What Klaiber does

Klaiber is a Saint Petersburg, Russia-based creative studio founded in 2015 and operating as an Individual Entrepreneur (ИП Ткачев Максим Викторович) owned by Maxim Viktorovich Tkachёv. The studio provides full-cycle creative services spanning brand identity development, packaging design, advertising creatives, naming and slogans, branding and rebranding, monthly design support retainers, video production, and digital menu board design. The client roster is anchored by a long-term creative partnership with Burger King Russia dating to 2014 — including the 2021 localization of Burger King's global rebrand for Russia and Belarus — alongside enterprise clients such as Familia (off-price retail), Shokoladnitsa (coffee chain), Kalina (beverages), Cheesecake (e-commerce desserts), 360MAX (VR cinema), and VOLUX (beauty e-commerce). The studio emphasizes emotionally engaging, business-outcome-driven creative work, citing measurable client results such as a 4x increase in children's meal sales following the A4 Box packaging design and 140 burgers per restaurant per day peak sales for the Cheddar Collection.

The studio operates with a core team of approximately 15 in-house creative professionals — designers, illustrators, copywriters, editors, marketers, art directors, and motion designers — supplemented by a vetted freelance network of illustrators, motion artists, directors, operators, and photographers. The technology stack is intentionally lean: a Tilda-powered portfolio website (kleiber.ru) backed by Yandex.Metrica for web analytics, with no public API, no software platform offering, and no AI/ML capabilities. Revenue is generated through two complementary streams: one-time project fees (brand identity from 266,000 RUB; advertising creatives from 130,000 RUB; video production from 300,000 RUB) and monthly retainer engagements (design support from 100,000 RUB/month; packaging design from 150,000 RUB/month) that position Klaiber as an outsourced design department for clients needing ongoing production capacity. Pricing is in Russian Rubles and varies by project scope.

Distribution is entirely direct-to-client via website inquiry forms, phone (+7 495 978-29-16), email ([email protected]), and inbound referrals generated through portfolio presence on Behance, Dprofile, VK, and Telegram. The studio has completed 4,000+ projects over approximately 10 years, won 11 industry awards (primarily Tagline Awards from 2016 through 2026, including a 2018 Creative of the Year and a 2026 Gold for best sales and trade merch), and operates exclusively within the Russian Federation market. Ownership is wholly concentrated with the founder, with no disclosed institutional investors, parent company, funding rounds, or subsidiaries.

Name

Klaiber

Legal name

ИП Ткачев Максим Викторович

Website

https://kleiber.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Klaiber is a Saint Petersburg, Russia-based creative studio offering brand identity, packaging, advertising creatives, naming, video production, and design support retainers to enterprise and SMB clients, anchored by a long-term creative partnership with Burger King Russia since 2014.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Project-Based Creative Services: One-time fees for specific deliverables such as brand identity, packaging design, advertising creatives, naming, video production. Clients engage for discrete projects with defined scopes and timelines.
2. Design Support Retainers: Monthly retainer engagements where Klaiber functions as an outsourced design department for clients. Ongoing design production work billed monthly.
3. Brand Identity (Firmskiy Stil): Full brand identity projects including logo, color palette, typography, brand guidelines (guidebook), and 3-5 brand touchpoint designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Klaiber is a creative studio that designs brand identities, packaging, advertising creatives, naming, and full rebranding projects for enterprise brands. It also runs monthly design-support retainers, functioning as an outsourced creative department that produces ongoing design assets, video, and campaign concepts for clients in FMCG, QSR, retail, and consumer goods.

Product overview

Klaiber is a creative studio (ИП Ткачев Максим Викторович) based in Saint Petersburg, Russia, operating since 2015. The company functions as a creative agency offering brand identity development, advertising creatives, packaging design, and ongoing design support services. The core product portfolio centers on Фирменный стиль (Brand Identity), Дизайн упаковки (Packaging Design), Рекламные креативы (Advertising Creatives), Нейминг (Naming), Брендинг и ребрендинг (Branding/Rebranding), Дизайн-поддержка (Design Support), and Видеопродакшн (Video Production). Notable client work includes ongoing creative support for Burger King Russia since 2014 (covering rebranding, advertising campaigns, packaging), as well as brand identity projects for 360MAX (first VR cinema in Russia), VOLUX (beauty shop), Zeytz (polygraphy), Швейц (textile production), Калинов (beverages), and others. The studio employs designers, layout artists, copywriters, editors, and marketers, supplemented by a network of illustrators, motion designers, directors, and photographers. Pricing ranges from 100,000 to 300,000+ rubles depending on service type, with brand identity starting from 266,000 rubles, packaging design from 150,000 rubles/month, and video production from 300,000 rubles.

Differentiator

Problem solved

Functional benefit

Brands

• MAX: A separate application/product referenced as max.kleiber.ru; described as a fast and easy application for communication and everyday tasks.

Products and services

• Brand Identity (Фирменный стиль / Firmennyy stil) Complete corporate identity development including logo, color palette, typography, brand guidelines (guidebook), and 3–5 brand touchpoint designs for businesses launching or refreshing their brand. Pricing from 266,000 RUB (Services page) / 200,000 RUB (About page) per project.
• Packaging Design (Дизайн упаковки) Product packaging design services delivered on a monthly subscription model, covering structural form, label, and visual system for FMCG and consumer goods clients. Pricing from 150,000 RUB per month.
• Advertising Creatives (Рекламные креативы) Creative advertising design services including banners, federal promotional launches, marketing campaigns, and concepts for national product introductions. Pricing from 130,000 RUB per project.
• Naming (Нейминг) Brand naming and slogan development as a standalone creative project for new products, services, or company rebrands.
• Branding and Rebranding (Брендинг и ребрендинг) End-to-end branding or rebranding engagements covering identity, design system, and rollout materials. Pricing from 250,000 RUB.
• Design Support (Дизайн-поддержка) Outsourced design department service on a monthly retainer, providing ongoing design production and creative support for clients who do not maintain full in-house design teams. Pricing from 100,000 RUB per month.
• Video Production (Видеопродакшн) Commercial video production services including TV advertising. TV commercial pricing from 300,000 RUB.
• Digital Menu Board Design (Дизайн цифровых менюбордов) Design services for restaurant digital menu boards, including menu architecture, product visuals, and on-screen layouts. Pricing from 300,000 RUB per project.

Quantifiable outcome

• Children's meal sales increased by 4x following A4 Box packaging design
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suprematica: Russian creative agency working on brand identity, design, and creative campaigns. Referenced by Klaiber in its podcast (Klaiber Efir episode 14 featuring Suprematica founder Vladimir Lifanov), confirming positioning as a peer Russian creative firm serving similar enterprise and consumer brand clients.
• Pentagram: Boutique creative agency offering brand identity, packaging, advertising, and design services to enterprise clients. Pentagram is a structural comparator to Klaiber given its partner-led model delivering full-cycle creative for major brands, though at significantly greater scale and global footprint.
• Character: San Francisco-based brand and design agency delivering identity, packaging, and creative strategy for consumer brands. Direct peer in offering brand identity and packaging design with measurable business impact for large consumer/QSR-adjacent clients.
• MetaDesign: International brand design agency focused on brand identity, corporate design, and packaging. Shares Klaiber's emphasis on long-term brand systems rather than one-off campaigns, and similar in-house specialist team structure.
• Moving Brands: Independent creative agency specializing in brand identity, motion, and digital experiences for enterprise clients. Comparable in service mix and approach — full-cycle creative for major brands — and similar in boutique scale.
• Anagrama: Russian branding and design studio delivering brand identity, packaging, and web design for Russian and international clients. Comparable in service mix, boutique scale, and Russian-market enterprise client focus.
• Depot Branding Agency: Leading Russian branding agency offering brand strategy, naming, identity, and packaging design for Russian and international brands operating in Russia. Most direct Russian market comparable to Klaiber's brand identity, naming, and packaging services.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm offering brand identity, packaging, and creative services to large multinationals. Overlaps with Klaiber on brand identity and rebranding work, but operates at vastly larger scale and with broader strategic consulting capabilities.
• Interbrand: Global brand consultancy delivering brand strategy, identity, naming, and packaging design. Comparable to Klaiber on naming, brand identity, and rebranding offerings, particularly for enterprise clients undergoing major identity transitions.

Emerging players

• ONY Agency: Russian creative agency delivering brand strategy, identity, and design services for Russian enterprise clients. Comparable in market focus and service portfolio, but at a different stage of scale and specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xt.me/kleiber_studio
• YouTubevkvideo.ru/video-227785281_456239044
• Facebookfacebook.com/kleiberstudio
• LinkedInlinkedin.com/company/kleiber_ru
• Instagramvk.com/kleiber_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaiber