.
- Ibiza PreservationcoreEnvironmental organization preserving Ibiza's natural environment, supported through The Soul Community foundation.
- Pride AmsterdamcoreCultural organization supported through The Soul Community, promoting inclusivity and community building.
- We Love GreencoreParis-based environmental festival and organization supported through The Soul Community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Soul Water competitors and assessment
Company assessmentBroad incumbents
- S.Pellegrino: Premium sparkling mineral water owned by Nestlé Waters, dominant in hospitality and fine dining globally. Comparable category, premium positioning, and hospitality channel presence.
- Evian: Global premium bottled water brand owned by Danone, dominant in retail and hospitality. Comparable as a premium bottled water alternative but at vastly larger scale and broader distribution.
- Perrier: Iconic sparkling mineral water brand with global distribution across hospitality and retail. Comparable as a premium sparkling water brand serving similar customers, though owned by Nestlé at far larger scale.
Regional players
- Aqua Carpatica: Premium natural mineral water from the Carpathian Mountains, sold primarily in European and Middle Eastern markets. Comparable as a premium mineral water brand focused on purity and sustainability credentials.
Emerging players
- Liquid Death: Canned water brand with a heavy cultural/lifestyle marketing approach, sold in aluminum cans across hospitality and retail. Comparable on aluminum format, lifestyle-driven GTM, and festival/event-aligned brand energy.
- JUST Water: Plant-based bottled water brand using renewable paper-based packaging. Comparable as a sustainability-led premium water brand targeting conscious consumers, though Soul Water uses aluminum rather than paper packaging.
Direct peers
- Open Water: North American premium water brand packaged in BPA-free aluminum bottles and cans. Direct competitor in the aluminum-format sustainable premium water category.
- Voss Water: Premium bottled water (still and sparkling) sold in distinctive cylindrical glass bottles and plastic at luxury hospitality and retail. Comparable on premium positioning, hospitality partnerships, and design-led brand.
- Antipodes Water: New Zealand-sourced premium mineral water positioned on sustainability and provenance. Comparable on premium natural mineral water positioning with sustainability storytelling.
- CanO Water: UK-based premium water brand selling still and sparkling water in aluminum cans. Most directly comparable to Soul Water due to identical aluminum-can format, sustainability positioning, and premium price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soul Water social profiles
Digital presenceSoul Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soul Water leadership team
Management profileNumber of profiles
Profiles3 records
Soul Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soul Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soul Water
What does Soul Water do?
Soul Water produces and sells premium natural still and sparkling mineral water in six SKUs across 330ml cans, 500ml cans, and 500ml Alubottles (aluminum bottles), all packaged in 100% recycled, 100% recyclable aluminum with PFAS-free liners. The company sells directly to consumers through its e-commerce site and to businesses through a wholesale program serving hospitality operators, retailers, food service distributors, and festival/event organizers across Europe.
Is Soul Water a public or private company?
Soul Water is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soul Water founded?
Soul Water was founded in -1. It employs 1 to 10 people.
Where is Soul Water based?
Soul Water is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Soul Water make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale Distribution (B2B).
Who are Soul Water's main competitors?
Broad incumbents on record are S.Pellegrino, Evian and Perrier. Aqua Carpatica is listed as a regional player. Emerging players are Liquid Death and JUST Water. Direct peers are Open Water, Voss Water, Antipodes Water and CanO Water.
Does Soul Water have an API?
No public API is recorded for Soul Water.
What industry is Soul Water in?
Soul Water's product category is Premium Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAB, Mineral Water Bottling (Naturally Mineral). Its NAICS code is 312112 and its SIC code is 2080.