SE Automation
SE Automation is a Milwaukee-based industrial automation integrator founded in 2004 that designs and deploys material-handling systems combining AGVs, ASRS, conveyors, robotic arms, PLCs, and SCADA control for warehouses, distribution centers, and manufacturing facilities.
- Company typePrivate
- Founded2004
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SE Automation does
SE Automation is a privately held, for-profit industrial automation integrator headquartered in Milwaukee, Wisconsin. Founded in 2004, the company focuses on material-handling automation for warehouses, distribution centers, and manufacturing facilities, with an 11–50 employee footprint. Its stated core competency is integrating multiple automation subsystems — Automated Guided Vehicles (AGVs), Automated Storage and Retrieval Systems (ASRS), conveyors, robotic arms, Programmable Logic Controllers (PLCs), and SCADA supervisory control — into cohesive material-handling solutions.
The company's functional offering targets operational pain points common to material-handling operations: manual-process inefficiency, worker safety exposure, suboptimal facility space utilization, high labor costs, and difficulty staffing repetitive handling roles. Its competitive positioning is built on vertical specialization in material handling rather than horizontal breadth, with the integration of PLC-based control and SCADA-level supervisory visibility framed as the technical differentiator. Both differentiators are characterized as 'moderate' strength in the source data, not category-leading.
Business model mechanics are not disclosed in the available sources: no pricing model, no contract structure, no named customers, no revenue figures, no distribution or marketing channels, and no app or software product are documented. The company's website (seawi.com) returned only a loader placeholder at the time of data capture, limiting visibility into its public commercial posture. Accordingly, SE Automation's revenue model can only be characterized as project-based industrial systems integration work for the material-handling vertical, with all quantitative commercial signals absent.
SE Automation firmographics
Firmographics- Name
- SE Automation
- Website
- https://seawi.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SE Automation is a Milwaukee-based industrial automation integrator founded in 2004 that designs and deploys material-handling systems combining AGVs, ASRS, conveyors, robotic arms, PLCs, and SCADA control for warehouses, distribution centers, and manufacturing facilities.
- Ownership category
- akta.pro rank
SE Automation industry classification
Industry- Product category
- Industrial Automation Systems
- NAICS
- Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
Keywords
Where SE Automation is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
SE Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain
SE Automation product offering
Product offeringCore offering
SE Automation provides industrial automation and control systems for the material handling industry, integrating Automated Guided Vehicles (AGVs), Automated Storage and Retrieval Systems (ASRS), conveyor systems, robotic arms, PLCs (Programmable Logic Controllers), and SCADA (Supervisory Control and Data Acquisition) into cohesive solutions. The offering is aimed at warehouses, distribution centers, and manufacturing facilities seeking to modernize material transport, storage, retrieval, and continuous material-flow operations.
Product overview
Based on the available source data, SE Automation is described in the context of the broader material handling automation industry. The news article discusses technologies such as Automated Guided Vehicles (AGVs), Automated Storage and Retrieval Systems (ASRS), conveyor systems, robotic arms, and control systems including PLCs and SCADA. However, the source material does not provide specific details about SE Automation's individual named products, product architecture, or distinct product portfolio. No product pages, pricing information, or product-specific documentation were accessible from the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- AGV Systems (Automated Guided Vehicles) Automated Guided Vehicle systems designed for material transport and handling operations in warehouses, distribution centers, and manufacturing facilities.
- ASRS Technology (Automated Storage and Retrieval Systems) Automated Storage and Retrieval Systems that enable efficient warehouse inventory management through automated storage and retrieval workflows.
- Conveyor Systems Automated conveyor systems that provide continuous material flow and handling across industrial facilities.
- Robotic Arm Systems Robotic arm systems for precise material handling and manipulation tasks within industrial and warehouse environments.
- PLC Control Systems Programmable Logic Controller-based control systems that orchestrate industrial automation processes across material-handling environments.
- SCADA Systems Supervisory Control and Data Acquisition systems used for monitoring and controlling automated material-handling processes in industrial facilities.
Quantifiable outcome
- Improved efficiency in material handling operations
- +4 more outcomes
Companies that use SE Automation
Customer profileSegments1 record
Ideal customer profiles1 record
SE Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SE Automation partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
SE Automation competitors and assessment
Company assessmentBroad incumbents
- Knapp: Knapp is a global warehouse and distribution automation specialist offering ASRS, conveyors, and software, representing a broad incumbent comparable to SE Automation at the high end of the market.
- Daifuku: Daifuku is a global material handling automation provider covering conveyors, AGVs, ASRS, and controls, serving as a broad incumbent competitor across SE Automation's target applications.
- Swisslog: Swisslog delivers warehouse automation including ASRS, conveyors, and robotic systems across global markets, serving as a broad incumbent reference point for SE Automation's market.
- Dematic: Dematic is a global leader in intralogistics and material handling automation offering AGVs, ASRS, conveyors, and software; it represents the large incumbent benchmark that SE Automation competes against for larger projects.
- Honeywell Intelligrated: Honeywell Intelligrated is a major North American integrator of material handling systems including conveyors, ASRS, robotics, and controls, directly comparable in offering scope to SE Automation but at much larger scale.
Direct peers
- Bastian Solutions: Bastian Solutions is a U.S.-based material handling systems integrator that combines conveyors, robotics, ASRS, and controls for warehouses and distribution centers, directly comparable to SE Automation's full-stack integration model.
Emerging players
- Quantum Automation: Quantum Automation designs and builds custom industrial automation systems including robotics, conveyors, and PLC controls, comparable in capabilities and size to SE Automation.
- Invata Intralogistics: Invata is a smaller intralogistics integrator focused on warehouse automation, ASRS, and controls for distribution operations, overlapping closely with SE Automation's material handling focus.
- Midwest Engineered Systems: MWES is a Midwest-based custom automation integrator serving manufacturing and material handling with robotic systems and controls, competing for similar regional customers as SE Automation.
Regional players
- Trew Automation: Trew Automation provides custom control system integration, including PLC and SCADA work for material handling and industrial customers in the U.S., similar in scale and vertical orientation to SE Automation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SE Automation social profiles
Digital presenceSE Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SE Automation leadership team
Management profileNumber of profiles
SE Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SE Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SE Automation
What does SE Automation do?
SE Automation provides industrial automation and control systems for the material handling industry, integrating Automated Guided Vehicles (AGVs), Automated Storage and Retrieval Systems (ASRS), conveyor systems, robotic arms, PLCs (Programmable Logic Controllers), and SCADA (Supervisory Control and Data Acquisition) into cohesive solutions. The offering is aimed at warehouses, distribution centers, and manufacturing facilities seeking to modernize material transport, storage, retrieval, and continuous material-flow operations.
When was SE Automation founded?
SE Automation was founded in 2004. It employs 11 to 50 people.
Where is SE Automation based?
SE Automation is headquartered in Milwaukee, United States, in the North America region.
Who are SE Automation's main competitors?
Broad incumbents on record are Knapp, Daifuku, Swisslog, Dematic and Honeywell Intelligrated. Bastian Solutions is listed as a direct peer. Emerging players are Quantum Automation, Invata Intralogistics and Midwest Engineered Systems. Trew Automation is listed as a regional player.
Does SE Automation have an API?
No public API is recorded for SE Automation.
What industry is SE Automation in?
SE Automation's product category is Industrial Automation Systems. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 335314 and its SIC code is 7373.