Eagle Eye Golf and Banquet Center

Name

Eagle Eye Golf and Banquet Center

Legal name

Eagle Eye Golf & Banquet Center

Website

https://eagleeyegolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Courses and Event Venues

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Venue & Banquet Hall Catering (THAFAIAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Banquet event hosting
• Wedding reception venues
• Corporate event hosting
• Golf league programs

Headquarters

HQ city

Bath

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Golf Green Fees and Cart Rentals: Per-round green fees across six distinct golf facilities ranging from budget-friendly 9-hole and 12-hole courses to championship 18 and 27-hole venues. Power cart included in most rates. Dynamic pricing by day of week and season.
2. Stay and Play Golf Packages: Bundled lodging and golf packages coordinated through partner hotels, with prices per person based on number of nights, rounds, and courses played. Package includes cart, range balls, pro shop discounts, and replay discounts.
3. Gift Cards: Prepaid gift cards sold online, in person at pro shops, and over the phone at $25, $50, $75, $100, $150, $250, and $500 denominations. Online orders have a 3-5 day processing window.
4. Banquet, Wedding, and Corporate Event Hosting: Rental and catering revenue from six banquet rooms across Eagle Eye and Hawk Hollow properties. Venues accommodate meetings, trade shows, weddings, and corporate retreats up to 450-500 guests.
5. Food and Beverage: On-site grills at Eagle Eye, Hawk Hollow, and Timber Ridge offer food and beverage. Partner restaurants in the area provide dining discount benefits to stay-and-play guests.
6. Golf League Fees: 9-hole league play Monday through Thursday across Eagle Eye, Hawk Hollow, Timber Ridge, and Woodside. League coordinator manages registration and participation.
7. Golf Outing Hosting: Private and public golf outing hosting for groups of any size, managed by dedicated event planners. Custom coordination of tournament logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eagle Eye Golf & Banquet Center operates six distinct golf facilities totaling 84 holes plus an 18-hole natural grass putting course in Mid-Michigan, alongside two banquet venues with seven rooms and two ceremony sites. The company sells green fees and cart rentals, stay-and-play packages bundled with partner hotels, golf outing hosting, league play, wedding ceremonies/receptions, corporate meetings, food and beverage service, and gift cards. Revenue is generated through facility usage fees, event rentals, catering, and ancillary retail.

Product overview

Eagle Eye Golf & Banquet Center operates as a multi-course golf destination and event venue in Mid-Michigan, offering six distinct golf facilities and comprehensive banquet/event services. The portfolio includes three championship courses (Eagle Eye 18-hole, Hawk Hollow 27-hole, Timber Ridge 18-hole) positioned as premier destinations, two smaller-format courses (Woodside 12-hole, The Falcon 9-hole), and a specialty putting course (Little Hawk 18-hole natural grass putting). Event services encompass six banquet rooms across Eagle Eye and Hawk Hollow for weddings (up to 450 guests), corporate events (up to 500 guests), and special occasions. The company also offers stay-and-play golf packages, golf outing coordination, league programs, gift cards, and food & beverage services through on-site grills and restaurant partnerships. The operation positions itself as Mid-Michigan's premier golf destination, with Eagle Eye ranked #5 public course in Michigan and hosting major championships including the Michigan Amateur.

Differentiator

Problem solved

Functional benefit

Brands

• Hawk Hollow: 27-hole championship golf course with banquet facilities
• Timber Ridge
• Woodside
• The Falcon
• Little Hawk

Products and services

• Eagle Eye Championship Golf Course An 18-hole championship golf course designed by Chris Lutzke in collaboration with Pete Dye, featuring a rolling links-style layout with five sets of tees and a signature island green replica of the famed #17. Ranked #5 best public course in Michigan by Golf Digest and #5 in the nation by Golf Advisor in 2017. Available to the public for green fee play.
• Hawk Hollow Championship Golf Course A 27-hole championship golf course designed by Jerry Mathews, rated 4.5 out of 5 stars by Golf Digest and listed among the top 200 Places to Play. Includes complete practice facilities with two full-size practice ranges, undulating practice putting green, and short game practice area. Available to the public for green fee play.
• Timber Ridge Championship Golf Course An 18-hole championship golf course carved from a mature tree nursery planted in the late 1940s, designed by Jerry Matthews. Features hilly terrain, spectacular views, and an environmentally sound design philosophy incorporating existing marshland. Available to the public for green fee play with online-only discounted rates.
• Woodside Golf Course A unique 12-hole golf course (one of only a handful in the country), spanning 146 acres with wooded terrain, stately hardwoods framing generous fairways, and gentle challenging putting contours. Includes three additional holes designed by Chris Lutzke in 2014. Available to the public as a budget-friendly walking or power cart option.
• The Falcon Golf Course A 9-hole executive links-style golf course providing challenge and playability for golfers of all skill levels. Features back tees for accomplished players and forward tees for less experienced players, with walking allowed and pull carts and power carts available. Available to the public at affordable rates.
• The Little Hawk Putting Course An 18-hole natural grass bentgrass putting course (par 54) featuring undulating greens winding through picturesque landscaping. One of only three natural grass putting courses in Michigan and one of a handful in the United States. Open to the public at $12-$15 adult and $8-$10 youth rates.
• Wedding Reception Venues Six unique banquet rooms across Eagle Eye and Hawk Hollow locations for wedding receptions accommodating up to 450 guests. Eagle Eye features over 45,000 square feet of banquet space with four different rooms all with outdoor deck access. Hawk Hollow offers banquet rooms on each level of its two-story clubhouse overlooking the lake and golf course.
• Wedding Ceremony Sites Two wedding ceremony locations: the non-denominational Wedding Chapel at Hawk Hollow (indoor, seating up to 200 guests, with bridal suites, house sound, and wireless microphones) and the Wedding Garden at Eagle Eye (outdoor, seating up to 300 guests). Both are handicap accessible with ample on-site parking.
• Corporate Event Services Seven unique banquet rooms for corporate meetings, trade shows, and retreats accommodating up to 500 guests. Includes access to the Little Hawk Putting Course and golf courses for team-building activities, with free on-site parking, dedicated corporate event planners, and quote-based pricing.
• Stay and Play Golf Packages Coordinated multi-day golf and lodging packages at Eagle Eye, Hawk Hollow, and Timber Ridge including tee times, power cart use, practice range balls, pro shop apparel discounts, partner restaurant discounts, and Little Hawk Putting Course access. Available in 1-2 night configurations with 1-3 rounds of golf, per person based on double occupancy.
• Golf Outings Private and public golf outing hosting for groups of any size across six available golf courses. Includes dedicated event coordinator support and customizable tournament formats with logistics managed end-to-end.
• Golf League Programs Recurring 9-hole league play Monday through Thursday across Eagle Eye/Hawk Hollow, Timber Ridge, and Woodside courses. Includes a league coordinator who organizes new leagues or places individuals into existing leagues for weekly participation.
• Gift Cards Prepaid gift cards redeemable at Eagle Eye Golf & Banquet Center, available in $25, $50, $75, $100, $150, $250, and $500 denominations. Purchasable online (3-5 day processing), in person at pro shops, or by phone at (517) 903-8064.
• Food and Beverage Services On-site dining at Eagle Eye Grill, Hawk Hollow Grill, and Timber Ridge Grill featuring veranda seating with golf course views. Includes partnership discounts at local restaurants including Mitchell's Fish Market, Boston's Gourmet Pizza, Jimmy's Pub, Reno's North, Bravo! Italian Kitchen, Capital Prime, Art & Jakes Sports Bar & Grill, Applebees, One North, and Fiesta Charra.

Quantifiable outcome

• Eagle Eye ranked #5 in the nation (Golf Advisor, 2017) and #5 public course in Michigan (Golf Digest, 2014)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, supporting and minor.

• Hyatt Place Lansing-EastcoreOthersPreferred hotel partner for Stay and Play packages. Located in the Lansing-East area, providing lodging for golfing groups visiting Eagle Eye, Hawk Hollow, and Timber Ridge. Upgrade option available at +$7 per golfer per night.
• Hampton Inn East LansingsupportingOthersHotel partner for Stay and Play packages. Offers lodging for golfing groups visiting Eagle Eye's facilities.
• Holiday Inn Express East LansingsupportingOthersHotel partner included in Stay and Play program for Eagle Eye golf visitors.
• Fairfield by Marriott EastwoodsupportingOthersHotel partner for Stay and Play golf packages.
• TownePlace Suites by Marriott Lansing NorthsupportingOthersHotel partner for Stay and Play golf packages.
• Mitchell's Fish MarketminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests. One of 10+ local restaurants in the Eagle Eye discount program.
• Boston's Gourmet PizzaminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• Jimmy's PubminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• Reno's NorthminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• Bravo! Italian KitchenminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• Capital PrimeminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• Art & Jakes Sports Bar & GrillminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests.
• ApplebeesminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests at the East Lansing location.
• One NorthminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests in the East Lansing area.
• Fiesta CharraminorGTM or Marketing PartnerRestaurant partner offering dining discounts to Stay and Play guests. Located at 2706 Lake Lansing Rd, Lansing, MI 48912.

Scale indicators10 records

Recent moves1 record

Broad incumbents

• Troon Golf: Largest third-party golf course management company operating hundreds of courses worldwide. Comparable as an industry participant in multi-course golf management and premium public-access positioning.
• American Golf Corporation: Multi-course golf owner and operator managing public-access facilities across the U.S. Comparable as a multi-course public-access golf operator, though its portfolio is far broader and less premium than Eagle Eye's.
• Boyne Golf: Ten-course Michigan golf portfolio across multiple resorts (Boyne Highlands, Boyne Mountain, Crooked Tree). Comparable as a much larger multi-course Michigan golf operator, but with multiple resort locations and lodging assets.

Direct peers

• Treetops Resort: Multi-course Michigan golf resort with on-site lodging and signature design courses. Comparable as a multi-property Michigan golf destination combining golf, lodging, and events under one operator.
• Grand Traverse Resort and Spa: Northern Michigan multi-course resort with on-site lodging, banquets, and event hosting. Comparable as a multi-course Michigan destination combining golf, lodging, and event venues.
• Forest Dunes Golf Club: Michigan multi-course destination (The Loop reversible course and Forest Dunes course). Comparable as a multi-course Michigan golf destination focused on Stay and Play packages.
• Arcadia Bluffs Golf Club: Premier public-access Michigan golf destination on Lake Michigan. Direct comparable as a high-end, award-winning Michigan public golf course serving destination Stay and Play travelers.
• Shanty Creek Resort: Northern Michigan multi-course golf resort with lodging, banquets, and weddings. Comparable as a Michigan multi-course operator combining golf, lodging, and event hosting.
• Bay Harbor Golf Club: Three 9-hole courses in Northern Michigan designed by Arthur Hills, paired with Inn at Bay Harbor lodging. Comparable as a multi-course Michigan premium golf destination.

Regional players

• Crystal Mountain Resort: Northwest Michigan ski/golf resort with multiple golf courses, lodging, and weddings. Comparable as a Michigan regional destination combining golf, lodging, banquets, and weddings under one operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eagleeyegolfandbanquetcenter
• Instagraminstagram.com/eagleeyegolfandbanquetcenter?utm_medium=copy_link
• Xx.com/golfateagleeye
• LinkedInlinkedin.com/company/hawk-hollow-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Eye Golf and Banquet Center