Barli
Barli is a Dutch modular timber housing manufacturer that designs, prefabricates, and delivers relocatable wooden homes (Barli Base LEVEL, DUO, and FAMILY) from its 40,000 m² factory in Uden, serving Dutch housing corporations, project developers, and recreation operators.
- Company typePrivate
- Founded1986
- HeadquartersUden, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Barli does
Barli bv is a Netherlands-based modular timber housing manufacturer founded in 1986, operating a 40,000 m² industrialized production facility in Uden that fabricates prefabricated wooden homes for the Dutch market. The company produces three product lines under the Barli Base platform — LEVEL (studios and apartments from 32 m²), DUO (two-story homes for 1-2 person households from 50 m²), and FAMILY (family homes from 85 m² with up to 5 bedrooms) — using timber frame construction (houtskeletbouw) with biobased materials. All units are modular, demountable, relocatable, and engineered for either temporary or permanent placement, with on-site assembly reduced to weeks or days versus traditional construction timelines.
The business model is project-based direct sales of manufactured housing units, with no intermediaries or distribution networks. Revenue is generated through custom-quoted design, factory manufacturing, and delivery/installation of complete homes. Barli serves three primary segments: (1) woningcorporaties (Dutch social housing corporations), its core customer base, addressing the Netherlands' wooncrisis with affordable, rapidly deployable social rental housing; (2) projectontwikkelaars (project developers), including a strategic co-development relationship with SmartBuilds/BPD, the country's largest housing developer; and (3) the recreation sector, with vacation park operators such as Roompot and InLeisure. Production volume exceeds 1,000 homes per year and the company has delivered 100+ projects spanning 1,000+ housing variants. The firm is privately held by the Van der Doelen family (John van der Doelen and Robert van der Doelen serve as Directeur), with no external investors, parent company, or venture funding disclosed.
Barli firmographics
Firmographics- Name
- Barli
- Legal name
- Barli bv
- Website
- https://barli.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barli is a Dutch modular timber housing manufacturer that designs, prefabricates, and delivers relocatable wooden homes (Barli Base LEVEL, DUO, and FAMILY) from its 40,000 m² factory in Uden, serving Dutch housing corporations, project developers, and recreation operators.
- Ownership category
- akta.pro rank
Barli industry classification
Industry- Product category
- Modular Housing Construction
- NAICS
- Prefabricated Wood Building Manufacturing (321992), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)
Keywords
Where Barli is headquartered
LocationHeadquarters
- HQ city
- Uden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Barli business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Modular Timber Housing Sales: Direct sale of modular timber-frame residential buildings to housing corporations, project developers, and recreation sector clients. Revenue generated from design, manufacturing, and delivery/installation of complete housing units. Projects range from single units to large-scale developments of hundreds of homes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Barli product offering
Product offeringCore offering
Barli designs, manufactures, and delivers modular timber-frame residential buildings (houtskeletbouw) from its 40,000 m² factory in Uden, Netherlands, producing three product lines—Barli Base LEVEL (studios and apartments from 32 m²), Barli Base DUO (two-story homes from 50 m²), and Barli Base FAMILY (family homes from 85 m²)—as well as custom projects for housing corporations, project developers, and recreation sector clients.
Product overview
Barli is a modular wooden house builder offering the Barli Base housing concept with three distinct product lines: LEVEL (studios and apartments from 32 m²), DUO (two-story homes for 1-2 person households from 50 m²), and FAMILY (family homes from 85 m² with 2-3 floors). All products are prefabricated in Barli's factory in Uden using timber frame construction (houtskeletbouw), are modular and demountable, and can be configured for temporary or permanent placement. The company serves housing corporations, project developers, and the recreation sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Barli Base LEVEL Compact modular housing units starting from 32 m², designed for studios and apartments and suitable for stacked configurations up to 5 floors. Features biobased timber frame construction and meets BENG energy standards, intended for housing corporations, developers, and recreation operators seeking permanent affordable units.
- Barli Base DUO Two-story modular home starting from 50 m² designed for 1- and 2-person households. Built as ground-attached units and available in standalone or row configurations, using biobased materials and prefabricated timber-frame construction for permanent or flexible deployment.
- Barli Base FAMILY Modular family home starting from 85 m² with 2 or 3 floors and 3 or more bedrooms, designed for ground-attached family living with options for 2-5 bedrooms. Built using biobased timber-frame construction in Barli's factory and configured for permanent or temporary placement.
Quantifiable outcome
- Builds at least 2x faster than traditional construction methods
- +3 more outcomes
Companies that use Barli
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Barli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Barli partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SmartBuilds (BPD)coreSmartBuilds is a growing developer of sustainable modular mid-rent homes and part of BPD - the largest area and housing developer in the Netherlands. Partnership started in 2023 with Texelwende project (120 homes) and continued with Mintveld project (132 homes in Veghel). Share common philosophy on modular timber construction as the future of housing. SmartBuilds aims for 500 homes per year with 2,300 homes in pipeline.
- WoontijcoreHousing corporation partnering with SmartBuilds/BPD and Barli on Texelwende project. Taking 50 of 120 homes for social rental in Den Burg, Texel. Addresses urgent housing need for starters, young families, seniors, and essential workers.
- AreacoreHousing corporation Area partnering on multiple projects: Mintveld (42 social rental homes), Muntelaar Veghel (24 homes), and part of broader collaboration with Barli across Meierijstad municipality. Dedicated to providing affordable social housing.
- ZayazcoreHousing corporation Zayaz collaborating with JOOST and Barli on STEK project in De Groote Wielen, Rosmalen - approximately 200 sustainable modular homes across 12 residential plots with 14 different housing types.
- JOOSTcoreHousing corporation JOOST collaborating with Zayaz and Barli on STEK project - approximately 200 sustainable modular homes designed for diverse community living with shared gardens and outdoor spaces.
- LaurentiuscoreHousing corporation Laurentius partnered with Barli on De Stip project in Breda - 192 social rental homes (studios, apartments, student housing) adjacent to NAC stadium. Focus on community building alongside housing delivery.
- StadgenootcoreHousing corporation Stadgenoot partnering with De Alliantie and Barli on Makerskade project - 115 homes as part of Amsterdam Strandeiland (IJburg) development.
- De AlliantiecoreHousing corporation De Alliantie partnering with Stadgenoot and Barli on Makerskade project - 115 homes in Amsterdam's Strandeiland development with three architectural styles.
- InLeisurecoreFixed collaboration partner in recreation sector. InLeisure develops vacation parks with Barli building sustainable, high-quality modular homes. Roemer Overdiep (creative director) praised Barli for surprising them repeatedly with quality and speed.
- RoompotcoreMajor vacation park operator with multiple completed projects: 136 homes in Schaijk, 160 in Brielle, 100 in Zandvoort. Barli delivers turnkey vacation homes built 'in the spirit of the environment'.
- Co-makers NetworkcoreSpecialist partners working alongside Barli including Installatiebedrijf Van der Pas (installations), Schildersbedrijf van der Kruijs (painting), and Awood (wood specialists). These co-makers work daily with their teams at Barli facilities.
- WaardWonencoreHousing corporation WaardWonen partnered on Sallandsgoed project in Haalderen - 49 social rental homes (25 ground-level, 24 apartments) with innovative glass facade design.
- CasademinorHousing corporation Casade commissioned 14 modular homes in Sprang-Capelle - first project in Waalwijk municipality. Successfully placed 6 homes in one day, with 8 more following.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Barli competitors and assessment
Company assessmentDirect peers
- HUF Haus: German post-and-beam timber prefab home manufacturer with a long history of designer-led, factory-built architect-designed homes. Comparable to Barli in premium, custom-configured timber prefab with strong architectural partnerships and European residential market focus.
- Baufritz: German prefab timber home manufacturer with a long operating history, producing engineered-wood homes for private and developer customers across Europe. Closely matches Barli's biobased, modular timber approach in the European residential market and competes for similar sustainability-driven buyers.
- Jan Snel: One of the largest Dutch modular construction companies, building factory-produced units (primarily steel/concrete) for housing corporations, developers, and infrastructure. Direct overlap with Barli in industrialized construction methodology and the Dutch housing-corporation customer base, though Jan Snel is less specialized in timber.
- Plant Prefab: California-based factory-built prefab home manufacturer targeting developers and custom home buyers with sustainable, precision-built single-family and multifamily housing. Closely parallels Barli's factory-built residential model, supply-chain-integrated approach, and multi-segment customer base.
- Volumetric Building Companies: US-based modular construction company focused on multifamily and mixed-use residential buildings using volumetric factory production. Strong overlap with Barli in industrialized volumetric construction, factory-to-site delivery, and developer/housing-corporation customer profile.
- Koto Modular: Finnish modular timber cabin and home manufacturer emphasizing Scandinavian design, factory precision, and biobased materials. Similar to Barli in design-driven modular timber construction for residential and hospitality customers, though operating at smaller scale.
Broad incumbents
- Daiwa House Industry: One of Japan's largest homebuilders, with a substantial prefabricated/modular home division serving single-family and multifamily housing. Operates at vastly larger scale and broader portfolio, but its industrialized housing model directly parallels Barli's factory-based home-building approach.
- Wernick Group: UK-based modular building solutions provider serving residential, education, healthcare, and commercial customers. Broader sectoral scope than Barli but overlapping strongly on modular factory-built methodology and industrialized construction process.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Barli social profiles
Digital presenceBarli compliance and trust
Trust signalCompliance19 records
Barli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barli leadership team
Management profileNumber of profiles
Profiles2 records
Barli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barli
What does Barli do?
Barli designs, manufactures, and delivers modular timber-frame residential buildings (houtskeletbouw) from its 40,000 m² factory in Uden, Netherlands, producing three product lines—Barli Base LEVEL (studios and apartments from 32 m²), Barli Base DUO (two-story homes from 50 m²), and Barli Base FAMILY (family homes from 85 m²)—as well as custom projects for housing corporations, project developers, and recreation sector clients.
Is Barli a public or private company?
Barli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barli founded?
Barli was founded in 1986. It employs 101 to 250 people.
Where is Barli based?
Barli is headquartered in Uden, Netherlands, in the Europe region.
How does Barli make money?
One revenue line is on record: modular Timber Housing Sales.
Who are Barli's main competitors?
Direct peers on record are HUF Haus, Baufritz, Jan Snel, Plant Prefab, Volumetric Building Companies and Koto Modular. Broad incumbents are Daiwa House Industry and Wernick Group.
Does Barli have an API?
No public API is recorded for Barli.
What industry is Barli in?
Barli's product category is Modular Housing Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMADADAC, Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT). Its NAICS code is 321992 and its SIC code is 2430.