What urbantrendsetter.de does

URBANTRENDSETTER is a privately held German direct-to-consumer e-commerce fashion retailer operating under the domain urbantrendsetter.de from Rüsselsheim, Germany. The business sells streetwear, bags, clothing, and shoes to fashion-conscious urban consumers in the German-speaking (DACH) market, with a catalog of approximately 509 displayed products spanning three primary categories — bags and accessories (its own-brand strength), clothing (heavily skewed toward women's apparel), and shoes. The assortment combines URBANTRENDSETTER's own-brand products with curated third-party brands, of which the most significant are FS Collection (462 SKUs, the largest single brand), Hey Honey (320 activewear SKUs), and BLUSUN (50 barefoot-shoe SKUs).

The technology foundation is a standard Shopify-powered storefront with self-serve checkout. Payment integrations include Shop Pay, Klarna, Apple Pay, Google Pay, and major card networks (Visa, Mastercard, Maestro). There is no proprietary application, no public API, and no disclosed AI or data capabilities. Customer acquisition is conducted via organic presence on Facebook, Pinterest, and Instagram, plus an email newsletter that offers a 10% discount code for sign-up.

The revenue model is one-time retail sales of physical fashion goods at published price points ranging roughly from €21 to €140 for clothing, €39.99 to €149 for bags, and €6.99 to €199.90 for shoes, with one outlier item priced at €1,601. The company employs 1–10 people and is led by founder and managing director Patrick Birkicht. There is no disclosed parent company, no institutional investors, and no public financial reporting.

Name

urbantrendsetter.de

Legal name

URBANTRENDSETTER

Website

https://urbantrendsetter.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

URBANTRENDSETTER is a privately held German direct-to-consumer e-commerce fashion retailer operating a Shopify storefront that sells streetwear, bags, clothing, and shoes to urban lifestyle consumers in the DACH market, mixing its own-brand products with curated third-party brands such as FS Collection, Hey Honey, and BLUSUN.

Ownership category

akta.pro rank

Product category

Online Fashion Retail (Apparel, Bags & Accessories, Footwear)

NAICS

Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Fashion e-commerce
• Streetwear clothing
• Handbags accessories
• Barefoot shoes
• Urban lifestyle apparel

Headquarters

HQ city

Rüsselsheim

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Product Sales (Retail): UrbanTrendsetter generates revenue through direct retail sales of fashion products including clothing, bags, and shoes. The business operates on a one-time purchase model without subscription or recurring revenue components. Customers purchase individual items through the Shopify-powered e-commerce platform, with sales occurring at published price points with occasional promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

URBANTRENDSETTER is a German direct-to-consumer online retailer that sells fashion bags, clothing, and shoes through its Shopify-powered storefront urbantrendsetter.de. The assortment combines its own URBANTRENDSETTER branded bags and accessories with third-party fashion brands including FS Collection clothing, Hey Honey activewear, and BLUSUN barefoot shoes. Customers browse and purchase individual items at unit prices typically ranging from €21 to €140, with premium items reaching €1,601.

Product overview

URBANTRENDSETTER is a German-language Shopify-based e-commerce fashion retailer offering a curated mix of its own URBANTRENDSETTER branded products alongside third-party fashion brands. The store operates across three main categories: bags and accessories (with the company's own-brand bags line), clothing (offering both URBANTRENDSETTER branded garments and the FS Collection Germany and Hey Honey sub-brands), and shoes (featuring the BLUSUN barefoot shoe sub-brand). The store carries 509 total products across its collections, with clothing being the dominant category at over 850 products. It is built on the Shopify e-commerce platform and integrates multiple payment providers including Shop Pay, Klarna, Apple Pay, Google Pay, and major card networks.

Differentiator

Problem solved

Functional benefit

Products and services

• URBANTRENDSETTER Bags & Accessories

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and major.

• FS Collection (Germany)coreChannel Partner/ Reseller/ DistributorFS Collection is a German fashion brand that supplies 462 products to UrbanTrendsetter's catalog, representing the largest brand partnership by product volume. The collaboration positions UrbanTrendsetter as a reseller of FS Collection fashion products in the German market.
• Hey HoneymajorChannel Partner/ Reseller/ DistributorHey Honey is a fashion brand supplying 320 products including activewear, leggings, and loungewear to UrbanTrendsetter's inventory. The partnership expands UrbanTrendsetter's activewear and lifestyle clothing offerings.
• BLUSUNmajorChannel Partner/ Reseller/ DistributorBLUSUN is a barefoot shoe brand supplying 50 products including sneakers and boots to UrbanTrendsetter's footwear category. Products include options for men, women, and unisex sizing (36-46).
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform infrastructure powering the UrbanTrendsetter online store. The platform handles all aspects of the digital retail experience including product display, shopping cart, checkout, and payment processing. UrbanTrendsetter's website explicitly credits Shopify as the platform provider.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ASOS: UK-headquartered pure-play online fashion retailer selling own-brand and third-party apparel, shoes, and accessories globally including Germany. Comparable online-only DTC fashion model with multi-brand assortment strategy similar to URBANTRENDSETTER.
• About You: Hamburg-based online fashion retailer targeting younger consumers with curated third-party and own-brand assortments across apparel, shoes, and accessories. Comparable business model and target demographic to URBANTRENDSETTER, though operating at materially larger scale.
• NA-KD: Swedish online fashion retailer offering trend-led apparel and accessories direct to consumers across Europe. Comparable digital-native, multi-brand fashion DTC model with a similar target customer demographic.
• DefShop: German online streetwear and urban fashion retailer selling apparel, shoes, and accessories to a fashion-forward urban audience. Closely comparable in target customer (urban, fashion-conscious), product categories, and German-market DTC positioning.
• Frontlineshop: German streetwear and urban fashion e-commerce retailer carrying apparel, footwear, and accessories from premium and emerging brands. Comparable target demographic and curated multi-brand assortment approach in the German market.

Others

• Vinted: European online marketplace for second-hand fashion with strong German user base. Comparable only as an alternative channel where German consumers shop for clothing and accessories; not a direct competitor in primary retail but competes for share of wallet.

Broad incumbents

• Zalando: Europe's largest online fashion platform, headquartered in Berlin, selling apparel, shoes, and accessories to German and European consumers. Comparable as the dominant German-market fashion e-commerce incumbent against which a niche DTC like URBANTRENDSETTER must compete for customer attention.
• Snipes: Germany-headquartered streetwear and sneaker retailer combining physical stores with a robust e-commerce platform selling apparel, footwear, and accessories. Comparable in streetwear/urban fashion positioning and DACH-market focus.
• H&M: Swedish fast-fashion incumbent with extensive German retail and e-commerce presence selling apparel and accessories. Comparable on the apparel/accessories retail dimension, though at vastly larger scale and with a different value proposition.
• Mango: Spanish global fashion retailer with a strong German e-commerce presence selling apparel, bags, and accessories. Comparable in product mix (especially bags/accessories) though operates as a vertically integrated brand rather than a curated marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbantrendsetter.de
• Instagraminstagram.com/urbantrendsetter
• Pinterestpinterest.de/usetter
• Xx.com/usetter
• LinkedInlinkedin.com/company/urbantrendsetter.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about urbantrendsetter.de