GoodHub
GoodHub is a UK-based online fundraising platform offering free charity profiles, project crowdfunding, ticketed and sponsored events, personal crowdfunding, and automated Gift Aid processing for UK charities, fundraisers, personal crowdfunders, and Community Interest Companies.
- Company typePrivate
- Founded2017
- HeadquartersMarlow, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GoodHub does
GoodHub is a UK-based online fundraising platform operated by GoodHub Platforms Limited, a private limited company registered in England (company number 10702553), with its registered office at 7 Gay Street, Bath BA1 2PH. The platform serves four primary user segments: registered UK charities and non-profits, individual fundraisers supporting those charities, personal crowdfunders raising funds for themselves or loved ones, and Community Interest Companies (CICs). Its core product surface comprises charity profile pages, project-based crowdfunding campaigns (Crowdfund a Project), ticketed events, sponsored events for challenges and runs, personal crowdfunding pages, and community fundraiser pages. Supporting infrastructure includes SmartSearch for charity discovery, integrated payment processing with monthly settlement, automated Gift Aid collection and HMRC submission, QR codes for mobile donation access, and a Fundraising Calculator for fee estimation. GoodHub is registered with the UK Fundraising Regulator (committing to the Fundraising Promise and Codes of Fundraising Practice) and the Information Commissioner's Office (registration ZA290916). A separate affiliated entity, The GoodHub Foundation (registered charity 1209383), acts as an intermediary that receives and administers donations on behalf of CICs and charities pending registration.
The platform's underlying technology combines a self-serve web application (accessible at goodhub.com and app.goodhub.com) with payment processing, donor management tools, and Gift Aid claim management. Distribution is product-led: users register and create fundraising pages directly without sales interaction, supported by GoodHub Insights content marketing, SEO, platform-integrated social sharing, and offline-to-online conversion via QR codes. A UK-based Client Success team (including named managers Julie Beale and Rebecca Marshall) is provided free of charge to every charity irrespective of size, covering campaign shaping, storytelling refinement, and ongoing monitoring via phone, online, or in-person engagement. Approximately 200,000 UK charities and non-profits are listed on the platform for supporter discovery.
GoodHub monetizes purely through transaction fees rather than subscriptions. Charities pay 1.9% + 20p per donation for payment processing plus 5% of Gift Aid amounts collected; CICs pay the same payment processing fee plus 10% on Gift Aid (5% processing plus 5% CIC surcharge). Personal crowdfunders pay nothing and retain 100% of funds raised, with platform costs covered by optional voluntary contributions from donors at the point of donation, governed by a Fair Fee Policy that may charge the underlying organization the difference if aggregate contributions fall below 5%. The company serves the UK market exclusively, has a stated headcount of 1-10 employees, and has disclosed no external funding, parent company, or M&A activity.
GoodHub firmographics
Firmographics- Name
- GoodHub
- Legal name
- GoodHub Platforms Limited
- Website
- https://goodhub.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodHub is a UK-based online fundraising platform offering free charity profiles, project crowdfunding, ticketed and sponsored events, personal crowdfunding, and automated Gift Aid processing for UK charities, fundraisers, personal crowdfunders, and Community Interest Companies.
- Ownership category
- akta.pro rank
GoodHub industry classification
Industry- Product category
- Online Fundraising Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Grants, Funding & Budget Allocation Platforms (FSAPAHAE), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where GoodHub is headquartered
LocationHeadquarters
- HQ city
- Marlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GoodHub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Fee (Charities): 1.9% + 20p per donation for all card types - debit or credit, domestic or international. Applied to charities and fundraisers.
- Gift Aid Processing Fee (Charities): 5% of Gift Aid amount collected for data collection, processing and submission to HMRC on behalf of registered charities
- Gift Aid Processing Fee (CICs): 10% of Gift Aid amount (5% processing + 5% additional CIC fee) for Community Interest Companies
- Voluntary Contributions: Optional small voluntary contribution added by supporters at point of donation or ticket purchase to cover platform costs. Subject to Fair Fee Policy where if aggregate contributions are less than 5%, the difference may be charged to the organisation.
- Personal Crowdfunding (Zero Fee): No fees charged to personal crowdfunders - they keep 100% of funds raised. Platform is funded through voluntary contributions from donors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Charities - Free to start with transaction fees |
| Freemium | Pay-as-you-go | Fundraisers - Free to set up |
| Freemium | Pay-as-you-go | Personal Crowdfunding - Zero fees, 100% kept |
| Transaction based/ take rate | Pay-as-you-go | CICs - Transaction fees apply |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GoodHub product offering
Product offeringCore offering
GoodHub operates an online fundraising platform in the UK that enables charities, individual fundraisers, and personal crowdfunders to create fundraising campaigns, sell event tickets, and collect donations through dedicated profile pages, project pages, and ticketed/sponsored event tools. The platform integrates card payment processing (1.9% + 20p per donation), automated Gift Aid collection with HMRC submission (5% processing fee for charities, 10% for CICs), and charity discovery via SmartSearch. Personal crowdfunders keep 100% of funds raised with no platform or transaction fees; charities pay no registration or subscription fees.
Product overview
GoodHub is an online fundraising platform offering a unified suite of tools for charities, fundraisers, personal crowdfunding, and Community Interest Companies (CICs) in the UK. The platform is built around its core Charity Profile Pages complemented by distinct fundraising and campaign modules: Crowdfund a Project for specific appeals, Ticketed Events for gala dinners and similar occasions, Sponsored Events for challenges and runs, Fundraiser Pages enabling individual or team supporters to raise funds on behalf of charities, Personal Crowdfunding for individuals raising funds for themselves or loved ones, and Community Fundraiser for grassroots local initiatives. Supporting infrastructure includes SmartSearch for charity discovery, Gift Aid Processing for HMRC claim management, Payment Processing for card transactions, a Fundraising Calculator for fee estimation, and Client Success Manager Support available to all charities at no cost. For CICs and unregistered charities, The GoodHub Foundation acts as an intermediary entity managing donations and Gift Aid. The platform charges charities a 1.9% + 20p payment processing fee and a 5% Gift Aid processing fee, with no platform or subscription fees; personal crowdfunders keep 100% with no fees whatsoever.
Differentiator
Problem solved
Functional benefit
Brands
- The GoodHub Foundation: An independent grant-making charity (registered charity number 1209383) that acts as intermediary for donations to Community Interest Companies (CICs) and Nominated Charities (Pending Registration) on the GoodHub platform.
Quantifiable outcome
- Personal crowdfunders keep 100% of every penny raised with no catches
- +1 more outcomes
Companies that use GoodHub
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
GoodHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GoodHub partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
GoodHub competitors and assessment
Company assessmentDirect peers
- JustGiving: UK's largest dedicated charity and personal crowdfunding platform, owned by Blackbaud. Directly competes on charity profile pages, peer-to-peer fundraising and Gift Aid support; same target charities and UK donor base as GoodHub.
- GoFundMe: Global leader in personal and charitable crowdfunding with a strong UK presence. Competes head-on with GoodHub on personal crowdfunding (medical, hardship, funeral) and charity fundraising flows.
- Wonderful.org: UK charity-focused fundraising platform operated by the Donna Louise Trust. Competes directly on registered charity fundraising pages with Gift Aid and zero-fee positioning similar to GoodHub's value proposition.
- Plumfund: Online crowdfunding platform covering personal causes, community and charity projects. Comparable on zero-fee personal crowdfunding and community fundraiser pages, similar to GoodHub's positioning.
- Crowdfunder UK: UK-based reward and project crowdfunding platform with strong charity and community project focus. Comparable on Crowdfund-a-Project, sponsored events and community fundraiser formats GoodHub emphasises.
- Virgin Money Giving: UK online fundraising service for charities with full Gift Aid handling. Competes on registered UK charity pages, sponsored events and ticketed fundraising, similar to GoodHub's charity features.
Emerging players
- Givebutter: US-based modern fundraising platform for nonprofits offering donations, events, auctions and peer-to-peer fundraising in a free-tier-plus-tips model. Highly comparable product surface and freemium economics, even though US-focused.
- Donorbox: Online donation platform for nonprofits with recurring giving, events and peer-to-peer features. Competes in the same SMB charity segment with a comparable transaction-fee pricing model and recurring donation tooling.
Regional players
- BackaBuddy: South Africa-based crowdfunding platform with personal, charity and event fundraising flows. Similar product mix and transaction-fee economics but operates in a different geography from GoodHub.
Broad incumbents
- Charities Aid Foundation (CAF): Major UK charity services organisation offering payroll giving, donor-advised funds and charity banking. Overlaps with GoodHub's philanthropy/grantmaking and charitable fund intermediation angle rather than its consumer-facing crowdfunding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodHub social profiles
Digital presenceGoodHub compliance and trust
Trust signalCompliance2 records
GoodHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodHub leadership team
Management profileNumber of profiles
Profiles4 records
GoodHub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodHub
What does GoodHub do?
GoodHub operates an online fundraising platform in the UK that enables charities, individual fundraisers, and personal crowdfunders to create fundraising campaigns, sell event tickets, and collect donations through dedicated profile pages, project pages, and ticketed/sponsored event tools. The platform integrates card payment processing (1.9% + 20p per donation), automated Gift Aid collection with HMRC submission (5% processing fee for charities, 10% for CICs), and charity discovery via SmartSearch. Personal crowdfunders keep 100% of funds raised with no platform or transaction fees; charities pay no registration or subscription fees.
Is GoodHub a public or private company?
GoodHub is a private company. It is classified as unknown and is currently operating.
When was GoodHub founded?
GoodHub was founded in 2017. It employs 1 to 10 people.
Where is GoodHub based?
GoodHub is headquartered in Marlow, United Kingdom, in the Europe region.
How does GoodHub make money?
Five revenue lines are on record. Payment Processing Fee (Charities) is the primary driver. The others are gift Aid Processing Fee (Charities), gift Aid Processing Fee (CICs), voluntary Contributions and personal Crowdfunding (Zero Fee).
Who are GoodHub's main competitors?
Direct peers on record are JustGiving, GoFundMe, Wonderful.org, Plumfund, Crowdfunder UK and Virgin Money Giving. Emerging players are Givebutter and Donorbox. BackaBuddy is listed as a regional player. Charities Aid Foundation (CAF) is listed as a broad incumbent.
Does GoodHub have an API?
No public API is recorded for GoodHub.
What industry is GoodHub in?
GoodHub's product category is Online Fundraising Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of FSAPAHAE, Grants, Funding & Budget Allocation Platforms. Its NAICS code is 81321 and its SIC code is 8300.