Jon M. Huntsman School of Business

What Jon M. Huntsman School of Business does

Jon M. Huntsman School of Business is an AACSB-accredited business school within Utah State University, located on the Logan, Utah campus in Huntsman Hall (21 classrooms, 21 student study rooms). The school offers undergraduate business majors across five academic departments (Economics and Finance, Data Analytics and Information Systems, Management, Marketing and Strategy, and the School of Accountancy) and seven graduate degree programs (MBA, MHR, MAcc, MFE, MSE, MDATA, MMIS). It serves prospective undergraduate and graduate students primarily, with secondary service to corporate recruiters and employers through the AGGIE|handshake platform. The school operates as a public institution funded through student tuition and Utah State University state appropriations as part of the land-grant university system, with $11.7M+ in scholarships distributed via donor and corporate partnerships.

The school has built a portfolio of specialized centers and programs that differentiate its educational offering: the Stephen R. Covey Leadership Center (principle-centered leadership and a Leadership Credential Program), the Shingo Student Center (operational excellence education based on the Shingo Model), ProSales (a nationally recognized sales education program with Innovator's Circle corporate partners including Adobe, MarketStar, CED, and International Paper), the Huntsman Scholar Program (450+ scholars, $8,000 per scholar over eight semesters, 100% job placement within 6 months), the Analytics Solutions Center, the Center for Entrepreneurship, the FJ Management Center for Student Success, and Global Learning Experiences. Key technology includes an interactive 360-degree virtual tour platform, the AGGIE|handshake employer-student matching platform, and integrations with Salesforce, Sandler Training, Lucid, and Tiled for the ProSales program.

The business model is a public university tuition-and-appropriation model. GTM is direct-to-consumer targeting prospective students through campus tours, virtual tours, Business Ambassador-led tours, and recruitment events, combined with employer engagement through AGGIE|handshake and corporate partnership outreach. Revenue streams include tuition and state appropriations (subscription/recurring) and scholarship funding sourced from donors and corporate partnerships. Pricing is set at the USU level rather than the school level and is not publicly disclosed by program, with the exception of the Scholar Program stipend of $1,000 per semester for up to eight semesters. Notable operational metrics include 48% of students completing at least one internship, 100+ leadership and networking events hosted annually, and a 58% increase in first-generation student enrollment. The school has no parent company other than Utah State University, no funding rounds, and no M&A activity; it is an academic unit within a state university system.

Name

Jon M. Huntsman School of Business

Legal name

Jon M. Huntsman School of Business

Website

https://huntsman.usu.edu

Company type

Public

Founded year

1889

Operating status

Operating

Short description

The Jon M. Huntsman School of Business is an AACSB-accredited public business school within Utah State University in Logan, Utah, offering undergraduate majors, seven graduate degree programs, and specialized centers in leadership, operational excellence, and sales education to prospective students and corporate recruiters.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Specialized Master’s in Management (MiM) & Business Analytics (EDAHAHAC), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Business education
• Undergraduate programs
• Graduate programs
• Executive education
• Leadership development

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and State Appropriations: Public university school funded through student tuition and Utah State University state appropriations as part of the land-grant university system
2. Scholarship Funding: $11.7M+ in scholarships received by Huntsman students, funded through donors and corporate partnerships
3. Huntsman Scholar Program Scholarship: $1,000 per semester for up to eight semesters totaling $8,000 per scholar

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jon M. Huntsman School of Business is a public business school within Utah State University delivering undergraduate and graduate business education (majors/minors plus MBA, MHR, MAcc, MFE, MSE, MDATA, MMIS programs). It augments classroom instruction with specialized centers and programs including the Huntsman Scholar Program, Stephen R. Covey Leadership Center, Shingo Student Center, ProSales, Analytics Solutions Center, Center for Entrepreneurship, FJ Management Center for Student Success, and Global Learning Experiences, emphasizing leadership, operational excellence, global exposure, and career placement.

Product overview

Jon M. Huntsman School of Business is a business school at Utah State University offering a portfolio of graduate degree programs (MBA, MHR, MAcc, MFE, MSE, MMIS), the Huntsman Scholar Program for high-achieving undergraduates, and specialized centers including the Stephen R. Covey Leadership Center, Shingo Student Center, ProSales, Analytics Solutions Center, Center for Entrepreneurship, FJ Management Center for Student Success, and Global Learning Experiences. The school provides a unified educational platform combining academic degree programs with experiential learning, leadership development, and career preparation through its various centers and programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Stephen R. Covey Leadership Center: Leadership development center offering experiential learning, international experiences, conferences, workshops, and a leadership credential program based on principle-centered leadership principles.
• Shingo Student Center
• Huntsman Scholar Program
• ProSales

Products and services

• MBA (Master of Business Administration) Graduate business degree program providing advanced management education to professionals and recent undergraduates seeking leadership and managerial roles.
• MHR (Master of Human Resources) Graduate degree program focusing on human resources management for students pursuing HR careers.
• MAcc (Master of Accounting) Graduate degree program designed for accounting professionals, supporting CPA-track preparation and advanced accounting expertise.
• MFE (Master of Financial Economics) Graduate degree program combining finance and economics, preparing students for quantitative and analytical finance roles.
• MSE (Master of Science in Economics) Graduate degree program in economics for students pursuing advanced economic analysis and research-oriented roles.
• MMIS (Master of Management Information Systems) Graduate degree program in management information systems covering enterprise systems, data management, and IT leadership.
• MDATA (Master of Data Analytics) Graduate degree program in data analytics for students pursuing analytics, data science, and quantitative decision-making roles.
• Huntsman Scholar Program

Quantifiable outcome

• 100% job placement within 6 months for Huntsman Scholars
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• CytivacoreStrategic or Co-development PartnerMajor sponsor of the Shingo Student Center and host of Cytiva Operational Excellence (OpEx) Case Competition at the Huntsman School, providing experiential learning opportunities for students in operational excellence principles.
• Pepperidge FarmmajorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center, supporting operational excellence education and student programming.
• Campbell's SoupmajorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center, supporting operational excellence education and student programming.
• OC TannermajorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center, supporting recognition and employee engagement education.
• Bullfrog SpasminorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center.
• Zion's BankminorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center, supporting financial services education and student opportunities.
• GE HealthcaremajorStrategic or Co-development PartnerCorporate sponsor of the Shingo Student Center, supporting healthcare operations excellence education.
• CED (Consolidated Electrical Distributors)coreStrategic or Co-development PartnerExecutive sponsor of ProSales program, providing mentorship, recruiting opportunities, and support for sales education. Division Manager Duane Bernards serves on ProSales Advisory Board.
• MarketStarcoreStrategic or Co-development PartnerExecutive sponsor of ProSales program with Vice President Shae Hill on advisory board, supporting sales talent development and recruitment.
• AdobemajorGTM or Marketing PartnerInnovator's Circle sponsor of ProSales program; Director of Business Development Eric Gentry and Director of Strategic Pursuits Amanda Harris provide industry leadership.
• Enterprise HoldingsmajorGTM or Marketing PartnerInnovator's Circle sponsor of ProSales program, supporting sales education and student recruitment.
• International PapermajorGTM or Marketing PartnerInnovator's Circle sponsor of ProSales program; Region General Manager Jason Constans serves on advisory board.
• VerkadaminorGTM or Marketing PartnerInnovator's Circle sponsor of ProSales program.
• Sandler TrainingmajorTechnology or IntegrationTechnology partner providing sales training methodology and curriculum support for ProSales program.
• SalesforcemajorTechnology or IntegrationTechnology partner providing CRM platform support and training for student sales education.
• Shingo InstitutecoreStrategic or Co-development PartnerParent organization of the Shingo Student Center, providing the Shingo Model framework for operational excellence education.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• University of Georgia Terry College of Business: Public AACSB-accredited business school with comparable program depth and a strong alumni and corporate partner network across the Southeast. Serves as a same-tier broader incumbent for comparing how mid-sized public business schools build differentiated centers and talent pipelines.
• Texas A&M University Mays Business School: Larger public land-grant business school that shares a similar institutional context (state appropriations + tuition + corporate partnerships) and offers a wider portfolio that includes undergraduate, full-time and professional MBA, and specialty master's. Comparable at the operating-model level though with substantially greater scale.
• Penn State Smeal College of Business: Large public university business school at another Big Ten/land-grant institution with broad undergraduate and graduate offerings. Useful as a same-model larger peer for benchmarking how AACSB public schools scale specialization, corporate partnerships, and experiential learning.
• Thunderbird School of Global Management: Now at ASU, Thunderbird is the closest thematically comparable program to Huntsman's Stephen R. Covey Leadership Center and Global Learning Experiences. Both emphasize leadership development and global business perspective and target a similar corporate-executive and graduate-student audience.

Direct peers

• BYU Marriott School of Business: BYU's business school in Provo, Utah is the closest direct peer: same state, similarly sized public/private university business school with AACSB accreditation, comparable undergraduate business majors, and a parallel focus on leadership development and experiential learning. Huntsman and Marriott compete for the same regional applicant pool and corporate partner relationships.
• Baylor University Hankamer School of Business: Mid-sized private AACSB-accredited business school with similar program breadth (undergraduate, MBA, MSF, MAC, MSF) and emphasis on ethics and leadership. Comparable on size, program mix, and faith-informed culture positioning.
• Indiana University Kelley School of Business: Public university business school with a nationally recognized sales program (Kelley Sales Workshop) that closely parallels Huntsman's ProSales track. Both schools pair AACSB curriculum with industry partnerships and sales competitions, making them directly comparable on experiential sales education.
• Florida State University College of Business: FSU's Center for Professional Sales and Sales Aptitude Assessment are widely benchmarked references for university sales education and a natural direct peer for Huntsman's ProSales program. Both are AACSB-accredited public schools with strong corporate-sponsored sales competitions.
• University of Toledo College of Business and Innovation: Home of a pioneering professional sales program and the UToledo Sales Education Foundation, long considered a model for university sales education. Directly comparable as a public AACSB-accredited school whose distinction rests heavily on its specialized sales curriculum.
• University of Utah David Eccles School of Business: The other major in-state business school at the University of Utah. Eccles offers overlapping undergraduate and graduate business programs and competes with Huntsman for the same Utah-based prospective students and corporate recruiting relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/huntsmanschool/featured
• Facebookfacebook.com/utahstate
• LinkedInlinkedin.com/company/utah-state-university
• Instagraminstagram.com/huntsmanschool
• Xx.com/Huntsman_School

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jon M. Huntsman School of Business