What Wonderful Organisation does

Wonderful Organisation is a UK non-profit company limited by guarantee (CRN: 9818383) that operates Wonderful.org, a 100% fee-free online fundraising and donation platform for charities, fundraisers, and donors. Founded in 2016 by Kieron James and Carmen (Gabi) James and headquartered at 41 Luke Street, London, the platform was relaunched in March 2021 on Open Banking (account-to-account) payments after a COVID-related pause in April 2020. The organisation is registered with the Fundraising Regulator and the operating payment entity, Wonderful Payments Ltd (CRN: 12601267), is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN: 964289).

The core technology stack is built on UK Open Banking rails, enabling direct donor-bank-to-charity-bank transfers that bypass card networks and eliminate platform fees, processing fees, Gift Aid deductions, and donor tips. Beyond the web platform, the group offers an iOS/Android mobile app called One (generating QR codes and payment links for face-to-face and remote donations, with a commercial subscription tier at £9.99/month for up to 1,000 transactions), a WooCommerce plugin for merchants, a public API for donation and consent data export, and integrations such as Strava for distance-based fundraising. Sub-brands Asima and Four extend the underlying Open Banking infrastructure into enterprise payment services and consumer financial experiences respectively.

Commercially, Wonderful Organisation itself is funded entirely by corporate sponsors branded as Wonderful Partners (with The Co-Operative Bank as the founding sponsor), allowing it to pass 100% of donations to charities. The for-profit operating arm, Wonderful Payments Ltd, monetises through paid merchant and enterprise tiers, but no revenue, ARR, or sponsorship amounts are publicly disclosed. The go-to-market is product-led and community-led, combining self-service registration with content channels (blog, featured charity program, podcast, email newsletter, Twitter) to drive organic adoption among UK registered charities and individual fundraisers.

Name

Wonderful Organisation

Legal name

Wonderful Organisation (operated by Wonderful Payments Ltd)

Website

https://wonderful.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonderful Organisation is a UK non-profit running Wonderful.org, a 100% fee-free charity fundraising platform powered by Open Banking A2A payments. It serves UK registered charities, individual fundraisers and donors, and is funded by corporate sponsors via FCA-authorised Wonderful Payments Ltd.

Ownership category

akta.pro rank

Product category

Charity Fundraising Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Finance Services (6199)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Charity fundraising platform
• Open banking payments
• Nonprofit donation processing
• Fee-free fundraising
• Personal finance app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Sponsorship (Wonderful Partners): The organisation is a non-profit company limited by guarantee, funded entirely by corporate sponsors ('Wonderful Partners') who contribute financially and in other ways to cover platform costs. This allows 100% of donations to be passed to charities with no fees.
2. Commercial Open Banking Payments (Wonderful Payments): Related commercial entity offering Open Banking payment services to businesses, with subscription plans starting at £9.99/month for the One app with up to 1,000 transactions. Separate from the charity fundraising platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wonderful Organisation operates Wonderful.org, a fee-free online fundraising platform that enables UK charities, individual fundraisers, and donors to raise and receive charitable donations without platform fees, donor tips, or Gift Aid deductions. Payments are processed via Open Banking account-to-account transfers, with funds settled instantly into charity bank accounts. The platform also offers a WooCommerce donation plugin, a Strava-connected distance-tracking fundraising tool, and a companion personal-finance mobile app (One by Wonderful) operated via its commercial arm Wonderful Payments Ltd.

Product overview

Wonderful Organisation operates a portfolio of Open Banking-powered financial products and services. The core product is Wonderful.org — a 100% fee-free charity fundraising platform for UK registered charities that passes 100% of donations directly to charities' bank accounts using account-to-account (A2A) Open Banking payments, with no platform fees, no donation fees, and no deductions from Gift Aid. This platform is complemented by related commercial sub-brands: Wonderful Payments (the underlying FCA-authorised payment service powering the charity platform, also offered to businesses via a WooCommerce plugin), One (a merchant payment tools and smartphone app offering QR codes, payment links, and face-to-face donation tools for businesses and charities, available on iOS and Android), Asima (enterprise-grade open banking services for large organisations), and Four (consumer-facing financial experience products). All services share a common technological foundation in Open Banking/A2A payments to eliminate card processing fees.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderful: Pay by Bank services for businesses (wonderful.co.uk)
• One
• Asima
• Four
• One by Wonderful

Products and services

• Wonderful.org Charity Fundraising Platform Fee-free online fundraising platform for UK registered charities, individual fundraisers, and donors. Uses Open Banking A2A payments so 100% of donations reach the chosen charity with no platform fees, no donor tips, and no Gift Aid retained by the platform. Funds settle instantly into charity bank accounts. Supports personal fundraising pages, event-based fundraising (London Marathon, Great North Run, Tough Mudder), Gift Aid claiming by charities directly with HMRC, and distance tracking via Strava integration.
• One by Wonderful Mobile App

Quantifiable outcome

• £10 donation yields £12.50 for charity (including full Gift Aid claim)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• Open Banking LimitedstrategicTechnology or IntegrationOBL is the body responsible for delivering open banking in the UK. Featured Wonderful and CAFOD in a case study highlighting how open banking technology can help secure digital fundraising future for charities.
• Financial Conduct Authority (FCA)coreOthersWonderful Payments Ltd is authorised by the FCA under Payment Services Regulations 2017. Firm Reference Number: 964289.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GiveButter: Free-fee donation and fundraising platform for nonprofits built around transparent pricing. Closest positioning analogue to Wonderful's fee-free promise, though primarily US-focused and card-based rather than Open Banking A2A.
• GoFundMe Charity: Global consumer fundraising platform with dedicated charity / nonprofit offering. Competes head-on for personal-cause fundraising pages, but operates card-based with optional tip/donation processing fees unlike Wonderful's A2A approach.
• JustGiving: UK's most established personal-fundraising-for-charity platform (owned by Blackbaud). Direct competitor for fundraiser pages, donor conversion and charity onboarding; differs by charging platform fees whereas Wonderful is fee-free.
• GiveDirectly: Nonprofit facilitating direct cash transfers to recipients. Comparable in mission alignment (cutting out intermediaries so 100% reaches end beneficiary) and uses mobile/digital rails, similar in spirit to Wonderful's A2A direct-to-charity transfers.
• Donorbox: Recurring-donation platform for nonprofits covering donation forms, subscriptions, and peer-to-peer campaigns. Comparable nonprofit-donation stack for small to mid-sized charities, although priced on a SaaS model rather than fee-free sponsorship.
• Charities Aid Foundation (CAF): Long-standing UK charity donation-processing and giving-vehicle provider offering Gift Aid, payroll giving and donation processing. Comparable as a regulated intermediary between UK donors and registered charities, though via traditional banking rails.

Others

• TrueLayer: UK Open Banking API infrastructure provider enabling A2A payments. Comparable as Open Banking enabler whose rails underpin Wonderful's payment flow; relevant both as an enabler and a potential competitor in B2B Open Banking payments.

Broad incumbents

• Blackbaud: Enterprise nonprofit CRM and fundraising software vendor, parent of JustGiving. Comparable as incumbent provider of fundraising infrastructure to UK/US charities with far deeper enterprise sales reach than Wonderful.
• PayPal Giving Fund: PayPal-affiliated UK charity giving programme enabling donations across major merchant surfaces. Comparable as a fee-free (for charities) donation routing layer with broad-ecosystem reach that dwarfs Wonderful's network.

Emerging players

• Funraise: Nonprofit CRM + donation platform with peer-to-peer fundraising capabilities. Comparable feature set for charities but targets US-centric nonprofits and charges platform fees, contrasting with Wonderful's fee-free UK positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wonderful_soc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderful Organisation