What CPV Group does

Groupe CPV is a privately held French contract manufacturer and creative design bureau specializing in point-of-sale marketing materials (PLV), packaging, and display cases for retail environments. Founded in 2002 and headquartered in Morangis (Île-de-France), the company operates a single integrated 4,000 m2 facility housing both its design studio and production workshop, structured around two complementary business units: CPV | Merchandising serves mass-market and FMCG clients, while CPV | Atelier Luxe serves luxury brands. By colocating creative and industrial capabilities, CPV positions itself as a bridge between two traditionally separate market segments, applying luxury-grade finishing techniques to mass-market briefs and bringing mass-market production efficiency to luxury projects.

The company's core products fall into four categories: floor displays (PLV de Sol), counter displays (PLV de Comptoir), display cases (Vitrines), and custom packaging/coffrets, all manufactured from cardboard, wood, or multi-materials. Its in-house machine park spans offset, flexography, screen printing, digital printing, and relief printing, combined with CNC milling, laser cutting up to 16mm thickness and 45° bevels, and large-format machining up to 3,200 x 2,000mm. Production is delivered through unit kit shipping, semi-assembled, or fully assembled configurations, with installation services available for specific projects. All output is positioned as eco-designed, with emphasis on mono-materials, separability, volume reduction, intuitive assembly, and end-of-life recyclability.

CPV generates revenue through project-based, custom manufacturing engagements with enterprise brand clients, priced via direct consultation rather than published rates. Its go-to-market is consultative B2B sales targeting brand marketing and merchandising buyers, leveraging an enterprise client roster that includes Coca-Cola, Perrier, Nespresso, IQOS/Philip Morris, Shiseido, Weleda, Samsung, Bosch, D&G, Issey Miyake, FNAC, and Dermophil, among others. The company is led by Olivier Yvard and operates without disclosed external funding, parent company, or public listing.

Name

CPV Group

Legal name

Groupe CPV

Website

https://groupecpv.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe CPV is a French private contract manufacturer and design bureau that designs and produces point-of-sale displays, packaging, and display cases for mass-market FMCG and luxury brand clients from a single integrated 4,000 m2 facility in Morangis, France.

Ownership category

akta.pro rank

Product category

Point-of-Sale Displays and Retail Merchandising

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Paperboard Containers & Boxes (2650), Commercial Printing (2750)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Point-of-sale displays
• Retail merchandising
• Custom packaging
• Luxury POS displays
• Eco-designed PLV

Headquarters

HQ city

Morangis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Custom PLV and display manufacturing: Project-based manufacturing of point-of-sale marketing materials (PLV) including floor displays, counter displays, showcases, and packaging. Services include design, production, and delivery of custom display solutions for brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CPV Group is a French industrial manufacturer and creative design studio that designs, produces, and delivers custom point-of-sale marketing displays (PLV), packaging/coffrets, and merchandising solutions for brands. Operating from a single 4,000 m² facility in Morangis, France, the company combines in-house design expertise with advanced production capabilities including offset, digital and relief printing, CNC milling, and laser cutting across materials such as cardboard, wood, acrylic, leather, and stone. The company serves both mass-market FMCG brands via its CPV | Merchandising division and luxury brands via its CPV | Atelier Luxe division.

Product overview

Groupe CPV operates as a retail communication specialist offering two main divisions: CPV | MERCHANDISING for mass-market fast-moving consumer goods, and CPV | ATELIER LUXE for the luxury segment. The company provides a complete portfolio of point-of-sale display solutions including floor displays (PLV de Sol), counter displays (PLV de Comptoir), display cases (Vitrines), and custom packaging (Coffrets). Their manufacturing capabilities span multiple materials (cardboard, wood, multi-materials) and advanced production techniques including digital printing, laser cutting, and CNC milling. All products are designed with eco-conception principles.

Differentiator

Problem solved

Functional benefit

Brands

• CPV | Merchandising: Point-of-sale marketing (PLV) services for mass market and consumer goods, focusing on eco-designed displays with high-quality finishes at competitive prices.
• CPV | Atelier Luxe

Products and services

• CPV | MERCHANDISING A specialized division focused on mass market/fast-moving consumer goods (Grande Consommation), offering point-of-sale advertising displays (PLV) designed for high-volume, cost-effective production while maintaining quality finishing.
• CPV | ATELIER LUXE A luxury segment division delivering high-end, bespoke point-of-sale displays using cutting-edge technologies including laser cutting and relief printing, serving demanding luxury brands while maintaining competitive pricing.
• PLV de Sol (Floor Displays) Floor-standing point-of-sale display units made from cardboard, wood, or multi-materials, designed to showcase products prominently in retail environments.
• PLV de Comptoir (Counter Displays) Counter-top display units positioned at checkout areas or service counters to promote products and attract customer attention.
• Vitrines (Display Cases) Enclosed display cases and showcases for presenting products, often featuring premium materials and designs for high-value items.
• Packaging / Coffrets / Divers Custom packaging solutions including boxes and gift sets (coffrets) crafted from cardboard, wood, or multi-materials for various product categories.
• Fabrication & Production Services Comprehensive manufacturing capabilities including offset, flexography, screen printing, digital printing, and relief printing; CNC milling, laser cutting (up to 45° cutting, 16mm thickness), and large format capabilities (up to 3,200 x 2,000mm for milling, 1,680 x 2,510mm for laser).
• Eco-Design Services Sustainable design approach focusing on mono-materials, separability, volume reduction, intuitive assembly, and end-of-life recycling.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• GPA Global: Global packaging and POS display producer with operations in Europe, North America, and Asia serving premium beauty, spirits, and consumer electronics brands. Overlaps with CPV on luxury packaging and POS displays but serves a more international and enterprise-scale customer base.
• Smurfit Kappa: One of Europe's largest paper-based packaging groups with a POS display and shelf-ready packaging business serving FMCG and beverage customers. Comparable product mix (paperboard displays, POS, packaging) and end markets, but operates at continental scale across dozens of countries.
• WestRock POS Displays (now Smurfit Westrock): Global packaging giant with a dedicated point-of-purchase display business serving FMCG, beverage, and consumer electronics brands. Comparable on product category and end markets but operates at vastly greater scale with North American and European manufacturing footprint.
• DS Smith: Global packaging group with a dedicated Retail Marketing / POS division producing cardboard floor displays, counter displays, and promotional packaging. Directly comparable on product category (PLV, packaging) and customer industries (FMCG, beverage, beauty) but at vastly greater scale and geographic reach.

Direct peers

• Mayr-Melnhof Packaging: Austrian-headquartered European folding carton and POS display manufacturer with operations across multiple countries. Highly comparable to CPV on folding cartons, paperboard displays, and packaging for FMCG and beauty customers, though larger and more geographically diversified.
• Pusterla 1880: Italian luxury packaging producer specializing in rigid boxes, coffrets, and premium POS solutions for spirits, perfumery, cosmetics, and jewelry brands. Directly comparable to CPV Atelier Luxe on materials, finishing techniques (including relief and hot foil), and luxury customer base.
• Hammer GmbH (POS division): German POS display and in-store communication specialist producing cardboard, wood, and multi-material displays for European retail brands. Comparable product range and materials to CPV with stronger DACH market presence.
• Gainerie 91: French manufacturer of luxury packaging, display cases, and presentation coffrets for premium brands in spirits, perfumery, and cosmetics. Comparable to CPV's Atelier Luxe division in materials (wood, cardboard, multi-material), craft, and customer overlap in luxury and beauty.
• ampak Group: European POS display and shelf-ready packaging specialist with multiple production sites across the UK, Ireland, and Poland. Comparable to CPV on POS product range (floor and counter displays) and FMCG customer focus, though with broader geographic reach.

Regional players

• Inapa Packaging: Portuguese paper merchant and packaging converter with POS display capabilities serving the Iberian and broader European markets. Comparable on paper-based POS and packaging products, though primarily regional to Iberia rather than competing directly in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPV Group