What spekk does

Spekk is a London-headquartered, independent digital advertising agency founded in 2018 by Erik Lehmann and Måns Gårdfeldt. The agency specializes in paid media management, campaign strategy, and social-first content production for what it terms 'high-consideration' products — premium e-commerce, travel/experiences, and high-growth startups whose offerings require complex multi-touch consumer journeys. Its operating model pairs algorithmic and programmatic targeting tools with human creative direction, encapsulated in an internal 'Medium-Term Marketing' methodology that balances short-term performance with long-term brand building.

The agency's underlying technology stack centers on custom targeting models and predictive data analysis built to circumvent platform restrictions and to forecast audience behavior (e.g., IVF ad compliance on Meta/Google for client Gaia, behavioral prediction for Ecoversity). A remote-first operating model spans team members across the UK, Sweden, Spain, Germany, France, and Portugal, anchored by headquarters at 63 Bermondsey St, London, and a collaboration hub ('Casa Spekk') in Barcelona. Service delivery spans end-to-end paid social (Meta, TikTok, Instagram) and paid search (Google Ads), creator content management, and short-form video/animation production optimized for paid distribution.

Spekk generates revenue through professional services fees, monthly retainers, and project-based engagements. Its client base of 30+ across three continents includes global Agency of Record mandates (Joe & The Juice across 19 countries), enterprise retainers (Hästens USA, Hunza G, Yacht Week), and regulated/startup engagements (Gaia IVF, Ecoversity). The firm is privately held by its co-founders, has reported nine consecutive years of double-digit growth, and was named a 2025 UK Top 100 employer by the Culture 100 Awards. In June 2026, Spekk acquired Pablo for an undisclosed amount, signaling vertical integration in its creative production supply chain.

Name

spekk

Legal name

Spekk Ltd

Website

https://spekk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spekk is a London-based, independent digital advertising agency founded in 2018 that manages paid social and paid search campaigns for high-consideration product brands across premium e-commerce, travel/experiences, and high-growth startup clients in 30+ markets.

Ownership category

akta.pro rank

Product category

Digital Advertising Agency Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital advertising agency
• Paid media management
• Paid social advertising
• Paid search management
• Content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising Services: Full-service digital advertising agency providing paid media management, campaign strategy and development, and social-first content production for high-consideration product brands. Revenue is generated through agency service fees, retainer arrangements, and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Spekk is a digital advertising agency specializing in high-consideration product brands. It provides end-to-end paid media management across social and search, full campaign strategy and development, and social-first content production combining algorithmic media buying with human creative.

Product overview

Spekk is a digital advertising agency for high-consideration products. The agency offers three integrated core services: Paid Media Management (end-to-end social and search advertising), Campaign Strategy & Development (social-first campaign conceptualization and planning), and Social-First Content Production (video, animation and design for paid ads). These services work together as a unified offering, combining algorithmic precision with human creativity to help businesses with complex offerings increase sales.

Differentiator

Problem solved

Functional benefit

Brands

• Spekk'ademy: Internal training and development program using a mix of live training with senior team members and recorded material.

Products and services

• Paid Media Management End-to-end management of social media and search engine advertising, including strategy development, full execution ownership, and continuous measurement, reporting, testing and iteration. For brands selling high-consideration products that need full-funnel paid media across Meta, TikTok, Instagram and Google.
• Campaign Strategy & Development Full development of social-first digital campaigns from seed idea to full roll-out plan, including messaging framework development, creative ideation and concepting, and rollout planning. For brands needing complete campaign conceptualization and planning.
• Social-First Content Production Ideation and production of short-form video, animation and design optimized for paid social advertising, including creator content management and consultancy on paid social content strategy. Turns ideas into high-performing ad assets.

Quantifiable outcome

• Sold 15,000+ swimsuits directly attributable to paid ads with 38X increase in revenue from paid advertising for Hunza G
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Joe & The JuicecoreGTM or Marketing Partner · 22 December 2025Joe & The Juice appointed Spekk as its global agency of record for paid social and search marketing. Spekk handles paid media efforts aimed at increasing app downloads and customer traffic to over 450 locations across 19 countries, supporting the brand's expansion following General Atlantic's majority stake acquisition in 2023.
• GaiacoreGTM or Marketing PartnerGaia, the world's first insurance provider for IVF treatments, partnered with Spekk to establish a consistent flow of leads from paid advertising on Meta and Google platforms. Gaia had raised a $20M Series A round led by Atomico.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rise: Performance marketing agency within Quad focused on paid search and paid social. Direct peer in service mix, mid-market to enterprise client focus, and data-driven optimization philosophy.
• Roast: UK-based performance marketing agency specializing in paid search, paid social, and SEO. Direct peer in service mix, geography, and enterprise/mid-market client focus.
• We Are Social: Global social-first creative and media agency with strong paid social capability. Comparable in social-first content production, creator partnerships, and campaign strategy services.
• ForwardPMX: Performance marketing agency (part of Stagwell Global) focused on data-driven paid media across paid search, social, and programmatic. Closely matches Spekk's data-led, paid-media-centric model.
• Croud: UK-founded, London-headquartered digital marketing agency offering paid media, SEO, content and programmatic services to enterprise clients. Closely comparable in size, channel mix (paid social + paid search), and high-consideration product client base.

Broad incumbents

• Performics: Global performance marketing network within Publicis. Overlaps Spekk in paid media buying, optimization, and analytics for enterprise brands, with substantially larger scale and geographic footprint.
• Dept: European-headquartered digital agency combining creative, media, and technology services. Comparable in offering full-funnel paid media and content production for premium brands, though at much larger scale.
• Mother London: London-based creative agency working with premium and high-consideration brands. Comparable client-base overlap (premium consumer, travel, lifestyle) though heavier on creative ideation than paid media execution.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, creative, and analytics across enterprise clients. Overlaps Spekk's paid social and paid search capabilities at significantly larger scale.

Emerging players

• Replai: Performance creative agency specializing in data-driven ad creative for paid social campaigns. Adjacent peer to Spekk's social-first content production service, with emerging focus on creative optimization for paid media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spekk.co
• LinkedInlinkedin.com/company/spekk
• Instagraminstagram.com/wearespekk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spekk