Life Plus

What Life Plus does

Life Plus is a New Zealand-owned, privately held operator that runs two intertwined business lines: (1) a healthcare provider delivering person-centred in-home and complex care, including ACC-funded Serious Injury & Complex Care, the Living My Life disability support program, and a broad homecare suite covering dementia, rehabilitation, elderly, disability, respite, and palliative care; and (2) a healthcare recruitment agency operating a 24/7 temporary staffing bureau, permanent placement service, and an Immigration New Zealand Accredited Employer pipeline for overseas clinicians. Services are delivered across Auckland, Waikato, Bay of Plenty, and Canterbury, anchored by three regional offices in Auckland (headquarters, Parnell), Tauranga, and Christchurch, with a Life Recruitment Limited entity acting as an approved All of Government (AOG) provider.

The company does not operate a proprietary technology platform; its digital stack is assembled from third-party SaaS including JobAdder for recruitment workflow, Thinkific for the Life Hub learning platform, Shopify for the Care Packages storefront, and WhatsApp and LiveAdmins for client communication. Internal platforms include the Life Hub training portal and an Innovation Hub that solicits, polls, and funds staff-submitted operational ideas. Value proposition centers on consistency of familiar support workers, individualized care plans co-authored with clients and whānau, and ACC credentialing that unlocks government panel work.

Revenue is generated from professional services (recruitment fees, temp staffing billings, permanent placement commissions) and managed services (ACC-funded care packages, government panel contracts, private-pay homecare, and productized care packages via Shopify). Customer mix spans government departments (Oranga Tamariki), district health boards (Auckland DHB, Middlemore Hospital), NGOs (Cholmondeley), and a long tail of individual ACC clients and homecare recipients. The company is founder-led (Darren Blythe) with Michelle Batchelor as CEO and supports its talent pipeline through industry affiliations with HCHA, NZDSN, RCSA, EMA, and Diversity Works NZ.

Name

Life Plus

Legal name

Life Plus

Website

https://lifeplus.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Life Plus is a New Zealand-owned, privately held dual operator delivering ACC-funded in-home and complex care services (homecare, serious injury, Living My Life) alongside a 24/7 healthcare recruitment bureau and permanent placement agency across Auckland, Waikato, Bay of Plenty, and Canterbury.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Home Health Care Services (621610), Home Health Care Services (6216), Other Individual and Family Services (624190), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Live-In Caregiver Placement & Matching (HSABAMAD), Live-In Respite Care (Multi-Day) (HSABAGAC), Routine In-Home Hospice Care (HSABAFAA), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), Live-In & 24/7 In-Home Care (HLADAGAI)

Keywords

• Healthcare staffing services
• Homecare services
• Complex care services
• Healthcare recruitment agency
• Disability support services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Healthcare Recruitment: Provides comprehensive recruitment services including temporary staffing bureau (open 24/7) and permanent placement for healthcare sector positions ranging from Healthcare Assistants to executive level. Operates across multiple regions including Auckland, Waikato, Bay of Plenty, and Canterbury.
2. Healthcare Provision Services: Delivers direct care services including serious injury and complex care, homecare, disability support services, and ACC-funded Living My Life program. Services are person-centred and tailored to individual client needs with support from Registered Health Professionals.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Life Plus is a New Zealand-owned healthcare provider and healthcare recruitment company delivering person-centred in-home care services (Serious Injury & Complex Care, Homecare, ACC-funded Living My Life program) to individual clients, families, and whānau across Auckland, Waikato, Bay of Plenty, and Canterbury. In parallel, the company runs a healthcare recruitment business placing temporary, permanent, and overseas healthcare professionals into hospitals, DHBs, aged care facilities, and community services as an approved All of Government (AOG) provider.

Product overview

Life Plus is a New Zealand-owned healthcare provider and recruitment company offering a dual-service portfolio. As a healthcare provider, it delivers person-centred care services including Serious Injury & Complex Care (supporting spinal injuries, brain injuries, and ACC clients), Homecare (with sub-services for dementia, rehabilitation, elderly care, disability support, respite, and palliative care), and the Living My Life ACC-funded disability program. As a recruitment company, it offers Temp Services (24/7 temporary staffing bureau) and Permanent Recruitment (including overseas applications). Supporting services include Life Hub (Thinkific-based training platform), Training programs (medication, MAPA, first aid), and Innovation Hub (staff idea submission platform). Care Packages are available through their Shopify store.

Differentiator

Problem solved

Functional benefit

Products and services

• Serious Injury & Complex Care

Quantifiable outcome

• Clients report feeling seen, heard, valued, and supported through compassionate and empathic approach

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Headway Brain InjuryminorOthersMembership/affiliation displayed on website. Headway Brain Injury is an organization supporting people with brain injuries.
• HCHA - Home & Community Health AssociationminorOthersMembership in the Home & Community Health Association, representing providers of home and community-based health services in New Zealand.
• Diversity Works NZminorOthersMembership in Diversity Works NZ, New Zealand's national body for workplace diversity and inclusion.
• NZDSN - New Zealand Disability Support NetworkminorOthersMembership in the NZ Disability Support Network, representing providers of disability support services.
• RCSA - Recruitment, Consulting & Staffing AssociationminorOthersMembership in RCSA, the peak industry body for recruitment and staffing professionals in Australia and New Zealand.
• EMA - Employers and Manufacturers AssociationminorOthersMembership in EMA, supporting employers and manufacturers in New Zealand with workplace advice and advocacy.
• HirePayminorOthersPartnership for employment and payroll services, providing managed payment solutions for temporary staffing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Access Community Health: Large NZ home and community health provider offering home-based support, complex care, and disability services across multiple regions. Closely comparable to Life Plus's provider arm in scope (homecare, complex care, ACC-funded support) and customer base.
• Geneva Healthcare: NZ healthcare staffing and homecare provider operating a 24/7 temp bureau, permanent placement, and community health services. Closely mirrors Life Plus's dual provider-recruiter model and regional multi-office structure.
• Medcall New Zealand: NZ healthcare staffing agency supplying nurses, caregivers, and allied health to hospitals, aged care, and community providers. Directly comparable to Life Plus Temp Services in customer base and 24/7 bureau model.
• Pulse Staffing (NZ): International healthcare staffing brand with NZ operations placing nurses and allied health into public and private facilities. Comparable recruiter competitor with similar candidate pool and hospital/DHB customer targets.
• Healthcare NZ: One of NZ's largest home and community support providers, delivering personal care, dementia, rehabilitation, and disability support under ACC and MoH contracts. Directly comparable on service portfolio, funding mix, and national footprint ambition.
• Drake Medox: NZ healthcare staffing specialist placing registered nurses, support workers, and allied health professionals into facility and homecare settings. Comparable to Life Plus's recruitment arm with similar temp/permanent split.

Broad incumbents

• Adecco New Zealand: Global staffing group with NZ healthcare, aged-care, and community-services placement. Competes across Life Plus's recruitment service lines but as part of a broad multi-sector portfolio rather than a healthcare specialist.
• Randstad New Zealand: Global recruitment leader with a substantial NZ healthcare and aged-care vertical. Competes with Life Plus's permanent and temp recruitment but across all sectors and with a far larger platform and brand.

Emerging players

• Proactive Health: NZ provider of in-home rehabilitation and ACC-funded support services. Comparable on serious-injury and rehabilitation sub-services but with a narrower scope than Life Plus's full provider-recruiter platform.

Regional players

• AWF (NZ): NZ-owned staffing and recruitment group with healthcare, community, and aged-care verticals. Comparable regional scale and customer overlap, particularly with NZ-based facility and community-care clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifeplusNZ
• LinkedInlinkedin.com/company/lifeplus-nz
• Instagraminstagram.com/lifeplusnz/?hl=en
• Xx.com/lifeplusnz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Plus