AGRES.ID
AGRES.ID is an Indonesian multi-channel ICT retailer operating 190+ stores nationwide, distributing laptops, smartphones, custom PCs, and Starlink broadband to consumers, dealers, and government buyers across all major Indonesian islands.
- Company typePrivate
- Founded2014
- HeadquartersPademangan Timur, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AGRES.ID does
AGRES.ID (operating under PT Agres Info Teknologi) is an Indonesian multi-channel ICT retailer founded in 2014 and headquartered in Pademangan, North Jakarta. The company operates 190+ physical stores nationwide — including 61 Intel Powered Stores, a Lenovo Exclusive Store, a Snapdragon x AGRES.ID Experience Store, the First Translucent Store in Asia (Supermall Karawaci), and the Gaming for Ladies Corner at PIK 2 — alongside e-commerce platforms (agres.id, agreskomputer.com, agresrakitan.com) and modern retail partnerships (Electronic City, Hypermart, Transmart, Erafone, Courts). Its portfolio spans laptops, desktops, smartphones, peripherals, components, printers, networking equipment, accessories, custom-assembled PCs (via the Agresrakitan.com/IMBA PC partnership), and satellite broadband (as the first official Starlink retailer in Indonesia, appointed 2024). AgresCare provides authorized after-sales service for HP, Gigabyte, Infinix, Tecno, Itel, Axioo, Zyrex, Advan, and SPC, including paid protection plans covering accidental damage, loss, and natural disasters.
The business model is primarily transactional retail hardware sales with installment-based price smoothing (0% installments up to 12 months) and promotional mechanics (Grand Opening discounts, Serba 10 Ribu/25 Ribu events, lelang auctions). Three additional revenue engines diversify the core: (1) B2B distribution to dealers, resellers, and corporate clients; (2) a Commercial division selling to government institutions through official procurement channels (LKPP, Inaproc, Padi UMKM, Siplah, Mbiz); and (3) recurring AgresCare protection plans. Customer segments span individual consumers (primary), gamers and esports community, government and corporate buyers, dealers and channel partners, and brand principals (Intel, HP, Lenovo, AMD, Qualcomm, Microsoft, ASUS ROG, Axioo, Infinix, Starlink).
Go-to-market combines physical retail density, event-driven activations (grand openings, gaming tournaments, esports watch parties, influencer collaborations with JKT48 and content creators), digital channels (Instagram, TikTok, YouTube, WhatsApp), and corporate partner gatherings. Leadership comprises President Director Benny Susanto and President Commissioner Hendra Susanto (appointed 2024). The company is privately held with no disclosed institutional investors and was recognized as Intel Retailer of the Year for Asia Pacific in May 2025.
AGRES.ID firmographics
Firmographics- Name
- AGRES.ID
- Legal name
- PT Agres Info Teknologi
- Website
- https://agres.co.id
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AGRES.ID is an Indonesian multi-channel ICT retailer operating 190+ stores nationwide, distributing laptops, smartphones, custom PCs, and Starlink broadband to consumers, dealers, and government buyers across all major Indonesian islands.
- Ownership category
- akta.pro rank
AGRES.ID industry classification
Industry- Product category
- ICT Retail and Distribution
- NAICS
- Electronics and Appliance Retailers (44921), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
- akta.pro secondary industries
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where AGRES.ID is headquartered
LocationHeadquarters
- HQ city
- Pademangan Timur
- HQ country
- Indonesia
- HQ region
- Asia
Offices13 records
Markets served
AGRES.ID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales
Revenue model
- Retail Hardware Sales: Primary revenue stream from selling ICT hardware products including laptops, notebooks, personal computers, All-in-One PCs, smartphones, tablets, peripherals, home appliances, printers, and accessories through physical retail stores and e-commerce channels. Revenue is transactional at point of sale with financing options (0% installments) offered as a sales lever.
- Distribution to Dealers and Resellers: B2B distribution division delivering trusted and high-quality ICT products to partners, resellers, and corporate clients through a reliable and efficient supply chain, supporting businesses across Indonesia.
- Commercial and Government Sales: Commercial division providing tailored ICT solutions for government and corporate clients, including hardware, software, and consulting services to enhance efficiency, compliance, and security in public service operations.
- After-Sales Services (AgresCare): Paid protection plans covering loss, accidental damage (drops, screen cracks, liquid damage), natural disasters, and extended service coverage up to 2 years after manufacturer warranty expires. AgresCare is offered as an add-on protection with every device purchase.
- Custom PC Assembly (Agresrakitan.com): Custom-built PC assembly service through dedicated platform, partnering with IMBA PC for configuration expertise, generating revenue from both hardware components and assembly service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with installment options |
| Unit Pricing | Pay-as-you-go | Promotional Grand Opening pricing |
| Unit Pricing | Pay-as-you-go | Promo Serba fixed-price events |
| Other | Pay-as-you-go | AgresCare protection plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
AGRES.ID product offering
Product offeringCore offering
AGRES.ID (PT Agres Info Teknologi) operates a multi-channel ICT retail and distribution business in Indonesia, selling laptops, desktops, smartphones, tablets, peripherals, PC components, printers, networking equipment, accessories, and related consumer electronics through 190+ physical retail stores, own e-commerce platforms (agres.id, AgresKomputer.com, Agresrakitan.com), major Indonesian marketplaces, modern retail chains, dealers/resellers, and government procurement channels. The company also offers after-sales services through AgresCare (authorized service center for multiple brands), custom PC assembly, AgresCare device protection plans, and commercial ICT solutions for corporate and government clients.
Product overview
AGRES.ID is an ICT retail company established in 2014, operating a multi-format business comprising physical retail stores (Agres.ID), e-commerce platform (AgresKomputer.com), and after-sales service (AGRESCARE). The company distributes ICT products including laptops, smartphones, gadgets, PC components, and accessories through authorized dealership partnerships with major brands like Intel, AMD, HP, Lenovo, ASUS, Acer, Samsung, Apple, Xiaomi, and others. Additional services include custom PC assembly (Agresrakitan.com with IMBA PC), commercial ICT solutions for government, distribution services, and device protection plans. The company also operates specialized retail concepts including Intel Powered Stores, Lenovo Exclusive Stores, Snapdragon Experience Store, Gaming for Ladies Corner, and the First Translucent Store in Asia.
Differentiator
Problem solved
Functional benefit
Brands
- AgresCare: Official after-sales service for Computers, Printers, Monitors, Televisions, and other products; authorized service center for Hewlett Packard, Gigabyte, Infinix, Tecno, Itel, Axioo, Zyrex, Advan, and SPC.
Products and services
- AGRES.ID Retail Stores Physical retail stores across Indonesia offering hands-on shopping experience for ICT products including laptops, smartphones, gadgets, accessories, and PC components. Stores span major cities (Jakarta, Bandung, Surabaya, Medan, Semarang, Makassar, Yogyakarta, Pontianak, Cirebon, Batam) and Tier-3 cities, with specialized concepts like Intel Powered Stores, Lenovo Exclusive Stores, Gaming for Ladies Corner, and the Translucent Store concept.
- AgresKomputer.com E-Commerce Platform Own e-commerce platform enabling online purchase of ICT products (laptops, smartphones, accessories, components) with user-friendly interface, secure transactions, and quick delivery to customers across Indonesia.
- AgresCare After-Sales Service Official after-sales service platform providing repair and maintenance for computers, printers, monitors, televisions, and other products. Authorized service center for multiple brands (HP, Gigabyte, Infinix, Tecno, Itel, Axioo, Zyrex, Advan, SPC) with carry-in and onsite service options across Indonesia.
- Agresrakitan.com Custom PC Assembly Custom PC assembly service through dedicated e-commerce platform, partnering with IMBA PC for configuration expertise. Customers can configure and order custom-built PCs with selected components, generating revenue from both hardware components and assembly service fees.
- AgresCare Protection Plans Paid device protection plans covering loss, accidental damage (drops, screen cracks, liquid spills), natural disasters, and extended service coverage up to 2 years after manufacturer warranty expires. Offered as an add-on protection with every device purchase.
- Commercial and Government ICT Solutions Tailored ICT solutions division for government institutions and corporate clients, providing hardware, software, and consulting services to enhance efficiency, compliance, and security in public service operations. Active on government procurement platforms including LKPP, Inaproc, Padi UMKM, Siplah, and Mbiz.
- B2B Distribution Services ICT product distribution division supplying trusted and high-quality technology products to dealers, resellers, and corporate clients across Indonesia through a reliable and efficient supply chain supporting businesses nationwide.
- Starlink Satellite Internet Distribution Official distribution of Starlink satellite high-speed internet products in Indonesia, expanding AGRES.ID's offering into connectivity solutions for consumers and businesses across the country.
- Infinix XBOOK B15 Laptop Laptop with large memory and durable design targeted at students, field workers, and content creators requiring high reliability. Distributed through AGRES.ID's retail network in partnership with Infinix.
- Infinix INBOOK X2 2025 Laptop Slim and lightweight laptop with powerful performance targeted at young professionals, students, and mobile users. Distributed through AGRES.ID's retail network in partnership with Infinix.
- Axioo Hype R X8 OLED Laptop Slim laptop featuring OLED display and AMD Ryzen 7 PRO processor, launched in collaboration with Axioo through AGRES.ID retail network targeting content creators and productive professionals.
- Axioo Hype 5 AMD X3 Lollipop Edition Laptop Exclusive edition laptop with multiple color options (Celestial Blue, Pink Sakura, Royal Purple) targeted at Millennial and Gen Z users. Launched in collaboration with Axioo and JKT48 through AGRES.ID's retail network.
- Axioo Hype X7-AMD Laptop High-performance laptop with AMD processor designed for content creation, video editing, graphic design, and multitasking workloads. Distributed through AGRES.ID's retail network in partnership with Axioo.
Quantifiable outcome
- 190+ stores nationwide with 61 Intel Powered Stores as of 2026
- +3 more outcomes
Companies that use AGRES.ID
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
AGRES.ID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
AGRES.ID partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- LenovocoreLenovo and AGRES.ID partnered to open the first Lenovo Exclusive Store in East Jakarta (Condet). AGRES.ID serves as Lenovo's exclusive retail partner offering the full Lenovo portfolio including Yoga Series, IdeaPad, Legion gaming, and LOQ lines with Grand Opening promotions including 0% installments and AgresCare protection.
- IntelflagshipIntel is AGRES.ID's flagship technology partner. The collaboration encompasses Intel Powered Store retail concept development, product co-marketing, sales growth initiatives, and exclusive product launches. AGRES.ID operates 61 Intel Powered Stores from its total 190+ store network. Intel has awarded AGRES.ID multiple accolades including Intel Retailer of the Year Asia Pacific (2025), Best In-Store Retail Innovation (2026), and Outstanding Overall Sales Growth (2026).
- AMDcoreAMD collaborated with AGRES.ID for the February 2026 Grand Opening of 3 stores, showcasing latest AMD processor-based laptops including Ryzen-powered devices. AMD processors power various laptop lines sold through AGRES.ID's retail network.
- HP IndonesiacoreHP Indonesia designated AGRES.ID as a trusted retail partner receiving the 'One HP Excellence Amplify Retail' award at HP Elevate 2026. AGRES.ID offers the full HP laptop, PC, and accessory portfolio with professional service and promotional support.
- MicrosoftcoreMicrosoft partnered with AGRES.ID to conduct a Copilot+ workshop at SMKN 11 Jakarta, introducing AI Copilot+ technology to students and teachers. The collaboration aims to promote AI literacy among Indonesian youth and demonstrate Microsoft Copilot+ capabilities through hands-on sessions.
- Snapdragon (Qualcomm)coreSnapdragon partnered with AGRES.ID to open the Snapdragon x AGRES.ID Experience Store at Mall Ambassador, showcasing ARM-based computing and AI on-device experiences — the first such concept in Indonesia.
- Paper Rex (PRX)corePaper Rex (PRX), Asia's leading Valorant esports team, partnered with AGRES.ID for the VCT Pacific Stage 1 Watch Party in Jakarta. AGRES.ID hosted the event at its Mangga Dua Square store, featuring fun matches, giveaways, and community engagement with PRX fans.
- Erafone (AgresFone Joint Venture)coreAGR ES.ID partnered with Erafone through AgresFone joint venture to market quality smartphones with official warranties. This expanded AGRES.ID's smartphone category as part of its transformation into a comprehensive ICT company.
- StarlinkminorAGR ES.ID was appointed the first official Starlink retailer in Indonesia in 2024, offering satellite high-speed internet products and expanding into connectivity solutions beyond traditional ICT hardware.
- IMBA PCminorIMBA PC partnered with AGRES.ID to power Agresrakitan.com, a custom PC assembly platform. IMBA PC provides configuration expertise for customer-built PCs as a core business line within AGRES.ID's e-commerce platform.
- AxioocoreAxioo is a key brand partner selling the full Hype Series portfolio through AGRES.ID's 160+ store network. Collaborations include exclusive product launches (Hype 5 AMD X3 Lollipop Edition with JKT48), gaming community events, and content creator support (Almira Zehan donation).
- ASUS ROG (Republic of Gamers)coreASUS ROG partners with AGRES.ID for gaming community events including 'Ngabuburit Bareng ROG X AGRES', gaming tournaments, product demonstrations, and exclusive gaming peripheral showcases. AGRES.ID operates as a key retail partner for ROG products.
- Modern Retail Channel Partners (Electronic City, Hypermart, Transmart, Courts, Yogya, Ramayana, Erafone, Era Blue)coreAGR ES.ID partners with modern retail chains including Electronic City, Hypermart, Transmart, Courts, Yogya department stores, Ramayana, Erafone, and Era Blue for expanded reach in modern retail format across Indonesia.
- E-Commerce Marketplaces (Tokopedia, Shopee, Lazada, Blibli, TikTok Shop)coreAGR ES.ID distributes products through major Indonesian e-commerce platforms including Tokopedia, Shopee, Lazada, Blibli, and TikTok Shop, complementing its physical retail presence with online sales channels.
- Government Procurement Channels (LKPP, Inaproc, Padi UMKM, Siplah, Mbiz)coreAGR ES.ID's Commercial division serves government institutions through official procurement channels including LKPP, Inaproc, Padi UMKM, Siplah, and Mbiz platforms, providing ICT hardware and solutions for public sector needs.
- Gaming Community Partners (The Lazy Monday, Digeneko, Hobbystation Indonesia, Fairshare)minorAGRES.ID collaborates with gaming community organizations including The Lazy Monday for gaming gatherings, and Digeneko, Hobbystation Indonesia, Fairshare as Pokémon TCG tournament partners. These partnerships support AGRES.ID's community-led marketing initiatives.
- InfinixcoreInfinix partnered with AGRES.ID for product launches (XBOOK B15 and INBOOK X2 2025) and the 'Dikejar Kembali ke Sekolah' event. AGRES.ID operates as an authorized distributor and retailer for Infinix smartphones and laptops, with AgresCare authorized as an Infinix service center.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
AGRES.ID competitors and assessment
Company assessmentRegional players
- Datascrip: Datascrip is an authorized distributor and retail operator for several global technology brands in Indonesia. It is a regional comparable in the distribution-plus-retail model that AGRES.ID operates, particularly relevant to AGRES.ID's B2B distribution division.
- Lenovo Exclusive Stores (other operators): Other authorized Lenovo Exclusive Store operators across Indonesia run branded retail outlets for Lenovo laptops and gaming lines. They are direct brand-format peers to AGRES.ID's newly opened Lenovo Exclusive Store at Condet, competing for Lenovo customer flow.
- ASUS Exclusive Stores (Indonesia operators): Other authorized ASUS retail operators run ASUS Exclusive Stores and ROG gaming outlets across Indonesia. They are direct format peers to AGRES.ID's gaming-focused retail concepts and compete for the same gaming and creator consumer segment.
Broad incumbents
- Tokopedia: Tokopedia is one of Indonesia's largest e-commerce marketplaces and a sales channel for AGRES.ID's products. It competes for end-customer mindshare on laptop, PC, and smartphone purchases and exerts pricing pressure through transparent marketplace dynamics.
- Shopee Indonesia: Shopee is a leading Southeast Asian e-commerce marketplace with significant ICT category share in Indonesia. It is both a sales channel for AGRES.ID and a direct competitor, especially in price-sensitive consumer and SMB segments.
- Acer Sales & Service: Acer runs authorized sales and service networks across Indonesia, including branded outlets and authorized resellers. As a major PC brand with deep Indonesian presence, Acer competes indirectly with AGRES.ID for laptop and PC retail share while also being a brand partner.
Direct peers
- Erafone: Erafone is Indonesia's largest smartphone and gadget retail chain with hundreds of stores nationwide. It is the most direct competitor to AGRES.ID's AgresFone joint venture and overall electronics retail footprint, competing head-to-head for smartphone and accessory share.
- Bhinneka: Bhinneka is a long-established Indonesian IT retailer and e-commerce platform selling laptops, PCs, peripherals, and accessories to B2B and B2C customers. It competes with AGRES.ID's AgresKomputer.com online channel and its B2B/government distribution business.
- Electronic City: Electronic City operates a nationwide chain of electronics and IT retail stores in Indonesia, offering laptops, PCs, smartphones, and home appliances. It directly competes with AGRES.ID's physical retail stores and is also a channel partner, indicating overlapping customer targeting.
- iBox Indonesia: iBox is Apple's premium authorized reseller in Indonesia with its own retail stores and online channel. While narrower in brand focus, iBox competes with AGRES.ID for premium consumer spending on computing devices in major Indonesian cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AGRES.ID social profiles
Digital presenceAGRES.ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGRES.ID leadership team
Management profileNumber of profiles
Profiles2 records
AGRES.ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGRES.ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGRES.ID
What does AGRES.ID do?
AGRES.ID (PT Agres Info Teknologi) operates a multi-channel ICT retail and distribution business in Indonesia, selling laptops, desktops, smartphones, tablets, peripherals, PC components, printers, networking equipment, accessories, and related consumer electronics through 190+ physical retail stores, own e-commerce platforms (agres.id, AgresKomputer.com, Agresrakitan.com), major Indonesian marketplaces, modern retail chains, dealers/resellers, and government procurement channels. The company also offers after-sales services through AgresCare (authorized service center for multiple brands), custom PC assembly, AgresCare device protection plans, and commercial ICT solutions for corporate and government clients.
Is AGRES.ID a public or private company?
AGRES.ID is a private company. It is classified as family owned and is currently operating.
When was AGRES.ID founded?
AGRES.ID was founded in 2014. It employs 101 to 250 people.
Where is AGRES.ID based?
AGRES.ID is headquartered in Pademangan Timur, Indonesia, in the Asia region.
How does AGRES.ID make money?
Five revenue lines are on record. Retail Hardware Sales are the primary driver. The others are distribution to Dealers and Resellers, commercial and Government Sales, after-Sales Services (AgresCare) and custom PC Assembly (Agresrakitan.com).
Who are AGRES.ID's main competitors?
Regional players on record are Datascrip, Lenovo Exclusive Stores (other operators) and ASUS Exclusive Stores (Indonesia operators). Broad incumbents are Tokopedia, Shopee Indonesia and Acer Sales & Service. Direct peers are Erafone, Bhinneka, Electronic City and iBox Indonesia.
Does AGRES.ID have an API?
No public API is recorded for AGRES.ID.
What industry is AGRES.ID in?
AGRES.ID's product category is ICT Retail and Distribution. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS), with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 44921 and its SIC code is 5734.