Gym Plus

What Gym Plus does

Gym Plus is an Irish multi-site health and fitness club operator running seven physical clubs across Ashbourne, Ballsbridge, Cork, Drogheda, Naas, Rathfarnham, and Swords. The group trades under five separate Irish private limited companies — Galova Limited (Cork), Mandabe Limited (Naas), Prime Fitness Limited (Ashbourne, Rathfarnham, Swords), Prime Fitness (Ballsbridge) Limited, and Prime Fitness (Drogheda) Limited — with Prime Fitness Limited as the primary operating entity. Headquarters and operational base are in Dublin.

The core product is a monthly gym membership starting at €59/month on a three-month minimum commitment with auto-renewal, providing access to gym floors, swimming pools, sauna, steam room, personal training, and 400+ instructor-led weekly classes spanning HIIT, yoga, Pilates, dance, indoor cycling, aqua fit, strength, and toning. Five of the seven clubs operate heated pools enabling a structured swimming-lessons business (group and private 1:1) and children's 10-week programmes at €120 per child. Corporate wellness is offered as a separate B2B programme for employers. Member experience is delivered through a Gym Plus iOS/Android mobile app, a PerfectGym-hosted client portal for bookings and account management, and QR-code club access. Payments are processed via Stripe, and class programmes are documented in detail through the company website.

The business model is subscription-based direct-to-consumer with members signing up online through the PerfectGym portal or in-club, supported by a €10/month suspension fee, one-off joining fees, guest pass revenue, and ancillary personal training and swimming-lesson revenue. The company operates exclusively in the Republic of Ireland, has a headcount in the 101–250 range, reports no external investment or public listing, and is positioned around community, family-friendly facilities, and pools as a differentiator from standard gym chains. Marketing relies on content (blog, resources), Instagram organic (@gymplus_ireland), email, and community/charity events rather than paid acquisition at scale.

Name

Gym Plus

Legal name

Prime Fitness Limited (Gym Plus Group)

Website

https://gymplus.ie

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Gym Plus is a privately held Irish fitness chain operating seven multi-amenity health and leisure clubs across Leinster and Munster, serving individual members, families, seniors, and corporate clients with monthly memberships, swimming lessons, and 400+ weekly classes.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Swimming lessons
• Corporate wellness programs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Membership Subscriptions: Core revenue stream from monthly gym membership subscriptions. Members pay recurring monthly fees starting at €59/pm with a minimum 3-month commitment period. Monthly memberships auto-renew after the commitment period.
2. Joining Fees: One-time joining fee payable upon initial membership signup, as specified in membership form.
3. Guest User Fees: One-off fees charged for non-members to use club facilities on a single occasion.
4. Swimming Lessons: Monthly recurring payments for group and private swimming lessons. Group lessons require monthly advance payment via recurring card. Private 1:1 lessons require payment at time of booking.
5. Personal Training Services: One-on-one personal training sessions available at all locations with dedicated PTs for personalized fitness programs.
6. Kids Swimming Programs: Structured swimming lesson programs for children including 10-week courses priced at €120 per child.
7. Membership Suspension Fees: Monthly charge of €10 during membership freeze/suspension periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gym Plus operates 7 health and fitness clubs across Ireland, offering monthly gym memberships starting at €59/month with a 3-month minimum commitment. Members receive access to state-of-the-art TechnoGym workout equipment, swimming pools, sauna and steam rooms, and 400+ instructor-led group fitness classes per week. Standalone paid services include personal training sessions, group and private 1:1 swimming lessons for children and adults, and B2B corporate wellness partnerships for businesses seeking employee fitness programs.

Product overview

Gym Plus is an Irish fitness chain operating 7 health and fitness clubs across Ireland (Ashbourne, Ballsbridge, Cork, Drogheda, Naas, Rathfarnham, and Swords). The core offering is monthly gym membership providing access to facilities and 400+ weekly classes. The product portfolio includes group fitness classes organized into categories: HIIT (HIIT Advanced, RT24), Wellness (Yoga, Pilates, Stretch & Recovery), Cardio (Box Fitness, Rebounding, Indoor Cycling), Dance (Pound Fitness, Dance Fitness, Step Aerobics, Zumba), Strength & Fitness (Suspension Training, Lift, Circuits, Functional Fitness, Aqua Fit), and Toning (Core, Body Sculpt, Fitball). Additional services include swimming lessons (group and private 1:1), Personal Training, and Corporate Wellness programs. The company uses PerfectGym software for membership management and Stripe for payment processing. Members access facilities via QR codes through the Gym Plus mobile app (iOS/Android).

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Plus Gym Membership Monthly recurring membership providing access to all 7 Gym Plus clubs across Ireland, state-of-the-art TechnoGym workout equipment, swimming pools (where available), sauna, steam room, and 400+ weekly group fitness classes. Priced from €59 per month with a 3-month minimum commitment and auto-renewal thereafter. Includes a 14-day cooling-off period.
• Swimming Lessons Group swimming instruction for children and adults delivered at Ashbourne, Drogheda, Naas, Rathfarnham, and Swords locations. Children's programs run as 10-week courses priced at €120 per child with Level 2 qualified instructors in small class sizes using heated pools.
• Private 1:1 Swimming Lessons One-on-one private swimming lessons paid at the time of booking, requiring a minimum of three consecutive lessons. Cancellation requires 12+ hours advance notice for a 50% credit.
• Personal Training One-on-one fitness training sessions with qualified personal trainers available at all 7 Gym Plus locations. Includes initial fitness assessment, movement assessment, goal setting, and personalized program design covering fat loss, muscle building, strength, endurance, and general fitness.
• Corporate Wellness B2B corporate wellness partnerships offering businesses the ability to provide employee fitness memberships and wellness programs through Gym Plus. Targets HR and benefits decision-makers seeking employee health and wellness benefits.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• New Dimensions ActiveminorGTM or Marketing Partner · 1 January 2025Partnership for Gym Plus Golf Day 2025 event. New Dimensions Active partnered with Gym Plus to organize the charity golf event raising funds for the Alzheimer Society of Ireland.
• Alzheimer Society of IrelandminorOthersCharity beneficiary of Gym Plus Golf Day 2025. Gym Plus organized a golf event raising funds for the organization, demonstrating community involvement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Snap Fitness: Global 24/7 franchise fitness chain with Irish locations. Competes for convenience-oriented members seeking flexible access, posing an indirect competitive threat to Gym Plus's standard-hours multi-class proposition.
• PureGym: UK-founded low-cost gym chain with multiple Irish locations. Aggressive budget pricing and 24/7 access directly threaten Gym Plus's value proposition at the entry tier and pressure churn at renewal.
• Flyefit: Ireland's largest budget gym chain operating 20+ low-cost 24/7 locations across the country. Directly competes for the same Irish fitness consumer at a significantly lower price point (~€25/month), making it Gym Plus's most material same-market competitor.
• The Gym Group: UK-listed budget gym chain with select Irish locations. Same low-cost value proposition as PureGym and Flyefit — directly comparable for member-level price competition and a key driver of mid-tier gym churn risk.
• Leisureplex: Irish leisure centre chain with multiple Dublin-area locations combining gyms, swimming pools, and group classes. Comparable mid-market family-friendly leisure positioning to Gym Plus's Ballsbridge and Swords clubs.
• West Wood Club: Irish premium health and leisure club chain with multiple Dublin-area locations offering gyms, pools, classes, spa, and family facilities. Closest direct competitor to Gym Plus given similar mid-premium positioning, multi-site model, and pool/class amenity mix.
• énergie Fitness: UK-origin fitness franchise group with Irish franchisee locations. Operates mid-market gyms with class programming similar to Gym Plus, competing for the same suburban and commuter-belt member demographic.

Broad incumbents

• Fitness First: International premium health club operator. While not heavily represented in Ireland, its brand positioning and multi-club membership model mirror Gym Plus's structure and inform valuation/operating benchmarks.
• Virgin Active: International premium health club operator with a presence in Dublin. Offers premium gym, pool, and class experiences — a direct competitor for higher-end members and corporate wellness contracts that Gym Plus also targets.
• David Lloyd Leisure: Major European premium health, fitness, and racquets club operator with two Irish sites (Dublin). Competes in the upper-mid premium segment with broader racquets and family amenities; serves as an aspirational ceiling for Gym Plus's pricing and offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gymplus_ireland
• Xx.com/gymplusireland
• Facebookfacebook.com/GymPlusBallsbridge
• LinkedInlinkedin.com/company/gymplusireland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym Plus