Icon Properties
- Company typePrivate
- Founded1999
- HeadquartersKalamazoo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Icon Properties firmographics
Firmographics- Name
- Icon Properties
- Legal name
- Icon Management Leasing Services
- Website
- https://go-iconproperties.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Icon Properties industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Icon Properties is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Icon Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Icon Properties product offering
Product offeringCore offering
Icon Properties provides full-service residential property management and leasing services in the Greater Kalamazoo Area, including tenant screening, lease management, rent collection, property maintenance coordination, and rental property marketing. Property owners are offered free rental analysis and lease listing services, while prospective tenants can search available rentals, submit applications, and access an online tenant portal.
Product overview
Icon Management Leasing Services operates as a unified property management platform serving the Greater Kalamazoo Area. The core offering consists of Property Management and Rent A Property services, supplemented by self-service tenant and owner portals built on the ManageBuilding platform. Additional services include Free Rental Analysis for property owners, Lease Your Property for listing coordination, Property Maintenance for repair coordination, and Pet Screening as an integrated third-party service for tenant screening. The portfolio represents a single integrated system with multiple service modules rather than distinct standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Full-service property management for residential rental properties in the Greater Kalamazoo Area, including tenant screening, lease management, rent collection, and maintenance coordination, targeted at property owners and landlords.
- Rent A Property Rental property search and tenant placement service helping prospective renters find available residential properties in the Greater Kalamazoo Area and submit applications through Icon Properties.
- Free Rental Analysis Complimentary rental market analysis service for property owners to evaluate rental rates and investment potential for their residential properties in the Greater Kalamazoo Area.
- Lease Your Property Property listing, marketing, and lease-up service for owners who want Icon Properties to find tenants and execute leases on their behalf in the Greater Kalamazoo Area.
- Property Maintenance Maintenance coordination and management service for managed residential rental properties, handling repair requests and scheduled upkeep on behalf of property owners.
Companies that use Icon Properties
Customer profileSegments2 records
Ideal customer profiles2 records
Icon Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Icon Properties partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Icon Properties competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Greystar is the largest residential property management company in the United States, operating a national portfolio of multifamily and student housing. Comparable to Icon Properties as a residential property manager serving owners and renters, but operating at vastly greater scale and a national footprint.
- RPM Living: RPM Living is a national residential property management firm offering full-service management for owners of multifamily and single-family rentals. Comparable to Icon Properties in delivering property management, leasing, and tenant services to owners, but operating across multiple U.S. markets with a large institutional platform.
- Asset Living: Asset Living is one of the largest third-party residential property managers in the U.S., managing multifamily, student, and affordable housing across the country. Comparable to Icon Properties in core residential property management service, though with national scale, institutional clients, and broader service lines.
- BH Management Services: BH Management Services is a large national residential property manager overseeing a multifamily portfolio on behalf of institutional and private owners. Comparable to Icon Properties in core third-party residential property management, though BH operates at significantly greater scale across many U.S. metros.
Emerging players
- Mynd: Mynd is a tech-enabled residential property management company that serves individual investors and small landlords across multiple U.S. markets. Comparable to Icon Properties in offering full-service property management with online owner and tenant portals, but operating at significantly greater geographic and technological scale.
- Hemlane: Hemlane is a software-enabled property management platform serving small and mid-sized residential landlords with tenant placement, leasing, and management tools. Comparable to Icon Properties in serving individual owners with combined software plus service offering, though Hemlane operates nationally without local offices.
- Doorstead: Doorstead provides guaranteed-rent residential property management with a technology-forward operating model targeting individual landlords. Comparable to Icon Properties in the core service of managing single-family and small multifamily rentals on behalf of owners, though Doorstead operates in select larger California markets.
Others
- ManageBuilding: ManageBuilding is the SaaS platform that powers Icon Properties' tenant and owner portals. It is comparable as a technology enabler rather than a direct competitor, but illustrates the category of software solutions that residential property managers can deploy to scale operations without proportional headcount growth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
Icon Properties social profiles
Digital presenceIcon Properties compliance and trust
Trust signalCompliance1 record
Icon Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Properties leadership team
Management profileNumber of profiles
Icon Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Properties
What does Icon Properties do?
Icon Properties provides full-service residential property management and leasing services in the Greater Kalamazoo Area, including tenant screening, lease management, rent collection, property maintenance coordination, and rental property marketing. Property owners are offered free rental analysis and lease listing services, while prospective tenants can search available rentals, submit applications, and access an online tenant portal.
Is Icon Properties a public or private company?
Icon Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Icon Properties founded?
Icon Properties was founded in 1999. It employs 1 to 10 people.
Where is Icon Properties based?
Icon Properties is headquartered in Kalamazoo, United States, in the North America region.
Who are Icon Properties's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, RPM Living, Asset Living and BH Management Services. Emerging players are Mynd, Hemlane and Doorstead. ManageBuilding is listed as an others.
Does Icon Properties have an API?
No public API is recorded for Icon Properties.
What industry is Icon Properties in?
Icon Properties's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53131 and its SIC code is 6531.