Redhotblue
Redhotblue is a Mackay-based Australian creative agency founded in 1997 that delivers brand strategy, design, and marketing rollout services to startups, SMBs, and national corporations across multiple industries.
- Company typePrivate
- Founded1997
- HeadquartersMackay, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Redhotblue does
Redhotblue Graphic Design Pty. Ltd. is an Australian creative agency headquartered at 11 Macalister Street, Mackay, Queensland, founded in 1997 by Jody Euler. The firm operates under a unified "Intelligent Creativity" service model organized around three pillars: Strategy, Creation, and Rollout. Core production work covers brand development, marketing collateral (brochures, posters, signage, packaging), digital assets (websites, social graphics, email campaigns, online advertising), and end-to-end campaign execution for clients ranging from regional startups to national corporations.
The technology stack is conventional for a design studio: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) for production and Squarespace for website builds. The agency complements its project work with a tiered consultation product line: a free 20-minute introductory call, a $225 one-hour strategy session, and a premium $2,300 three-hour "Squeeze" workshop led by two senior marketers. These consultation tiers function as a structured lead-generation and monetization channel for the founder's expertise, with workshops available in-person at the Mackay office or via Zoom for remote clients.
The business is founder-owned and operated, with no external investors or parent company, and a team of approximately 9-11 people plus active hiring for additional design and production roles. Go-to-market is consultative and sales-led, anchored by personal engagement from the founder and supported by a content marketing blog, organic social media, and the "Homemade Heroes" podcast. Customers span 16+ named logos across mining (BHP, Metarock, Mainetec), agriculture (2MT, Consolidated Pastoral), retail (Caneland Central, Lunar), real estate (GregNeill, KarenParsons), and other verticals. The agency has won multiple regional awards from 2003 through 2024, including consecutive Creative Agency Awards in 2023 and 2024.
Redhotblue firmographics
Firmographics- Name
- Redhotblue
- Legal name
- REDHOTBLUE GRAPHIC DESIGN PTY. LTD.
- Website
- https://redhotblue.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Redhotblue is a Mackay-based Australian creative agency founded in 1997 that delivers brand strategy, design, and marketing rollout services to startups, SMBs, and national corporations across multiple industries.
- Ownership category
- akta.pro rank
Redhotblue industry classification
Industry- Product category
- Creative & Marketing Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industry
- Copywriting & Editorial Production (BPAFAIAA)
Keywords
Where Redhotblue is headquartered
LocationHeadquarters
- HQ city
- Mackay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Redhotblue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consultation Services: Revenue from paid consultation sessions including 20-minute free intro calls, $225 one-hour strategy sessions, and $2,300 three-hour Squeeze workshops
- Creative Agency Services: Full-service creative agency offering strategy, creation, and rollout services for branding, marketing collateral, digital assets, websites, and campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free 20-Minute Consultation |
| Other | Pay-as-you-go | 1-Hour Strategy Session |
| Other | Pay-as-you-go | 3-Hour 'Squeeze' Workshop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Redhotblue product offering
Product offeringCore offering
Redhotblue is a creative agency that delivers integrated Strategy, Creation, and Rollout services for branding, marketing collateral, digital assets, websites, and full campaigns. In addition to project-based creative work, the agency sells structured consultation products — a free 20-minute consultation, a $225 one-hour strategy session, and a $2,300 three-hour Squeeze workshop — serving startups, SMBs, and national corporations in Australia.
Product overview
Redhotblue is an award-winning creative agency offering a unified service model centered on 'Intelligent Creativity.' The agency provides three integrated service pillars: Strategy, Creation, and Rollout. In addition to ongoing creative services, Redhotblue offers structured consultation products including a free 20-Minute Consultation, a 1-Hour Strategy Session ($225+GST), and a premium 3-Hour 'Squeeze' Workshop ($2,300+GST). The agency specializes in brand development, marketing collateral production (brochures, posters, signage, packaging), digital asset creation (websites, social graphics, email campaigns, online advertising), and full-service campaign execution for clients ranging from startups to national corporations.
Differentiator
Problem solved
Functional benefit
Products and services
- 20-Minute Consultation A free one-on-one phone consultation with agency owner Jody Euler, designed for businesses wanting to understand their marketing options from a trusted professional without commitment.
- 1-Hour Strategy Session A personalised deep dive into brand strategy conducted in-office or via Zoom, priced at $225 + GST, helping business owners understand current brand perception and providing bespoke marketing guidance.
- 3-Hour 'Squeeze' Workshop A premium one-on-one brand and marketing workshop led by two senior marketing experts, priced at $2,300 + GST, built around the client's specific business needs.
- Strategy Services Strategic marketing planning services to help businesses develop clear marketing direction and plans, forming the first of Redhotblue's three integrated service pillars (Strategy, Creation, Rollout).
- Creation Services Design and creative production including marketing collateral, branding, visual design, and creative content development for print and digital channels.
- Rollout Services Execution and implementation of marketing campaigns and brand materials across various channels, completing Redhotblue's three-pillar service model.
Quantifiable outcome
- Helped take Mainetec brand global
Companies that use Redhotblue
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Redhotblue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redhotblue partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Redhotblue competitors and assessment
Company assessmentRegional players
- Wilkat Media: Queensland-based marketing and creative agency serving regional Australian businesses. Comparable as a regional competitor operating in similar geographic territory with overlapping SMB and mid-market client segments.
- Boom Studios: Regional Queensland (Cairns) creative agency providing branding, web design, and marketing services to local and national clients. Comparable as a regional Australian creative agency operating outside the major metro markets with a similar SMB-plus-enterprise client mix.
- The Brand Agency: Western Australia-based creative and communications agency with a regional focus similar to Redhotblue's Mackay positioning. Comparable as a regional Australian creative agency serving both SMBs and enterprise clients within a defined geography.
Broad incumbents
- Thinkerbell: Award-winning Australian creative agency known for 'measured magic' — combines creative, media, and PR services for major Australian brands. Comparable as a similarly positioned Australian creative agency but operates at a much larger scale with national reach.
- DDB Australia: Global creative network's Australian operation offering full-service creative and advertising capabilities. Comparable in service offering (branding, campaigns, digital) but operates at significantly greater scale with national/international infrastructure.
- M&C Saatchi Australia: Australian arm of the global M&C Saatchi creative network with offices in Sydney, Melbourne, and other major cities. Comparable as an established creative agency offering brand strategy and campaign execution for enterprise clients.
- Ogilvy Australia: Global advertising and brand consultancy's Australian arm, providing strategy, creative, and integrated marketing services. Comparable as a full-service creative agency serving enterprise clients across sectors — including BHP, which Redhotblue also serves.
- 303 MullenLowe: Perth-headquartered creative agency within the MullenLowe global network. Comparable as an Australian creative agency with regional roots that scaled into enterprise work, similar trajectory to Redhotblue's potential growth path.
- BMF Advertising: One of Australia's largest independent creative agencies, based in Sydney with offices nationally. Comparable as an Australian full-service creative agency with strategy/creation/rollout capabilities, but at significantly greater scale and metro concentration.
Direct peers
- The Marketing GP: Australian boutique marketing agency offering strategy, branding, and creative services to small and medium businesses. Comparable as a similarly-sized Australian creative boutique with comparable SMB focus and integrated service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Redhotblue social profiles
Digital presenceRedhotblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redhotblue leadership team
Management profileNumber of profiles
Profiles9 records
Redhotblue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redhotblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redhotblue
What does Redhotblue do?
Redhotblue is a creative agency that delivers integrated Strategy, Creation, and Rollout services for branding, marketing collateral, digital assets, websites, and full campaigns. In addition to project-based creative work, the agency sells structured consultation products — a free 20-minute consultation, a $225 one-hour strategy session, and a $2,300 three-hour Squeeze workshop — serving startups, SMBs, and national corporations in Australia.
Is Redhotblue a public or private company?
Redhotblue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redhotblue founded?
Redhotblue was founded in 1997. It employs 1 to 10 people.
Where is Redhotblue based?
Redhotblue is headquartered in Mackay, Australia, in the Oceania region.
How does Redhotblue make money?
Two revenue lines are on record. Consultation Services are the primary driver. The others are creative Agency Services.
Who are Redhotblue's main competitors?
Regional players on record are Wilkat Media, Boom Studios and The Brand Agency. Broad incumbents are Thinkerbell, DDB Australia, M&C Saatchi Australia, Ogilvy Australia, 303 MullenLowe and BMF Advertising. The Marketing GP is listed as a direct peer.
Does Redhotblue have an API?
No public API is recorded for Redhotblue.
What industry is Redhotblue in?
Redhotblue's product category is Creative & Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAIAA, Copywriting & Editorial Production. Its SIC code is 7311.