Philly Search Engine Marketing

What Philly Search Engine Marketing does

Philly Search Engine Marketing is a privately held, founder-owned digital marketing agency operating as a DBA of Steel Media, LLC and headquartered in Medford, New Jersey (a Philadelphia suburb). Founded in 2009 by Gary Steel — a former Clear Channel-iHeartRadio (Katz Communications) sales executive and Carnegie Communications consultant with 30+ years of media experience — the agency employs 8 team members and delivers professional services across SEO, pay-per-click advertising, social media marketing, Google Analytics consultation, local search strategy, online reputation management, custom email design, and Yext-powered listings management. The firm maintains Google Certified Partner Company and Yext Certified Partner credentials, along with an Acquisio performance media platform integration for multi-channel PPC optimization.

Name

Philly Search Engine Marketing

Legal name

Steel Media, LLC

Website

https://phillysearchenginemarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Philly Search Engine Marketing is a boutique, founder-owned digital marketing agency in Medford, NJ offering SEO, PPC, social media, analytics, and Yext listings services to SMBs, higher education institutions, healthcare organizations, and Fortune 500 enterprises.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Search engine optimization
• Pay per click advertising
• Digital marketing agency
• Social media marketing
• Web analytics consulting

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for SEO, PPC, social media, online video, and end-to-end online marketing strategies. Revenue generated through hourly, project-based, or long-term retainer arrangements.
2. Concierge Services: Tailored campaign guidance, setup, and maintenance services built on client accounts. Offered by the hour, project, or long-term.
3. Yext Partner Services: Preferred pricing partnership with Yext for listings management, pages, and reviews solutions. Revenue derived from client subscriptions to Yext platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Philly Search Engine Marketing is a full-service digital marketing agency that provides SEO, pay-per-click (PPC) advertising on Google AdWords and Microsoft adCenter, social media marketing, and Google Analytics consultation to help businesses increase organic and paid search visibility and generate qualified leads. Offerings are delivered as consulting engagements (hourly, project, or long-term retainer) and as managed Concierge Services where the agency co-pilots campaigns directly on client accounts. The firm also resells/implements Yext-powered listings management, Online Reputation Management, Custom Email Design, and a specialized Higher Education Online Marketing package.

Product overview

Philly Search Engine Marketing is a full-service digital marketing agency that offers a unified suite of marketing services centered around search engine optimization, pay-per-click advertising, and digital analytics. The core portfolio includes SEO, PPC advertising, social media marketing, and Google Analytics consultation, supplemented by specialized offerings such as Higher Education Online Marketing for academic institutions, Listing Scan and Yext Certified Partner Services for local business listings management, Online Reputation Management, Custom Email Design, and Concierge Services for hands-on campaign co-management. The agency operates as a Google Certified Partner Company and Yext Certified Partner, leveraging these platform relationships to deliver integrated digital marketing solutions to clients across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)
• Pay Per Click (PPC) Advertising
• Google Analytics Consultation
• Social Media Marketing
• Local Search Strategy
• Higher Education Online Marketing
• Listing Scan Powered By Yext
• Yext Certified Partner Services
• Online Reputation Management
• Custom Email Design
• Concierge Services

Quantifiable outcome

• Measurable increases in traffic and contacts for education client
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• YextcoreTechnology or IntegrationYext Certified Partner with preferred pricing, customer service, and proven experience. Philly Search Engine Marketing offers Yext's Knowledge Engine for managing digital knowledge across 100+ services including Apple Maps, Microsoft Bing, Facebook, Google Maps, Instagram, Siri and Yelp. Services include Listings, Pages, and Reviews management.
• GooglecoreTechnology or IntegrationGoogle Certified Partner Company. The badge recognizes companies that excel with Google's products, have healthy businesses, happy customers, and use Google best practices. Partners have access to Google trainings and product updates, and pass certification exams annually.
• Lungfish CommunicationsminorStrategic or Co-development PartnerMarketing consulting partner providing balance of traditional strategy, positioning and branding with latest search, SEO and e-commerce marketing. Serves startups and small- to mid-sized companies wanting both online and offline business growth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HigherVisibility: HigherVisibility is a performance-focused digital marketing agency offering SEO, PPC, and social media services to clients across the U.S. Its service mix and target market of SMB and mid-market clients closely mirror Philly Search Engine Marketing's positioning.
• Thrive Internet Marketing Agency: Thrive Agency provides SEO, PPC, social media, and web design services to SMB and mid-market clients. Its full-service digital marketing offering and focus on lead generation match Philly Search Engine Marketing's service portfolio and customer base.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing. Its core SEM/PPC service portfolio and multi-channel approach directly parallel Philly Search Engine Marketing's offerings.
• Straight North: Straight North is a Chicago-based digital marketing firm offering SEO, PPC, and conversion-focused web design. Its emphasis on B2B lead generation and performance measurement aligns with Philly Search Engine Marketing's sales-focused value proposition.
• Disruptive Advertising: Disruptive Advertising is a PPC and SEO agency built around paid media management, lifecycle marketing, and analytics — closely aligned with Philly Search Engine Marketing's SEM/PPC and analytics emphasis. Both firms target businesses seeking measurable lead generation rather than vanity metrics.
• Coalition Technologies: Coalition Technologies is a full-service digital marketing agency delivering SEO, PPC, web design, and social media services. Its service breadth and SMB-to-enterprise customer mix make it a comparable digital agency peer.
• KlientBoost: KlientBoost is a digital marketing agency specializing in pay-per-click advertising, conversion rate optimization, and landing page design. Its PPC-centric focus makes it a direct comparable to Philly Search Engine Marketing's SEM/PPC practice.
• SmartSites: SmartSites is a Google Premier Partner digital marketing agency offering SEO, PPC, web design, and website development. Its Google Partner status and SEM/PPC focus parallel Philly Search Engine Marketing's credentials and core services.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, and web design, with a strong SEM/PPC offering similar to Philly Search Engine Marketing. Both firms serve SMB and enterprise clients across multiple verticals with performance-driven campaign management.

Broad incumbents

• Yext: Yext is the digital knowledge management platform that Philly Search Engine Marketing resells as a Certified Partner. While not a direct agency competitor, Yext's listings management product is integral to Philly SEM's higher education and local search offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/garysteel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philly Search Engine Marketing