TREW Automation
TREW Automation is a U.S.-based manufacturer and systems integrator of automated material handling equipment — conveyors, sortation, AS/RS, and warehouse execution software — serving retail, distribution, e-commerce, manufacturing, and healthcare enterprises through consultative enterprise sales.
- Company typePrivate
- Founded2004
- HeadquartersMason, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What TREW Automation does
TREW Automation (legal entity Trew, LLC) is a U.S.-based manufacturer and systems integrator of automated material handling equipment, headquartered in West Chester, Ohio. The company designs, builds, installs, and supports solutions spanning conveyor systems, sortation equipment, robotics, automated storage and retrieval (AS/RS) systems, and warehouse execution and control software. Its served markets include retail, warehouse and distribution, manufacturing, parcel, e-commerce, and healthcare, addressing both integrators and end-user operators.
Core product lines include proprietary sortation platforms (the TrewSort swivel wheel sorter and TrewTouch sliding shoe sortation), narrow belt accumulation conveyors, motor driven roller conveyors, the MoveIT-Max modular conveyor, and the TGW Stingray Shuttle ASRS distributed through partner channels. Software offerings include SmartMoves WX (warehouse execution), CHAMP (warehouse control), PLC controls, and Ignition-based HMI integration. The business model combines one-time equipment sales, recurring software subscriptions, professional services, and aftermarket parts, sold through an enterprise field sales motion with a phased project delivery approach and 24x7x365 support capability.
The company has operated for over 20 years and reports thousands of delivered automation solutions. It employs between 251 and 500 people and runs a curated partner program (TREWpartners) that includes TGW, Brightpick, Geek+, OPEX, Tompkins, and Berkshire Grey, enabling category expansion into AMRs, shuttle AS/RS, and robotic picking without full vertical R&D investment. Physical capacity has expanded materially in 2024 (headquarters footprint doubling) and 2025 (Innovation and Support Center), and in April 2026 TREW combined with Honeywell's Warehouse and Workflow Solutions business (Intelligrated and Transnorm) under AIP ownership, materially reshaping the competitive set.
TREW Automation firmographics
Firmographics- Name
- TREW Automation
- Legal name
- Trew, LLC
- Website
- https://trewautomation.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TREW Automation is a U.S.-based manufacturer and systems integrator of automated material handling equipment — conveyors, sortation, AS/RS, and warehouse execution software — serving retail, distribution, e-commerce, manufacturing, and healthcare enterprises through consultative enterprise sales.
- Ownership category
- akta.pro rank
TREW Automation industry classification
Industry- Product category
- Warehouse Automation & Material Handling Systems
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Measuring & Controlling Devices, Nec (3829), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)
Keywords
Where TREW Automation is headquartered
LocationHeadquarters
- HQ city
- Mason
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TREW Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automated Material Handling Equipment Sales: One-time sales of automated material handling systems including conveyors, sorters, robotics, AS/RS systems, and related equipment. Systems are designed, built, installed, and supported by TREW.
- Software Solutions: Warehouse Execution Software (SmartMoves WX® WES) and Warehouse Control Systems (CHAMP™ WCS) that orchestrate warehouse operations. Likely sold as licenses or subscriptions.
- Professional Services: Solution development, project management, project engineering, implementation, field service, resident maintenance, mods & upgrades, and 24x7x365 support services. Ongoing lifecycle services for maintaining and optimizing existing automation systems.
- Aftermarket Parts & Components: Parts store for replacement components, spare parts, and system upgrades. Includes online parts ordering through parts.trewautomation.com.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
TREW Automation product offering
Product offeringCore offering
TREW Automation designs, manufactures, integrates, and supports automated material handling systems, including conveyors, sortation equipment, goods-to-person automation, AS/RS storage and retrieval, and mobile robotics, paired with proprietary warehouse execution (SmartMoves WX® WES) and warehouse control (CHAMP™ WCS) software. The company delivers end-to-end solutions from discovery and design through installation, and provides ongoing lifecycle services such as resident maintenance, mods and upgrades, 24x7x365 support, and an online parts store for warehouse, distribution, retail, ecommerce, manufacturing, parcel, and healthcare customers.
Product overview
TREW Automation is a U.S.-based manufacturer and integrator of automated material handling systems and the software that powers them. The company offers a platform-plus-modules architecture combining hardware equipment with integrated software solutions. Core hardware offerings include conveyor systems (Narrow Belt Accumulation, Motor Driven Roller, MoveIT-Max Modular Conveyor), sortation equipment (TrewSort Swivel Wheel Sorter, TrewSort Line Sorter, TrewTouch Sliding Shoe Sortation), and goods-to-person automation (TGW Stingray Shuttle ASRS, TGW PickCenter workstations). The software portfolio centers on SmartMoves WX WES (warehouse execution system) and CHAMP WCS (warehouse control system), supported by PLC Controls and Ignition HMI integration services. TREW delivers solutions through professional services including solution development, implementation, project management, and ongoing customer experience support (maintenance, 24/7 support, parts). The company also offers a TREWpartners program featuring third-party robotics including TGW, Geek+, Tompkins Robotics, Brightpick, Berkshire Grey, and OPEX systems.
Differentiator
Problem solved
Functional benefit
Brands
- PoweredbyTREW Integrator Technologies: A sub-brand/initiative related to integrator technologies for the TREW platform.
Products and services
- SmartMoves WX® WES Warehouse execution system software that orchestrates warehouse operations, optimizing pick sequencing, case movements, and material flow across automation equipment. Used by enterprise distribution, fulfillment, and manufacturing customers to coordinate WMS, conveyors, sortation, and robotics subsystems.
- CHAMP™ WCS Warehouse control system that manages movement of order cartons through scan, weigh, print-and-apply, shipping labeling, and verification processes. Used by enterprise distribution and parcel operations to control conveyor and sortation subsystems.
- TrewSort® Swivel Wheel Sorter All-electric mid-rate sortation solution featuring SmartRow™ and Wheel Grip Technology, designed for greater accuracy and control in high-throughput warehouse environments. Targeted at ecommerce, retail, and parcel operations.
- TrewSort™ Line Sorter High-capacity sliding shoe sorter providing high-throughput, high-accuracy sortation for retail, ecommerce, and warehouse operations.
- TrewTouch™ Sliding Shoe Sortation Product handling approach for sliding shoe sortation designed to deliver greater accuracy and control in high-throughput applications.
- Trew Narrow Belt Accumulation Conveyor (NBA) Pneumatically actuated, zone-based conveyor for low-pressure carton accumulation with dual-zone control cards enabling singulation or slug release modes, supporting rates up to 60 CPM and max accumulation speed of 180 FPM.
- Trew Motor Driven Roller Conveyor (MDR) 24V modular conveyor system for quiet, energy-efficient, zero-contact accumulation, with modular curves, merges, inclines, declines, transfers, and accumulating spirals.
- MoveIT-Max Modular Conveyor Modular conveyor solution for flexible fulfillment operations using small, localized hubs to sort orders.
- TGW Stingray Shuttle (AS/RS) High-throughput, high-density storage and retrieval shuttle system for large, diverse SKU populations, with up to 1500 totes/hour per aisle mechanical rate and capacity for 100,000+ SKUs, integrated into TREW's goods-to-person solutions.
- TGW PickCenter One and PickCenter Multi Workstations Manual goods-to-person workstations supporting single-order processing (PickCenter One, up to 700 picks/hour) and multi-order simultaneous processing (PickCenter Multi), integrated into TREW's G2P solutions.
- PLC Controls and Recontrols Modern PLC-based control systems for conveyor and sorter recontrols, replacing outdated PC-based platforms to improve reliability, standardization, and long-term serviceability for brownfield modernization projects.
- Ignition HMI/UI Integration Open-platform HMI tools (Inductive Automation Ignition) layered over legacy or new systems to provide real-time visibility, system health monitoring, alarms, and performance metrics across warehouse operations.
- Geek+ AMR Solutions (RoboShuttle and Shelf-to-Person) Autonomous mobile robot solutions from Geek+ integrated through the TREWpartners program, including RS11 and P40 tote-to-person robots for storage row retrieval and small-item picking, and P500R, P800R, and P1200R shelf-to-person picking robots claimed to improve picking efficiency by 2-3X.
- Solution Development and Design Services Data-driven, collaborative solution development approach tailored to business strategy, financial objectives, and operational goals, combining people, processes, technology, and software.
- Implementation and Project Management Services Full-service implementation including project engineering, execution, and deployment of automation solutions for warehouse and distribution customers.
- Customer Experience Services (Resident Maintenance, Field Service, Mods & Upgrades, 24x7x365 Support) Ongoing lifecycle services covering resident maintenance, field service, mods and upgrades, 24x7x365 support, and parts for installed automation systems.
- Material Handling Equipment (MHE) System Assessments Objective system health reviews covering mechanical wear, software obsolescence, layout inefficiencies, and throughput misalignment, with prioritized improvement recommendations for installed material handling systems.
- Obsolescence Planning and Pick-to-Light Recontrols Lifecycle assessments and phased transition strategies to manage automation equipment aging, legacy PC-based controls, software security, support lifecycle, and spare parts planning, plus modernization of legacy pick-to-light systems via lightweight communication bridges between WMS/WES and existing PTL hardware.
Companies that use TREW Automation
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
TREW Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
TREW Automation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- TGW LogisticsflagshipTechnology partner for Stingray ASRS Shuttle systems (high-density storage and retrieval), PickCenter One and PickCenter Multi goods-to-person workstations. TGW is based in Fairfield, Ohio. Products featured in Trew's solutions include shuttle-based AS/RS and manual picking workstations.
- BrightpickcoreTREWpartner for robotic fulfillment solutions. Brightpick provides autonomous mobile robots for order picking and warehouse automation, expanding Trew's robotic fulfillment portfolio.
- Tompkins RoboticscoreIntegration partner for tSort robotic sortation systems. Trew's conveyor and controls act as connective tissue linking Tompkins Robotics tSort in healthcare fulfillment solutions.
- Geek+coreTREWpartner for autonomous mobile robots (AMRs) including RoboShuttle tote-to-person picking, Shelf-to-Person solutions, and various AMR models (RS11, P40, P500R, P800R, P1200R). Products offer flexible automation for picking, storage, and fulfillment operations.
- OPEX CorporationcoreTREWpartner expanding warehouse automation solutions offerings through OPEX's automation technology portfolio.
- MHIminorIndustry membership organization for material handling, logistics, and supply chain professionals.
- MHEDAminorMaterial Handling Equipment Distributors Association - industry membership for material handling distributors.
- WERCminorWarehousing Education and Research Council - industry membership for warehouse and distribution professionals.
- CEMAminorConveyor Equipment Manufacturers Association - industry membership for conveyor equipment manufacturers.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
TREW Automation competitors and assessment
Company assessmentBroad incumbents
- Vanderlande: European-owned (Toyota Industries) integrator of conveyor, sortation, AS/RS, and air cargo handling systems. Directly comparable in solution breadth and customer overlap with TREW, though stronger in Europe and weaker in North America than Dematic.
- Honeywell Intelligrated: Honeywell's warehouse automation business (Intelligrated + Transnorm) is being combined with TREW under AIP ownership but historically competed head-to-head as a scaled integrator offering conveyor, sortation, AS/RS, ASRS shuttle, and WCS to large enterprise customers.
- Dematic: Global broad-line warehouse automation incumbent owned by KION Group. Dematic offers conveyor, AS/RS, sortation, WMS, and WCS that directly overlap TREW's portfolio, with stronger international footprint and larger enterprise reference base.
- Symbotic: Public AI-driven warehouse robotics company delivering fully integrated automated storage and retrieval systems primarily to retail and grocery customers. Represents an emerging competitive threat at the high end of the warehouse automation market that TREW also serves.
Direct peers
- FORTNA: Direct peer in warehouse and distribution center automation integration. FORTNA designs and delivers material handling systems, conveyor, sortation, AS/RS, and WCS/WES software to the same retail, ecommerce, and parcel end markets as TREW.
- TGW Logistics Group: TREW's flagship technology partner for AS/RS shuttles and goods-to-person workstations (Stingray, PickCenter) but also a direct competitor selling integrated warehouse automation solutions, including through its own U.S. subsidiary based near TREW in Fairfield, Ohio.
- OPEX Corporation: Treats OPEX as both a TREWpartner and a direct competitor in goods-to-person and automated storage. OPEX's Perfect Pick and Warehouse Automation solutions compete with TREW-integrated TGW and Geek+ offerings in mid-market ecommerce and distribution.
- Bastian Solutions: U.S.-based material handling integrator owned by Toyota Advanced Logistics. Offers conveyor, sortation, AS/RS, AMR integration, and WCS for ecommerce, retail, and manufacturing customers — directly comparable to TREW's business model and customer mix.
Emerging players
- Berkshire Grey: Emerging provider of AI-enabled robotic sortation and fulfillment solutions. TREW integrates Berkshire Grey's RSPS technology but the company increasingly sells direct, making it both a partner and a competing provider of automated material handling.
- Tompkins Robotics: Treats Tompkins as a TREWpartner for tSort robotic sortation, but Tompkins also sells its autonomous sortation solutions directly to retailers and 3PLs. Closely comparable in product category (modular sortation) with overlapping healthcare and retail customer references.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TREW Automation social profiles
Digital presenceTREW Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
TREW Automation leadership team
Management profileNumber of profiles
Profiles6 records
TREW Automation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TREW Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TREW Automation
What does TREW Automation do?
TREW Automation designs, manufactures, integrates, and supports automated material handling systems, including conveyors, sortation equipment, goods-to-person automation, AS/RS storage and retrieval, and mobile robotics, paired with proprietary warehouse execution (SmartMoves WX® WES) and warehouse control (CHAMP™ WCS) software. The company delivers end-to-end solutions from discovery and design through installation, and provides ongoing lifecycle services such as resident maintenance, mods and upgrades, 24x7x365 support, and an online parts store for warehouse, distribution, retail, ecommerce, manufacturing, parcel, and healthcare customers.
Is TREW Automation a public or private company?
TREW Automation is a private company. It is classified as private equity controlled and is currently operating.
When was TREW Automation founded?
TREW Automation was founded in 2004. It employs 251 to 500 people.
Where is TREW Automation based?
TREW Automation is headquartered in Mason, United States, in the North America region.
How does TREW Automation make money?
Four revenue lines are on record. Automated Material Handling Equipment Sales are the primary driver. The others are software Solutions, professional Services and aftermarket Parts & Components.
Who are TREW Automation's main competitors?
Broad incumbents on record are Vanderlande, Honeywell Intelligrated, Dematic and Symbotic. Direct peers are FORTNA, TGW Logistics Group, OPEX Corporation and Bastian Solutions. Emerging players are Berkshire Grey and Tompkins Robotics.
Does TREW Automation have an API?
No public API is recorded for TREW Automation.
What industry is TREW Automation in?
TREW Automation's product category is Warehouse Automation & Material Handling Systems. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person). Its NAICS code is 541512 and its SIC code is 3530.