Florida Beverage Association

What Florida Beverage Association does

The Florida Beverage Association (FBA) is a nonprofit trade association founded in 2015 and headquartered at 135 Jenkins St., Suite 105B, #199, in St. Augustine, Florida. It represents non-alcoholic beverage producers, bottlers, distributors, and marketers operating in Florida, with disclosed members including The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper as well as regional bottlers and family-owned distributors. FBA's primary commercial function is industry advocacy and member services funded by recurring member dues (the organization is classified as subscription-recurring in revenue model).

FBA operates six named industry-wide initiatives rather than commercial products: Every Bottle Back, a statewide recycling coalition launched in 2019 with The Recycling Partnership, WWF, Closed Loop Partners, Coca-Cola, PepsiCo, and Keurig Dr Pepper; the Community Grant Program, an annual competitive grant cycle (now in its 11th year) awarding amounts generally capped at $25,000 to Florida 501(c)(3) organizations and government entities; Good to Know / GoodtoKnowFacts.org, an ingredient transparency site covering 140+ ingredients; More Choices. Less Sugar., the state-level implementation of the Alliance for a Healthier Generation's Balance Calories Initiative targeting a 20% national beverage calorie reduction by 2025; Clear on Calories, the 2010 front-of-pack calorie labeling initiative for containers of 20 oz or smaller; and the National School Beverage Guidelines, whose voluntary industry standards have driven a 94% reduction in beverage calories available in schools since 2006.

Beyond advocacy, FBA functions as a capital deployment channel, channeling ABFHA matching grants and direct FBA grants to Florida community programs (food security, marine debris education, school recycling bins) and co-funding municipal recycling technology investments with The Recycling Partnership — including $504,000 for Miami-Dade smart camera recycling technology (May 2026) and $263,250 for Pensacola AI camera technology (July 2025). The organization is governed by a Board of Directors chaired as of March 2026 by Fitzgerald Washington (Corporate Director of External Affairs at Buffalo Rock Company), with Liz DeWitt serving as President and CEO. FBA employs 1–10 staff and operates without a parent company or subsidiaries.

Name

Florida Beverage Association

Legal name

Florida Beverage Association

Website

https://flabev.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Florida Beverage Association is a St. Augustine, Florida-based nonprofit trade association that represents non-alcoholic beverage producers, bottlers, distributors, and marketers in Florida through advocacy, statewide recycling (Every Bottle Back), ingredient transparency (Good to Know), and an annual Community Grant Program.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Plastics Bottle Manufacturing (326160)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

akta.pro secondary industry

Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Trade association services
• Beverage industry advocacy
• Recycling initiatives
• Community grant programs
• Industry sustainability programs

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Industry Advocacy and Member Services: The Florida Beverage Association represents non-alcoholic beverage producers, marketers, bottlers, and distributors. As a trade association, its revenue comes from member dues and the collective advocacy efforts for its member companies in the beverage industry.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Florida Beverage Association is the state-level nonprofit trade association representing non-alcoholic beverage producers, bottlers, distributors, and marketers operating in Florida. It provides collective industry advocacy, recycling and sustainability programs through the Every Bottle Back initiative, ingredient transparency via the Good to Know platform, and competitive community grants for environmental and wellness initiatives across Florida communities.

Product overview

The Florida Beverage Association is a trade organization representing non-alcoholic beverage producers, distributors, and marketers in Florida. Rather than offering commercial products, the association operates several industry-wide initiatives and programs: Every Bottle Back (recycling infrastructure and education), Good to Know (ingredient transparency via GoodtoKnowFacts.org), the Community Grant Program (environmental and wellness funding), More Choices. Less Sugar. (sugar reduction through Balance Calories Initiative), Clear on Calories (front-of-pack calorie labeling), and National School Beverage Guidelines (standards for school beverages).

Differentiator

Problem solved

Functional benefit

Brands

• Every Bottle Back: A statewide initiative to improve beverage container recycling and keep recyclable materials in Florida's recycling economy.
• Sips of Sunshine
• More Choices. Less Sugar.
• Good to Know

Products and services

• Every Bottle Back A statewide recycling initiative led by Florida's beverage industry in coalition with the Recycling Partnership, WWF, and Closed Loop Partners to improve beverage container recycling and keep recyclable materials in Florida's circular economy. The program strengthens existing recycling systems, increases public awareness, and supports partnerships with municipalities and organizations across nearly 70 Florida communities.
• Good to Know An ingredient transparency initiative providing consumers with easy-to-understand, fact-based information about beverage ingredients via GoodtoKnowFacts.org. The platform covers 140+ beverage ingredients, including common uses, alternative names, and regulatory safety assessments from global food safety agencies.
• Community Grant Program An annual competitive grant program providing funding to 501(c)(3) organizations and government entities dedicated to advancing environmental sustainability and health and wellness programs across Florida. Grants are generally capped at $25,000, with potential matching grants through the American Beverage Foundation for a Healthy America (ABFHA).
• More Choices. Less Sugar. An industry-wide initiative working with the Alliance for a Healthier Generation to reduce sugar consumed from beverages in the American diet. Includes the Balance Calories Initiative with a goal to reduce beverage calories consumed per person nationally by 20% by 2025.
• Clear on Calories An industry labeling initiative placing easy-to-read calorie labels on the front of every can, bottle, and pack for beverages 20 ounces or smaller, making it easier for consumers to identify beverage options that suit their needs.
• National School Beverage Guidelines Voluntary industry guidelines introduced in collaboration with the Alliance for a Healthier Generation that removed full-calorie beverages from schools. The guidelines led to a 94% drop in beverage calories available in schools and have shaped beverage offerings in K-12 environments nationwide.

Quantifiable outcome

• 726 million pounds of PET plastic projected to be kept out of landfills over next 10 years
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• The Recycling PartnershipcoreStrategic or Co-development Partner · 4 May 2026Strategic partner in the Every Bottle Back initiative, providing expertise and funding for recycling infrastructure. Collaborated on smart camera technology deployment in Miami-Dade County ($504,000 investment) and Pensacola ($263,250 investment).
• American BeveragecoreStrategic or Co-development PartnerNational trade organization representing America's leading beverage companies. FBA serves as the state-level arm implementing Every Bottle Back and other national initiatives in Florida.
• American Beverage Foundation for a Healthy America (ABFHA)coreStrategic or Co-development PartnerCharitable arm providing matching grants for community programs. Partners with FBA on $68,000 in Florida grants for nutrition, wellness, and environmental sustainability programs.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerOne of three major beverage companies leading the Every Bottle Back initiative (along with Keurig Dr Pepper and PepsiCo). Supports the $100 million industry fund for recycling programs.
• Keurig Dr PeppercoreStrategic or Co-development PartnerOne of three major beverage companies leading the Every Bottle Back initiative. Contributes to industry recycling fund and sustainability commitments.
• PepsiCocoreStrategic or Co-development PartnerOne of three major beverage companies leading the Every Bottle Back initiative. Supports industry-wide recycling and sustainability efforts.
• World Wildlife FundminorStrategic or Co-development PartnerEnvironmental organization partner in the Every Bottle Back initiative, providing sustainability leadership and expertise.
• Closed Loop PartnersminorStrategic or Co-development PartnerSustainability leadership partner in the Every Bottle Back initiative focused on plastics circularity.
• Florida Recycling Partnership FoundationcoreStrategic or Co-development PartnerHosts the Beyond the Bin webinar series on school recycling, conducts recycling education, and partners on grant programs. Executive Director Keyna Cory coordinates school recycling initiatives.
• Keep Tampa Bay BeautifulminorStrategic or Co-development PartnerLocal environmental organization in the Every Bottle Back coalition supporting recycling and litter reduction.
• Keep Orlando BeautifulminorStrategic or Co-development PartnerLocal environmental organization in the Every Bottle Back coalition for community recycling.
• Keep Alachua County BeautifulminorStrategic or Co-development PartnerLocal environmental organization partner in Every Bottle Back coalition.
• Associated Industries of FloridaminorStrategic or Co-development PartnerBusiness association partner in Every Bottle Back coalition.
• Florida Chamber of CommerceminorStrategic or Co-development PartnerChamber partner in Every Bottle Back coalition for recycling and sustainability.
• Florida Department of Environmental Protection (FDEP)minorStrategic or Co-development PartnerState agency partner providing recycling education and conducting school recycling audits. Christopher Perry serves as Recycling Education & Outreach Coordinator.
• Association of Plastic RecyclersminorStrategic or Co-development PartnerIndustry organization partner in Every Bottle Back coalition.
• Parallel ProductsminorStrategic or Co-development PartnerRecycling infrastructure partner in Every Bottle Back coalition.
• Friends of The UnderlinecoreStrategic or Co-development Partner$25,000 matching grant for Reclaim, Restore, Recycle project adding 14 recycling containers along 3-mile stretch of Miami's 10-mile urban trail. Potential to collect 53,000 pounds annually.
• Clean Miami BeachcoreStrategic or Co-development Partner501(c)(3) nonprofit dedicated to reducing single-use plastics. Grant supported Classroom on the Sand and Microplastic Art programs, educating 450+ students and repurposing 400 pounds of marine debris into art.
• Feed the Need of Putnam CountycoreStrategic or Co-development Partner$25,000 grant for Healthy Habits, Healthy Futures initiative providing weekend food to 800 children weekly (28,800 distributions annually) with nutrition education.
• St. Petersburg FoundationcoreStrategic or Co-development Partner$18,000 grant for Lealman Farmers Market in Pinellas County food desert, expanding nutrition education and healthy food access.
• Debris Free GlobalminorStrategic or Co-development Partner$25,000 grant for sustainable events program partnering with Ascendance Sustainable Events for events up to 50,000 attendees.
• Orange County Public Schools (OCPS)coreStrategic or Co-development Partner$3,500 grant for 'bottles only' recycling bins in 22 high school cafeterias, reaching 61,000 students. Estimated to capture 70,000 plastic bottles annually. OCPS has goal of diverting 75% of solid waste from landfill by 2030.
• City of Riviera BeachminorStrategic or Co-development Partner2026 Healthy & Sustainable Communities Award recipient for 'Healthy Wallets, Healthy Lives Initiative' supporting 150 families with financial literacy, nutrition, and recreation programs.
• Town of SurfsideminorStrategic or Co-development PartnerJoined Every Bottle Back initiative as new supporter, strengthening local recycling and community sustainability.
• City of PensacolacoreStrategic or Co-development Partner$263,250 investment for AI camera technology on recycling trucks to reduce contamination. Expected to collect 26 million pounds of recyclables over next decade, including 1 million pounds of PET and 338,000 pounds of aluminum.
• City of JacksonvillecoreStrategic or Co-development Partner'Feet on the Street' program reduced recycling contamination by 21-23%. Expected to recover 96 million pounds of recyclable material over 10 years, including 3.7 million pounds of PET and 1.2 million pounds of aluminum.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Closed Loop Partners: Investment firm and consortium focused on building the circular economy for packaging and consumer goods. A documented partner in Every Bottle Back focused on plastics circularity, with adjacent mission and overlapping stakeholder network, but operating as an investor/operator rather than a beverage trade association.
• Keep America Beautiful: National nonprofit focused on litter prevention, recycling, and community beautification. A peer through overlapping mission (recycling infrastructure, community engagement), but not a direct trade association; instead functions as an enabling advocacy organization FBA partners with via local affiliates like Keep Tampa Bay Beautiful.
• The Recycling Partnership: National nonprofit that funds and implements residential recycling programs across the U.S. Direct strategic partner in Every Bottle Back, co-investing in Miami-Dade ($504K) and Pensacola ($263K). Comparable through shared recycling infrastructure focus, though it operates as a funder/implementer rather than an industry trade group.

Direct peers

• American Beverage: National trade association for America's non-alcoholic beverage industry. FBA explicitly operates as the Florida state-level arm of American Beverage's Every Bottle Back initiative, making it the closest direct peer — same mission, same member companies (Coca-Cola, PepsiCo, KDP), same program portfolio.

Regional players

• California-Nevada Beverage Association: State-level beverage trade association covering California and Nevada. Operates with similar industry representation and recycling/sustainability initiatives, but serves the West Coast market rather than Florida.
• Carolinas Beverage Association: Multi-state trade association representing beverage producers and distributors in the Carolinas. Operates with a similar Southeast U.S. regional focus and comparable member-driven advocacy and recycling initiatives.
• Georgia Beverage Association: State-level trade association for non-alcoholic beverage companies in Georgia. Comparable mission and member base focused on recycling, sustainability, and community engagement in the Southeast.
• Alabama Beverage Association: State-level beverage trade association in Alabama, with similar advocacy and community programming. Notably, Fitzgerald Washington, FBA's incoming Board Chair, comes from Alabama (Alabama Department of Labor), indicating cross-state ties within the regional beverage association ecosystem.
• Texas Beverage Association: State-level trade association for non-alcoholic beverage producers, bottlers, and distributors in Texas. Directly comparable in structure, advocacy focus, and community grant programming, but operating in a different geography from FBA.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FLBEV
• Facebookfacebook.com/flabev
• LinkedInlinkedin.com/company/flabev
• Instagraminstagram.com/FlaBeverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Beverage Association