BancPass
BancPass, operated by PlusPass, Inc., is an Austin-based consumer fintech providing cash-reloadable electronic toll payment solutions for budget-conscious and underserved drivers across Texas, Oklahoma, Kansas, and Georgia via retail and mobile channels.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BancPass does
BancPass, operated by PlusPass, Inc. (formerly BancPass, Inc., reorganized in August 2020), is an Austin, Texas-based consumer fintech that provides electronic toll payment solutions targeted at cash-preferring, budget-conscious, and underserved toll-road users who are excluded by traditional credit-card-only toll accounts. The company's core product is the BancPass Toll Sticker, a pay-as-you-go RFID transponder paired with a reloadable card that consumers can fund with cash at participating retailers (Costco, Kroger, H-E-B, Randalls, Dillons) or via debit/credit through a mobile app or website. A second product line, the PlusPass mobile app, enables untagged users to pay tolls using license plate recognition and geolocation, eliminating the need for a physical transponder. The platform is anchored by Patent #9,691,061, which extends the underlying technology to parking and quick-serve restaurant transactions.
Underlying technology combines RFID-based electronic toll collection with license-plate recognition, geolocation-based transaction matching, and a mobile account-management application on iOS and Android. BancPass does not expose a public developer API or SDK; integration with external systems is achieved through authorized-vendor agreements with state toll authorities. The company is an authorized vendor for Peach Pass (Georgia SRTA), K-TAG (Kansas Turnpike Authority), Harris County Toll Road Authority (Texas), and Oklahoma Turnpike Authority, providing interoperability across toll roads in Texas, Oklahoma, Kansas, and Georgia.
The business model is transaction-based and multi-stream. Revenue derives from a per-toll fee of 7¢ plus 7% on each transaction (effective April 1, 2025), a one-time $20 starter kit sale, a $1 retail reload fee (previously $2), escalating negative-balance fees for delinquent accounts ($1, $5, $25/month), and optional technology licensing of the patent portfolio to third parties. Distribution combines direct e-commerce, retail partner networks, and mobile app self-service, supported by content marketing, social media presence, and participation in IBTTA industry events. The customer base is a horizontal persona mix of cash-based consumers, infrequent toll road users, and cost-conscious commuters seeking the same electronic-toll discount rate as traditional transponder holders without subscription commitments.
BancPass firmographics
Firmographics- Name
- BancPass
- Legal name
- PlusPass, Inc.
- Website
- https://bancpass.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BancPass, operated by PlusPass, Inc., is an Austin-based consumer fintech providing cash-reloadable electronic toll payment solutions for budget-conscious and underserved drivers across Texas, Oklahoma, Kansas, and Georgia via retail and mobile channels.
- Ownership category
- akta.pro rank
BancPass industry classification
Industry- Product category
- Electronic toll collection and mobility payments
- akta.pro primary industry
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL)
- akta.pro secondary industry
- Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)
Keywords
Where BancPass is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BancPass business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Toll Transaction Fees: BancPass charges a fee of 7¢ plus 7% on each toll transaction processed through the platform. This is the primary revenue stream, effective April 1, 2025.
- Starter Kit Sales: One-time sale of BancPass Toll Sticker Starter Kit priced at $20, which includes the toll sticker hardware, reload card activation ($10 one-time fee), and $10 initial toll credit.
- Retail Reload Fees: Fee charged for cash reloads at retail locations. Starting April 1, 2025, the retail reload fee is $1 (previously $2). Online and app reloads are free.
- Negative Balance Fees: Fees charged for accounts with negative balances: $1 for accounts negative >24 hours, $5 for >30 days, $25/month late fees for accounts negative >60 days plus collections.
- Technology Licensing: BancPass provides opportunities for third-parties to license its patented technology (Patent #9,691,061) to build a more interoperable and competitive market for mobile toll payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Kit - $20 one-time purchase |
| Freemium | Pay-as-you-go | Online Reload - Free |
| Transaction based/ take rate | Pay-as-you-go | Retail Reload - $1 fee |
| Transaction based/ take rate | Pay-as-you-go | Per-Toll Fee - 7¢ + 7% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BancPass product offering
Product offeringCore offering
BancPass provides cash-reloadable, pay-as-you-go electronic toll collection products and services for individual toll road users. Its primary offerings are the BancPass Toll Sticker (a windshield-mounted RFID transponder paired with a reloadable card that can be topped up with cash at participating retailers) and the PlusPass / PToll mobile apps, which let users pay tolls without a physical tag via license-plate-recognition and geolocation. The company is authorized by toll authorities in Texas, Kansas, Georgia, and Oklahoma and monetizes through per-toll transaction fees, reload fees, starter-kit sales, and patent licensing.
Product overview
BancPass is a Texas-based fintech company offering consumer payment solutions for in-vehicle, Pay In Motion transactions including tolling and parking. The product portfolio consists of two main offerings: the BancPass Toll Sticker (a physical RFID-based transponder with an associated reload card for cash reloads at retail locations) and the PlusPass Mobile App (a smartphone-based toll payment solution using license plate recognition and geolocation that allows users to pay tolls without a physical tag). The BancPass Toll Sticker and PlusPass are both owned and operated by PlusPass, Inc. following the August 2020 rebranding. The company also offers the BancPass Pay n Go program variant in Georgia through a partnership with SRTA, and holds Patent #9,691,061 covering mobile transaction payment technology. Users can manage accounts via the mobile app, website, or by contacting customer service.
Differentiator
Problem solved
Functional benefit
Brands
- PlusPass App: Mobile application solution for untagged and infrequent Toll Road Users to pay tolls without violations or bills in the mail.
- BancPass Toll Sticker
Products and services
- BancPass Toll Sticker A cash reloadable, pay-as-you-go electronic toll collection transponder (RFID toll tag) that adheres to a vehicle's windshield. Users fund their account with cash at participating retailers (Costco, Kroger, H-E-B, Randalls, Dillons) using the included reload card, or by debit/credit via the mobile app or website. Works on participating toll roads across Texas, Oklahoma, Kansas, and Georgia at the electronic toll discounted rate.
- PlusPass Mobile App A mobile application that lets untagged and infrequent toll road users pay tolls without a physical transponder, using license plate recognition and geolocation. Users photograph their vehicle, associate a payment method, and drive; the app also handles account management, balance checks, and reloads by debit/credit. Available on iOS and Android.
- BancPass Pay n Go (Georgia / Peach Pass) A Georgia-specific cash reloadable, pay-as-you-go toll account program delivered under BancPass's authorized-vendor contract with Georgia SRTA. Distributes starter kits through partner retailers including Kroger Money Services and enables cash reloads of a Peach Pass-linked account through the same retail network.
- PToll Mobile App An earlier mobile phone tolling application that lets users pay tolls by photographing their vehicle's license plate, removing the need for a physical transponder. Charges the electronic toll rate plus a convenience fee and helps users avoid pay-by-mail toll bills and invoice fees.
- PlusPass Patented Mobile Transaction Technology (License) A licensed technology offering built on US Patent #9,691,061 — a system and method for making electronic payments for tolls, parking, quick-serve restaurants, and related transactions through license plate identifier, geolocation, and a mobile phone or personal electronic device application. Licensed to third parties to enable interoperable mobile payment products.
Quantifiable outcome
- Users avoid the $1+ invoice fee typically charged to non-tag drivers receiving toll bills in the mail
- +2 more outcomes
Companies that use BancPass
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
BancPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
BancPass partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- Georgia State Road and Tollway Authority (SRTA)coreBancPass launched the Pay n Go program as an authorized, licensed Peach Pass vendor through contract with Georgia SRTA. BancPass distributes Starter Kits and enables cash reloads through their retail partner network. SRTA manages collection of tolls on Georgia's Express Lanes System. The partnership was announced August 19, 2020.
- Kansas Turnpike Authority (KTA)coreBancPass launched its Pay As You Go, cash reloadable toll sticker program in partnership with Kansas Turnpike Authority. K-TAG is now interoperable with Florida's SunPass (effective February 27, 2023). Kansas went all-electronic for tolling starting 2020.
- Xevo Inc.strategicXevo and BancPass partnered to bring PlusPass automatic toll-pay capabilities to the Xevo Market automotive commerce platform. The partnership delivers seamless toll payment capability to Xevo Market-equipped vehicles in the US.
- Harris County Toll Road Authority (HCTRA)coreBancPass originally implemented the cash reloadable toll program in Houston, Texas through HCTRA in 2015. The success of the Houston program prompted expansion into Austin and other Texas cities.
- Oklahoma Turnpike AuthorityminorOklahoma Turnpike Authority completed transition to cashless tolling along the Muskogee Turnpike. BancPass is available on Oklahoma toll roads as part of the national interoperability network.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
BancPass competitors and assessment
Company assessmentBroad incumbents
- E-ZPass Group: E-ZPass is the dominant interoperable electronic toll collection network across 19 northeastern and midwestern US states. It is the broad incumbent BancPass would need to partner with or work around to access the largest US tolling market.
- Geotab: Geotab is a leading fleet telematics platform that integrates toll and mileage data for enterprise customers. It represents the broader commercial/embedded vehicle payment ecosystem BancPass could either compete with or partner into via its Xevo Market integration.
- TxTag (TxDOT): TxTag is the Texas Department of Transportation's statewide electronic toll tag and is the primary incumbent in BancPass's home state of Texas. It offers free tags and direct bank funding, putting competitive pressure on BancPass's value proposition.
- SunPass (Florida): SunPass is the Florida statewide electronic toll system operated by FDOT, recently interoperable with K-TAG. As a major state-level toll program, it is comparable in function and a direct alternative for any Florida-bound BancPass user.
Emerging players
- PayByPhone: PayByPhone is a leading mobile payment app for parking and is increasingly expanding into tolls and other mobility services. It represents the adjacent vertical BancPass's PlusPass patent could expand into via the Pay In Motion technology.
- ParkMobile: ParkMobile is the largest US mobile parking payment platform and is actively expanding into broader mobility and tolling use cases. It is a relevant comparable for where PlusPass could evolve under its Mobility-as-a-Service positioning.
- Bestpass: Bestpass is a toll management platform for commercial trucking fleets that aggregates toll payments across multiple states. It serves a different customer (fleets vs. consumers) but uses a similar state-by-state interoperability model and competes for the same underlying toll authority relationships.
Regional players
- FasTrak (Caltrans): FasTrak is California's electronic toll collection system and the largest toll program BancPass does not yet serve. It is regionally focused but operationally comparable and represents a meaningful expansion target for BancPass's state-by-state go-to-market motion.
Direct peers
- PayTollo: PayTollo is a mobile toll payment app that uses license plate recognition to pay tolls across multiple states without a transponder, directly competing with BancPass's PlusPass app for the same cash-averse and transponder-averse user segments.
- Uproad: Uproad offers a sticker-based, no-account electronic toll solution that works across multiple state toll systems, closely mirroring BancPass's Toll Sticker model for drivers who want pay-as-you-go tolling without a subscription.
Market position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
BancPass social profiles
Digital presenceBancPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
BancPass leadership team
Management profileNumber of profiles
Profiles3 records
BancPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BancPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BancPass
What does BancPass do?
BancPass provides cash-reloadable, pay-as-you-go electronic toll collection products and services for individual toll road users. Its primary offerings are the BancPass Toll Sticker (a windshield-mounted RFID transponder paired with a reloadable card that can be topped up with cash at participating retailers) and the PlusPass / PToll mobile apps, which let users pay tolls without a physical tag via license-plate-recognition and geolocation. The company is authorized by toll authorities in Texas, Kansas, Georgia, and Oklahoma and monetizes through per-toll transaction fees, reload fees, starter-kit sales, and patent licensing.
Is BancPass a public or private company?
BancPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BancPass founded?
BancPass was founded in 2012. It employs 1 to 10 people.
Where is BancPass based?
BancPass is headquartered in Austin, United States, in the North America region.
How does BancPass make money?
Five revenue lines are on record. Per-Toll Transaction Fees are the primary driver. The others are starter Kit Sales, retail Reload Fees, negative Balance Fees and technology Licensing.
Who are BancPass's main competitors?
Broad incumbents on record are E-ZPass Group, Geotab, TxTag (TxDOT) and SunPass (Florida). Emerging players are PayByPhone, ParkMobile and Bestpass. FasTrak (Caltrans) is listed as a regional player. Direct peers are PayTollo and Uproad.
Does BancPass have an API?
No public API is recorded for BancPass.
What industry is BancPass in?
BancPass's product category is Electronic toll collection and mobility payments. Its primary akta.pro industry code is BPAMAIAL, Parking & Toll Payment/Reservation Platforms, with a secondary code of TLABAMAC, Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing).