Maqcen
Maqcen is a Mexican authorized distributor founded in 1998, selling, renting, and servicing heavy construction, material handling, cleaning, power generation, and golf/utility equipment from 11+ leading OEMs through four branches in central-west Mexico.
- Company typePrivate
- Founded1998
- HeadquartersAguascalientes, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Maqcen does
MAQCEN S.A. de C.V. (operating as Maqcen) is a privately held Mexican authorized distributor of heavy construction equipment, material handling machinery, commercial cleaning systems, power generators, and golf/utility vehicles, founded in 1998 and headquartered in Aguascalientes, Mexico. The company operates four physical branch locations across central-west Mexico — Aguascalientes, Colima, Jalisco (Guadalajara/Tlaquepaque), and Zacatecas — and holds authorized distribution agreements with 11+ leading international OEMs including Bobcat, Develon, Ammann, FRD Kent (Furukawa Rock Drill), Fuchs, CHL, JLG, Moffett, Taylor Dunn, Hiab, Club Car, Tennant, Pioneer Eclipse, IGSA, PureGuard, and Donaldson. Its customer base spans three primary verticals: construction (residential, commercial, and civil infrastructure), industrial and logistics (factories, warehouses, material handling), and commercial cleaning (facilities, janitorial services).
The company operates a four-stream revenue model: (1) new equipment sales (one-time transactions on new units), (2) used equipment resale (curated secondary market units), (3) equipment rental (monthly subscription for forklifts, platforms, loaders, backhoes, excavators), and (4) aftermarket parts and technical service (preventive and corrective maintenance, OEM spare parts, and proprietary consumables including Donaldson filtration and PureGuard lubricants). Go-to-market is sales-led and relationship-driven, delivered through direct branch sales, a toll-free phone line (800 362 0236), WhatsApp messaging, and a quote-based website channel; pricing is not publicly disclosed. The legal entity is a Mexican Sociedad Anónima de Capital Variable (S.A. de C.V.) with no disclosed institutional ownership, parent company, external funding, or M&A history in the source data.
Maqcen firmographics
Firmographics- Name
- Maqcen
- Legal name
- MAQCEN S.A. de C.V.
- Website
- https://maqcen.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maqcen is a Mexican authorized distributor founded in 1998, selling, renting, and servicing heavy construction, material handling, cleaning, power generation, and golf/utility equipment from 11+ leading OEMs through four branches in central-west Mexico.
- Ownership category
- akta.pro rank
Maqcen industry classification
Industry- Product category
- Heavy Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
- akta.pro secondary industry
- Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)
Keywords
Where Maqcen is headquartered
LocationHeadquarters
- HQ city
- Aguascalientes
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Maqcen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Inventory or Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new heavy machinery, forklifts, cleaning equipment, and power generators from authorized brand distributorships including Bobcat, Develon, CHL, JLG, Moffett, Tennant, Ammann, and others.
- Equipment Rental: Rental of new, semi-new, and used heavy equipment including forklifts, platforms, loaders, backhoes, and excavators. Offers free consultation to select the right equipment for specific needs.
- Used Equipment Sales: Sale of carefully selected used equipment for the construction, cleaning, and golf car industries.
- Parts and Service: Technical support, maintenance (preventive and corrective), and original spare parts supply for heavy and light equipment. Includes Donaldson filtration solutions and PureGuard oils and lubricants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Equipment rental — new, semi-new, and used units |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Maqcen product offering
Product offeringCore offering
Maqcen (MAQCEN S.A. de C.V.) is an authorized multi-brand distributor of heavy construction machinery, forklifts, material handling equipment, cleaning equipment, power generators, and golf/utility vehicles in central-west Mexico. The company sells new equipment from brands such as Bobcat, Develon, CHL, JLG, Moffett, Tennant, Ammann, FRD Kent, Fuchs, Taylor-Dunn, Hiab, Club Car, and IGSA, and also offers used equipment sales, equipment rentals, preventive and corrective maintenance, genuine spare parts, and lubricants/filtration products.
Product overview
MAQCEN is a Mexican heavy machinery, forklift, and cleaning equipment distributor offering a comprehensive portfolio of products and services across multiple categories. The company operates as a multi-brand distributor offering equipment sales, rentals, and technical services. The product portfolio includes heavy machinery (Bobcat and Develon compact loaders, excavators, backhoes, telescopic handlers, articulated trucks, hydraulic hammers, motor graders, and soil compactors from Ammann), material handling equipment (CHL forklifts, electric stackers, pallet trucks, towing tractors, JLG aerial work platforms, Moffett portable forklifts, Taylor-Dunn industrial vehicles), cleaning equipment (Tennant sweepers, scrubbers, extractors, polishers, vacuums, plus Pioneer Eclipse chemicals, Americo fibers, Klintec mats, Unger and Rubbermaid products), power generation (IGSA generator plants from 20KW to 400KW), golf and transport vehicles (Club Car golf carts and utility vehicles), and service parts (PureGuard lubricants and Donaldson filtration). The company also offers used equipment sales and equipment rental services with technical support and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Machinery (New) New heavy construction equipment including compact loaders, mini-excavators, backhoes, telescopic handlers, articulated dump trucks, hydraulic and pneumatic hammers, material and scrap handlers, soil and asphalt compactors, and motor graders. Distributed under Bobcat, Develon, Ammann, FRD Kent, and Fuchs brands for construction, infrastructure, and earthworks projects.
Companies that use Maqcen
Customer profileSegments3 records
Ideal customer profiles4 records
Maqcen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maqcen partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- FRD Kent (Furukawa Rock Drill)coreMAQCEN is an authorized distributor of FRD Kent hydraulic hammers and accessories for compact loaders, mini-excavators, backhoes, and excavators. FRD Kent (Furukawa Rock Drill) is a leading manufacturer of hydraulic breakers and compactors.
- BobcatcoreAuthorized distributor of Bobcat compact loaders, mini-excavators, skid-steer loaders, telehandlers, and forklift equipment. Bobcat is a leading brand in compact construction and logistics machinery.
- DeveloncoreAuthorized distributor of Develon heavy equipment including excavators, wheel loaders, articulated trucks, and motor graders for construction applications.
- CHLcoreAuthorized distributor of CHL forklifts, electric stackers, reach trucks, order pickers, and material handling equipment for warehouse and logistics operations.
- JLGcoreAuthorized distributor of JLG articulated platforms, telescopic platforms, scissor lifts, and telehandlers for elevated work access applications.
- MoffettcoreAuthorized distributor of Moffett truck-mounted forklift carriers known for versatility in handling heavy loads in various industries.
- TennantcoreAuthorized distributor of Tennant commercial cleaning equipment including sweepers, scrubbers, extractors, polishers, and vacuums for industrial and commercial facilities.
- AmmanncoreAuthorized distributor of Ammann compaction equipment, paving machines, and light equipment for road construction and infrastructure projects.
- IGSAminorDistributor of IGSA power generators (plantas eléctricas) ranging from 20kW to 400kW, meeting Mexican and international standards for standby and primary power generation.
- Club CarcoreAuthorized distributor of Club Car golf carts, utility vehicles, and low-speed vehicles (LSV) for golf, personal transport, and commercial utility applications.
- Taylor DunnminorDistributor of Taylor Dunn industrial vehicles including stockchasers, industrial carts, tow tractors, and utility vehicles for manufacturing and logistics facilities.
- HiabminorDistributor of Hiab load-handling cranes including HIPRO, XCL, and XCLX models for on-road cargo handling applications.
- FuchsminorDistributor of Fuchs (Terex) material and scrap handlers for heavy material handling operations.
- PureGuardminorDistributor of PureGuard high-performance lubricants and oils including hydraulic oils, diesel engine oils, gear oils, gasoline engine oils, and transmission fluids manufactured in the USA.
- DonaldsonminorDistributor of Donaldson filtration solutions for agricultural and construction equipment including air, hydraulic, lubricant, fuel, and coolant filters.
- Pioneer EclipseminorDistributor of Pioneer Eclipse cleaning chemical solutions including floor coatings, neutral cleaners, degreasers, sealers, and finish removers for commercial floor care.
- Fibras AmericominorDistributor of Americo fibers and cleaning pads including removal discs, polishing discs, scrubbing discs, and melamine discs for various floor types.
- KlintecminorDistributor of Klintec loop matting (tapetes de rizo) for indoor and outdoor use, available in 21 colors for business distinction and cleanliness.
- UngerminorDistributor of Unger professional cleaning products including window and building cleaning tools.
- Rubbermaid Commercial ProductsminorDistributor of Rubbermaid commercial cleaning and janitorial products and tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Maqcen competitors and assessment
Company assessmentEmerging players
- Sany Latin America: Sany is a Chinese OEM expanding aggressively in Latin America with competitive pricing on excavators, cranes, and construction equipment. Its entry into the Mexican market creates pricing pressure on traditional distributors like MAQCEN, particularly in the mid-tier equipment segment.
- XCMG Mexico: XCMG is a Chinese construction equipment manufacturer expanding in Mexico with a growing dealer network. It competes with MAQCEN in wheel loaders, excavators, and road construction equipment, particularly in price-sensitive segments.
Broad incumbents
- Komatsu Mexico: Komatsu's Mexican operations distribute construction and mining equipment through dealer networks, overlapping with MAQCEN's Bobcat and Develon product lines in excavators, wheel loaders, and articulated trucks.
- Caterpillar Mexico: Caterpillar operates in Mexico through authorized dealers like Madisa and is a global incumbent in construction, mining, and material handling equipment, competing with MAQCEN's portfolio of premium brands in similar end-markets.
- John Deere Mexico: John Deere distributes construction, forestry, and agricultural equipment in Mexico through dealer networks. Its compact construction equipment line competes with MAQCEN's Bobcat offerings, and its dealer network competes for the same Mexican construction customer base.
- Volvo Construction Equipment Mexico: Volvo CE distributes wheel loaders, excavators, articulated haulers, and compact equipment in Mexico through authorized dealers. Its premium positioning overlaps with MAQCEN's Develon and Bobcat product lines in the same Mexican customer segments.
Direct peers
- Tracsa: Tracsa is a major Mexican heavy equipment distributor (Komatsu and other brands) with national branch coverage. It is a direct competitor to MAQCEN in earthmoving, compaction, and material handling equipment sales, rental, and service across Mexico.
- Madisa: Madisa is Caterpillar's authorized dealer in Mexico and the largest heavy equipment distributor in the country, with a multi-state branch network. It directly competes with MAQCEN in construction, mining, and material handling equipment distribution across overlapping Mexican territories.
- Grupo Tecsir: Grupo Tecsir is a Mexican heavy equipment distributor (CASE, Link-Belt, and other brands) offering sales, rental, parts, and service. It competes directly with MAQCEN in construction and material handling equipment across Mexican states.
- Linde Material Handling Mexico: Linde Material Handling is a global forklift and intralogistics brand with Mexican distribution operations. It directly competes with MAQCEN's CHL, Moffett, and Taylor Dunn forklift offerings in warehouse and logistics material handling equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maqcen social profiles
Digital presenceMaqcen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maqcen leadership team
Management profileNumber of profiles
Maqcen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maqcen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maqcen
What does Maqcen do?
Maqcen (MAQCEN S.A. de C.V.) is an authorized multi-brand distributor of heavy construction machinery, forklifts, material handling equipment, cleaning equipment, power generators, and golf/utility vehicles in central-west Mexico. The company sells new equipment from brands such as Bobcat, Develon, CHL, JLG, Moffett, Tennant, Ammann, FRD Kent, Fuchs, Taylor-Dunn, Hiab, Club Car, and IGSA, and also offers used equipment sales, equipment rentals, preventive and corrective maintenance, genuine spare parts, and lubricants/filtration products.
Is Maqcen a public or private company?
Maqcen is a private company. It is classified as unknown and is currently operating.
When was Maqcen founded?
Maqcen was founded in 1998. It employs 101 to 250 people.
Where is Maqcen based?
Maqcen is headquartered in Aguascalientes, Mexico, in the Latin America region.
How does Maqcen make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are equipment Rental, used Equipment Sales and parts and Service.
Who are Maqcen's main competitors?
Emerging players on record are Sany Latin America and XCMG Mexico. Broad incumbents are Komatsu Mexico, Caterpillar Mexico, John Deere Mexico and Volvo Construction Equipment Mexico. Direct peers are Tracsa, Madisa, Grupo Tecsir and Linde Material Handling Mexico.
Does Maqcen have an API?
No public API is recorded for Maqcen.
What industry is Maqcen in?
Maqcen's product category is Heavy Equipment Distribution. Its primary akta.pro industry code is IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers), with a secondary code of TLAKAHAL, Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks). Its NAICS code is 423810 and its SIC code is 5082.