IMOV Consultora Deportiva

What IMOV Consultora Deportiva does

IMOV Consultora Deportiva, operating under the brand "iMOV - Bienestar en Movimiento" (iMOV - Wellness in Motion), is a Chilean B2B corporate wellness consultancy founded in 2013 and headquartered in Santiago. The company designs and delivers modular workplace wellness programs built on a proprietary four-pillar methodology covering Sport (Deporte), Recreation (Recreación), Health (Salud), and Culture (Cultura), with age-adapted variants for both children and adults. The service portfolio comprises three core offerings — Asesoría Integral (comprehensive advisory covering financial, administrative, technical-pedagogical, health, and legal dimensions), Gestión de Programas (program optimization and management), and Ejecución Completa (full-service coordination and execution of wellness activities) — plus a flagship Programa Integral de Gimnasia Laboral (workplace gymnastics program) and a digital content layer (iMOV Wall videos and educational tips).

IMOV operates a direct enterprise field-sales model, engaging HR departments and corporate management to design customized programs delivered on-site at client facilities. Pricing is quote-based, contract terms are multi-year, and revenue is generated through B2B service agreements with no public tiering or standardized pricing. The company serves large and medium-sized enterprises across diverse Chilean industries, with a disclosed reference base including SGS, Linde, CorpBanca, PwC, Finning, Servipag, CAM, RSA, and Entel. Customer testimonials evidence functional outcomes such as improved sleep quality, mobility, and energy levels among program participants. The company does not disclose a proprietary technology platform, APIs, or AI/ML capabilities, and is classified as a service-based consultancy rather than a technology product company.

IMOV is privately held and founder-led, with no disclosed institutional investment, M&A activity, or external funding rounds. Leadership comprises Founder and CEO Sixto Fernández Mac-Clure (15+ years in sports management, including operational roles at three FIFA World Cups) and Head of Innovation and Strategic Transformation Ornella Baccelliere De la Paz (digital transformation background from EADA Barcelona, with cross-sector project experience). Operations are confined to Chile, with no disclosed international expansion. The company maintains a digital presence across LinkedIn, Facebook, and Vimeo, supported by content marketing via blog posts and a downloadable corporate presentation used for lead generation.

Name

IMOV Consultora Deportiva

Legal name

IMOV Consultora Deportiva

Website

https://imov.cl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

IMOV Consultora Deportiva is a Chilean B2B corporate wellness consultancy offering modular on-site programs built on a four-pillar methodology (Sport, Recreation, Health, Culture) to enterprise clients across banking, mining, telecommunications, professional services, and other industries.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Corporate wellness programs
• Workplace fitness services
• Employee wellbeing consulting
• Sports program management
• Health and recreation services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Wellness Programs: IMOV generates revenue through B2B service contracts with corporate clients, offering integrated wellness programs including comprehensive consulting, program management, and full-service event execution. The modular service model allows clients to select advisory, management, or complete execution services based on their internal capabilities and needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IMOV Consultora Deportiva is a Chilean corporate wellness consultancy that designs, manages, and executes integrated employee wellbeing programs for companies. The firm applies a proprietary four-pillar methodology covering Sport, Recreation, Health, and Culture to help organizations build healthier and more engaged workforces through on-site activities and structured programs. Its service offering spans three tiers — Asesoría Integral (integrated advisory), Gestión de Programas (program management), and Ejecución Completa (full execution) — supplemented by a workplace gymnastics program and a digital video/tips channel called iMOV Wall.

Product overview

iMOV Consultora Deportiva is a workplace wellness consulting company offering customizable wellness programs built on four core pillars: Sport, Recreation, Health, and Culture. The portfolio consists of three main service offerings: Asesoría Integral (advisory services covering financial, administrative, technical-pedagogical, health, and legal areas), Gestión de Programas (program optimization and management), and Ejecución Completa (full-service coordination and execution of wellness activities). The company also delivers the Programa Integral de Gimnasia Laboral (workplace gymnastics program) and supplementary educational content through its iMOV Wall digital platform. Services can be customized to client specifications ('¡Ármalo como quieras!') and are designed for both children and adult populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Asesoría Integral (Integrated Advisory)
• Gestión de Programas (Program Management)
• Ejecución Completa (Full Execution)
• Programa Integral de Gimnasia Laboral (Workplace Gymnastics Program)
• iMOV Wall — Videos y Tips
• Contenido Educativo de Hábitos Saludables (Healthy Habits Educational Content)

Quantifiable outcome

• Employees report improved sleep quality, better mobility, and increased energy levels after participating in conditioning programs
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Wellable: Corporate wellness platform offering challenges, content, and rewards to enterprise employees. Closely aligned with IMOV's B2B HR buyer focus and modular program design, though Wellable is more technology-delivered and serves US-headquartered enterprises.
• TotalPass: LatAm-origin corporate wellness platform (Brazil/Mexico) that gives employees subsidized access to fitness networks. Closely comparable to IMOV's target buyer (corporate HR) and end-user (employees seeking workplace wellness), though delivered digitally rather than on-site.
• Limeade: Enterprise employee well-being and engagement platform targeting HR buyers across industries. Comparable to IMOV in horizontal segmentation across employer types and in offering wellness content and culture/program resources, though delivered as a SaaS platform.
• BFit: Chilean corporate fitness and wellness platform offering subsidized gym access and wellness services to enterprise clients. Directly competes with IMOV in the same Chilean market for the same corporate HR buyer and employee-wellness budget.
• Headspace for Work: B2B corporate wellness offering from Headspace, providing mindfulness, mental health, and physical activity content to enterprise employees. Comparable buyer (corporate HR) and overlapping wellness pillars (mental health, fitness, culture), with modular enterprise subscription contracts similar in shape to IMOV's tiered offering.

Emerging players

• ClassPass: Consumer and corporate fitness/wellness subscription platform offering access to studios, gyms, and wellness experiences. Comparable in targeting employees of corporate clients with multi-modal wellness offerings, with growing enterprise/Corporate Plans segment that competes with IMOV for HR budget.
• Wellbeats: On-demand fitness and wellness content platform for employers and fitness facilities. Comparable to IMOV's workplace wellness buyer and to iMOV Wall's digital content component, though Wellbeats is a technology-content provider rather than on-site service operator.

Broad incumbents

• Wellhub (formerly Gympass): Global corporate wellness platform offering employer-subsidized access to gyms, wellness apps, and on-demand classes. Comparable to IMOV as both target enterprise HR buyers with employee-wellness programs, though Wellhub operates at vastly greater scale via a digital marketplace model rather than on-site service delivery.
• Virgin Pulse: Global enterprise wellness, engagement, and benefits platform serving multinational employers. Overlaps with IMOV on the corporate wellness buyer and four-pillar content domains (fitness, mental health, culture/social), but is a software-driven incumbent rather than a service-based consultancy.

Regional players

• SmartFit: Latin American low-cost fitness chain (Brazil-headquartered, expanding regionally) with growing corporate accounts. Comparable as a LatAm-focused fitness/wellness brand serving employees, though primarily a brick-and-mortar gym operator rather than a consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/imov
• Facebookfacebook.com/IMOVcl
• LinkedInlinkedin.com/company/imovcl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMOV Consultora Deportiva