My Big Day Events

What My Big Day Events does

My Big Day Events is a privately held, founder-owned wedding and corporate event hire and production company headquartered in St Albans, Hertfordshire, operating across the South East of England (Hertfordshire, Bedfordshire, Buckinghamshire, London, Berkshire, Essex, Middlesex). Founded in approximately 2009 by Adam Shilston, an experienced DJ with industry recognition from MTV executives and Jazzy Jeff, the company executes over 500 events annually and employs 11-50 people. Its core service lines include Wedding DJ hire, Photo Booth hire (including a Magic Mirror and Selfie Pod Pro), Dance Floor hire (LED starlit, white gloss, chequerboard), Event Production (staging, lighting, sound, backdrops), and Live Performers (sax players, vocalists, celebrity acts). Complementary add-on décor items include LED letters and numbers, neon signs, flower walls, and centrepieces.

The technology stack is grounded in professional event AV equipment rather than proprietary software: Canon DSLR cameras paired with Mitsubishi dye-sublimation printers for instant photo output, touchscreen reflective surfaces for the Magic Mirror booth, professional sound and lighting systems, and Adobe Photoshop for custom-designed photo booth backgrounds. The company uses an integrated online booking system on its website (with date, service, and venue selectors plus availability checking) alongside direct phone (01727 614 900) and email channels.

The business model is transactional one-time hire with unit-based pricing for individual items (e.g., LED dance floors £360-£1,350 depending on size) and quote-based bundled Production Packages for weddings, awards evenings, and corporate events. A 20% deposit is required to confirm bookings, with free delivery within Hertfordshire. Distribution is direct-to-consumer, supplemented by venue referral partnerships: the company holds preferred or recommended supplier status at 15+ prestigious venues including Ashridge House, Hatfield House, Latimer Estate, Hunton Park, Shendish Manor, Sopwell House, St Michael's Manor, and Hilton DoubleTree. Customer segments are primarily wedding couples (primary) and corporate clients (Christmas parties, awards evenings, conferences), with no external investors, no funding history, and no disclosed revenue.

Name

My Big Day Events

Legal name

My Big Day Events

Website

https://mybigday-events.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My Big Day Events is a founder-owned event hire and production company providing wedding DJs, photo booths, dance floors, and full event production services to couples and corporate clients across South East England, executing 500+ events annually at 15+ preferred-supplier venues.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Wedding DJ services
• Event production hire
• Photo booth rental
• LED dance floor hire
• Event entertainment services

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Entertainment Services: Primary revenue from DJ services for weddings, corporate events, and parties. Services include full-day entertainment packages with music throughout events from ceremony to end of night.
2. Photo Booth Hire: Hire of oval photo booths, Magic Mirror selfie booths, and Selfie Pod Pro. Includes unlimited prints, USB of digital media, online gallery, guestbook service, and attendant support.
3. Dance Floor Hire: LED dance floors (white and black starlit), white gloss floors, and chequerboard options. Pricing varies by size from 10ft x 10ft to 24ft x 24ft. Includes delivery, setup and collection.
4. LED Letters & Numbers Hire: 4ft tall cabochon reflective bulb letters and numbers available in 8 colours. Remote controlled options including colour change, fade, and party mode. Hire includes delivery and setup.
5. Event Production & AV Hire: Full event production including staging, custom lighting, sound systems, backdrops, and audio-visual equipment. Covers meetings, conferences, awards evenings, and corporate events.
6. Production Packages: Bundled packages combining multiple services (DJ, dance floor, lighting, letters, backdrops) for weddings and parties. Offered as pre-designed bundles or custom packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Big Day Events is a wedding and event hire company providing professional DJ entertainment, photo booth hire, LED and starlit dance floor hire, full event production (lighting, sound, staging), and décor hire (LED letters, neon signs, backdrops, flower walls, centerpieces). Services are sold individually or bundled into pre-designed packages tailored for weddings, corporate events, conferences, and private celebrations across South East England, with venue-specific packages available at preferred venues.

Product overview

My Big Day Events is an event management and entertainment company offering a comprehensive portfolio of hire services and production solutions for weddings, corporate events, and private celebrations. The core offering includes Wedding DJ services, Photo Booths, Dance Floors, and Event Production, complemented by add-on décor items such as Backdrops, LED Letters & Numbers, Neon Signs, Flower Walls, and Centerpieces & Decor. The company also provides Live Performers (celebrity acts, sax players, singers) and specialized services including Selfie Pod Pro, Meetings & Conferences, Corporate Parties, and Audio Visual Hire. Production Packages bundle multiple services (DJ, dance floors, lighting, letters) for convenience and cost savings. The company operates across Hertfordshire, Bedfordshire, Buckinghamshire, London, Berkshire, Essex, and Middlesex, serving over 500 events annually at prestigious venues including Ashridge House, Hatfield House, Sopwell House, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding DJ Professional DJ hire for weddings, corporate events, and parties providing music and entertainment from ceremony through end of night. Includes consultation, personalised playlists, professional sound systems, MC announcements, and staging options. Targeted at couples planning weddings and event organisers hosting private celebrations.
• Photo Booths Hire of oval photo booths featuring a Canon DSLR camera, instant printing, social media sharing, props, attendant service, custom-designed backgrounds, video messaging capability with Dre Beats Audio, and guestbook options. Includes unlimited prints, USB of digital media, and online gallery. Targeted at weddings, corporate events, and private parties.
• Dance Floors Hire of LED dance floors (white and black starlit), white gloss floors, and chequerboard options available in sizes from 10ft x 10ft up to 26ft x 26ft. Pricing scales with guest count. Includes delivery, setup and collection. Targeted at weddings, corporate events, and private parties.
• LED Letters & Numbers Hire of 4ft tall cabochon reflective bulb letters and numbers available in 8 colours with remote-controlled colour change, fade, and party mode options. Includes delivery and setup. Targeted at weddings, engagements, birthdays, and corporate events.
• Neon Signs Neon sign hire with designs including 'Happily Ever After', 'Til Death Do Us Party', 'Mr & Mrs', 'Happy Birthday', and 'Love'. Can be hung on frames, flower walls, or permanent structures. Targeted at weddings, birthdays, and themed events.
• Magic Mirror Full-length interactive touchscreen selfie mirror photo booth with inbuilt Canon DSLR camera, flash, dye sublimation printing delivering prints within 10 seconds, touch-screen paint pad for on-screen customization, unlimited prints, instant text/email photo delivery, and bespoke templates. Targeted at weddings, corporate events, and private parties.
• Event Production Full event production services including carpeted staging, custom DJ booth podiums, wireless mood lighting, professional lighting design, state-of-the-art sound systems, pinch pleated backdrops, dance floors, and DJ/Show Band packages. Covers meetings, conferences, awards evenings, and corporate events. Targeted at corporate event organisers, wedding planners, and private party hosts requiring turnkey production.
• Selfie Pod Pro Expo Air Selfie Pod brandable photo booth featuring a DSLR camera, instant printing in under 10 seconds, WhatsApp and email photo delivery, professional backdrop options, luxury props, guestbook service, and online gallery. Targeted at weddings, corporate events, and private parties.
• Backdrops Stunning backdrops including star cloths, wedding backdrops, and fairy light backdrops with optional swags. Free-standing structures using invisible frames. Targeted at weddings, corporate events, and parties across Hertfordshire and South East England.
• Flower Wall Luxury flower wall hire for wedding and event decoration with custom packages available based on venue and budget requirements. Targeted at weddings and high-end private events.
• Centerpieces & Decor Exquisite centrepieces and venue decoration including floral arrangements, candlelit displays, statement pieces, and personalised touches. Services include table décor, draping, and lighting effects. Targeted at weddings and corporate events.
• Live Performers Live entertainment roster including celebrity performers (Professor Green, DJ EZ, Robin S), sax players (CJ Sax, Dom Plays Sax), singers, vocalists, and musicians. Targeted at weddings and corporate events seeking headline-level live entertainment.
• Meetings & Conferences Professional meeting and conference services including state-of-the-art AV and sound systems, custom lighting and staging, bespoke event planning, and interactive features like live streaming and Q&A sessions. Targeted at conference and meeting organisers, corporate clients, and seminar hosts.
• Corporate Parties Corporate event entertainment and party services including Christmas parties, professional DJs, live entertainment, venue décor and theming, bespoke sound and lighting, and photo booths. Targeted at corporate clients hosting Christmas parties, awards evenings, team building events, and corporate galas.
• Audio Visual Hire Professional AV equipment hire including premium sound systems, HD projectors and LED screens, wireless microphones and PA systems, custom lighting and special effects, and live streaming and recording services. Targeted at corporate meetings, conferences, and event organisers requiring presentation-grade AV.

Quantifiable outcome

• 100% customer satisfaction as evidenced by extensive positive testimonials
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Ashridge HousecoreStrategic or Co-development PartnerMy Big Day Events is the recommended DJ & Event supplier at Ashridge House for weddings and corporate events. The company has extensive experience at the venue with comprehensive knowledge of logistics, event flow, and entertainment solutions. 190-acre estate in Berkhamstead serving as a premier wedding and event location.
• Latimer EstatecoreStrategic or Co-development PartnerRecommended DJ & Event supplier at Latimer Estate for weddings and corporate events. Victorian charm venue overlooking Chess Valley in Buckinghamshire. Company provides bespoke services complementing the serene environment.
• Hunton ParkcoreStrategic or Co-development PartnerRecommended Event supplier at Hunton Park for weddings and corporate events. 22-acre landscaped gardens with Georgian architecture. Company specialises in entertainment solutions aligning with sophisticated venue charm.
• Hatfield HousecoreStrategic or Co-development PartnerRecommended DJ & Event supplier at Hatfield House. Jacobean mansion with striking architecture and elegant event spaces. One of the most sought-after locations for weddings, corporate events, and luxury celebrations in the South East.
• Shendish ManorcoreStrategic or Co-development PartnerRecommended DJ & Event supplier at Shendish Manor. Victorian splendour meets contemporary sophistication set within 160 acres of parkland and formal gardens in Hertfordshire. Company brings extensive expertise in logistics and seamless event execution.
• Sopwell HousecoreStrategic or Co-development PartnerRecommended DJ & Event supplier at Sopwell House. Luxurious hotel and spa south of St Albans, formerly a Georgian country residence. Renowned for elegance and has hosted royalty and the England national football team. Company delivers exceptional entertainment and production services.
• St Michael's ManorcoreStrategic or Co-development PartnerRecommended DJ & Event supplier at St Michael's Manor. Georgian manor in the heart of St Albans with five acres of private gardens and a picturesque lake. Company provides tailored entertainment services enhancing the serene ambiance.
• Hilton DoubleTreeminorStrategic or Co-development PartnerCollaboration with Hilton DoubleTree for versatile spaces suitable for a range of events. Company provides top-tier entertainment solutions in a contemporary setting with modern amenities and exceptional service.
• Knebworth House & BarnsminorStrategic or Co-development PartnerRegular supplier to Knebworth Barns. Historic Knebworth House venue providing event spaces for weddings, parties, and corporate events.
• Tewinbury FarmminorStrategic or Co-development PartnerRegular supplier to Tewinbury Farm. Popular wedding and event venue where company provides services across the full range of offerings.
• The Manor ElstreeminorStrategic or Co-development PartnerPreferred supplier recommended by venue team at The Manor Elstree for weddings, corporate events, and parties.
• The Luton HoominorStrategic or Co-development PartnerRegular supplier to The Luton Hoo. Luxury historic estate and hotel where company provides entertainment services.
• Essenden Country ClubminorStrategic or Co-development PartnerRegular supplier to Essenden Country Club. Country club venue receiving wedding DJ and entertainment services.
• Village Hotel ElstreeminorStrategic or Co-development PartnerRecommended supplier to Village Hotel Elstree. Hotel venue receiving weddings, parties, and events services.
• Monkton BarnminorStrategic or Co-development PartnerRecommended supplier to Monkton Barn. Venue for weddings, parties, and events receiving full service offerings.
• Court Garden HouseminorStrategic or Co-development PartnerRecommended supplier to Court Garden House. Country house venue for weddings, parties, and events.
• Pendley ManorminorStrategic or Co-development PartnerRecommended supplier to Pendley Manor. Event venue receiving proms, weddings, parties, and corporate event services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawthorn: Established UK event production company delivering staging, lighting, AV, and set design at scale for corporate and public events. Larger and broader in scope than My Big Day Events, but overlaps in staging, lighting, and event production.
• Live Group: UK event production agency delivering AV, staging, and event management for conferences, awards ceremonies, and corporate events. Overlaps with My Big Day Events' Meetings & Conferences and Awards Evening packages but operates at larger corporate scale.
• PRG (Production Resource Group) UK: Global provider of event production services, AV equipment, lighting, and rigging. Operates at significantly larger scale than My Big Day Events and serves corporate, concert, and broadcast events rather than weddings.

Emerging players

• Bridebook: UK wedding planning platform connecting couples to venues, photographers, entertainment, and other suppliers. Indirect peer — a venue-couple channel that could either compete with or amplify My Big Day Events' preferred-supplier model.

Direct peers

• Eventologists: UK event management and production company offering photo booths, DJ hire, dance floors, lighting, and themed décor to weddings, corporate, and private clients. Directly comparable in service mix and customer base to My Big Day Events' one-stop-shop model.
• The Photo Booth Guys: UK photo booth hire company providing Magic Mirrors, enclosed booths, and selfie pods with attendant service and custom branding. Directly overlaps with My Big Day Events' photo booth and Magic Mirror product line at weddings and corporate events.
• Booth Magic: UK photo booth hire operator offering Magic Mirrors, vintage booths, and instant-print selfie pods with attendant service for weddings, parties, and corporate events. Direct competitor in the photo booth hire category.
• Pearl Studios: UK event production company providing AV hire, staging, lighting, and event design for weddings, corporate, and live events. Directly comparable in the event production and AV hire categories served by My Big Day Events.

Others

• Gallowglass: UK event crewing and logistics company supplying trained event staff and operational support to corporate and live events. Thematically adjacent as an enabler of event delivery rather than a direct entertainment competitor.
• Hitched: Long-standing UK wedding directory and planning platform owned by The Knot Worldwide. Thematically adjacent as a venue-discovery and supplier-matching channel that shapes where couples book entertainment and production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mybigdayeventshertfordshire
• Xx.com/mybigday_events
• Facebookfacebook.com/mybigdayeventshertfordshire
• LinkedInlinkedin.com/company/my-big-day-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Big Day Events