Cycle Therapy
Cycle Therapy NYC is a privately held powersports dealership and service shop in East Harlem that sells new and pre-owned motorcycles, scooters, and ATVs across multiple brands, while also offering repairs, Dynojet tuning, parts, financing, and motorcycle storage to individual riders in the New York City metropolitan area.
- Company typePrivate
- Founded1993
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cycle Therapy does
Cycle Therapy NYC is a privately held powersports vehicle dealership founded in January 1993 and headquartered at 230 E 127th St, New York, NY 10035. The company operates a 20,000 square-foot, five-floor facility that functions as one of the largest motorcycle retail and service centers in New York City, selling new and pre-owned motorcycles, scooters, and ATVs across twelve or more OEM brands. Beyond vehicle sales, the business runs a full-service repair and performance shop equipped with an in-house Dynojet dynamometer for tuning, a parts and accessories retail operation, financing origination through partners such as Octane Financing and LightStream, motorcycle winter storage at $139 per month, and a towing referral network that extends into New Jersey.
Revenue mechanics are diversified across one-time gross profit on vehicle unit sales, recurring service and labor income from repairs and Dynojet tuning, parts and accessories margins, financing referral commissions, and subscription-based winter storage fees. The customer base is fragmented retail, serving individual riders in the NYC metropolitan area rather than enterprise or fleet accounts. The company is privately held with no disclosed parent organization, no reported funding rounds, and no published revenue or headcount figures, and it competes against smaller two-wheel and powersports shops across the five boroughs through scale, multi-brand authorization, and integrated service capacity rather than technology differentiation.
Cycle Therapy firmographics
Firmographics- Name
- Cycle Therapy
- Legal name
- Cycle Therapy NYC
- Website
- https://cycletherapynyc.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cycle Therapy NYC is a privately held powersports dealership and service shop in East Harlem that sells new and pre-owned motorcycles, scooters, and ATVs across multiple brands, while also offering repairs, Dynojet tuning, parts, financing, and motorcycle storage to individual riders in the New York City metropolitan area.
- Ownership category
- akta.pro rank
Where Cycle Therapy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cycle Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New & Pre-Owned Vehicle Sales: Sale of new and pre-owned motorcycles, scooters, and ATVs from various manufacturers including Harley-Davidson, Honda, Kawasaki, BMW, Ducati, Yamaha, Aprilia, Suzuki, Triumph, Vespa, Genuine Scooter Co, and others
- Parts & Accessories: Sale of parts, accessories, and apparel including helmets, riding gear, luggage, tires, locks, chains, alarms, and weatherproof covers
- Service & Repair: Full-service repair shop offering oil changes, tune-ups, calibrations, state inspections, and performance work including jet kits, Power Commanders, exhaust systems, and racing parts
- Motorcycle Storage: Long-term indoor motorcycle parking on weekly basis; winter storage available at $139.00 per month with minimum 2-week stay
- Financing Services: Facilitates financing for motorcycle purchases through Octane Financing and LightStream
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New & Pre-Owned Motorcycles/Scooters |
| Unit Pricing | Pay-as-you-go | Service - Oil Changes |
| Unit Pricing | Pay-as-you-go | State Inspections |
| Subscription | Monthly | Motorcycle Storage |
| Other | Pay-as-you-go | Showroom Specials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cycle Therapy product offering
Product offeringCore offering
Cycle Therapy NYC is a full-service powersports vehicle dealership selling new and pre-owned motorcycles, scooters, and ATVs from multiple major brands, complemented by a parts and accessories department, a repair and performance shop with an in-house dynamometer, financing facilitation through partner lenders, and long-term indoor motorcycle storage. The business operates as a one-stop shop for urban riders in the New York City market, combining retail, service, and storage under one roof.
Product overview
Cycle Therapy NYC operates as a full-service powersports vehicle dealership offering a diverse portfolio of products and services centered around motorcycles, scooters, and ATVs. The company sells both new and pre-owned vehicles from over a dozen major brands, complemented by a dedicated parts and accessories department, a full-service repair and performance shop with in-house dynamometer capabilities, financing assistance through partner lenders, and long-term indoor motorcycle storage. Founded in January 1993, the company has grown to become the largest motorcycle shop in New York City with a 20,000 square foot, five-floor facility, serving as a one-stop destination for vehicle sales, maintenance, customization, and storage.
Differentiator
Problem solved
Functional benefit
Products and services
- New Powersports Vehicles Sale of new motorcycles, scooters, and ATVs from multiple major brands to individual riders in the New York City market.
- Pre-Owned Powersports Vehicles Sale of pre-owned motorcycles, scooters, and ATVs to individual riders seeking value-priced options.
- Parts and Accessories Retail sale of motorcycle, scooter, and ATV parts and accessories for riders performing repairs, upgrades, or personalization.
- Service, Repair, and Performance Tuning On-site repair, maintenance, and performance tuning services for motorcycles, scooters, and ATVs, including diagnostics and tuning on an in-house dynamometer, delivered by experienced technicians to individual riders.
- Indoor Motorcycle Storage Secure indoor storage service for motorcycles and other powersports vehicles, with seasonal and long-term options such as winter specials, targeting NYC riders who lack private garage space.
- Financing Facilitation In-house facilitation of vehicle financing through third-party partner lenders to assist buyers with vehicle purchases.
Companies that use Cycle Therapy
Customer profileSegments1 record
Ideal customer profiles1 record
Cycle Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Cycle Therapy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- M.T.S TowingminorTowing partner offering pickup and delivery services in the greater New York and New Jersey area.
- Allstate TowingminorTowing partner offering pickup and delivery services in the greater New York and New Jersey area.
- Road AmericaminorTowing partner offering pickup and delivery services in the greater New York and New Jersey area.
- Motorcycle Safety SchoolminorLinked resource for motorcycle safety training - potentially recommended to customers for rider education.
- Moto-connect.comminorVideo gallery partner featuring motorcycle content through Moto-connect.com platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cycle Therapy competitors and assessment
Company assessmentOthers
- Honda Powersports: Honda's motorcycle, scooter, and ATV division; Cycle Therapy is a multi-brand dealer for Honda, and competitive overlap exists in scooter, commuter, and standard segments.
- Indian Motorcycle: Polaris-owned motorcycle OEM carried by Cycle Therapy; comparable as an OEM influencing the dealer's product mix and pricing across the cruiser and touring segments.
- Harley-Davidson: OEM whose motorcycles and brand drive a significant share of Cycle Therapy's new and pre-owned unit sales; relevant as both a supplier and a competitor through its own flagship dealer network.
- BMW Motorrad USA: U.S. motorcycle arm of BMW carried by Cycle Therapy; relevant as an OEM whose model lineup, dealer programs, and brand economics shape the dealer's sport-touring performance segment.
- Vespa (Piaggio Group): Premium scooter brand carried by Cycle Therapy; comparable in the urban scooter segment and as a supplier whose product positioning influences the dealer's scooter and entry-level buyer funnel.
Broad incumbents
- RideNow Powersports: One of the largest multi-brand powersports dealer groups in the U.S., with multi-store operations across multiple states; shares Cycle Therapy's multi-brand dealership model but at much greater scale and geographic reach.
- Cycle Gear: National chain of motorcycle retail stores selling parts, accessories, riding gear, and apparel; a broader incumbent that competes with Cycle Therapy's parts & accessories and gear business on assortment and price.
Direct peers
- RevZilla: Leading online motorcycle retailer selling parts, accessories, riding gear, and apparel — directly overlapping with Cycle Therapy NYC's parts & accessories and apparel revenue stream, and competing for the same enthusiast customer.
- J&P Cycles: Long-standing mail-order and online motorcycle parts, accessories, and apparel retailer; competes directly with Cycle Therapy's parts and accessories revenue stream, especially for Harley-Davidson and V-twin customers.
- MotoSport: Online motorcycle and powersports retailer selling parts, accessories, gear, and tires; competes head-to-head with Cycle Therapy's parts and accessories offering, particularly for off-road and motocross riders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cycle Therapy social profiles
Digital presenceCycle Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle Therapy leadership team
Management profileNumber of profiles
Cycle Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle Therapy
What does Cycle Therapy do?
Cycle Therapy NYC is a full-service powersports vehicle dealership selling new and pre-owned motorcycles, scooters, and ATVs from multiple major brands, complemented by a parts and accessories department, a repair and performance shop with an in-house dynamometer, financing facilitation through partner lenders, and long-term indoor motorcycle storage. The business operates as a one-stop shop for urban riders in the New York City market, combining retail, service, and storage under one roof.
Is Cycle Therapy a public or private company?
Cycle Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cycle Therapy founded?
Cycle Therapy was founded in 1993. It employs 1 to 10 people.
Where is Cycle Therapy based?
Cycle Therapy is headquartered in New York, United States, in the North America region.
How does Cycle Therapy make money?
Five revenue lines are on record. New & Pre-Owned Vehicle Sales are the primary driver. The others are parts & Accessories, service & Repair, motorcycle Storage and financing Services.
Who are Cycle Therapy's main competitors?
Others on record are Honda Powersports, Indian Motorcycle, Harley-Davidson, BMW Motorrad USA and Vespa (Piaggio Group). Broad incumbents are RideNow Powersports and Cycle Gear. Direct peers are RevZilla, J&P Cycles and MotoSport.
Does Cycle Therapy have an API?
No public API is recorded for Cycle Therapy.