Ambient-TV

What Ambient-TV does

Ambient-TV Sales & Services GmbH, operating as Ambient-TV, is a Hamburg-based private company founded in 2010 that provides Digital Out-of-Home (DOOH) advertising services in Germany. The company functions as an intermediary aggregator, connecting advertisers with digital screen and billboard inventory supplied through a nationwide partner network of approximately 10,000 physical locations and over 50,000 screens, spanning retail, food service, fitness and entertainment venues such as EDEKA, Kaufland, MediaMarkt, Saturn, McDonald's, McFIT, Fitness First, Cinemaxx and UCI Kinowelt. Its core product is a DOOH booking platform paired with the Creativsimulator, an interactive web tool that allows prospective clients to visualize how their logo or creative will appear on selected screens before committing to a campaign.

The underlying technology stack is relatively conventional: a website-driven booking funnel, an SVG/image-based creative preview tool, and a chat-based inquiry automation for handling customer service requests. The company does not disclose an API, SDK, or programmatic integration, and there is no evidence of AI/ML capability, data assets, or proprietary audience-targeting models. Business operations are anchored by a sales-led, consultative go-to-market motion — pricing is quote-based and not publicly disclosed, and the primary acquisition mechanism is a "Get in touch" contact form supported by a chatbot.

Ambient-TV generates revenue through transactional screen-booking fees, taking a cut on advertising placements booked across its partner network. The company reports 1-10 employees, has no disclosed institutional funding, and operates under the umbrella of Edgar Media Group while maintaining a core supply-side partnership with Ströer, Germany's largest outdoor advertiser, which both provides inventory and appears as a customer logo. The company also maintains a portfolio of minor CSR partnerships with charitable and educational organizations (e.g., WEISSER RING, Kinder-Hospiz Sternenbrücke, IU International University) that are not material to revenue but reflect brand positioning.

Name

Ambient-TV

Legal name

Ambient-TV Sales & Services GmbH

Website

https://dooh-media.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ambient-TV is a Hamburg-based DOOH advertising intermediary that aggregates a nationwide German network of 50,000+ digital screens across 10,000+ partner venues, connecting SMB and enterprise advertisers with retail, food service, fitness, and entertainment locations via a sales-led booking platform.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Digital out-of-home advertising
• DOOH advertising network
• Outdoor digital screens
• Advertising screen booking
• Digital billboard advertising

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. DOOH Advertising Screen Bookings: Revenue generated from booking digital advertising spots on screens across their partner network. Advertisers pay to display their brand/campaign on selected screens at specific locations, with pricing based on screen placement, location popularity, and campaign duration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ambient-TV operates a Digital Out Of Home (DOOH) advertising platform that aggregates screen and billboard inventory from a nationwide partner network across Germany, comprising approximately 10,000 locations and 50,000+ digital screens. Advertisers book placements on these screens to display branded campaigns at targeted locations, supported by a Creativsimulator tool that previews ads on selected screens. The company serves both small regional businesses and large national brands through a consultative sales approach.

Product overview

Ambient-TV operates a unified Digital Out Of Home (DOOH) advertising platform that aggregates screen inventory from a nationwide partner network. The core offering connects advertisers with approximately 10,000 locations and over 50,000 digital screens for outdoor advertising. The Creativsimulator tool enables advertisers to visualize their logos on screens as part of the campaign creation process. The platform targets both small regional companies and large advertisers, offering customized campaign creation and targeted audience reach through their partner network of screens and billboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Out Of Home (DOOH) Advertising Platform A nationwide advertising platform aggregating approximately 10,000 partner locations with 50,000+ digital screens and billboards across Germany, enabling advertisers to book placements for outdoor brand campaigns.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Edgar Media GroupcoreOthersParent company affiliation. Ambient-TV operates as part of Edgar Media Group, which provides corporate backing and group synergies.
• StröercoreOthersMajor outdoor advertising company and key partner in Ambient-TV's screen network. Ströer provides billboard and screen inventory for the DOOH advertising platform.
• WEISSER RING e. V.minorOthersCharitable organization supported by Ambient-TV as part of corporate social responsibility initiatives.
• Kinder-Hospiz SternenbrückeminorOthersChildren's hospice charity supported by Ambient-TV through CSR initiatives.
• SOKO Tierschutz e.V.minorOthersAnimal protection organization supported by Ambient-TV through CSR initiatives.
• recycleherominorOthersRecycling initiative supported by Ambient-TV through CSR initiatives.
• Internationale Hochschule (IU International University)minorOthersHigher education institution supported by Ambient-TV through CSR initiatives.
• Schutz für KinderminorOthersChild protection organization supported by Ambient-TV through CSR initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viooh: A London-based programmatic DOOH marketplace operator that enables automated buying of digital outdoor inventory across multiple geographies — directly comparable to Ambient-TV's advertising marketplace model.
• Place Exchange: A programmatic DOOH supply-side platform aggregating inventory from venue operators and enabling real-time, data-driven buying of outdoor screens — a direct technological peer to Ambient-TV's aggregation play.
• Broadsign: A DOOH content management and programmatic platform used by venue operators and media owners to monetize digital screens — comparable in that it powers the inventory layer Ambient-TV aggregates.
• Vistar Media: A US-based DOOH ad-tech platform that programmatically connects advertisers with digital screens across venue operators, addressing the same supply-aggregation problem Ambient-TV solves in Germany.

Regional players

• WallDecaux: A leading German street-furniture and outdoor advertising operator (JV between Wall and JCDecaux) operating premium DOOH screens in German cities — overlapping with Ambient-TV's urban DOOH inventory base.

Emerging players

• Moving Walls: A DOOH platform operator providing planning, buying, and measurement tools for out-of-home advertising — comparable as a technology-enabled aggregator serving advertisers and venue operators.

Broad incumbents

• Clear Channel Outdoor: One of the world's largest outdoor advertising companies with significant DOOH assets in Europe. Competes in the same advertiser budget pool and offers comparable digital screen inventory.
• Lamar Advertising: US-headquartered outdoor advertising operator with a growing DOOH portfolio. Comparable as a broad incumbent competing for advertiser spend in the same digital-out-of-home category.
• Ströer: Germany's largest outdoor advertising operator, owning a nationwide network of digital and static billboards. It is both Ambient-TV's most important inventory partner and a direct competitor in DOOH media sales.
• JCDecaux: Global outdoor advertising leader with a major German presence across street furniture, transit, and digital billboards. Competes broadly with Ambient-TV in DOOH inventory and sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ambient-TV-Sales-Services-205781079911872

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambient-TV