Knewin
- Company typePrivate
- Founded2011
- HeadquartersFlorianópolis, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Knewin firmographics
Firmographics- Name
- Knewin
- Legal name
- Knewin
- Website
- https://knewin.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Knewin industry classification
Industry- Product category
- Media Intelligence and Reputation Management Software
- NAICS
- Software Publishers (513210), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brand Safety, Monitoring & Social Listening (MPAAAOAA)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)
Keywords
Where Knewin is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Knewin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Recurring subscription revenue from cloud-based reputation management platform access. Multiple product tiers including Knewin Monitoring, Knewin Dino, Knewin Comunique-se, and Knewin AI. Annual and monthly billing options available.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Knewin product offering
Product offeringCore offering
Knewin provides an integrated SaaS ecosystem for corporate reputation management, encompassing real-time media monitoring across press, social media, and podcasts, AI-powered insights and risk anticipation, press mailing and automated clipping, and news distribution to major Brazilian portals. The platform serves enterprise communication and PR teams by aggregating more than 1.5 million Latin American media sources and applying multi-LLM artificial intelligence to deliver crisis anticipation, competitive benchmarking, and communication ROI measurement.
Product overview
Knewin is a complete ecosystem for reputation management, described as the largest technology and data company for reputation management in Latin America. The portfolio includes Knewin Monitoring (media monitoring platform), Knewin Dino (news distribution service), Knewin Comunique-se (mailing and clipping services), Knewin AI (artificial intelligence platform), and Knewin Reputation. Solutions span media monitoring, crisis management, corporate reputation, competitive benchmarking, market trends, strategic PR, and news distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Knewin Monitoring
Quantifiable outcome
- With a monthly investment of R$ 3 to 6 thousand, generated media return of R$ 1 million in valuation
Companies that use Knewin
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Knewin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Knewin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gupy (Recruitment Platform)minorCareer page hosted on Gupy platform (knewin.gupy.io) suggesting integration for recruitment and talent acquisition purposes. Gupy is a Brazilian HR tech platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Knewin competitors and assessment
Company assessmentDirect peers
- Meltwater: Global leader in media intelligence and social listening, offering enterprise media monitoring, analytics, and consumer insights. Direct overlap with Knewin's monitoring and reputation management offering, but operating at global scale versus Knewin's LatAm focus.
- Cision: PR and earned media software platform spanning media monitoring, press release distribution (PR Newswire), and influencer/communications workflows. Direct competitor across Knewin's monitoring, news distribution (Dino), and PR relationship management (Comunique-se) product lines.
- Brandwatch: Enterprise social listening and consumer intelligence platform owned by Cision. Comparable to Knewin in offering real-time brand monitoring, sentiment analysis, and AI-driven insights for corporate communications and marketing teams.
- Talkwalker: AI-powered consumer intelligence and social media analytics platform serving enterprise brands globally. Closely mirrors Knewin's monitoring-plus-AI proposition with sentiment, trend detection, and crisis anticipation capabilities.
- Mention: Real-time media monitoring tool for brands and agencies tracking mentions across web, social, and news. Closely comparable to Knewin Monitoring at the SMB/mid-market tier with a self-serve PLG motion.
- Digimind: AI-powered social listening and competitive intelligence platform serving global brands. Closely comparable to Knewin's monitoring + reputation analytics offering with similar enterprise customer profile.
- Critical Mention: Broadcast and multimedia monitoring platform specializing in TV, radio, and online video tracking. Directly comparable to Knewin's strength in video and audio news archive monitoring.
- Onclusive: PR measurement and communications analytics platform (formed from the merger of PRgloo, AirPR, and others), serving enterprise PR teams with media monitoring, reporting, and ROI measurement — directly comparable to Knewin's reputation management suite.
Broad incumbents
- Sprinklr: Unified customer experience management platform with social media monitoring, listening, and reputation management modules. Broader incumbent that overlaps with Knewin's monitoring and crisis management use cases for global enterprises.
- Sprout Social: Social media management and analytics platform with listening capabilities. Adjacent to Knewin's social monitoring module within a broader publishing/engagement suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Knewin social profiles
Digital presenceKnewin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knewin leadership team
Management profileNumber of profiles
Profiles5 records
Knewin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knewin M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knewin
What does Knewin do?
Knewin provides an integrated SaaS ecosystem for corporate reputation management, encompassing real-time media monitoring across press, social media, and podcasts, AI-powered insights and risk anticipation, press mailing and automated clipping, and news distribution to major Brazilian portals. The platform serves enterprise communication and PR teams by aggregating more than 1.5 million Latin American media sources and applying multi-LLM artificial intelligence to deliver crisis anticipation, competitive benchmarking, and communication ROI measurement.
Is Knewin a public or private company?
Knewin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knewin founded?
Knewin was founded in 2011. It employs 101 to 250 people.
Where is Knewin based?
Knewin is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Knewin make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Knewin's main competitors?
Direct peers on record are Meltwater, Cision, Brandwatch, Talkwalker, Mention, Digimind, Critical Mention and Onclusive. Broad incumbents are Sprinklr and Sprout Social.
Does Knewin have an API?
No public API is recorded for Knewin.
What industry is Knewin in?
Knewin's product category is Media Intelligence and Reputation Management Software. Its primary akta.pro industry code is MPAAAOAA, Brand Safety, Monitoring & Social Listening, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 513210 and its SIC code is 7372.