lamaisondelhabitat-reims

What lamaisondelhabitat-reims does

La Maison de l'Habitat – Reims is a non-profit association (association sans but lucratif) created in 2012 under the French ALUR law to serve as a public-service single point of contact ("interlocuteur unique") for housing matters across the Grand Reims urban community. It operates a free advisory and orientation platform for residents covering social housing demand registration, property accession support, and energy renovation guidance through the integrated France Rénov' "Espace Conseil" network. Core programs include Memohabitat (weekly content series on housing and well-being), Focushabitat (monthly partner spotlight), and Perm'habitat (mobile permanence sessions in neighborhood town halls), plus the "Mon logement, mon emploi" program that links housing support to employment reintegration in partnership with Partage Travail 51. Annual community events such as "Ça Déménage" (a youth housing forum co-organized since 2019) and property-accession evenings with Immocoop and SACCLO drive citizen engagement.

The business model is institutionally funded rather than revenue-generating: services are delivered free of charge to citizens, with operating support drawn from Grand Reims, the major social landlords operating on the territory (Plurial Novilia, Le Foyer Rémois, Reims Habitat, ICF Habitat, Espace Habitat), Action Logement, ADIL 08, Comal Soliha 51, the national France Rénov' program, and other partners. The organization employs approximately nine staff based at its Reims headquarters (33 rue Cérès, 51100 Reims), with a relocation announced for May 2026. Technology is conventional web-and-event infrastructure (WordPress website, Facebook and LinkedIn presence, email newsletter at [email protected], blog output of 82+ entries); no proprietary software, AI/ML systems, or digital product platform is disclosed. Distribution combines a physical walk-in service, mobile neighborhood permanences, annual events, and digital channels.

Name

lamaisondelhabitat-reims

Legal name

La Maison de l'Habitat

Website

https://lamaisondelhabitat-reims.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maison de l'Habitat is a non-profit public service association created under France's ALUR law to serve as a free, single point of contact for housing matters — including social housing registration, property accession, and energy renovation advice — for residents of the Grand Reims territory, delivered through a 9-person team and a 30+ partner network.

Ownership category

akta.pro rank

Product category

Public Housing Services

NAICS

Other Community Housing Services (624229)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing services
• Housing advisory
• Energy renovation consulting
• Property accession support
• Public housing mediation

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Service Funding: As a non-profit association (association sans but lucratif) created under the ALUR law with a public service vocation, La Maison de l'Habitat operates as a free service for citizens, funded by institutional partners including Grand Reims, social housing organizations, and government programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Maison de l'Habitat is a free public service association that acts as a single point of contact (interlocuteur unique) for housing matters across the Grand Reims territory. It provides social housing demand registration, property accession guidance, energy renovation advisory through the France Rénov' Espace Conseil, and integrated housing-employment support, delivered through a network of 30+ housing and social partners plus neighborhood permanence sessions.

Product overview

La Maison de l'Habitat du Grand Reims is a non-profit public service association created under the ALUR law to facilitate access to adapted housing. It operates as a single unified service platform providing multiple interconnected programs: the core housing demand registration and information service, complemented by three signature programs (Memohabitat for weekly habitat and well-being content, Focushabitat for monthly partner spotlights, and Perm'habitat for decentralized neighborhood permanence sessions). Additional services include the 'Mon logement, mon emploi' employment-linked housing program, energy renovation advisory through the France Rénov' space, and property accession support. All services are delivered in partnership with housing providers, local authorities, and social organizations across the Grand Reims territory.

Differentiator

Problem solved

Functional benefit

Brands

• Memohabitat: A weekly chronicle on housing and well-being in one's home with partners (Cozy Air, Eco-appart, etc.)
• Focushabitat
• Perm'habitat
• Mon logement, mon emploi
• Espace Conseil France Rénov'

Products and services

• Housing Demand Registration Service Centralized information and registration service for social housing requests on the Grand Reims territory, providing residents with a single point of contact for housing assistance, orientation, and follow-up on social housing applications.
• Energy Renovation Advisory Free, independent energy renovation advisory service delivered through the Espace Conseil France Rénov', guiding residents on renovation works, subsidies such as MaPrimeRénov' and MaPrimeAdapt', and energy efficiency improvements.
• Property Accession Services Homeownership support services providing information on financial aid, social property accession programs, and partnerships with housing providers, including dedicated events for first-time buyers and Eco-PTZ financing guidance.
• Mon logement, mon emploi Integrated housing-employment support program for individuals seeking employment or training, providing personalized accompaniment including housing demand registration, barrier identification, professional integration, and housing maintenance assistance.
• Perm'habitat Neighborhood Permanences Mobile housing permanence service delivering advisory sessions in neighborhood town halls and village centers every Thursday morning across multiple Grand Reims communes, bringing services closer to residents in their local territories.

Quantifiable outcome

• 200+ visitors at annual youth housing forum events
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Grand Reims (Communauté urbaine du Grand Reims)coreStrategic or Co-development Partner · 1 January 2014Main territorial authority partner. Created La Maison de l'Habitat under the ALUR law as part of the Grand Reims housing policy. Provides institutional funding and strategic direction for housing services on the territory.
• Plurial NoviliacoreStrategic or Co-development PartnerMajor social housing operator (bailleur social) in Grand Reims. Partner in property accession programs, housing events, and innovation projects including 3D-printed housing pilot at Bezannes.
• Le Foyer RémoiscoreStrategic or Co-development PartnerMajor social housing operator in Reims. Active partner in property accession evenings, tenant events, and housing forums. Contributes to services for tenants and prospective property buyers.
• Reims HabitatcoreStrategic or Co-development PartnerSocial housing organization in Reims. Partner in housing forums, tenant support activities, and neighborhood events including intergenerational game workshops.
• Action LogementcoreStrategic or Co-development PartnerNational housing action organization providing employee housing assistance. Partner for property accession loans, renovation financing, and employment-housing integration programs. Active in regional events and fair participations.
• ICF HabitatmajorStrategic or Co-development PartnerSocial housing operator (formerly ICF Nord-Est). Partner in housing events, property accession, and tenant integration activities.
• Arca (Association des organismes HLM en Champagne-Ardenne)majorStrategic or Co-development PartnerRegional association of social housing organizations. Partner in housing forums, inter-generational events, and community activities.
• Espace HabitatmajorStrategic or Co-development PartnerSocial housing operator in the region. Partner in property accession programs and housing information events.
• ImmocoopmajorChannel Partner/ Reseller/ DistributorCooperative housing organization. Partner in property accession programs, including 'Le petit dej' de l'accession' events held at La Maison de l'Habitat.
• Partage Travail 51coreStrategic or Co-development PartnerEmployment and integration organization. Key partner in the 'Mon logement, mon emploi' device that combines housing support with employment return programs.
• Comal Soliha 51majorStrategic or Co-development PartnerHousing adaptation and renovation support organization. Partner for renovation advice workshops and property owner assistance programs.
• ORRPA (Office des Seniors du Grand Reims)majorStrategic or Co-development PartnerSenior services office of Grand Reims. Co-organizes conferences on adapted and inter-generational housing with La Maison de l'Habitat.
• Ville de ReimscoreStrategic or Co-development PartnerCity of Reims municipal government. Co-organizes events including the Forum des Seniors et des Aidants and provides venue support for housing events.
• SACCLO (Réseau Procivis)majorChannel Partner/ Reseller/ DistributorSocial property accession network. Partner in property accession events including 'Le petit dej' de l'accession' held at La Maison de l'Habitat.
• GRDFminorStrategic or Co-development PartnerGas distribution network. Partner for energy efficiency workshops and energy poverty awareness events, including 'Mon petit geste au quotidien' program.
• Constance Marinelli (Contact Person)coreOthersChargée de mission habitat et inclusion at La Maison de l'Habitat. Key individual coordinating the Mon logement, mon emploi device, working with job seekers and housing applicants. Contact: 03.26.87.87.75, [email protected]
• Association Noël-PaindavoinemajorStrategic or Co-development PartnerYouth support association. Co-organizer of the annual 'Ça Déménage' youth housing forum with La Maison de l'Habitat since 2019.
• ADIL 08 (Agence Départementale d'Information sur le Logement)minorStrategic or Co-development PartnerDepartmental housing information agency. Provides specialized focus documents on renovation aids (MaPrimeAdapt', MaPrimeRénov') and housing adaptation published through La Maison de l'Habitat channels.
• France Rénov'coreStrategic or Co-development PartnerNational energy renovation advisory network. La Maison de l'Habitat hosts an 'Espace Conseil France Rénov'' providing free, independent advice on renovation works, subsidies, and energy efficiency improvements.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ADIL (Agence Départementale d'Information sur le Logement): Departmental housing information agencies providing free, neutral advice to residents on housing rights, financing, and renovation. Functionally the closest analog to La Maison de l'Habitat, with overlapping service portfolio across social housing access, accession, and renovation guidance. La Maison de l'Habitat even publishes ADIL-produced focus documents, signaling complementary positioning.
• Action Logement: National employment-linked housing organization providing employee housing assistance, property accession loans, and renovation financing. A core strategic partner of La Maison de l'Habitat, addressing the same 'access to housing' problem with overlapping financing-advisory and accession products, though at national rather than departmental scale.
• France Rénov': National public-service network of 'Espaces Conseil France Rénov'' providing free, independent energy-renovation advisory. La Maison de l'Habitat hosts one such espace, making France Rénov' a direct channel-mate in the renovation advisory space and a structural referral partner for owner-occupiers and landlords.
• Procivis: Federation of social property accession societies (SACCLO is its Reims affiliate and listed partner of La Maison de l'Habitat). Direct overlap on first-time buyer guidance, accession financing, and 'Le petit dej de l'accession' style events targeting the same primo-accédants segment.
• Soliha: Federation of non-profit associations delivering housing renovation, adaptation, and energy-efficiency support for low-income households. Directly comparable through the Comal Soliha 51 partnership referenced in La Maison de l'Habitat's channel materials, serving overlapping owner-occupier and tenant segments with related subsidy navigation services.

Broad incumbents

• CAF (Caisse d'Allocations Familiales): National family-benefit fund administering housing benefits (APL, ALS) and providing housing-related guidance to beneficiaries. Comparable in mission (public-service housing support for residents) but operates national-scale benefits administration rather than localized convening and event delivery.
• ANIL (Agence Nationale d'Information sur le Logement): National umbrella for the ADIL network, setting housing information policy and producing the legal/financial reference content used across departmental ADILs. Comparable to La Maison de l'Habitat in product category (housing information for the public) but operates at national scale with policy-coordination authority rather than single-territory delivery.

Others

• Plurial Novilia: Major Grand Reims social housing operator and a strategic co-development partner of La Maison de l'Habitat, including joint work on the Bezannes 3D-printed housing pilot. Operates upstream as a social landlord rather than as an advisory intermediary, so included as an ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lamaisondelhabitat-reims
• Facebookfacebook.com/lamaisondelhabitatreims
• LinkedInlinkedin.com/company/maison-de-l'habitat-de-reims

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lamaisondelhabitat-reims