Caprio Cellars

What Caprio Cellars does

Caprio Cellars is a family-owned winery founded in 2010 in the Walla Walla Valley of Washington State, producing Bordeaux varietal wines exclusively from estate-grown fruit. The product portfolio is small and curated: Eleanor Estate Red Blend, Sanitella Estate Red Blend, Estate Red Blend, Estate White, Estate Rosé, and Red Label Cabernet Sauvignon, all moderate in French oak styling. Annual production capacity is cited at 1,600-4,000 cases on the company's own website, with the figures internally inconsistent, suggesting relatively limited scale for a premium estate producer.

The business operates on a direct-to-consumer model with three primary revenue streams: direct bottle sales via the winery website (powered by OrderPort for eCommerce, POS, and wine club management), a subscription-based Wine Club offering exclusive member-only wines and events, and by-appointment tasting experiences managed through the Tock reservation platform. Ancillary revenue includes gift cards and event tickets. Customers are individual wine enthusiasts and collectors who value estate-produced premium wines rather than enterprise or B2B buyers. Distribution is limited; the company lists "Where to Find Caprio" pages consistent with selective retail presence alongside its DTC core.

Operationally, the winery employs 11-50 people and is led by founder and winemaker Dennis Murphy, who received Wine Industry Network's "Most Inspiring Person" award in 2021. The company differentiates through estate-only sourcing, a 360-degree valley-view tasting room, expanded on-site hospitality (kitchen and accommodations), and a philanthropic commitment that donates 5% of proceeds to First Story and Big Brothers Big Sisters under the "Every Sip Changes Lives" / "Give as You Go" program. Technology infrastructure is light and outsourced through standard DTC SaaS providers rather than developed in-house, which is consistent with a small craft winery rather than a technology-forward business.

Name

Caprio Cellars

Legal name

Caprio Cellars

Website

https://capriocellars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Caprio Cellars is a family-owned Walla Walla, Washington winery founded in 2010 that produces 1,600-4,000 cases of estate-grown Bordeaux varietal wines annually and sells directly to consumers via its website, subscription wine club, and by-appointment tasting room.

Ownership category

akta.pro rank

Product category

Winery / Premium Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Estate winery
• Bordeaux varietal wines
• Wine club membership
• Tasting room experiences
• Walla Walla Valley wines

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Sale of wines directly to consumers through the winery's website and tasting room, including Bordeaux varietal blends (Eleanor Estate Red, Sanitella Estate Red, Estate Red, Estate White, Estate Rosé, Red Label Cabernet Sauvignon).
2. Wine Club Membership: Subscription-based wine club offering limited access wines, discounts, and member events. Features curated wines exclusive to club members.
3. Tasting Room Experiences: Guided tasting experiences at the estate vineyard tasting room by appointment, offered at scheduled times.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caprio Cellars manufactures Bordeaux varietal wines (red, white, rosé, and Cabernet Sauvignon) from estate fruit in the Walla Walla Valley using moderate French oak aging. The winery sells these wines directly to consumers through an appointment-only estate tasting room, an online shop, a subscription wine club, and a limited "Where to Find Caprio" retail network, supplemented by tasting experiences, gift cards, and event tickets.

Product overview

Caprio Cellars is a family-owned winery producing Bordeaux varietal blends using moderate French oak, all from estate fruit in the Walla Walla Valley. The company produces approximately 4,000 cases per year. Their product portfolio centers on premium estate wines including Eleanor Estate Red, Sanitella Estate Red, Estate Red, Estate White, Estate Rosé, and Red Label Cabernet Sauvignon. Additional offerings include a Wine Club membership with exclusive wines and discounts, gift cards, and event tickets for experiences at their tasting room.

Differentiator

Problem solved

Functional benefit

Products and services

• Eleanor Estate Red Wine Estate red Bordeaux varietal wine from Caprio Cellars, produced exclusively from estate fruit in the Walla Walla Valley and aged using moderate French oak; sold to individual wine consumers.
• Sanitella Estate Red Wine Estate red Bordeaux varietal wine from Caprio Cellars, produced exclusively from estate fruit in the Walla Walla Valley and aged using moderate French oak; sold to individual wine consumers.
• Estate Red Wine Estate red Bordeaux varietal wine produced from estate fruit in the Walla Walla Valley with moderate French oak aging; sold to individual wine consumers.
• Estate White Wine Estate white wine produced from estate fruit in the Walla Walla Valley; sold to individual wine consumers.
• Estate Rosé Wine Estate rosé wine produced from estate fruit in the Walla Walla Valley; sold to individual wine consumers.
• Red Label Cabernet Sauvignon Cabernet Sauvignon wine from Caprio Cellars produced in the Walla Walla Valley; sold to individual wine consumers.
• Wine Club Membership Subscription-based wine club for individual consumers offering limited access wines, member discounts, and member events at the estate tasting room; managed through the OrderPort platform.
• Estate Tasting Room Experiences Guided tasting experiences at the Caprio Cellars estate vineyard in the Walla Walla Valley, offered by appointment Wednesday-Sunday 11am-5pm at scheduled times (11, 12:30, 2 & 3:30); booked through Tock.
• Gift Cards Digital gift cards redeemable for wine purchases and tasting experiences at Caprio Cellars, available to individual consumers.
• Event Tickets Tickets for Caprio Cellars winery events and on-site experiences, purchased by individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• First StorycoreOthers · 1 January 2010Non-profit organization dedicated to creating partnerships and programs to provide families opportunities for affordable housing. Caprio Cellars has been a supporter since 2010, with donations of 5% of proceeds. Founded by Hayden Homes, First Story helps deserving families in Oregon, Washington, and Idaho become homeowners through its Grant House Program.
• Big Brothers Big Sisters of AmericacoreOthersDennis Murphy, owner and winemaker, has been a board member for several years. His devotion to promoting positive mentoring relationships between volunteers and young participants has been steadfast. As a volunteer himself, Dennis believes making an impact on developing lives of youth cannot be underestimated.
• Auction of Washington WineminorOthersAnnual charity auction supporting Washington wine industry causes. Caprio Cellars participates as a contributing winery.
• OrderPortcoreTechnology or IntegrationAmerican software company providing Caprio Cellars with its Point of Sale, eCommerce, and Wine Club systems. This is the primary technology infrastructure for direct sales operations.
• TockcoreTechnology or IntegrationAmerican software company providing Caprio Cellars with its reservation system for managing tasting room appointments and experiences.
• Walla Walla Community College Institute for Enology & Viticulture ProgramminorOthersEducational institution benefiting from Caprio Cellars' philanthropic contributions. Supported through Walla Walla Shindig event.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Betz Family Winery: Family-owned Washington winery producing premium Bordeaux-style reds with a Woodinville tasting room and limited distribution. Comparable on family-owned, premium Bordeaux-style positioning and DTC emphasis.
• Cayuse Vineyards: Biodynamic Walla Walla estate winery focused on Rhône- and Bordeaux-influenced reds with cult-status demand and an allocation-based mailing list. Directly comparable on estate-only Walla Walla AVA production and high-demand DTC club model.
• L'Ecole No 41: Family-owned Walla Walla Valley estate winery producing premium Bordeaux-style and other varietal wines with a tasting room and wine club. Comparable on estate production in the same AVA and Bordeaux varietal focus.
• Leonetti Cellar: Family-owned Walla Walla Valley winery producing premium estate Bordeaux-style reds with a strong mailing list and limited DTC distribution. Closely comparable to Caprio on geography, varietal focus, and family-owned estate positioning.
• Spring Valley Vineyard: Family-owned Walla Walla estate winery producing Bordeaux-style reds with a tasting room and wine club. Directly comparable on family-owned, estate-only production in the same AVA.
• Echolands Winery: Walla Walla Valley estate winery producing small-lot premium wines with a tasting room experience. Comparable on boutique estate production and DTC tasting experience in the same AVA.
• Long Shadows Vintners: Walla Walla-based premium winery featuring estate and sourced Columbia Valley fruit across multiple Bordeaux-style labels. Comparable on Walla Walla AVA base, premium positioning, and DTC emphasis.
• Woodward Canyon: Walla Walla Valley estate winery founded in 1981 producing premium Bordeaux-style reds, with a tasting room and wine club. Comparable on estate-grown Bordeaux-style production in the same AVA.
• Avennia: Walla Walla-based boutique winery producing Bordeaux-style reds from select vineyards, with a DTC focus. Comparable on small-scale premium Bordeaux production and Walla Walla AVA.
• JM Cellars: Family-owned Woodinville/Walla Walla producer of premium Bordeaux-style wines with a strong wine club and tasting room. Comparable on family ownership, premium Bordeaux positioning, and DTC club-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/capriocellars
• YouTubeyoutube.com/channel/UCRu_oOhYS5sWy0wHuL7_deQ
• Facebookfacebook.com/capriocellarswa
• Instagraminstagram.com/capriocellarswa
• LinkedInlinkedin.com/company/caprio-cellars-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caprio Cellars