Agency Handy
Agency Handy is a Singapore-based SaaS platform that provides digital agencies, creative studios, and freelancers with an all-in-one client portal, CRM, project management, invoicing, and ticketing system, supplemented by an AI automation service add-on.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agency Handy does
Agency Handy is a Singapore-headquartered, private SaaS company founded in 2023 that sells an all-in-one agency management platform aimed at digital agencies, creative studios, and freelance service providers. The product consolidates client portal software, CRM, service catalog/productized services, intake and order forms, task management with Kanban boards, proposals, invoicing, subscription billing, file feedback with version control, ticketing, and white-label customization into a single cloud-based system. Multi-workspace support lets a single login manage multiple agencies or client groups, and storage scales up to 20 TB on the top tier.
The business model is a tiered SaaS subscription priced from $29/month (Solopreneur, up to 3 users) through $99/month (Teams, up to 10 users) to $149/month (Pro, up to 30 users), with annual billing offering discounts and custom pricing above 30 seats. The company additionally sells a separate AI Automation Service — including custom AI agents, generative AI workflows, SEO automation, and lead-generation systems — via dedicated strategy calls, functioning as an enterprise-tier upsell. Distribution is product-led: a 7-day free trial without credit-card requirement, self-serve signup, comparison-page SEO against named competitors (Dubsado, HoneyBook, Moxie, Zendo), an active Facebook community, a public roadmap, and an affiliate program. The company claims 100,000+ customers and a 4.8/5 rating, with third-party recognition from G2, TrustRadius, and GetApp. The firm is privately held, has not disclosed funding, and operates with a headcount in the 11–50 range.
Agency Handy firmographics
Firmographics- Name
- Agency Handy
- Legal name
- Agency Handy
- Website
- https://agencyhandy.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agency Handy is a Singapore-based SaaS platform that provides digital agencies, creative studios, and freelancers with an all-in-one client portal, CRM, project management, invoicing, and ticketing system, supplemented by an AI automation service add-on.
- Ownership category
- akta.pro rank
Agency Handy industry classification
Industry- Product category
- Agency Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Agency Handy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Agency Handy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription plans based on user count (3, 10, or 30 users). Plans include unlimited clients, orders, and service catalogs with tier-based feature access. Annual billing offers significant discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for solopreneurs and small agencies |
| Subscription | Annual | Mid-tier plan for growing teams |
| Subscription | Annual | Enterprise plan for large agencies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Agency Handy product offering
Product offeringCore offering
Agency Handy provides an all-in-one cloud-based SaaS platform that helps digital agencies manage clients, projects, invoices, and payments from a single workspace. The platform includes a white-label client portal, CRM, service catalog with website embedding, ticketing, subscription management, and integrated payment processing via Stripe, PayPal, and Wise. It also offers a separate AI Automation Service for custom workflow automation, generative AI systems, and AI agents tailored for agency operations.
Product overview
Agency Handy is an all-in-one agency management platform that consolidates client portal software, CRM, project management, invoicing, and payment processing into a single unified system. The core platform includes interconnected modules: Client Portal as the client-facing interface; CRM for visual lead and client pipeline management; Service Catalog/Productized Services for packaging offerings; Forms (Intake and Order) for data collection; Tasks with Kanban tracking for project execution; Proposal for client quotes; Invoice and Subscription Management for billing; File Feedback with annotations for collaboration; Ticketing System for support; and White Label branding. A separate AI Automation Service add-on provides custom AI solutions including workflow automation, generative AI systems, and custom AI agents. Storage scales from 1TB (Solopreneur) to 20TB (Pro).
Differentiator
Problem solved
Functional benefit
Products and services
- Agency Handy Platform
- AI Automation Service
Quantifiable outcome
- 40% increase in upsells
- +2 more outcomes
Companies that use Agency Handy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Agency Handy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Agency Handy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecorePrimary payment processor for handling credit card transactions. Integrated across all plans for automated invoicing and subscription billing.
- PayPalcorePayment gateway integration for client payments. Available alongside Stripe and other payment options.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Agency Handy competitors and assessment
Company assessmentDirect peers
- HoneyBook: Leading SMB-focused client management platform for event professionals, agencies, and creative businesses. Overlaps on proposals, contracts, invoicing, and client portal; explicitly referenced in Agency Handy's competitive comparison.
- 17hats: Long-standing client management platform for solo entrepreneurs and small agencies. Overlaps on client portal, invoicing, contracts, and workflow automation, and is referenced in Agency Handy customer testimonials as a competitor being displaced.
- Dubsado: Established client portal and business management platform for creative agencies and freelancers. Directly comparable on CRM, invoicing, client portal, and white-label features, and explicitly named in Agency Handy's comparison pages.
- Bonsai: All-in-one business management platform for freelancers and creative agencies. Comparable on contracts, proposals, time tracking, invoicing, and client portal, targeting the same SMB service-business buyer.
- Zendo: Client portal and order management software for service businesses and agencies. Comparable on service catalogs, ordering, invoicing, and client communication workflows, and explicitly listed in Agency Handy's comparison pages.
- Moxie (formerly SuiteDash Moxie): All-in-one client portal and agency management suite for freelancers and small agencies. Directly competes on portal, CRM, invoicing, and white-label features and is named in Agency Handy's pricing comparisons.
Broad incumbents
- ClickUp: Broad work management platform used by agencies for project management, tasks, and docs. Not agency-vertical but functionally overlaps with Agency Handy's tasks, collaboration, and client-facing views.
- Monday.com: Large horizontal work management platform with CRM and client-facing board capabilities. Competes for agencies' project management and CRM workflows as a non-specialized alternative to Agency Handy's all-in-one agency suite.
- FreshBooks: Established accounting and invoicing platform that has expanded into client portals and proposals for service-based SMBs. Larger, broader SMB accounting suite that overlaps with Agency Handy's invoicing and client portal modules.
Emerging players
- Pipefy: Workflow and process automation platform with client portal capabilities. Comparable on automation, workflow templates, and client-facing processes, though more horizontal and used across functions beyond agency client management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agency Handy social profiles
Digital presenceAgency Handy compliance and trust
Trust signalCompliance1 record
Agency Handy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agency Handy leadership team
Management profileNumber of profiles
Agency Handy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agency Handy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agency Handy
What does Agency Handy do?
Agency Handy provides an all-in-one cloud-based SaaS platform that helps digital agencies manage clients, projects, invoices, and payments from a single workspace. The platform includes a white-label client portal, CRM, service catalog with website embedding, ticketing, subscription management, and integrated payment processing via Stripe, PayPal, and Wise. It also offers a separate AI Automation Service for custom workflow automation, generative AI systems, and AI agents tailored for agency operations.
Is Agency Handy a public or private company?
Agency Handy is a private company. It is classified as unknown and is currently operating.
When was Agency Handy founded?
Agency Handy was founded in 2023. It employs 11 to 50 people.
Where is Agency Handy based?
Agency Handy is headquartered in Singapore, Singapore, in the Asia region.
How does Agency Handy make money?
One revenue line is on record: saaS Subscription.
Who are Agency Handy's main competitors?
Direct peers on record are HoneyBook, 17hats, Dubsado, Bonsai, Zendo and Moxie (formerly SuiteDash Moxie). Broad incumbents are ClickUp, Monday.com and FreshBooks. Pipefy is listed as an emerging player.
Does Agency Handy have an API?
Yes. Agency Handy provides webhook integration capabilities, supporting up to 30,000 events for automation with third-party software. The platform enables data synchronization and workflow triggers through webhook events.
What industry is Agency Handy in?
Agency Handy's product category is Agency Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 54151 and its SIC code is 7372.