Personal Assistance Services

What Personal Assistance Services does

Personal Assistance Services (PAS), founded in 1982 and headquartered in St. Louis, Missouri, is a privately held Employee Assistance Plan (EAP) provider operating for over four decades under founder and CEO Susan Skinner. The company sells subscription-based EAP services to employer clients, who in turn provide confidential counseling, coaching, financial, legal, family-care, risk-management, and digital wellness resources to their employees and dependents. PAS reports coverage of hundreds of thousands of people across virtually every U.S. industry and maintains a network of 60,000 licensed masters-level counselors in the United States with service delivery reach across 185 countries.

The service portfolio is organized into three layers: member services (24/7 in-the-moment support, counseling, family care coaching, lifestyle and wellbeing coaching, financial services, legal services, and work/life consultation), organizational services (performance improvement, risk management consultation, on-site and online training, and benefit communication), and integrated digital engagement platforms (eM Life mindfulness, Togetherall peer support community, and MindHealth Matters digital magazine). Multi-channel access is supported through a 24/7 helpline, secure chat, text messaging, and member apps. The company is HIPAA-compliant, SOC-certified, and a member of the National Behavioral Consortium.

PAS generates revenue through annual subscription fees paid by client organizations, with pricing customized based on employee count and service package. Distribution is exclusively B2B via direct enterprise field sales targeting HR and benefits decision-makers, with dedicated account managers providing consultative support, quarterly service reports, and annual ROI analyses. The company cites 98%+ account retention and 95% employee retention, and reports strong downstream outcomes including 87% of participants reporting improved personal life, 77% reporting improved workplace productivity, and 90% of cases resolved within the EAP benefit.

Name

Personal Assistance Services

Legal name

Personal Assistance Services

Website

https://paseap.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Personal Assistance Services (PAS) is a St. Louis-based, founder-led Employee Assistance Plan provider founded in 1982, selling subscription EAP services to hundreds of employer organizations across diverse U.S. industries and 185 countries via a 60,000-counselor network.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Employee assistance program
• Mental health counseling
• Workplace wellness services
• Behavioral health support
• EAP services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Plan (EAP) Subscription Services: PAS generates revenue through annual subscription fees paid by client organizations for EAP services provided to their employees. Services include counseling, coaching, consultation, risk management, and digital wellness platforms. Pricing is based on employee count and customized service packages.
2. Account Management Services: Dedicated account management with quarterly service reports and annual ROI reporting included with service. Account managers provide consultative support and proactive outreach to client organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Personal Assistance Services (PAS) is an Employee Assistance Plan (EAP) provider that sells annual subscription-based EAP benefits to employer organizations for their employees and dependents. Core deliverables include 24/7 telephone/chat/text counseling by master's-level licensed counselors, family care and lifestyle coaching, financial and legal consultations, work/life support, organizational risk-management and performance-improvement consultation, on-site training, and integrated digital wellness platforms (eM Life mindfulness, Togetherall peer support, MindHealth Matters magazine), backed by a US network of 60,000 counselors and international reach across 185 countries.

Product overview

Personal Assistance Services (PAS) is a human capital business strategy and premier Employee Assistance Plan (EAP) provider offering a comprehensive suite of services organized into three main categories: member services (In-the-moment Support, Counseling, Family Care Coaching, Lifestyle & Wellbeing Coaching, Financial Services, Legal Services, and Work/Life Consultation); organizational services (Performance Improvement Services, Risk Management Consultation, Training/Education/Support, Online EAP Training, and Benefit Communication); and integrated digital engagement platforms (eM Life Mindfulness Solution, Togetherall, and MindHealth Matters). The company operates a national network of 60,000 licensed counselors across 185 countries, providing confidential support for virtually any life event need.

Differentiator

Problem solved

Functional benefit

Products and services

• In-the-Moment Support (24/7 Helpline) 24/7/365 access to master's-level EAP counselors providing immediate support via telephone, secure chat, text messaging, and integrated apps without requiring an appointment, delivered to employees and dependents of client organizations.
• Counseling Confidential counseling services addressing personal challenges, relationship concerns, stress management, addiction, trauma, and emotional wellbeing for employees and their dependents of client organizations.
• Family Care Coaching Coaching and referral services for childcare, eldercare, parenting, education planning, and homebound education support for employees of client organizations.
• Lifestyle & Wellbeing Coaching Coaching services covering career, retirement, parenting, organizing, tobacco cessation, life coaching, personal health, and eldercare goals for employees of client organizations.
• Financial Services Telephonic access to accredited financial counselors for consultation on money matters including debt management, mortgage planning, estate planning, and community resource connections for employees of client organizations.
• Legal Services Attorney consultations providing up to 30 minutes of guidance on family law, real estate, consumer matters, wills and probate, auto-related issues, and identity theft prevention for employees of client organizations.
• Work/Life Consultation Consultations to assist participants with eldercare, organization, productivity, life coaching, and career coaching needs throughout their working life for employees of client organizations.
• Performance Improvement Services Expertise in addressing employee behavioral patterns impacting job performance, including performance management referrals, policy violation referrals, and drug-free workplace program support, delivered to managers and HR at client organizations.
• Risk Management Consultation Complimentary consultation to HR in high-risk situations including threat of violence, erratic behavior, high-risk terminations, and workgroup conflict, delivered by PAS's forensic and clinical psychologists to client organizations.
• Training, Education, and Support Customized on-site interventions including personal and professional development seminars, critical incident support, health fair support, psychological first aid training, and management consultation for client organizations.
• Online EAP Training Video and webinar-based training for employee orientation, management services, critical incident response, resilience building, and micro-training topics for client organizations.
• Benefit Communication Customized benefit communication strategy services focusing on wellbeing promotion, vendor integration, targeted messaging, and multimedia content options for client organizations.
• eM Life Mindfulness Solution Digital mindfulness platform offering live expert-led interactive classes, on-demand content, and cognitive behavioral therapy programs, with charitable donations tied to usage, made available to employees of client organizations.
• Togetherall Safe, clinically moderated anonymous peer-to-peer support community available 24/7 where participants can connect, share experiences, and access self-directed courses, made available to employees of client organizations.
• MindHealth Matters Monthly interactive digital wellbeing magazine with point-and-click access to engaging information, interactive graphics, exercises, and direct connection to PAS counselors, distributed to employees of client organizations.

Quantifiable outcome

• 87% of participants report personal life is better after services
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• eM LifecoreTechnology or IntegrationeM Life is the mindfulness platform integrated with PAS services, offering interactive, live, and on-demand mindfulness and cognitive behavioral therapy programs. The platform teaches new skills daily and participants have the option to connect with a PAS counselor directly from the platform. PAS receives a portion of usage minutes donated to charities like Veterans Path.
• TogetherallcoreTechnology or IntegrationTogetherall provides a safe, clinically moderated, and anonymous peer-to-peer support community integrated with PAS services. Over 92% of participants self-report improvement in well-being after engaging with the platform. PAS provides easy access and encourages stigma-free engagement in this community.
• Red CrossminorOthersPAS partners with Red Cross for annual blood drives. PAS staff, families, and guests participate in these community events, collecting blood donations for the Red Cross.
• Feed My PeopleminorOthersLocal food bank benefiting from PAS's annual food and personal care items drive. PAS staff competed in five teams to collect over 1,000 items for the food bank.
• Covenant HouseminorOthersCovenant House is a St. Louis-based charity helping young people experiencing homelessness and trafficking. PAS trivia teams helped raise money for Covenant House through events hosted by GadellNet.
• National Behavioral ConsortiumminorOthersNBC is an industry consortium of EAP providers. PAS maintains membership, indicating adherence to industry standards and best practices. NBC logo appears on the website footer.

Scale indicators16 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spring Health: Spring Health is a precision mental health benefits provider offering EAP-style services, therapy, coaching, and medication management to employers. It competes head-to-head with PAS on multi-channel access, global reach, and outcomes measurement.
• Modern Health: Modern Health is a global mental health platform serving employers worldwide with therapy, coaching, and self-service digital tools. It overlaps with PAS on global EAP delivery, employer-targeted sales, and integrated digital engagement.
• Lyra Health: Lyra Health is a digital-native mental health benefits platform sold to employers, offering therapy, coaching, and medication services through in-person and virtual channels. It directly competes with PAS for enterprise EAP contracts with a more modern, app-led experience.
• ComPsych: ComPsych is one of the largest traditional EAP providers worldwide, selling employee assistance, behavioral health, and wellness programs to employers. It is the closest traditional-services competitor to PAS in scale, model, and target buyer.

Broad incumbents

• Cigna Behavioral Health / Evernorth: Cigna, through Evernorth, sells EAP and behavioral health benefits to employers alongside its medical and pharmacy products. It overlaps with PAS on EAP delivery but bundles these services within a larger insurance ecosystem.
• Magellan Health: Magellan Health (now part of Centene) is a managed behavioral health and EAP provider serving health plans, employers, and government agencies. It is a scaled incumbent competing with PAS in the behavioral health/EAP segment.
• TELUS Health (LifeWorks): TELUS Health, following its acquisition of LifeWorks (formerly Morneau Shepell), provides EAP, wellness, and mental health services to employers globally. It competes with PAS on global EAP delivery as part of a broader wellbeing and benefits suite.
• Optum Behavioral Health: Optum, part of UnitedHealth Group, provides EAP and managed behavioral health services to large employers and health plans at massive scale. It is a broad incumbent competing with PAS for large employer EAP contracts as part of a much wider benefits portfolio.

Emerging players

• Wellworks For You: Wellworks For You is an EAP and corporate wellness provider focused on mid-market employers, offering counseling, wellness, and benefits-navigation services. It is comparable to PAS as a smaller, traditional EAP competitor targeting overlapping buyer segments.
• Wellable: Wellable is a corporate wellbeing platform that partners with EAPs and wellness vendors to deliver programs to employers. It overlaps with PAS as a complementary wellbeing technology provider addressing the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/personal-assistance-services

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Assistance Services