Samsui Supplies & Services
Samsui Supplies & Services is a Singapore-based social enterprise that trains and employs differently-abled individuals in food production, offering meal delivery, event catering, and packaged sauces under the Soup Restaurant brand across Singapore and Malaysia.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Samsui Supplies & Services does
Samsui Supplies & Services is a Singapore-based social enterprise founded in 2013 that delivers food services while providing training and employment to differently-abled individuals through its Samsui Kitchen program. The company operates three revenue lines: a restaurant-quality meal delivery service starting from $2 per person with dietary accommodations (diabetic, low-salt, soft meals); an event catering service offering buffet-style lunch/dinner, canapes and light bites for formal events and celebrations; and a retail packaged product line of sauces and condiments (Ginger Sauce 174g, XO Sauce 150g, Sambal Chilli 150g) under the Soup Restaurant brand. Production runs from two Singapore central kitchens — Samsui Kitchen at Enabling Village and KA Foodlink — and a Malaysian facility operated through subsidiary SRG F&B Malaysia Sdn. Bhd. in Skudai, Johor Bahru.
The business model is direct-to-consumer across delivery, event, and retail channels, with no intermediaries, no mobile app, no disclosed technology platform beyond a WordPress website, and no enterprise contracts or named anchor customers. Pricing is unit-based across all three lines, with prepaid self-collection campaigns (e.g., the Christmas Take-and-Go Counter) for festive SKUs. Customers are fragmented: individual meal subscribers, event organizers, and retail buyers of packaged sauces. The company is independently owned with no parent entity, venture capital, or public-market shareholders disclosed.
The firm employs 51-100 people, with a portion of the workforce consisting of differently-abled trainees who are taught to prepare specific dishes (Earl Grey Tea Pudding, Steamed Carrot Cake, Spring Rolls). Ms. Chua, Shir Lee is listed as the operational contact. In December 2019, the company received the Social Enterprise of the Year award at the President's Challenge Social Enterprise Awards, and in February 2020 it established a partnership with Ngee Ann Polytechnic for student internship placements, indicating deliberate ecosystem development within Singapore's social enterprise and education sectors.
Samsui Supplies & Services firmographics
Firmographics- Name
- Samsui Supplies & Services
- Legal name
- Samsui Supplies & Services
- Website
- https://samsui.com.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Samsui Supplies & Services is a Singapore-based social enterprise that trains and employs differently-abled individuals in food production, offering meal delivery, event catering, and packaged sauces under the Soup Restaurant brand across Singapore and Malaysia.
- Ownership category
- akta.pro rank
Samsui Supplies & Services industry classification
Industry- Product category
- Food Services and Catering
- NAICS
- Caterers (72232), Food Service Contractors (72231)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI)
- akta.pro secondary industries
- Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF), Meal Kits & Recipe Box Delivery (CRAFAFAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Samsui Supplies & Services is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Samsui Supplies & Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Food Delivery: Delivery of restaurant-quality, tasty and nutritional meals directly to customers' doorsteps. Can accommodate specific dietary needs such as diabetic, low-salt, or soft meals.
- Catering Events: Buffet-style lunch or dinner, canapes and light bites served at events with professional set-ups. Menu can be tailored to formal events, parties or celebrations.
- Product Sales: Sale of packaged condiments including Ginger Sauce (174g), XO Sauce (150g), and Sambal Chilli Sauce (150g) under the Soup Restaurant brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal delivery starting from $2 per person |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Samsui Supplies & Services product offering
Product offeringCore offering
Samsui Supplies & Services is a Singapore-based social enterprise that delivers restaurant-quality meals directly to customers, provides buffet-style and canape catering for events, and sells packaged sauces and condiments (Ginger Sauce, XO Sauce, Sambal Chilli Sauce) under the Soup Restaurant brand. Its Samsui Kitchen facility at Enabling Village trains and employs differently-abled individuals to prepare dishes, desserts, and snacks.
Product overview
Samsui Supplies & Services is a social enterprise offering a portfolio of food-related products and services. The core offerings include a Food Delivery Service (restaurant-quality meals starting from $2 per person, including options for diabetic, low-salt, and soft meals) and a Catering Events Service (buffet-style dining with canapes and light bites). The company also manufactures and sells packaged food products under the Soup Restaurant brand, including Samsui Ginger Sauce (174g), Samsui XO Sauce (150g), and Samsui Sambal Chilli Sauce (150g). The Samsui Kitchen program trains differently-abled individuals to prepare food items such as desserts and snacks, supporting the company's social mission.
Differentiator
Problem solved
Functional benefit
Brands
- Soup Restaurant: Brand under which packaged sauces and condiments are sold, including Ginger Sauce, XO Sauce, and Sambal Chilli Sauce
Products and services
- Food Delivery Service Restaurant-quality, tasty and nutritional meals delivered directly to customers' doorsteps, starting from $2 per person, with options for diabetic, low-salt, and soft meal requirements.
- Catering Events Service Buffet-style lunch or dinner, canapes, and light bites with professional set-ups, tailored to formal events, parties, or celebrations. Dishes are prepared by differently-abled trainees at Samsui Kitchen.
- Soup Restaurant Samsui Ginger Sauce Prepared ginger sauce packaged in 174g containers, sold under the Soup Restaurant brand.
- Soup Restaurant Samsui XO Sauce Premium XO sauce packaged in 150g containers, sold under the Soup Restaurant brand.
- Soup Restaurant Samsui Sambal Chilli Sauce Sambal chilli sauce packaged in 150g containers, sold under the Soup Restaurant brand.
Quantifiable outcome
- Restaurant quality meals from $2 per person
Companies that use Samsui Supplies & Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Samsui Supplies & Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Samsui Supplies & Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Ngee Ann PolytechnicminorPartnership providing internship opportunities for Ngee Ann Polytechnic students at social enterprises. Students share their internship experience at social enterprises through videos and testimonials, helping promote awareness of social enterprise career opportunities.
- SRG F&B Malaysia Sdn. Bhd.coreMalaysian sister company operating a production facility in Johor Bahru, Malaysia. Located at 7, Jalan Bistari 9, Taman Industri Jaya, 81300 Skudai, Johor Bahru.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Samsui Supplies & Services competitors and assessment
Company assessmentDirect peers
- The Soup Spoon: Singapore soup-and-meal brand with central kitchen and retail presence. Comparable as a homegrown Singapore prepared-meal operator using central-kitchen production to serve retail and catering channels.
- Soup Restaurant Group: Singapore-listed heritage F&B group whose Samsui-branded sauce line is sold through Samsui Supplies & Services. Comparable as the brand owner and originator of the packaged sauces and Chinese comfort-food cuisine that Samsui's products and menu draw from.
- Cookery Magic: Singapore caterer specializing in corporate events, buffets, and seminar catering. Comparable as a direct competitor in the SMB event-catering segment Samsui targets.
- NTUC Foodfare: Cooperative social-enterprise arm of NTUC operating food courts, hawker centres, and catering. Comparable as a large Singapore food-service social enterprise serving similar institutional and consumer segments with central-kitchen production.
- Neo Garden Catering: One of Singapore's largest catering and ready-meal producers serving corporate, government, and consumer segments. Comparable as a direct competitor in event catering and mass meal delivery at scale.
- Fei Siong Group: Singapore-based social enterprise F&B group operating cafeterias, catering, and food retail. Directly comparable as another Singapore social-enterprise food operator running central kitchens and providing inclusive employment, with a similar mission-aligned operating model.
- Catering Culture: Singapore caterer offering buffet, canape, and live-station catering for corporate and private events. Closely overlaps with Samsui's event-catering service in menu style and customer segment.
Broad incumbents
- GrabFood: Dominant Singapore food-delivery platform operated by Grab. Comparable as the broad incumbent whose scale, app, and merchant network set the price-discovery and customer-acquisition benchmark Samsui's delivery service must compete against.
- Foodpanda Singapore: Major on-demand food delivery platform in Singapore. Comparable as a broad incumbent competing for the same on-demand prepared-meal customer that Samsui serves directly.
Emerging players
- Grain: Singapore-based healthy meal-prep and delivery brand. Comparable as a higher-tech, subscription-style competitor in the prepared-meal delivery space Samsui also serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Samsui Supplies & Services social profiles
Digital presenceSamsui Supplies & Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samsui Supplies & Services leadership team
Management profileNumber of profiles
Profiles1 record
Samsui Supplies & Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
Samsui Supplies & Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samsui Supplies & Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samsui Supplies & Services
What does Samsui Supplies & Services do?
Samsui Supplies & Services is a Singapore-based social enterprise that delivers restaurant-quality meals directly to customers, provides buffet-style and canape catering for events, and sells packaged sauces and condiments (Ginger Sauce, XO Sauce, Sambal Chilli Sauce) under the Soup Restaurant brand. Its Samsui Kitchen facility at Enabling Village trains and employs differently-abled individuals to prepare dishes, desserts, and snacks.
Is Samsui Supplies & Services a public or private company?
Samsui Supplies & Services is a private company. It is classified as unknown and is currently operating.
When was Samsui Supplies & Services founded?
Samsui Supplies & Services was founded in 2013. It employs 51 to 100 people.
Where is Samsui Supplies & Services based?
Samsui Supplies & Services is headquartered in Singapore, Singapore, in the Asia region.
How does Samsui Supplies & Services make money?
Three revenue lines are on record. Food Delivery is the primary driver. The others are catering Events and product Sales.
Who are Samsui Supplies & Services's main competitors?
Direct peers on record are The Soup Spoon, Soup Restaurant Group, Cookery Magic, NTUC Foodfare, Neo Garden Catering, Fei Siong Group and Catering Culture. Broad incumbents are GrabFood and Foodpanda Singapore. Grain is listed as an emerging player.
Does Samsui Supplies & Services have an API?
No public API is recorded for Samsui Supplies & Services.
What industry is Samsui Supplies & Services in?
Samsui Supplies & Services's product category is Food Services and Catering. Its primary akta.pro industry code is THAFAJAI, Meal Prep & Subscription Virtual Kitchens, with a secondary code of AFAKADAF, Soy Sauce, Tamari & Asian Condiments Manufacturing. Its NAICS code is 72232 and its SIC code is 2090.