Billion

What Billion does

Billion is a Mexico City-based e-commerce agency that operates as an outsourced marketplace operations partner for brands and D2C companies selling on Amazon, Mercado Libre, Walmart, Liverpool, Linio, Coppel, and Elektra. Founded around 2010, the firm centers on a full-service 'Manejo Total de Marketplaces' offering that bundles account opening, cataloging, advertising, BI reporting, and customer service, supplemented by modular add-ons for paid media (Meta, Google, Amazon, Mercado Libre, Klaviyo email), translation, optimization, consulting/training, and international expansion into the US, Canada, Brazil, Europe, and additional LATAM countries. The firm holds verified partner status with Amazon and Mercado Libre, a Klaviyo partnership, and SPN certification, and uses AI-based keyword research software to optimize SEO positioning of listings.

Commercially, Billion runs a professional services model with quote-based monthly retainers, sold through a consultative, sales-led GTM motion targeting brands, D2C operators, SMBs, and enterprises with internal e-commerce teams. The technology stack is operational rather than productized: marketplace cataloging systems, BI reporting at the SKU level, and AI-assisted keyword research tools support human account teams rather than constituting a standalone SaaS platform. There is no disclosed API, no SDK, no MCP integration, and no mobile app.

Billion is privately held and bootstrapped — no funding rounds, parent entities, or institutional investors are disclosed. Headcount sits in the 11–50 range. Geographic footprint spans North America, South America, Europe, and Asia, delivered remotely from Mexico City with direct sales rather than partner channels.

Name

Billion

Legal name

Billion

Website

https://billion.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Billion is a Mexico City-based e-commerce agency that provides full-service marketplace management, advertising, cataloging, and cross-border expansion for brands and D2C companies selling on Amazon, Mercado Libre, Walmart, and other major LATAM marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services - Full Marketplace Management: Comprehensive agency services handling all aspects of marketplace operations including account setup, cataloging, advertising, customer service, and optimization. Revenue generated through service fees for ongoing marketplace management.
2. Marketing and Advertising Services: Digital advertising campaigns across Amazon Advertising, Mercado Libre Ads, Facebook Ads, Instagram Ads, Google Ads, and Klaviyo email marketing. Revenue generated through advertising management fees and campaign execution.
3. Cataloging and Translation Services: Product listing services including basic cataloging, professional cataloging with keyword research, and translation services (human and automated) for international marketplace listings.
4. Consulting and Training Programs: Customized training programs for teams to become marketplace experts, as well as strategic consulting services for e-commerce growth objectives.
5. International Expansion Services: Advisory and execution services for brands looking to expand sales to international markets through Amazon, Mercado Libre, and D2C platforms like Shopify.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Billion is a full-service e-commerce agency that manages brands' end-to-end operations on major online marketplaces including Amazon, Mercado Libre, Walmart, Liverpool, Linio, Coppel, and Elektra. Its services span account opening, product cataloging with AI-driven keyword research, paid advertising campaign management across multiple ad platforms, listing optimization, customer service, training, and cross-border international expansion. The agency's flagship offering, "Manejo Total de Marketplaces" (Full Marketplace Management), bundles these capabilities into a single outsourced operations engagement for brands that want to outsource their entire marketplace presence.

Product overview

Billion is an agency providing omnichannel e-commerce services focused on marketplace operations. The core offering is Manejo Total de Marketplaces — a comprehensive, full-service module covering all operational activities from account opening through cataloging, advertising, business intelligence, and day-to-day management across Amazon, Mercado Libre, Walmart, Liverpool, and additional marketplaces. This is supplemented by specialized add-on modules: Marketing y Publicidad (paid advertising across Meta, Google, Amazon, and Mercado Libre platforms), Catalogación y Traducción (product listing and localization), Consultoría y Capacitación (training and strategic consulting), Venta Internacional (cross-border expansion), Optimización (listing and campaign optimization), Atención a Clientes (customer support), Apertura de Cuentas (account setup), and a custom ¿Qué Se Te Ocurre? module for bespoke needs. The portfolio follows a platform-plus-modules architecture where clients can engage the full-service core or select individual modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Manejo Total de Marketplaces (Full Marketplace Management) Comprehensive, end-to-end outsourced marketplace operations service covering account opening, product cataloging with AI-based keyword research, advertising campaigns, business intelligence reporting, and day-to-day operational management across Amazon, Mercado Libre, Walmart, Liverpool, Linio, Coppel, and Elektra. Designed for brands and businesses seeking to fully outsource their marketplace presence.
• Marketing y Publicidad (Advertising) Digital advertising management service executing paid campaigns across Amazon Advertising, Mercado Libre Ads, Facebook Ads, Instagram Ads, Google Ads, and Klaviyo-powered email marketing for marketplace and e-commerce clients.
• Catalogación y Traducción (Cataloging & Translation) Product listing service offering basic and professional cataloging tiers, including keyword research, SEO optimization, and human or automated translation for cross-border marketplace listings.
• Consultoría y Capacitación (Consulting & Training) Customized e-commerce training programs delivered as personalized one-on-one or group sessions (virtual or in-person), combined with strategic consulting to develop methodologies tailored to each client's specific marketplace objectives.
• Venta Internacional (International Sales) International expansion service guiding brands into Amazon (US, Canada, Brazil, Europe, Asia), Mercado Libre (Argentina, Chile, Colombia, Paraguay), and D2C via Shopify, applying marketplace best practices to cross-border growth.
• Optimización (Optimization) Listing optimization service covering catalog elements (titles, descriptions, keywords, SEO), advertising campaign performance tuning, and content elements including A+ Content, technical data sheets, categorization, search nodes, and images.
• Atención a Clientes (Customer Service) Customer support and customer experience management service handling buyer messages and inquiries across marketplaces, adhering to platform policies, with a dedicated account executive assigned per client.
• Apertura de Cuentas (Account Opening) Marketplace account opening and configuration service for Amazon, Mercado Libre, Walmart, Liverpool, and Linio, including correct initial setup and ongoing troubleshooting support.
• ¿Qué Se Te Ocurre? (Custom On-Demand Service) Custom on-demand service addressing any e-commerce or marketplace need not covered by Billion's standard service modules, tailored to specific client requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KlaviyocoreTechnology or IntegrationBillion is a Klaviyo Partner, utilizing Klaviyo's email marketing platform for client campaigns. Klaviyo is described as the most powerful email marketing software in the world, and Billion leverages this partnership to provide email marketing services to their marketplace clients.
• AmazoncoreGTM or Marketing PartnerBillion holds a Verified Partner badge for Amazon, indicating official partnership status. They specialize in Amazon marketplace operations including account management, advertising (Amazon Advertising), and international selling across US, Canada, Brazil, Europe, and Asia.
• Mercado LibrecoreGTM or Marketing PartnerBillion is a certified partner for Mercado Libre, the leading Latin American marketplace. They offer services across multiple Mercado Libre countries including Argentina, Chile, Colombia, Paraguay, and Mexico, including Mercado Libre Ads management.
• SPN (Seller Partner Network)minorGTM or Marketing PartnerBillion displays the SPN certification badge, indicating membership in a seller partner network or certification program for marketplace service providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buy Box Experts: Buy Box Experts is an Amazon-focused agency providing seller account management, listing optimization, advertising, and growth consulting. It directly overlaps Billion's Amazon marketplace operations and optimization offering.
• Scalefast: Scalefast is an ecommerce growth partner that provides digital marketing, brand strategy, and outsourced commerce operations for brands. Its outsourced growth and marketplace orientation make it a comparable agency peer.
• Seller Interactive: Seller Interactive is an Amazon marketing and operations agency offering listing optimization, PPC, account management, and growth services. It directly competes for the same marketplace-management client needs.
• Momentum Commerce: Momentum Commerce is an Amazon-focused agency and consultancy supporting seller growth through listing, advertising, and operational services. It is directly comparable in target customers and service delivery.
• Pattern: Pattern is an ecommerce accelerator and marketplace operator that helps brands scale through digital commerce, marketplace operations, marketing, and data. It is directly comparable to Billion's end-to-end marketplace management and optimization services.
• Threepipe: Threepipe is a digital commerce agency with Amazon and marketplace services spanning catalog and content, advertising, and account operations. Its agency model and brand customer base are closely comparable to Billion's full-service model.
• Serti: Serti is an e-commerce marketplace agency serving brands with strategy, cataloging, advertising, and operations across online channels. It is a direct peer to Billion's multi-marketplace management and digital marketing services.

Broad incumbents

• Publicis Sapient: Publicis Sapient is a global digital transformation and commerce services firm serving large brands across channels. It is a broad incumbent comparator for Billion's marketplace operations, consulting, and digital marketing capabilities.
• Bounteous: Bounteous is a broad digital commerce agency offering strategy, experience design, technology, and marketing services to brands. It is a broad incumbent comparator for Billion's enterprise-oriented e-commerce services.

Others

• ChannelAdvisor: ChannelAdvisor provides marketplace management and advertising technology that helps brands and retailers list, merchandise, and advertise across marketplaces. It is an adjacent peer because it serves the same marketplace workflow, although it is a software platform rather than a services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billion