Gym Plus
Gym Plus is a privately held Irish fitness chain operating seven multi-amenity health and leisure clubs across Leinster and Munster, serving individual members, families, seniors, and corporate clients with monthly memberships, swimming lessons, and 400+ weekly classes.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gym Plus does
Gym Plus is an Irish multi-site health and fitness club operator running seven physical clubs across Ashbourne, Ballsbridge, Cork, Drogheda, Naas, Rathfarnham, and Swords. The group trades under five separate Irish private limited companies — Galova Limited (Cork), Mandabe Limited (Naas), Prime Fitness Limited (Ashbourne, Rathfarnham, Swords), Prime Fitness (Ballsbridge) Limited, and Prime Fitness (Drogheda) Limited — with Prime Fitness Limited as the primary operating entity. Headquarters and operational base are in Dublin.
The core product is a monthly gym membership starting at €59/month on a three-month minimum commitment with auto-renewal, providing access to gym floors, swimming pools, sauna, steam room, personal training, and 400+ instructor-led weekly classes spanning HIIT, yoga, Pilates, dance, indoor cycling, aqua fit, strength, and toning. Five of the seven clubs operate heated pools enabling a structured swimming-lessons business (group and private 1:1) and children's 10-week programmes at €120 per child. Corporate wellness is offered as a separate B2B programme for employers. Member experience is delivered through a Gym Plus iOS/Android mobile app, a PerfectGym-hosted client portal for bookings and account management, and QR-code club access. Payments are processed via Stripe, and class programmes are documented in detail through the company website.
The business model is subscription-based direct-to-consumer with members signing up online through the PerfectGym portal or in-club, supported by a €10/month suspension fee, one-off joining fees, guest pass revenue, and ancillary personal training and swimming-lesson revenue. The company operates exclusively in the Republic of Ireland, has a headcount in the 101–250 range, reports no external investment or public listing, and is positioned around community, family-friendly facilities, and pools as a differentiator from standard gym chains. Marketing relies on content (blog, resources), Instagram organic (@gymplus_ireland), email, and community/charity events rather than paid acquisition at scale.
Gym Plus firmographics
Firmographics- Name
- Gym Plus
- Legal name
- Prime Fitness Limited (Gym Plus Group)
- Website
- https://gymplus.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gym Plus is a privately held Irish fitness chain operating seven multi-amenity health and leisure clubs across Leinster and Munster, serving individual members, families, seniors, and corporate clients with monthly memberships, swimming lessons, and 400+ weekly classes.
- Ownership category
- akta.pro rank
Gym Plus industry classification
Industry- Product category
- Health and Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where Gym Plus is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices7 records
Markets served
Gym Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Membership Subscriptions: Core revenue stream from monthly gym membership subscriptions. Members pay recurring monthly fees starting at €59/pm with a minimum 3-month commitment period. Monthly memberships auto-renew after the commitment period.
- Joining Fees: One-time joining fee payable upon initial membership signup, as specified in membership form.
- Guest User Fees: One-off fees charged for non-members to use club facilities on a single occasion.
- Swimming Lessons: Monthly recurring payments for group and private swimming lessons. Group lessons require monthly advance payment via recurring card. Private 1:1 lessons require payment at time of booking.
- Personal Training Services: One-on-one personal training sessions available at all locations with dedicated PTs for personalized fitness programs.
- Kids Swimming Programs: Structured swimming lesson programs for children including 10-week courses priced at €120 per child.
- Membership Suspension Fees: Monthly charge of €10 during membership freeze/suspension periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gym Plus product offering
Product offeringCore offering
Gym Plus operates 7 health and fitness clubs across Ireland, offering monthly gym memberships starting at €59/month with a 3-month minimum commitment. Members receive access to state-of-the-art TechnoGym workout equipment, swimming pools, sauna and steam rooms, and 400+ instructor-led group fitness classes per week. Standalone paid services include personal training sessions, group and private 1:1 swimming lessons for children and adults, and B2B corporate wellness partnerships for businesses seeking employee fitness programs.
Product overview
Gym Plus is an Irish fitness chain operating 7 health and fitness clubs across Ireland (Ashbourne, Ballsbridge, Cork, Drogheda, Naas, Rathfarnham, and Swords). The core offering is monthly gym membership providing access to facilities and 400+ weekly classes. The product portfolio includes group fitness classes organized into categories: HIIT (HIIT Advanced, RT24), Wellness (Yoga, Pilates, Stretch & Recovery), Cardio (Box Fitness, Rebounding, Indoor Cycling), Dance (Pound Fitness, Dance Fitness, Step Aerobics, Zumba), Strength & Fitness (Suspension Training, Lift, Circuits, Functional Fitness, Aqua Fit), and Toning (Core, Body Sculpt, Fitball). Additional services include swimming lessons (group and private 1:1), Personal Training, and Corporate Wellness programs. The company uses PerfectGym software for membership management and Stripe for payment processing. Members access facilities via QR codes through the Gym Plus mobile app (iOS/Android).
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Plus Gym Membership Monthly recurring membership providing access to all 7 Gym Plus clubs across Ireland, state-of-the-art TechnoGym workout equipment, swimming pools (where available), sauna, steam room, and 400+ weekly group fitness classes. Priced from €59 per month with a 3-month minimum commitment and auto-renewal thereafter. Includes a 14-day cooling-off period.
- Swimming Lessons Group swimming instruction for children and adults delivered at Ashbourne, Drogheda, Naas, Rathfarnham, and Swords locations. Children's programs run as 10-week courses priced at €120 per child with Level 2 qualified instructors in small class sizes using heated pools.
- Private 1:1 Swimming Lessons One-on-one private swimming lessons paid at the time of booking, requiring a minimum of three consecutive lessons. Cancellation requires 12+ hours advance notice for a 50% credit.
- Personal Training One-on-one fitness training sessions with qualified personal trainers available at all 7 Gym Plus locations. Includes initial fitness assessment, movement assessment, goal setting, and personalized program design covering fat loss, muscle building, strength, endurance, and general fitness.
- Corporate Wellness B2B corporate wellness partnerships offering businesses the ability to provide employee fitness memberships and wellness programs through Gym Plus. Targets HR and benefits decision-makers seeking employee health and wellness benefits.
Companies that use Gym Plus
Customer profileSegments4 records
Ideal customer profiles4 records
Gym Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Gym Plus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- New Dimensions ActiveminorPartnership for Gym Plus Golf Day 2025 event. New Dimensions Active partnered with Gym Plus to organize the charity golf event raising funds for the Alzheimer Society of Ireland.
- Alzheimer Society of IrelandminorCharity beneficiary of Gym Plus Golf Day 2025. Gym Plus organized a golf event raising funds for the organization, demonstrating community involvement.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Gym Plus competitors and assessment
Company assessmentDirect peers
- Snap Fitness: Global 24/7 franchise fitness chain with Irish locations. Competes for convenience-oriented members seeking flexible access, posing an indirect competitive threat to Gym Plus's standard-hours multi-class proposition.
- PureGym: UK-founded low-cost gym chain with multiple Irish locations. Aggressive budget pricing and 24/7 access directly threaten Gym Plus's value proposition at the entry tier and pressure churn at renewal.
- Flyefit: Ireland's largest budget gym chain operating 20+ low-cost 24/7 locations across the country. Directly competes for the same Irish fitness consumer at a significantly lower price point (~€25/month), making it Gym Plus's most material same-market competitor.
- The Gym Group: UK-listed budget gym chain with select Irish locations. Same low-cost value proposition as PureGym and Flyefit — directly comparable for member-level price competition and a key driver of mid-tier gym churn risk.
- Leisureplex: Irish leisure centre chain with multiple Dublin-area locations combining gyms, swimming pools, and group classes. Comparable mid-market family-friendly leisure positioning to Gym Plus's Ballsbridge and Swords clubs.
- West Wood Club: Irish premium health and leisure club chain with multiple Dublin-area locations offering gyms, pools, classes, spa, and family facilities. Closest direct competitor to Gym Plus given similar mid-premium positioning, multi-site model, and pool/class amenity mix.
- énergie Fitness: UK-origin fitness franchise group with Irish franchisee locations. Operates mid-market gyms with class programming similar to Gym Plus, competing for the same suburban and commuter-belt member demographic.
Broad incumbents
- Fitness First: International premium health club operator. While not heavily represented in Ireland, its brand positioning and multi-club membership model mirror Gym Plus's structure and inform valuation/operating benchmarks.
- Virgin Active: International premium health club operator with a presence in Dublin. Offers premium gym, pool, and class experiences — a direct competitor for higher-end members and corporate wellness contracts that Gym Plus also targets.
- David Lloyd Leisure: Major European premium health, fitness, and racquets club operator with two Irish sites (Dublin). Competes in the upper-mid premium segment with broader racquets and family amenities; serves as an aspirational ceiling for Gym Plus's pricing and offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gym Plus social profiles
Digital presenceGym Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gym Plus leadership team
Management profileNumber of profiles
Gym Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gym Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gym Plus
What does Gym Plus do?
Gym Plus operates 7 health and fitness clubs across Ireland, offering monthly gym memberships starting at €59/month with a 3-month minimum commitment. Members receive access to state-of-the-art TechnoGym workout equipment, swimming pools, sauna and steam rooms, and 400+ instructor-led group fitness classes per week. Standalone paid services include personal training sessions, group and private 1:1 swimming lessons for children and adults, and B2B corporate wellness partnerships for businesses seeking employee fitness programs.
Is Gym Plus a public or private company?
Gym Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gym Plus founded?
Gym Plus was founded in -1. It employs 101 to 250 people.
Where is Gym Plus based?
Gym Plus is headquartered in Dublin, Ireland, in the Europe region.
How does Gym Plus make money?
Seven revenue lines are on record. Monthly Membership Subscriptions are the primary driver. The others are joining Fees, guest User Fees, swimming Lessons, personal Training Services, kids Swimming Programs and membership Suspension Fees.
Who are Gym Plus's main competitors?
Direct peers on record are Snap Fitness, PureGym, Flyefit, The Gym Group, Leisureplex, West Wood Club and énergie Fitness. Broad incumbents are Fitness First, Virgin Active and David Lloyd Leisure.
Does Gym Plus have an API?
No public API is recorded for Gym Plus.
What industry is Gym Plus in?
Gym Plus's product category is Health and Fitness Clubs. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7997.