Murray Hill Tennis & Fitness

What Murray Hill Tennis & Fitness does

Murray Hill Tennis & Fitness is a privately held indoor tennis and fitness club operating a single facility at 593 Central Avenue, New Providence, New Jersey, serving the tri-state tennis community (NJ, NY, CT). The company is co-owned by Briana King, Sara Reeder, and Michael Romeo, with leadership team member Amy Muller, a former No. 1 U.S. ranked junior, joining in December 2016. The facility features indoor PlexiPave courts, indirect LED lighting, and climate control, enabling year-round play regardless of weather.

The company monetizes through a diversified program mix structured around recurring and seasonal revenue. Core revenue streams include 18-week group clinics for juniors and adults across multiple skill levels, private lessons at $180/hour ($155 during Boot Camp weeks), a 34-week contract-time court rental program, a Cardio Tennis fitness class running five times per week, an 11-week summer camp program (Red/Orange/Green and Yellow ball tracks, plus Tournament Prep at $550-$650 per week), late-night open play sessions, and a pro shop/retail/MHlab merchandise space. A signature offering is the proprietary MH Junior Method curriculum, developed in 2019, which structures player development through the internationally recognized ROGY (Red, Orange, Green, Yellow) progression with five integrated program components and play-based perks such as reduced-entry UTR events.

Go-to-market is direct-to-consumer via the club's website, Club Automation online registration platform, and on-site sales. Differentiation rests on a 17-person teaching staff that includes former professional and Division I college players, USPTA- and PTR-certified instructors, and a US Open-caliber stringing team led by Michael Romeo, who trained under the Wilson International Stringing Team. Strategic brand partnerships span Wilson Tennis, Babolat, Head, Tecnifibre, Yonex, and a curated MHlab activewear/accessories collective. The club also holds a partnership with USTA, including a 2025 Net Gen Red Ball US Open On-Court Experience for junior players.

Name

Murray Hill Tennis & Fitness

Legal name

Murray Hill Tennis & Fitness

Website

https://murrayhilltennis.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Murray Hill Tennis & Fitness operates a single indoor tennis facility in New Providence, NJ, serving the tri-state area with junior and adult clinics, private lessons, summer camps, court rentals, Cardio Tennis, and a pro shop/retail space under the proprietary MH Junior Method curriculum.

Ownership category

akta.pro rank

Product category

Tennis Club Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis instruction
• Junior tennis development
• Racquet stringing services
• Cardio tennis fitness
• Tennis court rentals

Headquarters

HQ city

New Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinic and Class Fees: Revenue from structured tennis clinics for juniors (ages 3-18 with ROGY progression) and adults (beginner through advanced plus levels). Session-based programs running 18 weeks, with makeup policies and package options available.
2. Summer Camp Programs: Revenue from summer camp programs including general camps (ages 5-12 with Red/Orange/Green ball tracks), Yellow Ball Camp, and Tournament Prep. Tiered pricing with early registration incentives.
3. Private Lessons: One-on-one tennis instruction with Murray Hill's teaching professionals. Standard rate of $180/hour with discounted rates during Boot Camp weeks ($155/hour).
4. Contract Time / Court Rentals: Reserved court time through seasonal contracts (34-week 2026-2027 season) and walk-on court rentals. Includes special rates for Performance Max players.
5. Pro Shop and Stringing: Retail sales of racquets (Babolat, Wilson, Head, Tecnifibre, Yonex), strings, grips, dampeners, and accessories. Racquet stringing services with 24-hour turnaround and expert technician support.
6. Late Night Open Play: Evening open play sessions (Tues/Thurs 9:30-11pm) with $18/night fee or discounted 10-pack options for existing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Murray Hill Tennis & Fitness operates an indoor tennis club that delivers structured tennis instruction and development for juniors and adults, fitness-focused cardio tennis classes, seasonal summer camps, reserved court time, and on-site racquet stringing and equipment retail. Programs are run on PlexiPave indoor courts with LED lighting and climate control to enable consistent year-round play for the tri-state tennis community.

Product overview

Murray Hill Tennis & Fitness operates as a tennis club offering a comprehensive suite of programs across multiple formats: junior development through the proprietary MH Junior Method curriculum (using Red/Orange/Green/Yellow ball progression on age-appropriate courts), adult group clinics across six skill levels, Cardio Tennis fitness classes, private lessons, seasonal camps (Summer Camp, Yellow Ball Camp, Tournament Prep), court time rentals (Contract Time, Late Night Open Play), and retail/pro shop services including expert stringing and equipment sales. The club's facilities include indoor courts with indirect LED lighting and PlexiPave surfaces.

Differentiator

Problem solved

Functional benefit

Brands

• MHlab: Merchandise retail space within the club featuring tennis apparel brands including Wilson Tennis, Addison Bay, LIja, Varley, Year of Ours, Terez, Spiritual Gangster, FP Movement, Caraa bags, and Oliver Thomas bags.

Products and services

• MH Junior Method (Junior Tennis Curriculum) Proprietary junior tennis development curriculum using the ROGY (Red, Orange, Green, Yellow) progression system on age-appropriate court sizes for players ages 4-18, integrating pathway, strategic practice plans, play-based perks, program support, and supplementary competitive opportunities.
• Adult Clinics Structured group tennis lessons for adults across six skill levels (Beginner, Advanced Beginner, Intermediate, Advanced Intermediate, Advanced, and Advanced Plus), meeting weekly in 18-week sessions.
• Private Lessons One-on-one tennis instruction with Murray Hill's teaching professionals, priced at $180 per hour with discounted rates of $155/hour during Boot Camp weeks.
• Cardio Tennis High-energy fitness class combining tennis games with cardiovascular exercise, featuring music and coached sessions focused on burning calories through continuous motion. Pack options: single class $68, 5-pack $325, 10-pack $620.
• Summer Camp (Red, Orange, Green Ball) 11-week summer day camp for ages 5-12 (9 AM-1 PM) structured by ball color: Red Ball (ages 5-7), Orange Ball (ages 8-9), and Green Ball (ages 10-12), with optional private lesson add-ons and tiered pricing ($550/week early, $595/$650 standard).
• Yellow Ball Camp Summer camp program for Yellow Core and Yellow Core 2 players (ages 12-18) offered for selected weeks during summer at 1:30-4:30 PM. Pricing $550/week early registration, $600/week standard.
• Tournament Prep Summer Camp Intensive 11-week summer program (1:30-4:30 PM) for High School Prep, Performance, and approved players focusing on competitive tournament preparation, with optional Boot Camp weeks emphasizing serve, return, net game, and mental toughness. Priced at $600/week.
• Summer Adults Program Seasonal adult tennis programming during summer featuring Cardio Tennis, Drill & Play ($82/class), Pro-led Doubles Play ($82/class), Open Play ($20/player), and custom clinic options.
• Late Night Open Play Evening open play sessions on Tuesday and Thursday evenings (9:30-11:00 PM) for unstructured tennis with rotating participants. $18/night or discounted 10-pack ($120 clinic/Cardio clients, $150 non-clients).
• Contract Time Reserved court time contracts for the 34-week 2026-2027 season, allowing players to secure regular playing slots. Includes special rates for Performance Max players.
• Performance Max Clinic Program Advanced junior competitive program running in 18-week sessions at $2,300 per clinic with a $250 nonrefundable deposit, including reduced-entry UTR events and high-performance coaching for UTR 4.0+ players.
• Racquet Stringing Services Expert racquet stringing with 24-hour turnaround using a US Open-caliber stringing machine for biomechanically precise tension. Includes string, grip, and dampener replacements and consultation on string/tension choice.
• MHlab Pro Shop (Racquet and Apparel Retail) On-site retail space selling tennis racquets (Babolat, Wilson, Head, Tecnifibre, Yonex), apparel, and accessories from brands including Wilson Tennis, Addison Bay, LIja, Varley, Year of Ours, Terez, Spiritual Gangster, FP Movement, Caraa, and Oliver Thomas. Demo racquets available for fitting.

Quantifiable outcome

• Over 50 years of combined stringing experience at the facility
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered minor and core.

• USTA / US OpenminorStrategic or Co-development Partner · 25 August 2025Net Gen Red Ball US Open On-Court Experience participants, giving junior players exposure to Arthur Ashe Stadium and the US Open experience.
• Wilson TenniscoreTechnology or IntegrationWilson Tennis products featured in the MHlab tennis collective, offering premium tennis equipment including racquets and stringing services at the facility.
• Addison BaycoreTechnology or IntegrationActivewear brand featured in the MHlab tennis collective merchandise space.
• LIjacoreTechnology or IntegrationActivewear brand featured in the MHlab tennis collective merchandise space.
• VarleycoreTechnology or IntegrationPremium activewear brand featured in the MHlab active collective merchandise.
• Year of OurscoreTechnology or IntegrationActivewear brand featured in the MHlab active collective merchandise.
• TerezcoreTechnology or IntegrationActivewear brand featured in the MHlab active collective merchandise.
• Spiritual GangstercoreTechnology or IntegrationActivewear and lifestyle brand featured in the MHlab active collective merchandise.
• FP MovementcoreTechnology or IntegrationActivewear brand featured in the MHlab active collective merchandise.
• CaraacoreTechnology or IntegrationAccessories brand featured in the MHlab accessories collection.
• Oliver ThomascoreTechnology or IntegrationAccessories brand featured in the MHlab accessories collection.
• BabolatcoreTechnology or IntegrationRacquet brand available for purchase at the pro shop.
• HeadcoreTechnology or IntegrationRacquet brand available for purchase at the pro shop.
• TecnifibrecoreTechnology or IntegrationRacquet brand available for purchase at the pro shop.
• YonexcoreTechnology or IntegrationRacquet brand available for purchase at the pro shop.
• PTR (Professional Tennis Registry)minorOthersMultiple instructors hold PTR certifications including David Drucker (Director of Performance Pathway), Barbra Kogan (Director of Red Ball Development), and Kelly Gagliano.
• USPTA (United States Professional Tennis Association)minorOthersMultiple instructors hold USPTA certifications including Michael Romeo (since 2003), Beatrix Szalay (20+ years), and Barbra Kogan.
• Universal Tennis Rating (UTR)coreStrategic or Co-development PartnerPartnership for tournament rating and competitive player development. Performance and Performance Max programs require UTR ratings; reduced-entry UTR events included in high-level programs.

Scale indicators2 records

Recent moves6 records

Direct peers

• Sportime Tennis: Large multi-location tennis club operator in the NY metro area offering indoor tennis, junior programs, and adult clinics — directly comparable to Murray Hill in programming mix, customer base, and indoor facility model.
• Courtside Tennis Club: Regional NJ/NY indoor tennis club offering junior and adult programming similar to Murray Hill's mix; competes in the same local market for club members and tournament players.
• West Orange Tennis Club: NJ tennis club where Romeo was a Tennis Teaching Professional (1992-2008); a comparable regional indoor tennis club competing for the same tri-state player base.
• Advantage Tennis Clubs: Multi-location tennis club operator on the East Coast offering indoor and outdoor courts, junior development pathways, and adult clinics — comparable business model at a slightly larger scale.
• The Strand Tennis Center: Chatham, NJ indoor tennis facility where Romeo previously served as Senior Tennis Professional; comparable indoor tennis model serving the same tri-state market with clinics, lessons, and court rentals.
• The Short Hills Club: NJ-based private racquets and fitness club where Murray Hill co-owner Michael Romeo previously worked; offers tennis programming, fitness, and member amenities in the same affluent NJ corridor.

Broad incumbents

• Life Time Tennis: National fitness/wellness chain with significant tennis programming as part of broader racquet sports portfolio; competes for the same affluent family demographic but offers a much wider amenity set.

Others

• USTA Eastern: Governing body and tournament organizer that Murray Hill partners with for UTR events and US Open experiences; not a direct competitor but a strategic ecosystem partner that shapes the competitive landscape.
• Universal Tennis (UTR): Tennis rating and tournament platform partnered with Murray Hill's Performance programs; not a competitor but a key infrastructure provider that supports the club's competitive programming tier.

Regional players

• Tennis Center of the Black Hills: Rapid City, SD tennis facility where Romeo previously served as Head Tennis Professional; a similarly scaled regional indoor tennis club, though geographically distant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray Hill Tennis & Fitness